Nam Son Co.

What Nam Son Co. does

Nam Son Phu Tho Company Limited (operating as NS Group / Nam Son Co., Ltd.) is a privately held Vietnamese agricultural commodity producer and exporter founded in 2001 and headquartered in Tam Nong District, Phu Tho Province, with additional offices in Viet Tri City (Vietnam) and San Jose, California (NS Tea Supply, opened August 2023). The company produces and exports five core product categories — tea (black, green, CTC, Oolong, specialty), coffee (Robusta and Arabica), pepper (black and white), cashew nuts (WW and A series, raw and value-added), and cinnamon/star anise — to importers, distributors, supermarket chains, roasters, and food manufacturers across 80+ countries with annual export volume exceeding 5,000 tons. Customer distribution is roughly South Asia 45%, Europe 30%, Southeast Asia 15%, and other regions 10%.

The underlying operating platform combines direct origin sourcing from Vietnam's prime growing regions (Central Highlands for coffee, Thai Nguyen for tea, Lang Son for star anise with protected GI) with a multi-certified processing infrastructure (ISO 22000:2018, HACCP, FDA, BRC, Kosher, Halal, Rainforest Alliance, 4C, GlobalGAP, Organic) and proprietary processing technology including optical sorting, density separation, mechanical cleaning, wet polishing, and moisture stabilization systems. A farm-to-port traceability system tracks coffee batches from cooperatives through export. The company sells through three channels: direct B2B export to international importers and roasters, distributor/supermarket supply networks, and OEM/ODM private-label manufacturing with flexible packaging from 50kg to 50g.

Commercially, Nam Son operates a sales-led, enterprise-focused B2B go-to-market with event-driven customer acquisition through major international food exhibitions (Gulfood, HCMC FOODEX), supplemented by content marketing via its industry publication library and direct professional outreach. Revenue is generated through one-time bulk product transactions, professional services for OEM/ODM packaging, and licensing-style royalties for branded/private-label work, with quote-based pricing negotiated on volume, grade, and delivery terms. The consumer-facing Bach Tra and Anba sub-brands (established 2021, with the 50,000+ sqm Bach Tra tea factory) extend the model from pure B2B commodity exports into branded consumer packaged goods, including canned tea products launched in the EU/Dutch market in 2022.

Name

Nam Son Co.

Legal name

NAM SON PHU THO COMPANY LIMITED

Website

https://nam-son.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Nam Son Phu Tho Company Limited (NS Group) is a privately held Vietnamese agricultural commodity exporter founded in 2001, producing and shipping tea, coffee, pepper, cashew, and cinnamon/star anise (5,000+ tons annually) to importers, roasters, and food manufacturers across 80+ countries, with OEM/ODM private-label services and the Bach Tra consumer tea brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Thanh Hóa

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Agricultural Product Export: Export of agricultural commodities including tea, coffee, pepper, cashew nuts, cinnamon, and star anise to international markets. Revenue generated through bulk product sales to importers, distributors, and food manufacturers worldwide.
2. OEM and Private Label Manufacturing: Custom manufacturing services including OEM packaging, private labeling, and custom product specifications for B2B partners. Flexible packaging from 50kg to 50 grams.
3. Contract Manufacturing (ODM): Original design and manufacturing services where company develops products according to customer requirements with unique design styles and specifications.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Nam Son Phu Tho Company Limited produces, processes and exports Vietnamese agricultural commodities — tea, coffee (Robusta and Arabica), pepper, cashew nuts, cinnamon and star anise — to international B2B buyers such as importers, roasters, distributors and food manufacturers. The company also offers OEM and ODM private-label manufacturing with flexible packaging from 50kg bulk down to 50 gram retail sizes.

Product overview

Nam Son Phu Tho Company Limited (NS Group) is a Vietnamese agricultural product production and export company founded in 2001, headquartered in Phu Tho Province, Vietnam. The company operates as a single unified business offering a portfolio of five core agricultural product lines — Tea, Coffee, Pepper, Cashew Nuts, and Cinnamon/Star Anise — complemented by OEM/ODM private label manufacturing services and flexible packaging solutions (ranging from 50kg to 50 gram formats). The Bach Tra sub-brand, established in 2021, serves as the consumer-facing arm with a dedicated 50,000+ square meter tea factory, while the parent company focuses on B2B export of bulk commodities and ingredients. The company exports annually over 5,000 tons to markets including the EU, Japan, Taiwan, UAE, USA, China, South Korea, and over 80 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Bach Tra: Traditional tea product line including green tea, black tea, Oolong Tea, Jasmine Tea, White Tea, and mixed tea products. Also offers canned tea beverages.
• Anba

