Donahue's Greenhouse

Name

Donahue's Greenhouse

Legal name

Donahue's Greenhouse, Inc.

Website

https://donahuesclematis.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Faribault

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce/Online Sales: Direct online sales to home gardeners via their e-commerce website, with clematis shipped February through October. Includes gift cards ($20-$500).
2. Retail Store Sales: Seasonal retail store in Faribault, MN open mid-April through June, selling annuals, perennials, shrubs, trees, tropicals, succulents, roses, hydrangeas, and clematis.
3. Wholesale Clematis Sales: Wholesale distribution to garden centers and greenhouses. Products shipped include 2.5" liners, 3.5" liners, and #1 containers with lock-on trellises. 175 plants per pallet unit.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Donahue's Greenhouse is a family-owned clematis specialty nursery that grows and sells over 130 varieties of clematis vines, shipping more than 700,000 plants annually throughout the US and Canada. The company sells through three channels: direct-to-consumer e-commerce shipping February through October, wholesale distribution of 2.5" and 3.5" liners and finished #1 container plants to garden centers and greenhouses, and a seasonal retail store in Faribault, MN (open mid-April through June) featuring annuals, perennials, shrubs, trees, roses, hydrangeas, and succulents.

Product overview

Donahue's Greenhouse operates as a family-owned clematis specialty nursery offering a diverse portfolio of horticultural products and services. The core offering centers on over 130 varieties of clematis vines, shipped as wholesale liners (2.5" and 3.5" pots) or finished plants, with annual production exceeding 700,000 vines. The company operates a seasonal retail store (mid-April through June) featuring annuals, perennials, roses, hydrangeas, and other ornamental plants across 25,000+ square feet of retail space. Additional offerings include gift cards and other climbing vines such as honeysuckle and thunbergia. The business serves both wholesale customers (greenhouses, garden centers, nurseries) and retail/home gardener segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Clematis Vines

Quantifiable outcome

• Over 700,000 clematis vines shipped annually throughout US and Canada
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Wholesale BrokerscoreChannel Partner/ Reseller/ DistributorWholesale ordering from Donahue's can be done through one of the many brokers who sell their clematis, in addition to direct contact via phone, fax, or email.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Garden Crossings: Online retail nursery shipping perennials, shrubs, and vines direct to home gardeners. Comparable DTC e-commerce motion and home gardener customer base, but carries a broader catalog and less clematis-specific depth.

Direct peers

• Bluestone Perennials: Mail-order perennial and vine nursery offering 1,000+ varieties direct to consumers. Comparable in DTC shipping model, variety depth, and home gardener target.
• Brushwood Nursery: US mail-order clematis specialist offering 100+ clematis varieties plus a smaller set of climbing vines via e-commerce. Closely comparable to Donahue's in product focus, cultivar breadth, and DTC/online shipping model.
• Walters Gardens: Large wholesale grower of perennial plants, including vines, supplying finished and liner material to garden centers across North America. Directly comparable to Donahue's wholesale liner/finished-plant business model, scaled across a much broader perennial catalog.

Broad incumbents

• Spring Meadow Nursery: Large US wholesale nursery stock producer and introducer of branded shrub/plant genetics (e.g., Proven Winners line). Comparable on wholesale channel and proprietary plant genetics, but operates at much broader scale across many categories.
• Bailey Nurseries: Major Midwest-based wholesale nursery producing a broad woody ornamental and perennial catalog across North America. Comparable in wholesale B2B plant distribution to garden centers, though Donahue's is more specialized in clematis.
• Monrovia Nursery Company: Nationwide wholesale grower of ornamental plants and shrubs sold via garden centers and landscape contractors. Comparable as a wholesale nursery supplier in the same channels Donahue's serves, but at significantly larger scale and broader SKU mix.
• Star Roses and Plants: Wholesale introducer and grower of branded roses, shrubs, and perennials distributed through independent garden centers. Comparable channel and proprietary-brand strategy, with clematis as a category overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donahue's Greenhouse