Jacaranda
Jacaranda is a Florida-based, family-owned manufacturer of real wood veneer wallcoverings, distributing SanFoot and SanPly products through U.S., Canadian, and UK distributor networks to enterprise commercial projects in corporate, hospitality, healthcare, and performing arts.
- Company typePrivate
- Founded1984
- HeadquartersCoconut Creek, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Jacaranda does
Jacaranda, Inc. is a Florida-based, family-controlled manufacturer of real wood veneer wallcoverings, headquartered in Coconut Creek and operating under second-generation Whittelsey family leadership. The company was founded in 1984 through a partnership between Dan Whittelsey Sr. and Japanese firm Hokusan Co., Ltd., combining Central American log sourcing with Hokusans fancy-face plywood technology to bring engineered wood veneer sheet products to the U.S. market. Its product platform is anchored on SanFoot, a 5-ply engineered wood veneer wallcovering finished with polyurethane, and SanPly, architectural-grade multi-layer veneer panels for vertical, horizontal, automotive, and OEM applications. Complementary proprietary lines include FineTec (reconstructed rare-burl veneer), RealTec (fiddle-back figured veneer from enhanced standard cuts), TransTec (translucent veneer for backlit panels and fixtures), and SanFoot Unique (custom laser-cut inlays and digital printing).
The underlying technology centers on a patented ultra-thin veneer slicing process that increases per-log yield by approximately 300% — the same volume previously requiring three trees now requiring one. Manufacturing is supplemented by Class A fire-rated assembly (ASTM E-84, NFPA 265/286), FSC Chain of Custody certification, and MAS Certified Green low-VOC compliance (valid through 2026–2027), with USGBC membership supporting LEED-targeted projects. The product line is offered in 100+ wood species and cuts with custom stain and finish options.
Commercially, Jacaranda operates a distributor-led go-to-market model with no public pricing, selling through authorized regional wallcovering distributors in the United States, Canada, and the United Kingdom, supplemented by direct technical sales support for architects and designers. Customers are enterprise-grade commercial projects across corporate, hospitality, healthcare, performing arts, education, public spaces, residential, and retail segments, including Marriott, Hilton, Hyatt, Caesars Palace, Mayo Clinic, Mt. Sinai, Microsoft, Disney, L'Oréal, and Alice Tully Hall at Lincoln Center. AIA-accredited CEU webinars and a digital content footprint (website, blog, social) support mid-funnel specification pull. Revenue is project-based product sales rather than recurring SaaS or licensing.
Jacaranda firmographics
Firmographics- Name
- Jacaranda
- Legal name
- Jacaranda, Inc.
- Website
- https://jacaranda.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jacaranda is a Florida-based, family-owned manufacturer of real wood veneer wallcoverings, distributing SanFoot and SanPly products through U.S., Canadian, and UK distributor networks to enterprise commercial projects in corporate, hospitality, healthcare, and performing arts.
- Ownership category
- akta.pro rank
Jacaranda industry classification
Industry- Product category
- Architectural Wood Veneer Wallcoverings
- NAICS
- Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Hardwood Veneer and Plywood Manufacturing (321211), Engineered Wood Member Manufacturing (321215)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Wood Flooring & Wood Veneer Products (IMADADAI)
- akta.pro secondary industries
- Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB), Veneer & Specialty Wood Products Trading (IMAMAIAL)
Keywords
Where Jacaranda is headquartered
LocationHeadquarters
- HQ city
- Coconut Creek
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jacaranda business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Wood Veneer Product Sales: Jacaranda generates revenue through the sale of its wood veneer wallcovering products including SanFoot, SanPly, FineTec, TransTec, and RealTec. Products are sold through a distributor network to architects, designers, contractors, and millwork manufacturers. Revenue is primarily one-time product sales with potential for repeat orders from projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing through distributor network |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels5 records
Jacaranda product offering
Product offeringCore offering
Jacaranda manufactures and distributes real wood veneer wallcovering products under its flagship SanFoot brand, utilizing a patented ultra-thin slicing process that achieves approximately 300% greater log yield. The portfolio spans SanFoot 5-ply flexible wallcoverings, SanPly architectural grade sheet veneer, FineTec reconstructed veneers, TransTec translucent veneers, RealTec technically enhanced figured veneers, SanFoot Unique custom inlays and digital printing, Custom Stain and Finishes, and fabricated Architectural Panels, available across 100+ domestic, exotic, and recon species with Class A fire rating, FSC certification, and MAS Certified Green compliance.
Product overview
Jacaranda is a manufacturer and provider of real wood veneer wallcoverings with over 40 years of experience. The company offers a portfolio of wood veneer products centered around the SanFoot brand, which serves as the flagship product line. Supporting products include FineTec (reconstructed veneers), TransTec (translucent veneers), and SanPly (architectural grade sheet veneers). Customization options are available through SanFoot Unique (inlays and digital printing), Custom Stain and Finishes, and RealTec (enhanced figured veneers). Architectural Panels provide fabricated solutions with various substrate and edge options. The products are distributed through an international network and serve diverse sectors including corporate, healthcare, hospitality, performing arts, education, public spaces, residential, and retail.
Differentiator
Problem solved
Functional benefit
Brands
- SanFoot: Real wood veneer wallcovering with combined features unlike any other wallcovering. Suitable for all residential and commercial applications including hospitality, retail, health care, corporate and transportation interiors.
