Lenda

Lenda Pet Food S.L. is a Spanish manufacturer of premium and ultra-premium natural pet food for dogs and cats, selling its own FAEC-functionalized product lines through e-commerce, 255+ pet retail stores, veterinary clinics, and distributors in Portugal and international markets.

Company typePrivate
Founded2015
HeadquartersCuéllar, Spain
Headcount11–50
GTM typeB2B and B2C
OfferingHardware or Manufacturing

Lenda firmographics

Firmographics

Name: Lenda
Legal name: Lenda Pet Food S.L.
Website: https://lenda.net
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 11–50 employees
Short description: Lenda Pet Food S.L. is a Spanish manufacturer of premium and ultra-premium natural pet food for dogs and cats, selling its own FAEC-functionalized product lines through e-commerce, 255+ pet retail stores, veterinary clinics, and distributors in Portugal and international markets.
Ownership category
akta.pro rank

Lenda industry classification

Industry

Product category: Pet Food
NAICS: Dog and Cat Food Manufacturing (311111)
SIC: Food And Kindred Products (2000)
akta.pro primary industry: Functional & Veterinary Diet Pet Food (CRADAFAF)
akta.pro secondary industries: Companion Animal Therapeutic Diets (Prescription Diets) (HLAMAHAA), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

Natural pet food
Premium dog food
Premium cat food
Veterinary therapeutic diets
Pet nutrition products

Where Lenda is headquartered

Location

Headquarters

HQ city: Cuéllar
HQ country: Spain
HQ region: Europe

Offices5 records

Markets served

Lenda business model

Business model

GTM type: B2B and B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

Pet Food Product Sales: Lenda generates revenue through the sale of premium and ultra-premium natural pet food products for dogs and cats. The company offers multiple product lines (Lenda Original, Urban, Grain Free, Foodie, VET Nature) across dry kibble, wet food (pates/mousses), and cooked meals categories. Products are sold through direct e-commerce, retail stores, and veterinary channels.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Lenda product offering

Product offering

Core offering

Lenda Pet Food manufactures and sells premium and ultra-premium natural pet food for dogs and cats across five product lines (Lenda Original, Urban, Grain Free, Foodie, and VET Nature), all formulated with the proprietary FAEC biofunctional supplement system combining prebiotics, probiotics, postbiotics, chondroprotectors, and medicinal herbs. Products are sold directly to consumers via the shop.lenda.net e-commerce store, distributed through 255+ physical pet retail stores across Spain, and supplied through veterinary clinics (VET Nature line) and international distributors.

Product overview

Lenda Pet Food is a Spanish pet food manufacturer offering natural, functional pet food across multiple product lines: Lenda Original (Superpremium/Ultrapremium dry food), Lenda Urban (accessible high-end food), Lenda Grain Free (grain-free ultrapremium), Lenda Foodie (luxury wet/cooked food), and Lenda VET Nature (veterinary therapeutic diets). All products incorporate the company's proprietary FAEC (Functional Aliments Exclusive Concentration) functional supplements including prebiotics, probiotics, postbiotics, chondroprotectors, and medicinal herbs. The company operates under an outsourcing manufacturing model with facilities in Galicia, Castilla y León, Catalonia, and Basque Country, and distributes across Spain, Portugal, and international markets.

Differentiator

Problem solved

Functional benefit

Brands

Lenda VET Nature: Veterinary diet natural food line for dogs and cats with specific health conditions including renal, urinary, pancreatic, hepatic, cardiac, diabetic, gastrointestinal, allergenic, mobility/joints, and leishmaniasis support.
Lenda Urban
Lenda Grain Free
Lenda Foodie
L-UNICO
SuperPepe

Products and services

Lenda Original

Quantifiable outcome

Less veterinary visits reported by customers
+1 more outcomes

Companies that use Lenda

Customer profile

Segments3 records

Ideal customer profiles3 records

Lenda technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Lenda partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered minor and core.

