What Huntingdon College does

Huntingdon College is a private nonprofit liberal arts college located on a 70-acre campus at 1500 East Fairview Avenue in Montgomery, Alabama. Founded in 1854 and affiliated with the United Methodist Church through the Alabama-West Florida and North Alabama Conferences, the college enrolls approximately 950 undergraduate students drawn from nearly every Alabama county and roughly 25 other states, with a 14:1 student-to-faculty ratio and an average class size of 17. It offers 30+ undergraduate programs and minors, plus a six-semester Master of Athletic Training (M.A.T.) through the W. James Samford Jr. School of Graduate and Professional Studies. Institutional accreditations include SACSCOC (with a clean Fifth-Year Interim Report), CAATE for the MAT program, CAEP for educator preparation, and ASBMB for biochemistry.

The core academic technology stack is built on commodity SaaS platforms: Canvas LMS (branded as 'Huntingdon Canvas'), Google Workspace ('HawkMail'), and a Student Health Portal. Auxiliary services are outsourced to Aramark (dining), Herff Jones (regalia), Official Payments (giving), and Parchment/Scoir (transcripts). Twenty-one NCAA Division III teams plus coed Esports anchor campus life, supported by a band program (Marching Scarlet and Grey and ensembles) and more than 50 student organizations.

Revenue is generated primarily through annual recurring tuition ($30,000 per year for full-time undergraduates in 2026-2027, $1,250 per credit hour for part-time), room and board ($10,992 for double-occupancy residents), commuter and auxiliary fees, and donor contributions across multiple giving programs (The Huntingdon Fund, Heart of Huntingdon Campaign, Hawks Unlimited, Arts Fund, planned giving). The college administers financial aid to nearly 100% of traditional undergraduates and participates in federal Title IV programs (FAFSA school code 001019). GTM is sales-led via rolling admission, campus preview days, summer programs for high school students, and church-relations pipelines. President Anthony Leigh leads the institution with a VP-level team spanning academic affairs, student development, admission, development, communications, and external/church relations.

Name

Huntingdon College

Legal name

Huntingdon College

Website

https://huntingdon.edu

Company type

Private

Founded year

1854

Operating status

Operating

Headcount range

101–250 employees

Short description

Huntingdon College is a private United Methodist-affiliated liberal arts college in Montgomery, Alabama, serving approximately 950 undergraduates and a small MAT cohort across 30+ programs, with NCAA Division III athletics, bundled tuition (laptop + books), and SACSCOC/CAATE accreditations.

Ownership category

akta.pro rank

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Undergraduate Tuition and Fees: Full-time traditional undergraduate tuition of $30,000 per year (2026-2027 rate). Additional fees may apply for independent music lessons, science laboratories, and other instructional services. Residential students pay separate room and board.
2. Graduate Program Tuition: Master of Athletic Training program charges tuition. Graduate programs are part of the W. James Samford Jr. School of Graduate and Professional Studies.
3. Room and Board: Residential students pay $10,992 per year for double occupancy room and board (2026-2027). Commuter students pay a $1,000 annual commuter fee. Multiple meal plan options (19, 15, or 10 meals per week) with flex points are available.
4. Alumni and Donor Contributions: The college raises funds through The Huntingdon Fund, Heart of Huntingdon Campaign, Hawks Unlimited (athletic support), Arts Fund, and planned giving programs. Online giving is processed through a third-party vendor, Official Payments.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Huntingdon College is a private liberal arts college that delivers undergraduate degree programs across multiple academic disciplines and a graduate-level Master of Athletic Training program. The institution also fields 21 NCAA Division III athletic teams and provides a residential campus experience to approximately 950 students.

Product overview

Huntingdon College is a private liberal arts college in Montgomery, Alabama, offering a traditional undergraduate program with approximately 30+ majors and minors, a graduate Master of Athletic Training program, and continuing education options. The institution operates 21 NCAA Division III athletic teams and a comprehensive band program. Student life is supported through campus housing, dining services, the Center for Career and Vocation, the Staton Center for Learning Enrichment, and honors programs including the Presidential Scholars and Hobbs Honors Program. The college provides laptop computers and book plans as part of tuition, and administers extensive financial aid including merit scholarships and grants. Key accreditations include SACSCOC at the institutional level and CAATE for the athletic training program.