- FineTec
- TransTec
- SanPly
- RealTec
Products and services
- SanFoot SanFoot is the flagship real wood veneer wallcovering product featuring a unique 5-ply construction that allows flexibility for contoured surfaces such as curved walls, columns, and radius corners (wrapping 90-degree corners without cracking). It is prefinished with two polyurethane coats, is Class A Fire rated, and is targeted at architects, designers, contractors, millwork manufacturers, and facility owners for corporate, healthcare, hospitality, performing arts, education, public spaces, retail, and residential projects.
- FineTec FineTec is a reconstructed, real wood veneer manufactured from consistently available wood species that simulates the look of rare burl figures and unique original designs. The product is targeted at architects, designers, and contractors seeking better availability and price stability than naturally rare burl species.
- TransTec TransTec is a translucent real wood veneer sliced so thin as to allow significant light to pass through, enabling backlighting and light diffusion possibilities for walls, ceilings, panels, and light fixtures with various backer options (HD-90, Type 2, Acrylic). Targeted at architects and designers for premium installations such as concert halls and feature walls.
- SanPly SanPly-3 and SanPly-4 are architectural grade faces made of multiple layers of real wood sheet veneer suitable for the most demanding horizontal and vertical applications including woodworking, case-goods, OEM manufacturing, and the automotive dash industry. Targeted at millwork manufacturers, cabinetry fabricators, furniture makers, and OEM clients.
- SanFoot Unique SanFoot Unique offers customization options including custom laser-cut inlays and digital printing onto wood veneer, providing designers a limitless canvas for creating unique interiors. Targeted at architects and designers seeking bespoke wood veneer installations.
- Custom Stain and Finishes Custom stain and finish options provide a diverse range of custom stains to produce a limitless palette of color combinations and textures, with hundreds of unique stains available in the quick ship program. Targeted at architects, designers, and owners seeking custom-colored wood veneer installations.
- RealTec RealTec is a technically enhanced wood veneer manufactured using a proprietary process that physically alters standard quarter-cut wood veneer, offering the largest number of figured, sequenced sheet wood veneer in the industry with distinctive fiddle-back figures that cannot be sanded out or affected by staining/dyeing. Targeted at architects and designers seeking consistent figured veneer for premium projects.
- Architectural Panels Jacaranda-fabricated SanFoot Architectural Panels provide consistent finish and fast turnaround on various substrates including Plywood, MDF, and Fire Rated substrates, available in multiple edge finishes and configurations. Targeted at contractors and installers requiring fabricated panels rather than roll goods.
Quantifiable outcome
- 300% yield improvement per log through patented slicing process
- +2 more outcomes
Companies that use Jacaranda
Customer profileNamed customers16 records
Segments9 records
Ideal customer profiles2 records
Jacaranda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Jacaranda partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- Hokusan Co., Ltd.coreFounding partnership established in 1984 between Jacaranda's founder Dan Whittelsey Sr. and Hokusan. Hokusan, a Japanese company, originally exchanged veneer quality logs from Central America for finished products. The partnership enabled Jacaranda to bring Hokusan's fancy face plywood and exotic sheet veneer to the US market. Together, they developed materials to maximize yield of every log, establishing SanFoot and SanPly as industry leaders.
- National WallcoveringmajorAuthorized distributor with LEED Gold Certified headquarters in North Little Rock, AR. Covers 28 territories with over 60 employees. Established as a leader in interior design industry with innovative leadership.
- Surface MaterialsmajorOne of the largest wallcovering distributors in the United States with 22 sales representatives covering 15 states. 30+ years of growth established them as industry leaders.
- Dundas Matheson Architectural ProductsmajorFull service distributor of wood solutions and architectural panels based in Toronto, Canada. Also serves USA territories in New Mexico and Arizona.
- SEE Limited (SanFoot UK Partners)majorInternational distribution partner for SanFoot products serving the United Kingdom and surrounding regions.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Jacaranda competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Jacaranda social profiles
Digital presenceJacaranda compliance and trust
Trust signalCompliance4 records
Jacaranda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jacaranda leadership team
Management profileNumber of profiles
Profiles8 records
Jacaranda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jacaranda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jacaranda
What does Jacaranda do?
Jacaranda manufactures and distributes real wood veneer wallcovering products under its flagship SanFoot brand, utilizing a patented ultra-thin slicing process that achieves approximately 300% greater log yield. The portfolio spans SanFoot 5-ply flexible wallcoverings, SanPly architectural grade sheet veneer, FineTec reconstructed veneers, TransTec translucent veneers, RealTec technically enhanced figured veneers, SanFoot Unique custom inlays and digital printing, Custom Stain and Finishes, and fabricated Architectural Panels, available across 100+ domestic, exotic, and recon species with Class A fire rating, FSC certification, and MAS Certified Green compliance.
Is Jacaranda a public or private company?
Jacaranda is a private company. It is classified as family owned and is currently operating.
When was Jacaranda founded?
Jacaranda was founded in 1984. It employs 1 to 10 people.
Where is Jacaranda based?
Jacaranda is headquartered in Coconut Creek, United States, in the North America region.
How does Jacaranda make money?
One revenue line is on record: wood Veneer Product Sales.
Does Jacaranda have an API?
No public API is recorded for Jacaranda.
What industry is Jacaranda in?
Jacaranda's product category is Architectural Wood Veneer Wallcoverings. Its primary akta.pro industry code is IMADADAI, Wood Flooring & Wood Veneer Products, with a secondary code of IMAMACAB, Hardwood Plywood & Decorative Panels Manufacturing. Its NAICS code is 3212 and its SIC code is 2430.