MullenLowe SSP3
MullenLowe SSP3 is a Bogotá-based marketing and communications agency founded in 1996, operating as a wholly-owned subsidiary of Omnicom Group (NYSE: OMC). It delivers creative, media, and integrated marketing services to leading global brands, leveraging the parent group's Omni AI-driven platform.
- Company typePublic
- Founded1986
- HeadquartersBogotá, Colombia
- Headcount251–500
- GTM typeB2B
- OfferingServices
What MullenLowe SSP3 does
MullenLowe SSP3 is a marketing and communications agency founded in 1996 and headquartered in Bogotá, Colombia. It is a wholly-owned subsidiary of Omnicom Group Inc. (NYSE: OMC), the world's leading marketing and sales company, operating within the international MullenLowe creative network. The firm delivers integrated marketing and communication services to leading global brands as part of Omnicom's horizontal, enterprise-focused positioning across advertising, branding, commerce, experiential, health, media, precision marketing, production, and public relations.
As a network agency, MullenLowe SSP3 operates against Omnicom's Omni platform, the parent group's AI-driven marketing intelligence offering. Omni is designed to unify creativity, media, data, and AI through six featured modules: Central Orchestration (unified workflow across the enterprise), Personalized Production at Scale (AI-powered content creation), Predictive Intelligence (forecasting marketing outcomes), Unified Intelligence Backbone (single cross-organization data source), Outcome-Driven Activation (tying media spend to business outcomes), and Localized Optimization (global scale with regional precision). The platform's tech differentiators are positioned as integration/interoperability, performance/speed, accuracy/precision, data advantage, scale/reliability, and outcome-tied media activation.
MullenLowe SSP3's business model is professional services revenue earned through direct enterprise client engagements. The parent group operates a sales-led, direct enterprise GTM with new business inquiries routed via [email protected]; pricing is not publicly disclosed. Customer targeting is horizontal, focused on leading global brands across multiple industries, and supported by multi-channel marketing infrastructure (corporate website, social, investor relations, newsroom). Strategic priorities visible at the network level include expansion into connected TV and streaming advertising partnerships (NBCUniversal, Paramount+), healthcare vertical positioning (Omnicom Health at ASCO), and continued Omni platform monetization across the global network of agency brands.
MullenLowe SSP3 firmographics
Firmographics- Name
- MullenLowe SSP3
- Legal name
- Omnicom Group Inc.
- Website
- https://mullenlowessp3.com
- Company type
- Public
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- MullenLowe SSP3 is a Bogotá-based marketing and communications agency founded in 1996, operating as a wholly-owned subsidiary of Omnicom Group (NYSE: OMC). It delivers creative, media, and integrated marketing services to leading global brands, leveraging the parent group's Omni AI-driven platform.
- Ownership category
- akta.pro rank
Where MullenLowe SSP3 is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Markets served
MullenLowe SSP3 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing and Sales Services: Omnicom generates revenue through providing comprehensive marketing and sales services including advertising, branding, commerce, experiential, health, media, precision marketing, production, and public relations. As a holding company with multiple agency brands, revenue is derived from client engagements across these integrated capability areas.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
MullenLowe SSP3 product offering
Product offeringCore offering
MullenLowe SSP3 is a wholly-owned subsidiary of Omnicom Group Inc. (NYSE: OMC) that delivers integrated marketing and communication services as part of Omnicom's global network of agency brands. The company provides advertising, branding, commerce, experiential, health, media, precision marketing, production, and public relations services to leading global brands seeking to solve critical growth challenges. Its offerings are powered by Omni, Omnicom's AI-driven marketing intelligence platform that unifies creativity, media, data, and AI across campaigns.
Product overview
Omnicom offers a unified platform called Omni, an AI-driven marketing intelligence system that connects the company's various capabilities. The platform integrates Central Orchestration for unified workflows, Personalized Production at Scale for content creation, Predictive Intelligence for forecasting, Unified Intelligence Backbone as a single data source, Outcome-Driven Activation for media investment connected to business outcomes, and Localized Optimization for global scale with local precision.
Differentiator
Problem solved
Functional benefit
Brands
- Omni: AI-driven marketing intelligence platform that unites creativity, media, data, and AI to help brands grow.
