eCarUp
eCarUp AG operates a manufacturer-independent, cloud-based OCPP backend that lets EV charging-station operators in Switzerland and the DACH region bill, monitor, and remotely maintain stations from 60+ hardware brands via a freemium or CHF 2.20/month Premium tier, serving property managers, utilities, and SMB operators.
- Company typePrivate
- Founded2017
- HeadquartersRotkreuz, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What eCarUp does
eCarUp AG is a Swiss software company, founded in 2017 and headquartered in Rotkreuz, that operates a manufacturer-independent, cloud-based OCPP (Open Charge Point Protocol) backend for EV charging stations. The platform connects to charging hardware from 60+ manufacturers including ABB, Mennekes, Zaptec, Juice Technology, Webasto, Schneider Electric, Siemens, and Alpitronic, and provides station operators with automated billing, real-time status monitoring, remote maintenance and diagnostics, flexible tariff configuration (including multi-tariff and ZEV/prosumer load-profile billing via 15-minute consumption data), user and access management, roaming integration, and an open API. A complementary driver-facing mobile app (iOS/Android, also available white-label) and the smart-me Pico wallbox hardware, distributed through a related company, round out the offering. The product is targeted at charging-station operators across property managers, residential landlords, businesses, public charging operators, and municipal utilities and energy supply companies (EVU/ Stadtwerke).
eCarUp commercializes the platform via a freemium-plus-subscription model. The free "eCarUp Free" tier provides pricing configuration, operating-hours definition, live monitoring, basic billing, and simple user management at zero license cost, with a 10% commission applied to credit-card transactions processed through the platform. The "eCarUp Premium" tier is sold as a 10-year license at CHF/€ 240 per charging point, or CHF/€ 2.20 per month cancellable, and unlocks advanced features including extended user management, reports, statistics, maintenance and alarms, roaming, API access, automated payouts, and the 15-minute data import for load-profile billing. Go-to-market combines self-serve web and mobile onboarding for SMBs and individuals with a trained channel-partner program (electricians, electrical planners, utilities, property managers) and direct field sales for enterprise deployments; training is delivered via recurring Partnerschulung sessions in German and French and trade-show presence (ineltec).
The company is small (1–10 employees), privately held with no disclosed outside funding, and operates primarily in Switzerland and the DACH region (Austria referenced). Reported scale includes 10,000+ charging stations by June 2023, 39,000+ charging points currently on the platform, and 430+ trained partners, with flagship enterprise references in real estate (Alfred Müller AG) and utility-driven roaming (ESB / eMobiel). Management is led by Fabian Trinkler (CEO) and David Eberli (CTO).
eCarUp firmographics
Firmographics- Name
- eCarUp
- Legal name
- eCarUp AG
- Website
- https://web.ecarup.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- eCarUp AG operates a manufacturer-independent, cloud-based OCPP backend that lets EV charging-station operators in Switzerland and the DACH region bill, monitor, and remotely maintain stations from 60+ hardware brands via a freemium or CHF 2.20/month Premium tier, serving property managers, utilities, and SMB operators.
- Ownership category
- akta.pro rank
eCarUp industry classification
Industry- Product category
- EV Charging Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI), EV Charging Grid Integration Services (Utility Make-Ready, Load Management Integration) (EUAEANAJ)
Keywords
Where eCarUp is headquartered
LocationHeadquarters
- HQ city
- Rotkreuz
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
eCarUp business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Transaction Fee (10% Commission): eCarUp charges a 10% commission on all financial transactions processed through the platform. If a driver charges for CHF 5.00, CHF 0.50 goes to eCarUp. This is the primary revenue driver and covers basic features like billing and monitoring.
- Premium License Subscription: Annual license of CHF 240 per charging point (10-year commitment) or CHF 2.20 per month on a cancellable basis. Premium tier unlocks advanced features including extended user management, reports, statistics, maintenance, alarms, roaming, API access, and 15-minute data import.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier for onboarding and testing with basic billing and monitoring capabilities |
| Subscription | Monthly | Premium license per charging point with full feature access |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
eCarUp product offering
Product offeringCore offering
eCarUp AG operates a cloud-based, manufacturer-independent OCPP (Open Charge Point Protocol) backend platform that enables EV charging station operators to monitor, bill, maintain, and remotely manage charging stations. The platform is offered as a free tier (eCarUp Free) and a paid premium subscription (eCarUp Premium), and includes driver-facing mobile/web apps, an API, white-label app options, roaming integration, load management, and multi-tariff 15-minute data import for solar/ZEV billing scenarios.
Product overview
eCarUp is a manufacturer-independent, technology-neutral OCPP backend platform for managing and billing EV charging stations. The portfolio consists of the eCarUp Free and eCarUp Premium backend tiers (offering billing, monitoring, maintenance, roaming, and API access), the eCarUp EV Charging App for drivers (available as standard or White-Label), the smart-me Pico EV charger hardware, and a Partner Training Program. Free features include pricing control, operating hours, live monitoring, automated billing, and simple user management. Premium tier (CHF/€ 2.20/month per charging point) adds advanced user management, reports, statistics, maintenance with alarms, GreenMotion BoxProxy, roaming, and API access. The platform serves station operators, property managers, utilities, businesses, and EV drivers across Switzerland and Europe.
Differentiator
Problem solved
Functional benefit
Brands
- eCarUp Free: Free tier of the eCarUp charging station backend offering basic billing, monitoring, and user management features.
- eCarUp Premium
Products and services
- eCarUp Free Free OCPP backend for EV charging station operators that provides automated billing, price definition, operating hours configuration, live status and usage monitoring, and simple user management. Designed for onboarding, testing, and small deployments by station operators, property managers, and businesses.
