MullenLowe SSP3

What MullenLowe SSP3 does

MullenLowe SSP3 is a marketing and communications agency founded in 1996 and headquartered in Bogotá, Colombia. It is a wholly-owned subsidiary of Omnicom Group Inc. (NYSE: OMC), the world's leading marketing and sales company, operating within the international MullenLowe creative network. The firm delivers integrated marketing and communication services to leading global brands as part of Omnicom's horizontal, enterprise-focused positioning across advertising, branding, commerce, experiential, health, media, precision marketing, production, and public relations.

As a network agency, MullenLowe SSP3 operates against Omnicom's Omni platform, the parent group's AI-driven marketing intelligence offering. Omni is designed to unify creativity, media, data, and AI through six featured modules: Central Orchestration (unified workflow across the enterprise), Personalized Production at Scale (AI-powered content creation), Predictive Intelligence (forecasting marketing outcomes), Unified Intelligence Backbone (single cross-organization data source), Outcome-Driven Activation (tying media spend to business outcomes), and Localized Optimization (global scale with regional precision). The platform's tech differentiators are positioned as integration/interoperability, performance/speed, accuracy/precision, data advantage, scale/reliability, and outcome-tied media activation.

MullenLowe SSP3's business model is professional services revenue earned through direct enterprise client engagements. The parent group operates a sales-led, direct enterprise GTM with new business inquiries routed via [email protected]; pricing is not publicly disclosed. Customer targeting is horizontal, focused on leading global brands across multiple industries, and supported by multi-channel marketing infrastructure (corporate website, social, investor relations, newsroom). Strategic priorities visible at the network level include expansion into connected TV and streaming advertising partnerships (NBCUniversal, Paramount+), healthcare vertical positioning (Omnicom Health at ASCO), and continued Omni platform monetization across the global network of agency brands.

Name

MullenLowe SSP3

Legal name

Omnicom Group Inc.

Website

https://mullenlowessp3.com

Company type

Public

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

MullenLowe SSP3 is a Bogotá-based marketing and communications agency founded in 1996, operating as a wholly-owned subsidiary of Omnicom Group (NYSE: OMC). It delivers creative, media, and integrated marketing services to leading global brands, leveraging the parent group's Omni AI-driven platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Sales Services: Omnicom generates revenue through providing comprehensive marketing and sales services including advertising, branding, commerce, experiential, health, media, precision marketing, production, and public relations. As a holding company with multiple agency brands, revenue is derived from client engagements across these integrated capability areas.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MullenLowe SSP3 is a wholly-owned subsidiary of Omnicom Group Inc. (NYSE: OMC) that delivers integrated marketing and communication services as part of Omnicom's global network of agency brands. The company provides advertising, branding, commerce, experiential, health, media, precision marketing, production, and public relations services to leading global brands seeking to solve critical growth challenges. Its offerings are powered by Omni, Omnicom's AI-driven marketing intelligence platform that unifies creativity, media, data, and AI across campaigns.

Product overview

Omnicom offers a unified platform called Omni, an AI-driven marketing intelligence system that connects the company's various capabilities. The platform integrates Central Orchestration for unified workflows, Personalized Production at Scale for content creation, Predictive Intelligence for forecasting, Unified Intelligence Backbone as a single data source, Outcome-Driven Activation for media investment connected to business outcomes, and Localized Optimization for global scale with local precision.

Differentiator

Problem solved

Functional benefit

Brands

• Omni: AI-driven marketing intelligence platform that unites creativity, media, data, and AI to help brands grow.

Products and services

• Advertising
• Branding
• Commerce
• Experiential
• Health
• Media
• Precision Marketing
• Production
• Public Relations

Quantifiable outcome

• Measurable competitive advantage in the modern world of marketing and sales through connected capabilities
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• NBCUniversalcoreGTM or Marketing Partner · 1 June 2026Omnicom Media announced a first-mover partnership with NBCUniversal at Cannes Lions 2026 to craft dynamic contextual ads for content, advancing connected TV advertising capabilities. The partnership aims to make connected TV advertising more contextually relevant and effective for brand messaging.
• Paramount+coreGTM or Marketing Partner · 1 June 2026Omnicom Media partnered with Paramount+ on Dynamic Fixed Ad Units in the streamer's premieres, representing a first-mover partnership that advances Omnicom Media's strategy of connecting brand messaging with premium streaming content through dynamic advertising units.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Ogilvy: WPP-owned global advertising and marketing services network with operations across Latin America. Directly comparable as a full-service creative and integrated communications agency serving enterprise brands in Colombia.
• Havas: Global advertising and communications group with creative, media, and health networks operating in Latin America. Comparable as a full-service holding company competing for enterprise brand marketing budgets in the region.
• Publicis Groupe: Global advertising holding company with significant Colombian and Latin American operations (Leo Burnett, Publicis, Saatchi & Saatchi). Competes with MullenLowe SSP3 across the full integrated marketing services stack.
• McCann Worldgroup: Interpublic Group-owned global advertising network with a major Colombian and Latin American footprint. Offers overlapping advertising and brand strategy services, competing for the same enterprise clients in the region.
• Dentsu: Global advertising holding company with growing Latin American presence (Dentsu Creative, Dentsu Media). Overlaps with MullenLowe SSP3 across creative, media, and integrated marketing services for enterprise clients.

Direct peers

• DDB Worldwide: Omnicom-owned creative agency network with strong Latin American presence. Directly comparable as a network creative agency serving enterprise brand clients across multiple geographies.
• BBDO Worldwide: Sister Omnicom network agency and one of the largest global advertising networks. Competes directly with MullenLowe SSP3 for the same Omnicom client briefs across creative and integrated marketing services.
• MullenLowe Global: The global parent brand of MullenLowe SSP3 within the Omnicom network. Comparable as the same agency brand offering advertising, branding, and integrated communications services, though operating at global rather than Colombian scale.
• TBWA Worldwide: Omnicom-affiliated global advertising network with a notable presence across Latin America. Comparable offering across creative advertising, brand strategy, and integrated communications for enterprise clients.

Regional players

• Sancho BBDO: Long-standing Bogotá-based creative agency affiliated with BBDO. A leading Colombian creative competitor with deep local market knowledge and similar enterprise brand client base as MullenLowe SSP3.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MullenLoweSSP3
• Facebookfacebook.com/MullenLoweSSP3
• LinkedInlinkedin.com/company/mullenlowe-colombia
• Instagraminstagram.com/Omnicom

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MullenLowe SSP3