TDA
Private US health insurance provider offering medical, dental, and vision plans for small-to-mid-size employer groups, individuals/families, and seniors, distributed via direct sales, brokers (Emerald Club), and the federal Marketplace/Exchange.
- Company typePrivate
- Founded1995
- HeadquartersPhoenix, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What TDA does
EMI Health (referenced under the firmographic header "TDA") is a private US health insurance provider headquartered in the US that underwrites and distributes value-driven medical, dental, and vision plans. Its core product set spans four lines: Group Plans (medical, dental, vision, and telemedicine for employer customers), Individual & Family Plans (dental, vision, and telemedicine for those without employer coverage), Senior Plans (Medicare Supplement, senior dental and vision, and a hearing aid discount program), and Marketplace/Exchange Dental Plans available through the federal exchange with potential subsidy eligibility. The underlying platform comprises a member web portal, iOS and Android mobile applications, a broker and group-administrator portal (EMI Central), provider-network search, eligibility verification, preauthorization, and claims processing, with an ancillary BenefitHub discount program and a Lyra Health partnership that delivers virtual and in-person mental health coaching and therapy.
The company serves three primary customer segments — small to mid-size employer groups (primary), individuals and families without employer-sponsored coverage, and Medicare-eligible seniors — using a multi-channel go-to-market that combines direct-to-consumer self-service on emihealth.com, phone-based customer service, a broker/agent channel organized around the Emerald Club program, and federal Marketplace/Exchange listing. Distribution is domestic, with explicit references to Utah-specific group services and an MST service window, suggesting meaningful regional concentration alongside national reach.
The revenue model is subscription recurring: EMI Health collects monthly premiums from individuals, families, employer groups, and senior policyholders in exchange for coverage. Pricing is quote-based and not publicly disclosed, and a 1-800 customer service line (1-800-662-5851) supports both sales and member service. Headcount is in the 51–100 band. Ownership, funding history, leadership team, and financial disclosures are not present in the source data, limiting visibility into capitalization and governance.
TDA firmographics
Firmographics- Name
- TDA
- Legal name
- EMI Health
- Website
- https://tdadental.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Private US health insurance provider offering medical, dental, and vision plans for small-to-mid-size employer groups, individuals/families, and seniors, distributed via direct sales, brokers (Emerald Club), and the federal Marketplace/Exchange.
- Ownership category
- akta.pro rank
TDA industry classification
Industry- Product category
- Dental Insurance
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Accident & Health Insurance (6321), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness) (HLAEALAN)
- akta.pro secondary industries
- Dental Benefit Administration (DBA) & ASO/TPA for Dental (HLAEAIAJ), Eligibility, Enrollment & Benefits Administration (HLAEALAH), Employer-Sponsored Dental & Vision (Group) (FSAIAHAH), Vision Benefit Administration (VBA) / Vision TPA (ASO) (HLAEAJAI)
Keywords
Where TDA is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Markets served
TDA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Health Insurance Premiums: EMI Health generates revenue by collecting premiums from individuals, families, and employer groups in exchange for medical, dental, and vision coverage plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual & Family Plans |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
TDA product offering
Product offeringCore offering
TDA provides a wide range of dental, critical illness, disability, life, and vision insurance services. Coverage is offered primarily through employer-sponsored group plans, allowing businesses to deliver ancillary benefits to their workforce alongside major medical insurance.
Product overview
EMI Health is a health insurance company offering value-driven medical, dental, and vision plans. The product portfolio includes four core product categories: Group Plans (medical, dental, vision, and telemedicine for employers), Individual & Family Plans (dental, vision, and telemedicine for those without employer coverage), Senior Plans (Medicare Supplement, senior dental, senior vision, and hearing aid discounts), and Marketplace/Exchange Dental Plans (dental plans available through the federal exchange with potential subsidy eligibility). The offering extends to supplementary services including a mental health coaching partnership with Lyra Health, the EMI Central broker/group portal, the BenefitHub discount program, a mobile app for iOS and Android, and provider search and prescription drug pricing tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Dental Insurance
Quantifiable outcome
- Reduced deductible by 50% while cutting maximum out-of-pocket costs, consolidating all health and wellness benefits through one provider.