Products and services

• Black Tea Export-grade Vietnam black tea in multiple grades (FBOP, OP, BOP, BPS, PF, PD, TH, PS, OPA, Fannings, Pekoe). Used by international tea importers, tea bag manufacturers, blenders and beverage makers.
• Green Tea Export-grade Vietnam green tea in multiple grades (Pekoe, Sencha, PS, OP, BPS, Fannings) sourced from Thai Nguyen and other regions. Sold to tea importers, wholesalers, packers and beverage manufacturers.
• CTC Tea Crush-Tear-Curl processed tea in PF, PD, BP and BOP grades, used in tea bag manufacturing and commercial blending applications.
• Oolong Tea Premium semi-oxidized Oolong tea cultivated in highland regions including Lai Chau, Ha Giang, Tuyen Quang and the Central Highlands, valued for floral aroma, smooth taste and multiple infusions.
• Specialty Tea (Lotus, Jasmine, White, Mixed) Specialty teas including lotus tea, jasmine tea, white tea and mixed tea, produced through traditional scenting processes for premium retail and foodservice buyers.
• Robusta Coffee Vietnam Robusta green coffee beans in Grade 1 Screen 18 and Grade 1 Screen 16 from the Central Highlands, sold to roasters, instant coffee manufacturers and food companies.
• Arabica Coffee Vietnam Arabica green coffee Grade S18 A1 in Natural and Washed processing, from Lam Dong and Dak Lak growing regions, for global roasters and specialty B2B buyers.
• Black Pepper Vietnam black pepper in multiple grades (FAQ, small, and standard sizes 500–600 G/L) for global food processing, seasoning industries and traditional medicine.
• White Pepper Vietnam white pepper with density 610–630 g/L, low foreign matter and piperine content of 4.0–6.0%, sold to global food processing buyers.
• Cashew Nuts (WW and A Series) Cashew kernels in WW grades (WW240, WW210, WW180) as raw kernels and A grades (A320, A240, A210, A180) as roasted, salted, butter-roasted and flavored (wasabi, honey, chocolate, chili garlic) products.
• Cinnamon Vietnam cinnamon (Quế) with high essential oil content and modern cleaning, sold to food, pharmaceutical and cosmetic industry buyers.
• Star Anise Vietnam star anise from Lang Son province in Premium and Standard grades plus broken and 60–80 mesh powder forms, sold for food, pharmaceutical (shikimic acid / Tamiflu synthesis) and cosmetics use.
• OEM and ODM Processing Services Custom OEM and ODM processing services providing product development, custom processing, packaging design and private labeling from 50kg bulk down to 50 gram retail sizes for tea, pepper, cashew, cinnamon and coffee.
• Bach Tra Consumer Tea Brand Bach Tra is Nam Son's consumer-facing tea brand, launched in 2021 through a wholly-owned subsidiary with a 50,000+ sqm tea factory, offering traditional teas (green, black, Oolong, jasmine, white, mixed) and convenient Anba tea bag products. Canned tea products appeared on the EU market in 2022.

Quantifiable outcome

• Annual export volume exceeding 5000 tons to demanding international markets
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• NS Tea Supply (US Subsidiary)coreOthers · 1 August 2023Wholly-owned subsidiary established in August 2023 at 550 Parrott St, Suite 10A, San Jose, CA 95112, California, for distributing branded agricultural products (Bach Tra and Anba tea brands) to the US market.
• 4C-Certified Farms and CooperativescoreStrategic or Co-development PartnerCollaboration with 4C-certified farms and cooperatives in Vietnam's coffee-growing regions ensuring compliance with comprehensive global sustainable coffee production standards addressing economic, social, and environmental dimensions.
• Rainforest Alliance Certified FarmscoreStrategic or Co-development PartnerSourcing from Rainforest Alliance certified farms adhering to strict criteria for biodiversity conservation, sustainable livelihoods, and environmental protection in coffee production.
• Central Highlands Coffee FarmerscoreStrategic or Co-development PartnerDirect partnerships with coffee farmers in the Central Highlands regions (Dak Lak, Lam Dong, Gia Lai, Dak Nong) for sourcing Robusta and Arabica coffee beans.
• Lang Son Star Anise FarmerscoreStrategic or Co-development PartnerDirect sourcing partnerships with farmers in Lang Son region for star anise, Vietnam's second-largest export region with protected geographical indication.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Cargill: Global food and agriculture company with significant Vietnamese sourcing across multiple commodities. Competes indirectly through scale, logistics, and global buyer relationships.
• Louis Dreyfus Company: Global commodity merchandiser with established Vietnamese agricultural operations in coffee and other commodities. Competes at the upstream sourcing and trading layer with substantially greater capital base.
• Olam Food Ingredients (ofi): Global agri-business with significant Vietnamese sourcing and processing operations across coffee, cocoa, nuts, and spices. Competes for the same international buyers but at much larger scale and broader portfolio.
• Sucafina: Global coffee merchant and trader with Vietnamese Robusta sourcing operations, competing for the same roaster and importer customers Nam Son serves in its coffee segment.

Direct peers

• Intimex Group: One of Vietnam's largest agricultural product exporters, operating across coffee, tea, pepper, cashew, and spices with comparable B2B export model and international certifications. Closest direct competitor among Vietnamese peers.
• Phuc Sinh Corporation: Vietnamese agricultural exporter with diversified portfolio across coffee, spices, cashew, and rice, serving similar international B2B customers. Comparable product breadth and export orientation.
• Simexco Dak Lak: Major Vietnamese coffee exporter from the Central Highlands, with comparable international certifications, OEM/private label capabilities, and export focus to EU, US, and Asian markets.
• Vinh Hiep Co., Ltd: A leading Vietnamese coffee exporter specializing in Robusta and Arabica, with similar sourcing from the Central Highlands and comparable export-grade processing infrastructure. Overlaps directly with Nam Son's coffee segment.

Regional players

• Tata Coffee: Indian coffee company that also competes in global green coffee trade, including sourcing from Vietnam. Overlaps with Nam Son in serving international roasters but from a different origin geography.

Others

• DKSH Vietnam: Market expansion services provider for consumer goods and food ingredients in Vietnam and ASEAN. Adjacent rather than directly competing, but relevant as a potential channel partner or comparison for B2B distribution models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nam Son Co.