ADA (Gabinete de Psicopedagogía)minorStrategic or Co-development PartnerPsychopedagogy office specializing in animal-assisted interventions and natural education. Collaboration includes donations of pet food, banners and roll-ups for interventions and talks.
O Peto de MartiñominorOthersNon-profit association to help children with illnesses or difficulties. Lenda provides economic contributions.
Club de Judo del Municipio de TuiminorOthersLocal judo sports club sponsorship including financial support and sports equipment donation.
Manu Garrido (Kayak Tudense)minorOthersPrincipal sponsor of prominent Spanish kayaker and canoeist from Kayak Tudense. Sports sponsorship for local athlete.
EcoembescoreStrategic or Co-development PartnerEnvironmental organization for packaging recycling. Lenda is a member committed to recyclable packaging and waste prevention for all products.
Protectoras de Animales (Animal Shelters)minorOthersRegular donations of pet food to animal shelters across Spain through social media voting campaigns.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Lenda competitors and assessment

Company assessment

Direct peers

Applaws (MWT Foods): Premium natural pet food brand offering high-protein, limited-ingredient recipes and natural product ranges. Comparable positioning to Lenda on natural ingredients and clean-label pet food, with overlapping retail distribution in Europe.
Natural Greatness: Spanish premium natural pet food brand offering grain-free and hypoallergenic dry and wet foods for dogs and cats. Directly competes with Lenda on natural, limited-ingredient, fresh-meat formulations in the Iberian market.
Ownat (Dog & Cat Food): Spanish natural pet food brand specializing in natural, grain-free, and functional recipes for dogs and cats. Closely comparable to Lenda's positioning on premium natural ingredients with similar distribution through Spanish pet specialty retailers.
True Instinct (Bynsa): Spanish brand offering natural raw and gently cooked pet food with functional ingredients. Directly comparable to Lenda's fresh, natural, and functional supplementation positioning in the Iberian pet specialty retail channel.

Broad incumbents

Hill's Pet Nutrition (Colgate-Palmolive): Veterinary-channel-dominant pet food brand with Prescription Diet and Science Diet lines. Lenda's VET Nature line competes in the same therapeutic/vet-recommended category, particularly for renal, urinary, and gastrointestinal conditions.
Royal Canin (Mars Petcare): Global leader in breed- and life-stage-specific pet nutrition, with a strong veterinary therapeutic diet portfolio. Lenda's VET Nature line directly competes with Royal Canin's veterinary exclusive channel; similar breed/condition segmentation logic.
Acana / Orijen (Champion Petfoods): Premium pet food brand family known for biologically appropriate, fresh-meat, regional-ingredient recipes. Comparable to Lenda's positioning on premium natural nutrition; competes in the same Iberian retail and vet channels.
Affinity Petcare (Affinity Advance, Ultima, Brekkies): Leading Spanish pet food manufacturer owned by Agrolimen. A direct domestic competitor in the premium and superpremium pet food space in Spain, offering overlapping product lines for dogs and cats with established retail presence.

Emerging players

Wolfsblut / Wildes Land (Healthfood24): European natural and grain-free pet food specialty brand with focus on high meat content and functional ingredients. Comparable to Lenda's superpremium natural positioning, particularly in grain-free and biologically appropriate ranges.
Edgard & Cooper: European premium natural pet food brand with strong fresher/raw ranges and sustainability positioning. Comparable to Lenda on natural, gentle, and functional nutrition, with similar direct-to-consumer and specialty retail models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Lenda financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Lenda leadership team

Management profile

Number of profiles

Lenda funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Lenda M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lenda

What does Lenda do?

Is Lenda a public or private company?

Lenda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Lenda founded?

Lenda was founded in 2015. It employs 11 to 50 people.

Where is Lenda based?

Lenda is headquartered in Cuéllar, Spain, in the Europe region.

How does Lenda make money?

One revenue line is on record: pet Food Product Sales.

Who are Lenda's main competitors?

Direct peers on record are Applaws (MWT Foods), Natural Greatness, Ownat (Dog & Cat Food) and True Instinct (Bynsa). Broad incumbents are Hill's Pet Nutrition (Colgate-Palmolive), Royal Canin (Mars Petcare), Acana / Orijen (Champion Petfoods) and Affinity Petcare (Affinity Advance, Ultima, Brekkies). Emerging players are Wolfsblut / Wildes Land (Healthfood24) and Edgard & Cooper.

Does Lenda have an API?

No public API is recorded for Lenda.

What industry is Lenda in?

Lenda's product category is Pet Food. Its primary akta.pro industry code is CRADAFAF, Functional & Veterinary Diet Pet Food, with a secondary code of HLAMAHAA, Companion Animal Therapeutic Diets (Prescription Diets). Its NAICS code is 311111 and its SIC code is 2000.