Cintegral
Cintegral is a Chilean multibrand computer and technology retailer founded around 1992, operating two physical stores in Viña del Mar and Los Andes alongside a nationwide e-commerce platform. It serves individual consumers, gamers, corporate/government buyers, and — via a Taara partnership — broadcast media production teams.
- Company typePrivate
- Founded1992
- HeadquartersViña Del Mar, Chile
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Cintegral does
Cintegral is a Chilean computer and technology retailer headquartered in Viña del Mar, founded around 1992, operating an omnichannel business combining two physical retail stores (Viña del Mar and Los Andes) with an e-commerce storefront at cintegral.cl. The company resells a broad multi-brand catalog spanning PCs, laptops (including Apple MacBook Pro and gaming notebooks), desktop components, peripherals, printers and imaging supplies, networking equipment, HPE Enterprise servers, audio, accessories, and consumer software. Its core go-to-market is consumer retail with optional 6 interest-free installments via Webpay, complemented by a corporate quotations division and participation in Chile's Mercado Público government procurement platform.
The company serves three primary customer segments: individual consumers and gamers (including a custom 'Arma tu PC' build service), corporate and government buyers requiring B2B procurement, and — through a 2026 partnership with Taara (an Alphabet/Google X Moonshot Factory spinout) — broadcast and media production teams requiring wireless ST 2110 Fiber over-Air connectivity for real-time 4K/8K video transmission up to 20km without cable infrastructure. The Taara Lightbridge integration supports bi-directional wireless optical communication at speeds up to 20Gbps, demonstrated publicly at the NAB Show in Las Vegas.
Cintegral's revenue model is primarily transactional hardware resale across all three segments. Consumer sales operate on fixed unit pricing with installment billing; corporate and government revenue flows through custom quotations and Mercado Público tendering; the broadcast vertical is positioned as a specialized solutions business. The firm is privately held with no disclosed funding history, ownership structure, or financial statements; headcount is in the 251-500 band and the company is recognized as one of the most established computing providers in Chile's Quinta Región with nationwide shipping capability.
Cintegral firmographics
Firmographics- Name
- Cintegral
- Legal name
- Cintegral
- Website
- https://cintegral.cl
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Cintegral is a Chilean multibrand computer and technology retailer founded around 1992, operating two physical stores in Viña del Mar and Los Andes alongside a nationwide e-commerce platform. It serves individual consumers, gamers, corporate/government buyers, and — via a Taara partnership — broadcast media production teams.
- Ownership category
- akta.pro rank
Cintegral industry classification
Industry- Product category
- Computer and Technology Retail
- NAICS
- Electronics and Appliance Retailers (44921), Other Communications Equipment Manufacturing (33429)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Banknote & Cash-in-Transit (CIT) Services (BPAKAIAA)
- akta.pro secondary industry
- Cloud Infrastructure Entitlement Management (CIEM) (HDABAHAC)
Keywords
Where Cintegral is headquartered
LocationHeadquarters
- HQ city
- Viña Del Mar
- HQ country
- Chile
- HQ region
- Latin America
Offices2 records
Markets served
Cintegral business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail E-commerce Sales: Direct consumer sales through online storefront offering computers, components, peripherals, and accessories with 6-month interest-free installment payment via Webpay
- Corporate/B2B Sales: Corporate sales division offering quotations for businesses, plus government procurement through Mercado Público platform
- Professional Broadcast Solutions: Specialized connectivity solutions for TV and media production workflows, enabling real-time 4K and 8K video streaming between on-location shoots and production crews
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Consumer retail products with installment financing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Cintegral product offering
Product offeringCore offering
Cintegral is a Chilean computer and technology retailer that sells PCs, laptops, printers, networking equipment, PC components, peripherals, monitors, Apple products, gaming hardware, audio equipment, and supplies through an omnichannel model combining an e-commerce storefront (cintegral.cl) with physical stores in Viña del Mar and Los Andes. The company also serves corporate and government clients via a B2B sales division and the Mercado Público procurement platform, and offers a specialized wireless broadcast production solution (ST 2110 Fiber over-Air) developed in partnership with Taara. Consumer purchases can be financed through Webpay with up to 6 interest-free installments.
Product overview
Cintegral operates as a comprehensive computer and technology retail store in Chile, offering a wide range of technology products across multiple categories including PCs, laptops, peripherals, printing solutions, networking equipment, and enterprise solutions. The company functions as both a B2C consumer electronics retailer and a B2B enterprise technology provider. Their product portfolio includes branded computers from HP, Lenovo, ASUS, Dell, Apple, and other major manufacturers, along with components, accessories, and specialized offerings like the ST 2110 Fiber over-Air solution developed in partnership with Taara for professional media production workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- PCs and Laptops (Desktops, All-in-One, Notebooks) Retail line of desktop PCs, all-in-one systems, and notebook computers spanning categories including high-performance, gaming, and home/business segments, targeting individual consumers and small/home offices in Chile.
- Apple Products (Mac, iMac, iPad, Accessories) Apple-branded computers, tablets, and accessories including MacBook Pro, Mac/iMac, iPad, and Apple accessories, retailed to Chilean consumers and businesses.
- PC Components and Parts (Storage, Memory, Motherboards, Processors, GPUs, Cases, Power Supplies) PC components and parts including storage devices (SSDs, HDDs, flash, pendrive), RAM, motherboards, processors (Intel/AMD), video cards, cooling solutions, cases, and power supplies for upgrades and custom builds.
