Squarely
Squarely is a Melbourne-based, founder-led Australian web design agency that builds, optimizes, and maintains custom Squarespace websites exclusively for small and medium businesses, professional service firms, and ecommerce stores across Australia.
- Company typePrivate
- Founded2007
- HeadquartersKew East, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Squarely does
Squarely is an Australian web design agency founded in 2007 and headquartered in Melbourne (Kew), operating exclusively on the Squarespace platform as an authorized Squarespace Platinum Partner. The company designs, builds, and maintains custom Squarespace websites for small and medium businesses, professional service firms, and ecommerce stores across Australia, delivered remotely from a Melbourne base with city-specific landing pages targeting nine metropolitan markets. Service breadth spans core website design and build, search engine optimisation, AI Optimisation (AIO) for emerging AI search surfaces, brand and logo design, Squarespace 7.0 to 7.1 migrations, WordPress-to-Squarespace transfers, training and consultation, and a Learn Squarespace online course. Adjacent revenue lines include Squarely Adhoc ($225/hour) and Squarely Maintain ($1,975 for a 10-hour prepaid block) maintenance plans, white-label development services for other agencies, and 1-hour AI Strategy Sessions. The agency is privately held and founder-operated by Josh Cohen, with no disclosed external funding, parent company, or subsidiary structure. Its go-to-market relies on organic local SEO, an extensive public portfolio of 50+ case studies across healthcare, professional services, creative, retail, and hospitality verticals, and direct website inquiry qualified through consultation calls. Squarely differentiates through 25+ years of combined brand and design experience, 10+ years of platform-specific Squarespace expertise, and recognized industry credentials (AGDA, AIMIA, WebAwards).
Squarely firmographics
Firmographics- Name
- Squarely
- Legal name
- Squarely
- Website
- https://squarely.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Squarely is a Melbourne-based, founder-led Australian web design agency that builds, optimizes, and maintains custom Squarespace websites exclusively for small and medium businesses, professional service firms, and ecommerce stores across Australia.
- Ownership category
- akta.pro rank
Where Squarely is headquartered
LocationHeadquarters
- HQ city
- Kew East
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Squarely business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Website Design & Development: Custom Squarespace website design and development services with packaged pricing tiers and custom quotes for complex projects. Revenue is generated through one-time project fees and recurring maintenance contracts.
- SEO Services: Search engine optimization services including local SEO, technical SEO, and ongoing SEO maintenance bundled with web projects or sold separately.
- Branding & Logo Design: Brand development, refresh, and logo design services offered as standalone services or bundled with web projects.
- Maintenance & Support Plans: Ongoing Squarespace maintenance services including adhoc hourly work ($225/hour) and prepaid maintenance blocks ($1975 for 10 hours).
- White Label Services: Behind-the-scenes Squarespace development services for branding agencies, marketing consultants, and SEO firms who resell under their own brand.
- AI Strategy Sessions: 1-hour personalized AI Strategy sessions to help clients leverage AI tools for content creation, SEO, and business operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time | Hobart website packages starting from $895 |
| Subscription | Pay-as-you-go | Squarely Adhoc - flexible hourly support |
| Subscription | Multi-year contract | Squarely Maintain - prepaid block of 10 hours |
| One time/ perpetual license | One time | Custom project pricing |
| Subscription | One time | AI Strategy Session |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Squarely product offering
Product offeringCore offering
Squarely is an Australian Squarespace-specialist web design agency that designs and builds custom Squarespace websites for small to medium businesses, professional service firms, and ecommerce stores. The firm bundles premium design, conversion-focused structure, search engine optimisation, and AI Optimisation (AIO) into every project, and extends its offering with brand and logo design, website maintenance plans, migration services (WordPress/Wix to Squarespace and 7.0 to 7.1), and white-label build services for other agencies.
Product overview
Squarely is an Australian Squarespace-focused web design agency offering a comprehensive suite of services built around the Squarespace platform. Their core offering is custom Squarespace website design and build, which serves as the foundation for all other services. The product portfolio includes Squarespace SEO and AI Optimisation (AIO) as the primary optimization modules, Brand & Logo Design with associated style guidelines, website maintenance options (Squarely Adhoc and Squarely Maintain), migration services (7.0 to 7.1 upgrades and WordPress transfers), white-label solutions for agencies, AI Strategy Sessions for content creation, training and consultation, and supplementary tools including plugins, free site audits, and online courses.