- eCarUp Premium Premium subscription license (CHF 240 per charging point for a 10-year term, or CHF 2.20 per month cancellable) that adds advanced user management, GreenMotion BoxProxy, reports, price plans, statistics, maintenance with alarms, roaming, API access, automated payouts, and 15-minute data import to the eCarUp backend. Targets professional station operators with larger or more complex installations.
- eCarUp EV Charging App Mobile application (iOS and Android) for EV drivers to locate, unlock, and pay for charging at eCarUp-managed stations via QR code scanning and real-time availability. Also offered as a white-label solution that station operators can deploy under their own brand for their customers and tenants.
- smart-me Pico EV Wallbox Charger Smart EV wallbox charger (hardware) developed by partner smart-me and integrated with the eCarUp cloud backend. Connects directly to the cloud via local WLAN or internal mobile connection, transmitting real-time data to end customers and station operators, with MID certification, German calibration law compliance, and CH load profile support.
- Partner Training Program (Partnerschulung) Paid in-person training and certification program for electricians, electrical planners, energy utilities, and property managers covering planning, installation, commissioning of OCPP charging stations, and practical use of the eCarUp backend. Successful participants receive partner status, listing on the eCarUp partner page, and discounts on charging hardware.
Quantifiable outcome
- Automated billing reduces property management administrative overhead to just a few hours per year
- +1 more outcomes
Companies that use eCarUp
Customer profileNamed customers2 records
Segments4 records
eCarUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
eCarUp partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- smart-mecoresmart-me is a related company offering IoT and energy management solutions. eCarUp uses smart-me infrastructure including the smart-me Pico charging station and smart-me Wiki documentation. The companies share overlapping management as evidenced by shared platform domains (smart-me.com) and coordinated product development.
- Alfred Müller AGflagshipFlagship customer case study partner with a real estate portfolio exceeding 1 billion CHF. Alfred Müller AG uses eCarUp across their entire charging infrastructure. The partnership has produced documented outcomes including grid-safe charging deployment and scalable property management solutions.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
eCarUp competitors and assessment
Company assessmentDirect peers
- Monta: Danish EV charging management platform providing OCPP backend, billing, and driver app for operators across Europe. Competes head-to-head with eCarUp for SMB and mid-market station operators, with a similar freemium-led GTM.
- GreenMotion: Swiss EV charging software provider offering OCPP backend and integration (referenced as 'BoxProxy' integration in eCarUp's Premium tier). Most direct comparable given shared Swiss market focus and overlapping operator base.
- Ampeco: Bulgarian EV charging management software platform focused on OCPP backend, white-label apps, and APIs for operators globally. Closely comparable product scope to eCarUp Premium.
- Last Mile Solutions: Dutch OCPP backend provider serving European charging operators with billing, roaming, and management features. Comparable in technology stack and target customer profile to eCarUp.
- Virta: Finland-headquartered EV charging SaaS platform offering OCPP backend, billing, roaming, and smart charging for operators across Europe. Direct competitor to eCarUp in the CPMS layer serving station operators and utilities.
Others
- smart-me: Swiss IoT and energy management company with overlapping management to eCarUp; supplies the smart-me Pico wallbox hardware that integrates with the eCarUp backend. Adjacent ecosystem partner rather than direct competitor.
Broad incumbents
- ChargePoint: Global EV charging network and software leader with the largest installed base of networked stations. Broad incumbent competing across all tiers, including in Europe through roaming partnerships.
- EVBox: European EV charging hardware-plus-software incumbent with its own CPMS platform. Competes with eCarUp via bundled hardware/software offering aimed at larger operators and fleet customers.
- NewMotion (Shell Recharge): European EV charging network operator backed by Shell offering backend services, roaming, and a driver app. Competes with eCarUp for public and semi-public charging operators at scale.
- Hubject: Berlin-based eRoaming platform connecting charging networks globally. Overlaps with eCarUp's roaming feature set and competes for utility and large-operator relationships across Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
eCarUp social profiles
Digital presenceeCarUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
eCarUp leadership team
Management profileNumber of profiles
eCarUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eCarUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eCarUp
What does eCarUp do?
eCarUp AG operates a cloud-based, manufacturer-independent OCPP (Open Charge Point Protocol) backend platform that enables EV charging station operators to monitor, bill, maintain, and remotely manage charging stations. The platform is offered as a free tier (eCarUp Free) and a paid premium subscription (eCarUp Premium), and includes driver-facing mobile/web apps, an API, white-label app options, roaming integration, load management, and multi-tariff 15-minute data import for solar/ZEV billing scenarios.
Is eCarUp a public or private company?
eCarUp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eCarUp founded?
eCarUp was founded in 2017. It employs 1 to 10 people.
Where is eCarUp based?
eCarUp is headquartered in Rotkreuz, Switzerland, in the Europe region.
How does eCarUp make money?
Two revenue lines are on record. Transaction Fee (10% Commission) is the primary driver. The others are premium License Subscription.
Who are eCarUp's main competitors?
Direct peers on record are Monta, GreenMotion, Ampeco, Last Mile Solutions and Virta. smart-me is listed as an others. Broad incumbents are ChargePoint, EVBox, NewMotion (Shell Recharge) and Hubject.
Does eCarUp have an API?
Yes. The eCarUp API provides a user-friendly interface for retrieving charging data, starting and stopping charging processes, checking the availability of charging stations in real time and much more. With the API, users can create customized solutions that fit seamlessly into their system landscape. Documentation is available via the eCarUp Wiki.
What industry is eCarUp in?
eCarUp's product category is EV Charging Management Software. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of EUAFAMAI, EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing). Its NAICS code is 51821 and its SIC code is 4911.