Companies that use TDA
Customer profileSegments3 records
Ideal customer profiles1 record
TDA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TDA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lyra HealthcoreEMI Health partnered with Lyra Health to provide members with access to virtual and in-person mental health coaching and therapy. Lyra offers personalized mental health support via live video or in-person sessions, covering issues such as stress, anxiety, depression, substance abuse, and relationship challenges. EMI Health directs members to a dedicated Lyra portal (emihealth.lyrahealth.com) for enrollment and access.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
TDA competitors and assessment
Company assessmentDirect peers
- Principal Financial Group: Provides group dental, disability, life, and critical illness coverage through broker channels to mid-market employers. Strong product-line overlap with TDA and similar voluntary benefits distribution model.
- Unum Group: Leading provider of group disability, life, and critical illness insurance in the US. Directly overlaps with TDA's disability, life, and critical illness offerings and uses a similar broker-led distribution model.
- Lincoln Financial Group: Provides group dental, disability, life, and critical illness insurance to employer groups through brokers. Closely matches TDA's product mix and distribution model across mid-market employer segments.
- Guardian Life Insurance Company: Mutual insurer offering group dental, disability, life, and vision benefits to mid-size employers through brokers. Highly comparable product portfolio and target customer segment to TDA.
- Delta Dental Plans Association: Largest US dental benefits administrator with multi-state network of 39 independent Delta Dental companies. Directly comparable to TDA as both administer employer-sponsored dental plans and offer ancillary vision products through the same broker channels.
- Sun Life Financial (U.S. Dental): Operates one of the largest US dental benefits businesses (formerly DentaQuest) alongside group life and disability coverage. Directly comparable to TDA's combined dental + ancillary voluntary offering to employer groups.
Broad incumbents
- MetLife: Large national carrier offering group dental, disability, and life benefits as part of a much broader insurance portfolio. Overlaps with TDA in dental and ancillary voluntary lines but operates at significantly greater scale across multiple insurance categories.
- Aetna (CVS Health): Major US health insurer offering dental and vision benefits alongside medical plans, primarily to employer groups. Adjacent competitor to TDA in dental and vision with substantially greater scale and cross-sell into medical.
- Cigna (Dental & Supplemental Benefits): Global health services company with a sizable US dental benefits business serving employer groups. Competes with TDA in employer-sponsored dental while operating a much broader portfolio including medical and international insurance.
Emerging players
- Beam Benefits: Tech-forward dental benefits platform focused on small and mid-size employers, combining dental insurance with member app experience. Emerges as a younger, more digital-focused alternative to traditional TPAs like TDA in the employer dental space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights4 records
Customer concentration
TDA social profiles
Digital presenceTDA financial estimates
Financial estimateRevenue estimate
Valuation estimate
TDA leadership team
Management profileNumber of profiles
TDA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TDA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TDA
What does TDA do?
TDA provides a wide range of dental, critical illness, disability, life, and vision insurance services. Coverage is offered primarily through employer-sponsored group plans, allowing businesses to deliver ancillary benefits to their workforce alongside major medical insurance.
Is TDA a public or private company?
TDA is a private company. It is classified as unknown and is currently operating.
When was TDA founded?
TDA was founded in 1995. It employs 51 to 100 people.
Where is TDA based?
TDA is headquartered in Phoenix, United States, in the North America region.
How does TDA make money?
One revenue line is on record: health Insurance Premiums.
Who are TDA's main competitors?
Direct peers on record are Principal Financial Group, Unum Group, Lincoln Financial Group, Guardian Life Insurance Company, Delta Dental Plans Association and Sun Life Financial (U.S. Dental). Broad incumbents are MetLife, Aetna (CVS Health) and Cigna (Dental & Supplemental Benefits). Beam Benefits is listed as an emerging player.
Does TDA have an API?
No public API is recorded for TDA.
What industry is TDA in?
TDA's product category is Dental Insurance. Its primary akta.pro industry code is HLAEALAN, Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness), with a secondary code of HLAEAIAJ, Dental Benefit Administration (DBA) & ASO/TPA for Dental. Its NAICS code is 524292 and its SIC code is 6321.