Door County YMCA
Door County YMCA is a nonprofit community wellness organization operating two facilities in Sturgeon Bay and Fish Creek, Wisconsin, serving over 12,000 members through aquatics, gymnastics, youth sports, fitness, childcare, senior wellness, and food security programs.
- Company typePrivate
- Founded1986
- HeadquartersSturgeon Bay, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Door County YMCA does
Door County YMCA is an independent nonprofit 501(c)(3) community wellness organization founded in 1986 and affiliated with YMCA of the USA (Y-USA), serving Door County, Wisconsin through two physical facilities: the Sturgeon Bay Center (main headquarters and program center at 1900 Michigan Street) and the Jackie and Steve Kane Center in Fish Creek (4026 Parkwood Road). The organization serves over 12,950 members across the county with approximately 215 full and part-time staff, delivering a comprehensive programming portfolio spanning aquatics (including the DCY Swim Team), competitive gymnastics (Striver Gymnastics Team), youth sports, school-age and preschool childcare, summer camps, group exercise, personal training, nutrition coaching, senior wellness (ForeverWell for 55+), specialty health programs (LIVESTRONG, Parkinson's Exercise, arthritis, fall prevention), and community food security initiatives (Summer Foods Program).
The underlying technology stack is conventional for the YMCA system: the Daxko Operations platform powers online program registration, scheduling, and account management; a mobile app enables on-the-go access to YMCA360 on-demand virtual fitness content; and 24/7 keycard facility access is available to qualifying members. There is no proprietary technology, AI/ML capability, or differentiated software product; the organization's technology moat is best characterized as ease-of-use implementation of standard YMCA digital infrastructure.
Revenue mechanics are hybrid: recurring membership dues (individual, family, senior, corporate) and program registration fees (aquatics, gymnastics, camps, childcare, personal training, nutrition coaching) form the core earned-revenue base, supplemented by Annual Campaign donations (over $602,000 raised in 2024, an all-time high) and endowment fund gifts. Financial assistance through the Membership For All (MFA) program served more than 1,100 individuals, while corporate memberships, first responder/military discounts, and insurance-based memberships for Medicare recipients widen access and customer segments. Marketing and member acquisition rely on direct-to-consumer channels (walk-ins, website, social media, community events, word-of-mouth, and corporate partnerships), with reciprocal Nationwide Membership providing access to YMCAs across the country as a retention feature.
Door County YMCA firmographics
Firmographics- Name
- Door County YMCA
- Legal name
- Door County YMCA
- Website
- https://doorcountyymca.org
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Door County YMCA is a nonprofit community wellness organization operating two facilities in Sturgeon Bay and Fish Creek, Wisconsin, serving over 12,000 members through aquatics, gymnastics, youth sports, fitness, childcare, senior wellness, and food security programs.
- Ownership category
- akta.pro rank
Where Door County YMCA is headquartered
LocationHeadquarters
- HQ city
- Sturgeon Bay
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Door County YMCA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Membership Fees: Primary revenue stream from individual, family, and corporate memberships at two facilities. Includes financial assistance (Membership for All) on sliding scale.
- Program Registration Fees: Fees for aquatics, swim lessons, swim team, gymnastics, youth sports, camps, personal training, nutrition coaching, and group exercise classes.
- Annual Campaign Donations: Annual fundraising campaign providing financial assistance to over 1,100 individuals who otherwise could not afford membership. Raised over $602,000 in 2024 campaign.
- Endowment Fund Gifts: Long-term endowment contributions including bequests, living trusts, life insurance gifts, retirement plan designations, and charitable trusts.
- Childcare Services: Before/after school care, preschool programs, and summer camps with weekly tuition rates.
- Day Passes and Visitor Fees: Short-term daily passes and 10-visit packs for visitors and non-members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Per session | Personal Training - Single Session |
| Unit Pricing | Multi-session package | Personal Training - Package Options |
| Unit Pricing | Per session | Nutrition Coaching - Single Session |
| Unit Pricing | Multi-session package | Nutrition Coaching - Package Options |
| Subscription | Weekly | Preschool Readiness Program (Ages 3-4) |
| Subscription | Weekly | Before School Age Care (Grades 4K-12) |
| Subscription | Weekly | After School Care (Grades 4K-12) |
| Unit Pricing | Multi-visit package | Kid Care (10-visit pack) |
| Unit Pricing | Per class | Class Drop-in Fees |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels10 records
Door County YMCA product offering
Product offeringCore offering
Door County YMCA is a 501(c)(3) nonprofit community organization operating two physical facilities (Sturgeon Bay Center and Jackie and Steve Kane Center in Fish Creek) that delivers membership-based fitness, aquatics, gymnastics, youth sports, school-age childcare, summer camps, and specialty health programs. The organization also runs community outreach including the Summer Foods Program and provides financial assistance through its Membership for All (MFA) program to ensure accessibility across Door County, Wisconsin.
Product overview
Door County YMCA operates as a community fitness and wellness organization offering a comprehensive portfolio of programs through two facility locations (Jackie and Steve Kane Center in Fish Creek and Sturgeon Bay Center). The organization provides youth development programs (gymnastics, sports, swim team, camps, school-age care), healthy living services (group exercise, personal training, aquatics, specialty health programs like LIVESTRONG and Parkinson's Exercise), and social responsibility initiatives (Summer Foods Program, volunteer opportunities). The YMCA functions as a membership-based organization with financial assistance programs to ensure accessibility, and operates digital platforms including YMCA360 for virtual fitness content. The organization is powered by Open Y and OneEach Technologies for its website infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Jackie and Steve Kane Center: Northern Door County facility in Fish Creek offering fitness, aquatics, and wellness programs
- Sturgeon Bay Center
- Strivers Gymnastics Team
- DCY Swim Team
- ForeverWell
- LIVESTRONG at the YMCA
- Membership for All (MFA)
- Summer Foods Program
Products and services
- YMCA Membership
Quantifiable outcome
- Over 1,100 individuals receive financial assistance annually through Membership For All program
- +4 more outcomes
Companies that use Door County YMCA
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles5 records
Door County YMCA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Door County YMCA partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- United Way of Door CountycoreUnited Way of Door County is listed as a Partner Agency of the Door County YMCA. Organizations partner on community wellness events; example includes free Pre-Packers Pilates Class hosted at Sturgeon Bay Program Center.