- Gaming Zone (Gamer Notebooks, Components, Monitors, Accessories, Chairs) Dedicated gaming product category including gaming notebooks, gaming-specific components, monitors, peripherals, storage, RAM, processors, video cards, and gaming chairs targeted at enthusiast and gamer consumers in Chile.
- Printing and Imaging (Printers, Multifunctionals, Scanners, Plotters, Labelers, Cameras) Printers (inkjet and laser), multifunctionals, scanners, plotters, thermal labelers, surveillance cameras, web cameras, and IP cameras from brands such as HP, Epson, Brother, and Canon for consumers and businesses.
- Printing Supplies (HP/Epson Inks, HP/Brother Toners) Replacement ink cartridges (HP, Epson) and toner cartridges (HP, Brother) for ongoing printer use, sold to consumers and businesses.
- Networking Equipment (Routers, Switches, Access Points, Adapters, UPS) Networking hardware including routers, switches, access points/extenders, network adapters, and UPS units for home and small business connectivity.
- HPE Enterprise Solutions (Servers, Enterprise Networking, Server Storage)
Quantifiable outcome
- Real-time streaming of 4K JPEGXS and 8K RAW video over distances up to 20km without physical cables
Companies that use Cintegral
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Cintegral technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Cintegral partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Taara (Alphabet/Google X Moonshot Factory)coreTaara, a free-space optics company spun out from Google X's Moonshot Factory, partnered with Cintegral as a production technology specialist. Taara's Lightbridge system delivers bi-directional wireless optical connectivity at up to 20Gbps across distances up to 20km. This powers Cintegral's ST 2110 Fiber over-Air offering for real-time TV and media production workflows.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cintegral competitors and assessment
Company assessmentDirect peers
- SP Digital: Chilean multi-brand IT retailer specializing in PCs, laptops, components, networking, and enterprise hardware; closest head-to-head competitor to Cintegral's consumer/B2B catalog.
- Microplay: Chilean gaming-focused computer retailer operating in the same 'Zona Gamer' category that Cintegral features, with overlapping customer base of gamers and custom PC builders.
- PC Factory: Chilean computer and technology retailer with a similar omnichannel model (e-commerce + physical stores), competing head-to-head with Cintegral in PCs, laptops, components, and peripherals.
Others
- Taara: Alphabet/Google X free-space optics spin-out that powers Cintegral's ST 2110 Fiber over-Air broadcast offering; a strategic technology partner rather than a competitor.
- Lenovo: One of the leading OEM brands Cintegral resells; relevant as both a key supplier and a long-term direct-to-consumer threat that could bypass retail channels in Chile.
Regional players
- Cyberpuerta: Mexico-based computer and electronics e-commerce retailer with a comparable multi-brand PC, laptop, component, and peripherals catalog, operating in a neighboring LatAm market.
Broad incumbents
- Paris: Chilean department-store chain selling consumer electronics and computing products as part of a broader retail assortment, with significantly greater physical footprint than Cintegral.
- Falabella: Large Chilean/LatAm department-store and marketplace incumbent that sells computers, laptops, and electronics alongside a much broader retail catalog, competing on price and assortment.
- MercadoLibre: Dominant LatAm e-commerce marketplace where many of the same brands Cintegral carries (HP, Lenovo, Apple) are sold by third-party sellers, often at aggressive price points.
- Ripley: Major Chilean multi-category retailer with a sizable electronics and computer category that overlaps with Cintegral's consumer-facing catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Cintegral social profiles
Digital presenceCintegral financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cintegral leadership team
Management profileNumber of profiles
Cintegral funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cintegral M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cintegral
What does Cintegral do?
Cintegral is a Chilean computer and technology retailer that sells PCs, laptops, printers, networking equipment, PC components, peripherals, monitors, Apple products, gaming hardware, audio equipment, and supplies through an omnichannel model combining an e-commerce storefront (cintegral.cl) with physical stores in Viña del Mar and Los Andes. The company also serves corporate and government clients via a B2B sales division and the Mercado Público procurement platform, and offers a specialized wireless broadcast production solution (ST 2110 Fiber over-Air) developed in partnership with Taara. Consumer purchases can be financed through Webpay with up to 6 interest-free installments.
Is Cintegral a public or private company?
Cintegral is a private company. It is classified as unknown and is currently operating.
When was Cintegral founded?
Cintegral was founded in 1992. It employs 251 to 500 people.
Where is Cintegral based?
Cintegral is headquartered in Viña Del Mar, Chile, in the Latin America region.
How does Cintegral make money?
Three revenue lines are on record. Retail E-commerce Sales are the primary driver. The others are corporate/B2B Sales and professional Broadcast Solutions.
Who are Cintegral's main competitors?
Direct peers on record are SP Digital, Microplay and PC Factory. Others are Taara and Lenovo. Cyberpuerta is listed as a regional player. Broad incumbents are Paris, Falabella, MercadoLibre and Ripley.
Does Cintegral have an API?
No public API is recorded for Cintegral.
What industry is Cintegral in?
Cintegral's product category is Computer and Technology Retail. Its primary akta.pro industry code is BPAKAIAA, Banknote & Cash-in-Transit (CIT) Services, with a secondary code of HDABAHAC, Cloud Infrastructure Entitlement Management (CIEM). Its NAICS code is 44921 and its SIC code is 5734.