Differentiator
Problem solved
Functional benefit
Products and services
- Squarespace Website Design & Build Custom Squarespace website design and development services engineered for conversion, mobile-optimised and SEO-ready. Builds bespoke websites for small to medium businesses, professional service firms, and ecommerce stores across Australia.
- Squarespace SEO
Companies that use Squarely
Customer profileNamed customers29 records
Segments7 records
Ideal customer profiles4 records
Squarely technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability3 records
Feature4 records
Squarely partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SquarespacecoreSquarely is an authorized Squarespace Platinum Partner, the highest partnership tier. This exclusive status provides privileged access to platform resources, support channels, early feature access, and validation of their platform expertise. As specialists who build exclusively on Squarespace, this partnership is foundational to their business model.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Squarely competitors and assessment
Company assessmentDirect peers
- BeSquarespace: BeSquarespace is a South African Squarespace design agency offering custom website design and development services. As another specialized Squarespace partner, it competes for clients in its regional market with the same platform-exclusivity model as Squarely.
- Squaremuse: Squaremuse is a US-based Squarespace-specialized design agency offering custom website design, branding, and SEO services. It directly competes with Squarely in the Squarespace Circle partner ecosystem with a similar boutique, platform-focused positioning.
- Make Anyone: Make Anyone is a Squarespace design agency offering custom websites, branding, and template customization. It operates with similar boutique specialization in the Squarespace platform as Squarely, targeting small business clients.
- Big Cat Creative: Big Cat Creative is a UK-based Squarespace design agency serving small businesses and entrepreneurs with custom website design and branding. As a Squarespace Circle member with similar specialization, it competes directly with Squarely for the same SMB target customer.
- Pixelhaze: Pixelhaze is a UK-based Squarespace design and development agency specializing in custom Squarespace websites, branding, and SEO. It is a Squarespace Circle member with comparable service offerings and target market to Squarely.
Regional players
- Reactive: Reactive is an Australian digital agency offering web design, development, and digital strategy. It serves similar Australian enterprise and SMB clients as Squarely but competes primarily as a platform-agnostic agency rather than a Squarespace specialist.
- Franki: Franki is an Australian digital agency offering web design, branding, and digital marketing services. It serves similar Australian SMB and mid-market clients as Squarely but operates from a broader platform/multi-service positioning rather than Squarespace specialization.
Broad incumbents
- Coalition Technologies: Coalition Technologies is a US-based web design and SEO agency serving mid-market and enterprise clients. It competes for similar design and SEO budgets but operates at much larger scale and across multiple platforms versus Squarely's boutique specialization.
- Digital Silk: Digital Silk is a US-based web design and branding agency serving SMB and enterprise clients across multiple platforms. It overlaps with Squarely's service offering (web design, branding, SEO) but operates as a larger, multi-platform incumbent.
- WebFX: WebFX is a large US-based digital marketing agency offering website design, SEO, and related services across multiple platforms. While it offers Squarespace services among broader capabilities, it serves as a broad incumbent in the same web design services space as Squarely.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Squarely social profiles
Digital presenceSquarely financial estimates
Financial estimateRevenue estimate
Valuation estimate
Squarely leadership team
Management profileNumber of profiles
Profiles1 record
Squarely funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Squarely M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Squarely
What does Squarely do?
Squarely is an Australian Squarespace-specialist web design agency that designs and builds custom Squarespace websites for small to medium businesses, professional service firms, and ecommerce stores. The firm bundles premium design, conversion-focused structure, search engine optimisation, and AI Optimisation (AIO) into every project, and extends its offering with brand and logo design, website maintenance plans, migration services (WordPress/Wix to Squarespace and 7.0 to 7.1), and white-label build services for other agencies.
Is Squarely a public or private company?
Squarely is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Squarely founded?
Squarely was founded in 2007. It employs 1 to 10 people.
Where is Squarely based?
Squarely is headquartered in Kew East, Australia, in the Oceania region.
How does Squarely make money?
Six revenue lines are on record. Website Design & Development is the primary driver. The others are SEO Services, branding & Logo Design, maintenance & Support Plans, white Label Services and AI Strategy Sessions.
Who are Squarely's main competitors?
Direct peers on record are BeSquarespace, Squaremuse, Make Anyone, Big Cat Creative and Pixelhaze. Regional players are Reactive and Franki. Broad incumbents are Coalition Technologies, Digital Silk and WebFX.
Does Squarely have an API?
No public API is recorded for Squarely.