- Door County Medical CentercoreDoor County Medical Center collaborates on multiple health programs including arthritis classes (land and aquatic), knee/hip joint programs, athletic trainer consultations, physical therapist consultations, and wellness fairs.
- Knights of ColumbussupportingPartnership for annual Coats for Kids drive. In 2025, collected and distributed more than 140 winter coats to children and teens across Door County.
- Midsummer's MusicsupportingPartnership for youth music lessons - provides small group and private strings lessons at the Y. Students must provide their own instruments or arrange rentals through Heid Music in Green Bay.
- Fuel Good Door CountysupportingPartnered with Door County YMCA and United Way to host free community wellness events including Pre-Packers Pilates Class.
- National Drowning Prevention AlliancesupportingYMCA of the USA participates in Phones Down, Eyes Up campaign coordinated with National Drowning Prevention Alliance to promote water safety awareness and reduce child drownings.
Scale indicators15 records
Recent moves8 records
Expansion highlights5 records
Door County YMCA competitors and assessment
Company assessmentRegional players
- Anytime Fitness: 24-hour-access franchise fitness model with thousands of locations worldwide. Comparable in 24/7 access proposition (which Door County Y also offers) and competes for adult fitness members in suburban and small-market geographies.
- Sawyer Family YMCA (Marinette): Another Wisconsin YMCA affiliate operating in nearby Marinette/Menominee market. Directly comparable nonprofit community fitness center competing for adjacent Door County residents and sharing the same Y-USA operating framework.
Broad incumbents
- YMCA of the USA: National federation and parent network of Door County YMCA with 2,700+ locations nationwide. Sets standards, technology platforms (Daxko/Open Y), and Nationwide Membership reciprocity that directly shapes Door County Y's operating capabilities.
- Life Time Fitness: Premium national fitness chain offering full-service facilities with family programming, aquatics, youth camps, and group fitness. Represents the upscale for-profit alternative competing for the same family and adult member segments as the Door County YMCA.
- Planet Fitness: Largest for-profit gym chain in the U.S. with low-cost ($10-25/month) memberships. Competes directly for price-sensitive fitness members in Door County's broader trade area who do not need Y's childcare or specialty programming.
Emerging players
- Orangetheory Fitness: Boutique group fitness franchise offering heart-rate-based interval training. Represents the boutique fitness wave competing for adult members willing to pay premium pricing for specialized programming versus a Y's broad subscription model.
- Boys & Girls Clubs of America: National nonprofit youth development organization with community-based club model. Overlaps with Door County YMCA on youth programming, after-school care, and summer camps but focuses more narrowly on youth versus the Y's cradle-to-grave scope.
- JCC Association of North America: Network of Jewish Community Centers operating fitness facilities, aquatics, youth programs, and senior services under a similar nonprofit community-center model. Comparable in mission, membership structure, and programming breadth to a YMCA branch.
Direct peers
- Green Bay YMCA: Wisconsin-based YMCA affiliate operating a network of community fitness centers serving the greater Green Bay area with similar membership, programming, and nonprofit community impact model. Directly comparable as another Wisconsin YMCA branch in the Y-USA network.
- Fox Cities YMCA: Wisconsin YMCA affiliate serving the Appleton/Fox Cities region with multi-branch facilities, youth programming, aquatics, and membership-based community wellness - operating under the same Y-USA framework with comparable programmatic depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Door County YMCA social profiles
Digital presenceDoor County YMCA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Door County YMCA leadership team
Management profileNumber of profiles
Profiles28 records
Door County YMCA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Door County YMCA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Door County YMCA
What does Door County YMCA do?
Door County YMCA is a 501(c)(3) nonprofit community organization operating two physical facilities (Sturgeon Bay Center and Jackie and Steve Kane Center in Fish Creek) that delivers membership-based fitness, aquatics, gymnastics, youth sports, school-age childcare, summer camps, and specialty health programs. The organization also runs community outreach including the Summer Foods Program and provides financial assistance through its Membership for All (MFA) program to ensure accessibility across Door County, Wisconsin.
Is Door County YMCA a public or private company?
Door County YMCA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Door County YMCA founded?
Door County YMCA was founded in 1986. It employs 51 to 100 people.
Where is Door County YMCA based?
Door County YMCA is headquartered in Sturgeon Bay, United States, in the North America region.
How does Door County YMCA make money?
Six revenue lines are on record. Membership Fees are the primary driver. The others are program Registration Fees, annual Campaign Donations, endowment Fund Gifts, childcare Services and day Passes and Visitor Fees.
Who are Door County YMCA's main competitors?
Regional players on record are Anytime Fitness and Sawyer Family YMCA (Marinette). Broad incumbents are YMCA of the USA, Life Time Fitness and Planet Fitness. Emerging players are Orangetheory Fitness, Boys & Girls Clubs of America and JCC Association of North America. Direct peers are Green Bay YMCA and Fox Cities YMCA.
Does Door County YMCA have an API?
No public API is recorded for Door County YMCA.