lazerdesigns
LazerDesigns is a Broomfield, Colorado e-commerce operator, founded in 2001, that sells laser-engraved personalized gifts, drinkware, knives, awards, and promotional products to individual consumers and corporate clients across the US, Canada, and internationally.
- Company typePrivate
- Founded2001
- HeadquartersBroomfield, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What lazerdesigns does
LazerDesigns (legal entity: Personalized Lazer Designs, LLC) is a Broomfield, Colorado-based e-commerce operator founded in 2001 that specializes in laser-engraved personalized gifts, promotional products, and corporate recognition items. The company runs a direct-to-consumer website at lazerdesigns.com supported by phone, email, and custom corporate storefront channels, and ships within the United States, Canada, and internationally via UPS and USPS. Its customer base is hybrid, serving individual consumers purchasing groomsmen, wedding, anniversary, birthday, real estate closing, and last-minute gifts alongside corporate clients procuring promotional items, trade show giveaways, employee service awards, safety awards, and custom-branded merchandise through volume pricing, drop shipping, and dedicated eStore portals.
The company's underlying capability is state-of-the-art laser engraving, etching, and cutting technology applied to a catalog of more than 3,000 customizable SKUs spanning bottle openers, belt buckles, drinkware, knives, multi-tools, lighters, flashlights, cutting boards, pens, flasks, glassware, stencils, picture frames, keychains, gift sets, corporate awards, patches, notebooks, sports awards, bags, and home accessories. It sources base products from established consumer brands including Buck, Leatherman, Gerber, Spyderco, Zippo, Yeti, Stanley, Hydro Flask, Thermos, Contigo, and Pelican, and adds value through permanent laser marking, color filling and foiling, and an interactive online design tool that lets buyers preview artwork before order placement. Same-day shipping, rush delivery, no minimum order, no setup or artwork fees, and a 100% money-back satisfaction guarantee are positioned as operational differentiators.
Revenue is generated primarily through one-time sales of custom-engraved products at unit prices ranging from roughly $0.30 (small keychain openers) to $129.99+ (premium knives such as Buck Special), with a $0.80 per-item personalization fee and tiered volume discounts reaching approximately $4.35/unit at 1,000+ units. Corporate and bulk orders contribute additional one-time and contract revenue, supplemented by drop shipping, fulfillment, and custom eStore portal services under multi-year enterprise arrangements. The company remains privately held with no disclosed institutional investment, no parent company, no subsidiaries, and no public revenue disclosure.
lazerdesigns firmographics
Firmographics- Name
- lazerdesigns
- Legal name
- Personalized Lazer Designs, LLC
- Website
- https://lazerdesigns.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LazerDesigns is a Broomfield, Colorado e-commerce operator, founded in 2001, that sells laser-engraved personalized gifts, drinkware, knives, awards, and promotional products to individual consumers and corporate clients across the US, Canada, and internationally.
- Ownership category
- akta.pro rank
Where lazerdesigns is headquartered
LocationHeadquarters
- HQ city
- Broomfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
lazerdesigns business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Custom Engraved Products Sales: One-time sale of laser engraved personalized gifts and promotional items. Customers purchase products (knives, drinkware, bottle openers, etc.) with custom text, names, logos, or artwork laser engraved. Volume pricing available with significant discounts at higher quantities. Personalization fees of $0.80 per item apply for custom text.
- Corporate/Bulk Orders: Large volume corporate orders for promotional items, employee awards, trade show giveaways, and custom storefront programs for years of service awards. Drop shipping and fulfillment services available for corporate clients.
- Blank Products Sales: Products available without engraving for customers who want blank items.
- Fulfillment and Drop Shipping: Drop shipping and fulfillment services for corporate clients including direct-to-recipient shipping with custom messaging.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard single-unit pricing |
| Unit Pricing | Pay-as-you-go | Volume discounts - tiered by quantity |
| Unit Pricing | Pay-as-you-go | Personalization fee |
| Other | Multi-year contract | Corporate/Enterprise pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
lazerdesigns product offering
Product offeringCore offering
LazerDesigns is an e-commerce retailer that sells personalized physical products (knives, drinkware, bottle openers, flasks, awards, patches, etc.) with custom laser engraving, etching, and annealing applied at its Broomfield, Colorado facility. The company operates a self-serve website with an online designer tool, plus dedicated phone, email, custom eStore, and drop-ship channels for corporate and bulk buyers.
Product overview
Lazer Designs is a personalized gift company specializing in laser engraving services on over 3,000 customizable products. The company operates as an e-commerce platform offering a unified laser engraving service that applies to their diverse product portfolio. Their core offerings include bottle openers, belt buckles, drinkware, knives, multi-tools, lighters, flashlights, cutting boards, pens, flasks, glassware, stencils, picture frames, keychains, gift sets, corporate awards, patches, notebooks, sports awards, bags, and home accessories. Products come from brand partners including Buck Knives, Leatherman, Gerber, Spyderco, Zippo, Contigo, Thermos, Stanley, Hydro Flask, Yeti, and Pelican. The company offers no setup or artwork fees, no minimum orders, and same-day shipping on many items.
Differentiator
Problem solved
Functional benefit
Products and services
- Personalized Bottle Openers Custom laser engraved bottle openers in styles including wooden, credit card, speed opener, keychain, and bartender designs for gifts, groomsmen, and promotional use.
- Custom Laser Engraved Knives Pocket, hunting, tactical, rescue, and survival knives from brands such as Buck, CRKT, Gerber, and Spyderco with personalized laser engraving.