Differentiator

Problem solved

Functional benefit

Brands

• W. James Samford Jr. School of Graduate and Professional Studies: Graduate school division offering Master of Athletic Training program.

Products and services

• Undergraduate liberal arts degree programs Residential undergraduate degree programs across multiple academic disciplines, serving approximately 950 students.
• Master of Athletic Training Graduate-level professional degree program preparing students for careers and certification in athletic training.
• NCAA Division III athletics program 21 intercollegiate NCAA Division III athletic teams supporting the co-curricular residential experience.

Quantifiable outcome

• 14:1 student-to-faculty ratio and average class size of 17
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Two partnerships are on record, tiered core.

• Pro-Impact Physical Therapy and Sports MedicinecoreStrategic or Co-development PartnerPro-Impact Physical Therapy and Sports Medicine operates an on-campus clinic at Huntingdon College that serves students, faculty, staff, and community members. This partnership provides MAT students with clinical learning opportunities and on-campus healthcare access for the broader campus community.
• NCAA Division III Athletic ProgramscoreStrategic or Co-development PartnerHuntingdon College offers 21 NCAA-Division III athletic teams (baseball, basketball, football, golf, lacrosse, soccer, tennis, wrestling, track & field, volleyball, softball, beach volleyball, and others) plus Esports, cheerleading, and Marching Scarlet and Grey. These programs serve as clinical placement sites for MAT students and drive student recruitment.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Berry College: Berry is a small private liberal arts college in Mount Berry, GA with comparable residential scale, NCAA athletics breadth, and an emphasis on whole-person undergraduate education. Direct competitor for Southeast students seeking a traditional campus experience.
• Hendrix College: Hendrix is a small private liberal arts college in Conway, AR affiliated with the United Methodist Church, with a comparable size, faith-rooted identity, and pre-professional emphasis. The Methodist affiliation and similar mission make it one of the closest direct comparables for Huntingdon.
• Centre College: Centre College is a small private liberal arts college in Danville, KY with comparable enrollment scale, top-tier U.S. News regional rankings, and a similar residential, mentoring-focused educational model. Both compete for the same pool of high-achieving, value-conscious undergraduate students in the Southeast.
• Wofford College: Wofford is a small private liberal arts college in Spartanburg, SC with a similar Methodist/religious heritage, residential campus model, and small class sizes. Comparable in size, mission, and Southeast regional draw, and an industry benchmark for value-focused private liberal arts institutions.
• Rhodes College: Rhodes is a highly ranked small private liberal arts college in Memphis, TN with similar class sizes, residential community, and pre-professional depth. A strong comparator for top-of-funnel recruitment in the Southeast and for benchmarking academic reputation.
• Piedmont University: Piedmont is a small private liberal arts university in Demorest, GA that competes with Huntingdon in the Collegiate Conference of the South for NCAA Division III athletics. Similar size, conference affiliation, and regional student recruitment make it a relevant athletic and academic peer.
• Millsaps College: Millsaps is a small private liberal arts college in Jackson, MS affiliated with the United Methodist Church with a similar enrollment scale, NCAA Division III athletic programs, and pre-professional offerings. Comparable in mission, denominational ties, and regional recruitment footprint.
• LaGrange College: LaGrange is a small private liberal arts college in LaGrange, GA affiliated with the United Methodist Church, similar in size, denominational identity, and NCAA Division III athletic profile. Closest regional Methodist peer for benchmarking.

Regional players

• Samford University: Samford is a larger private university in Birmingham, AL affiliated with the Alabama Baptist State Convention, operating in the same regional market. While broader in scope, it competes with Huntingdon for Alabama students seeking a faith-rooted private education and serves as a regional benchmark for tuition and aid strategy.
• Auburn University at Montgomery: Auburn University at Montgomery is a public university located in the same Montgomery, AL market as Huntingdon, competing for in-state students with substantially lower tuition. A direct regional competitor that anchors local price expectations for private higher education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HuntingdonColl
• Facebookfacebook.com/75253052103
• LinkedInlinkedin.com/company/huntingdon-college
• Instagraminstagram.com/huntingdoncollege

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huntingdon College