Products and services
- Advertising
- Branding
- Commerce
- Experiential
- Health
- Media
- Precision Marketing
- Production
- Public Relations
Quantifiable outcome
- Measurable competitive advantage in the modern world of marketing and sales through connected capabilities
- +1 more outcomes
Companies that use MullenLowe SSP3
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
MullenLowe SSP3 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
MullenLowe SSP3 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NBCUniversalcoreOmnicom Media announced a first-mover partnership with NBCUniversal at Cannes Lions 2026 to craft dynamic contextual ads for content, advancing connected TV advertising capabilities. The partnership aims to make connected TV advertising more contextually relevant and effective for brand messaging.
- Paramount+coreOmnicom Media partnered with Paramount+ on Dynamic Fixed Ad Units in the streamer's premieres, representing a first-mover partnership that advances Omnicom Media's strategy of connecting brand messaging with premium streaming content through dynamic advertising units.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
MullenLowe SSP3 competitors and assessment
Company assessmentBroad incumbents
- Ogilvy: WPP-owned global advertising and marketing services network with operations across Latin America. Directly comparable as a full-service creative and integrated communications agency serving enterprise brands in Colombia.
- Havas: Global advertising and communications group with creative, media, and health networks operating in Latin America. Comparable as a full-service holding company competing for enterprise brand marketing budgets in the region.
- Publicis Groupe: Global advertising holding company with significant Colombian and Latin American operations (Leo Burnett, Publicis, Saatchi & Saatchi). Competes with MullenLowe SSP3 across the full integrated marketing services stack.
- McCann Worldgroup: Interpublic Group-owned global advertising network with a major Colombian and Latin American footprint. Offers overlapping advertising and brand strategy services, competing for the same enterprise clients in the region.
- Dentsu: Global advertising holding company with growing Latin American presence (Dentsu Creative, Dentsu Media). Overlaps with MullenLowe SSP3 across creative, media, and integrated marketing services for enterprise clients.
Direct peers
- DDB Worldwide: Omnicom-owned creative agency network with strong Latin American presence. Directly comparable as a network creative agency serving enterprise brand clients across multiple geographies.
- BBDO Worldwide: Sister Omnicom network agency and one of the largest global advertising networks. Competes directly with MullenLowe SSP3 for the same Omnicom client briefs across creative and integrated marketing services.
- MullenLowe Global: The global parent brand of MullenLowe SSP3 within the Omnicom network. Comparable as the same agency brand offering advertising, branding, and integrated communications services, though operating at global rather than Colombian scale.
- TBWA Worldwide: Omnicom-affiliated global advertising network with a notable presence across Latin America. Comparable offering across creative advertising, brand strategy, and integrated communications for enterprise clients.
Regional players
- Sancho BBDO: Long-standing Bogotá-based creative agency affiliated with BBDO. A leading Colombian creative competitor with deep local market knowledge and similar enterprise brand client base as MullenLowe SSP3.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MullenLowe SSP3 social profiles
Digital presenceMullenLowe SSP3 financial estimates
Financial estimateRevenue estimate
Valuation estimate
MullenLowe SSP3 leadership team
Management profileNumber of profiles
MullenLowe SSP3 subsidiaries and ownership
Company hierarchySubsidiaries1 record
MullenLowe SSP3 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MullenLowe SSP3 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MullenLowe SSP3
What does MullenLowe SSP3 do?
MullenLowe SSP3 is a wholly-owned subsidiary of Omnicom Group Inc. (NYSE: OMC) that delivers integrated marketing and communication services as part of Omnicom's global network of agency brands. The company provides advertising, branding, commerce, experiential, health, media, precision marketing, production, and public relations services to leading global brands seeking to solve critical growth challenges. Its offerings are powered by Omni, Omnicom's AI-driven marketing intelligence platform that unifies creativity, media, data, and AI across campaigns.
Is MullenLowe SSP3 a public or private company?
MullenLowe SSP3 is a public company. It is classified as corporate owned and is currently operating.
When was MullenLowe SSP3 founded?
MullenLowe SSP3 was founded in 1986. It employs 251 to 500 people.
Where is MullenLowe SSP3 based?
MullenLowe SSP3 is headquartered in Bogotá, Colombia, in the Latin America region.
How does MullenLowe SSP3 make money?
One revenue line is on record: marketing and Sales Services.
Who are MullenLowe SSP3's main competitors?
Broad incumbents on record are Ogilvy, Havas, Publicis Groupe, McCann Worldgroup and Dentsu. Direct peers are DDB Worldwide, BBDO Worldwide, MullenLowe Global and TBWA Worldwide. Sancho BBDO is listed as a regional player.
Does MullenLowe SSP3 have an API?
No public API is recorded for MullenLowe SSP3.