- Personalized Drinkware Insulated travel mugs, tumblers, vacuum bottles, sports bottles, growlers, and branded items from Contigo, Thermos, Stanley, Hydro Flask, and Yeti with custom laser engraving.
- Custom Belt Buckles Custom belt buckles including rodeo, western, animal-themed, monogrammed, cowboy, and shooting sports styles for personal and corporate gifts.
- Custom Engraved Flasks Stainless steel personalized flasks including keychain, leather, and groomsman flask sets.
- Custom Engraved Glassware Engraved wine glasses, stemware, shot glasses, champagne flutes, and monogram wine glass sets for weddings and gifts.
- Custom Engraved Lighters Personalized Zippo lighters and lighter gift sets with laser engraving in various finishes including black matte, brushed chrome, and high polish.
- Corporate Awards Business and employee recognition items including acrylic awards, glass awards, laser engraved plaques, and executive awards for corporate recognition programs.
- Custom Patches Custom patches including hat, jacket, backpack, tactical, and flag patches with heat transfer, sew-on, or laser cut options.
- Custom Cut Logo & Text Stencils Laser cut stencils for logos, text, letters, numbers, shipping/packaging, parking lots, animals, and farm animals in various materials including adhesive and magnetic.
- Engraved Multi-Tools Engraved multi-tools from Gerber and Leatherman brands including gift sets and various sizes.
- Custom Cutting Boards Personalized bamboo and wood cutting boards with laser engraving, suitable for weddings and home gifts.
- Engraved Pens & Pencils Laser engraved pens including executive pens, tactical pens, LED light-up pens, and pen gift sets.
- Personalized Gift Sets Curated gift sets combining multiple personalized items such as knife and flask sets, knife and light sets, and Leatherman gift sets.
- Sports Awards Customized sports awards including engraved baseballs, baseball bats, and other sports memorabilia.
Companies that use lazerdesigns
Customer profileSegments4 records
Ideal customer profiles4 records
lazerdesigns technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
lazerdesigns partnerships and signals
Strategic signalScale indicators4 records
Recent moves1 record
Expansion highlights5 records
lazerdesigns competitors and assessment
Company assessmentBroad incumbents
- 4imprint: Large, established promotional products distributor serving the same corporate and business buyer segment with bulk personalized merchandise; significantly larger scale and broader category coverage.
- Discount Mugs: Volume promotional product supplier with customization services across drinkware, bags, and accessories; competes for the same B2B promotional budget but at lower AOV and less premium product mix.
- National Pen: Established custom-branded pen and promotional products company serving corporate gifting, marketing, and direct-mail programs; comparable enterprise sales motion and customization capabilities.
- Quality Logo Products: Mid-sized promotional products distributor offering custom-imprinted and engraved items to businesses, overlapping with LazerDesigns' corporate and trade-show use cases.
Direct peers
- Things Remembered: Long-established direct competitor in personalized engraved gifts, including drinkware, jewelry, and awards, with both retail and online presence. Same core use cases (weddings, corporate gifts, milestones).
- PersonalizationMall.com: Direct competitor operating an e-commerce platform for personalized and engraved gifts across a wide range of consumer products, with a similar DTC model and corporate promotional product offering.
- Engraved Gifts Co. Online retailer specializing in custom laser-engraved drinkware, flasks, and accessories. Smaller-scale but mirrors LazerDesigns' product mix and DTC gifting model.
Emerging players
- Zazzle: Online custom-products marketplace where independent designers and sellers offer personalized items; partial overlap with LazerDesigns on personalized gifting and engraving categories.
- CustomMade: Online marketplace connecting consumers with custom fabricators and engravers for made-to-order gifts and corporate items; overlaps with LazerDesigns on demand-driven custom products.
- Etsy (personalized/engraved shops): Marketplace aggregating thousands of small makers offering custom engraved and personalized gifts; represents the fragmented long-tail competition for LazerDesigns' consumer gifting business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
lazerdesigns social profiles
Digital presencelazerdesigns financial estimates
Financial estimateRevenue estimate
Valuation estimate
lazerdesigns leadership team
Management profileNumber of profiles
lazerdesigns funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
lazerdesigns M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about lazerdesigns
What does lazerdesigns do?
LazerDesigns is an e-commerce retailer that sells personalized physical products (knives, drinkware, bottle openers, flasks, awards, patches, etc.) with custom laser engraving, etching, and annealing applied at its Broomfield, Colorado facility. The company operates a self-serve website with an online designer tool, plus dedicated phone, email, custom eStore, and drop-ship channels for corporate and bulk buyers.
Is lazerdesigns a public or private company?
lazerdesigns is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was lazerdesigns founded?
lazerdesigns was founded in 2001. It employs 11 to 50 people.
Where is lazerdesigns based?
lazerdesigns is headquartered in Broomfield, United States, in the North America region.
How does lazerdesigns make money?
Four revenue lines are on record. Custom Engraved Products Sales are the primary driver. The others are corporate/Bulk Orders, blank Products Sales and fulfillment and Drop Shipping.
Who are lazerdesigns's main competitors?
Broad incumbents on record are 4imprint, Discount Mugs, National Pen and Quality Logo Products. Direct peers are Things Remembered, PersonalizationMall.com and Engraved Gifts Co.. Emerging players are Zazzle, CustomMade and Etsy (personalized/engraved shops).
Does lazerdesigns have an API?
No public API is recorded for lazerdesigns.