What National Wallcovering does

National Solutions (formerly National Wallcovering) is a privately held, family-owned US commercial interior surface solutions company founded in 1981 by Larry Bixler in North Little Rock, Arkansas and currently led by second-generation family members Michael and Shelly Bixler. The company manufactures and distributes a portfolio of wallcoverings, real wood veneers, digital murals, acoustic products, dry erase surfaces, and high-pressure laminates across four primary customer verticals — healthcare, hospitality, corporate, and retail — under a multi-brand architecture that aggregates legacy sub-brands (Sanfoot, Patty Madden, Level, Mode Acoustic, Carbon Zero HPL, Ekoa, Colour & Design, Command, Vycon, Symphony, Craft, Create, DeNovo, CDigital, Spark) into a single specification source.

The company's core technology rests on proprietary manufacturing IP including a patented veneer slicing process that increases log yield by approximately 300%, a unique 5-ply real wood veneer construction enabling wrapping of curved surfaces and 90-degree corners without cracking, the proprietary Sibilance high-performance acoustical felt with Fosshield antimicrobial technology, the Nimbus acoustically transparent fabric, and Carbon Zero HPL production running on 85% renewable energy. The business operates a direct enterprise field sales model with a dedicated sales force spanning 28 US territories and three company-owned showrooms (North Little Rock headquarters, Dallas, Brentwood/St. Louis), supported by web-based quote, sample, and inventory-request portals and a multi-channel marketing program targeting commercial architects, interior designers, and specifiers. Revenue is generated through one-time sales of specified products and custom digital printing services on a quote-based pricing model; revenue figures are not publicly disclosed. Sustainability credentials — LEED Gold headquarters held for 13+ years (Arkansas's inaugural Gold-level LEED certification for existing buildings), pioneering NSF/ANSI 342 product certification, and carbon-zero operations — function as a primary specification differentiator in green-building projects.

Name

National Wallcovering

Legal name

National Solutions

Website

https://nationalsolutions.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

National Solutions (formerly National Wallcovering) is a family-owned US commercial interior surfaces manufacturer and distributor founded in 1981, selling wallcoverings, real wood veneers, acoustic products, digital murals, and high-pressure laminates through a 28-territory direct sales force and three showrooms to healthcare, hospitality, corporate, and retail specification customers.

Ownership category

akta.pro rank

Product category

Commercial Wallcovering

NAICS

Paint and Wallpaper Retailers (444120)

SIC

Wholesale-Furniture & Home Furnishings (5020), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

Keywords

• Commercial wallcovering solutions
• Acoustic wall panels
• Digital mural printing
• Wood veneer manufacturing
• Interior surface products

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Wallcovering and Surface Product Sales: Direct sale of commercial wallcoverings, digital murals, acoustic products, wood veneers, dry erase surfaces, and related interior/exterior surface solutions to commercial customers through direct sales force and showrooms.
2. Custom/Specification Products: Custom product specifications and digital printing services for bespoke wallcovering solutions, including custom color matching and artwork printing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

National Solutions (formerly National Wallcovering) is a family-owned manufacturer and distributor of commercial interior surface solutions. The company produces and sells wallcoverings, acoustic wallcoverings and panels, digital murals, dry erase surfaces, real wood veneers, plant-based veneer (Ekoa), high-pressure laminates, phenolic panels, wall protection, exterior cladding, and window film. Products are sold through the company's own direct sales force spanning 28 U.S. territories, three company-owned showrooms (North Little Rock, Dallas, St. Louis), and a website that supports sample and quote requests. The portfolio spans multiple sub-brands including CDigital, Level, Mode Acoustic, Sanfoot, Ekoa, Colour & Design, Patty Madden, and others.

Product overview

National Solutions (formerly National Wallcovering) operates as a comprehensive commercial interior products company offering a multi-brand portfolio organized around product categories: Acoustic Solutions (wallcoverings, panels, Mode Acoustic line), Digital Murals (CDigital, DeNovo Wall Digital, Level, National Digital, Patty Madden Digital, Spark Digital), Dry Erase Surfaces, Wood Products (Real Wood Veneer, Carbon Zero HPL, Phenolic/Compactwood, Exterior Systems, Acoustic Planks), and Traditional Wallcoverings (Colour & Design, Command, Craft, Create, DeNovo Wall, Patty Madden, Symphony, Textiles, Vycon). The company sells directly through its own sales force with showrooms in North Little Rock (headquarters), Dallas, and St. Louis, and products are certified to NSF 342 sustainability standards with headquarters in a LEED Gold certified facility.

Differentiator

Problem solved

Functional benefit

Brands

• National Wood Solutions: Wood products including architectural panels, interior/exterior phenolics, acoustic planks and panels, and custom options
• National Acoustic
• Mode Acoustic
• Ekoa Plant-Based Veneer
• National Digital
• TackNow
• BixFab

Products and services

• Acoustic Wallcovering Sound-absorbing acoustic wallcovering and panel products designed for noise mitigation in commercial interior spaces, featuring Sibilance High Performance Acoustical Felt with Fosshield antimicrobial technology, 100% post-industrial recycled polyester, NRC 0.20 rating, stain-resistant coating, and resistance to bacteria, fungi, and moisture absorption. Targeted at healthcare, hospitality, corporate, and educational interiors requiring acoustic control alongside hygiene and durability.
• Digital Murals Large-format digitally printed wallcoverings offered through multiple brand collections including CDigital (digital imaging, environmental donations), DeNovo Wall Digital, Level (Series 10-19, including acoustic-compatible options on Sibilance and Nimbus fabrics), National Digital (with substrate deck specifications), Patty Madden Digital, and Spark Digital. Used by hospitality, healthcare, retail, and corporate clients for custom artwork, branded environments, and design-driven interiors.
• Dry Erase Surfaces Dry erase wallcovering products providing writeable wall surfaces for commercial and collaborative environments, including standard Dry Erase surfaces and the TackNow product combining writeable and tackable functionality in a single wall surface.
• Ekoa Plant-Based Veneer Carbon-negative plant-based veneer product line featuring the Core Collection and Color Burst Collection. Made from sustainable plant-based materials as an alternative to traditional wood veneer, supporting sustainability and ESG-driven specification decisions for healthcare, hospitality, and corporate interiors.
• Mode Acoustic Acoustic product line combining wood, felt, and fabric materials to mitigate noise pollution in commercial interiors. Available in wood finishes, felt options, and digitally printed fabric options for noise mitigation across hospitality, healthcare, corporate, and educational environments.
• Real Wood Veneer Wallcoverings Prefinished real wood veneer wallcoverings with unique 5-ply construction allowing greater flexibility for application to contoured surfaces such as curved walls, columns, and 90-degree radius corners without cracking. Offered through Patty Madden Wood Veneer and Sanfoot Real Wood Veneer brands for healthcare, hospitality, corporate, and retail interiors.
• Wallcovering Traditional commercial wallcovering products offered through multiple brand collections including Colour & Design (organic artistry), Command (nature-inspired, includes sustainable recycling program), Craft by National, Create (Cortina collection), DeNovo Wall (Dhani collection with metallic accents), National Wallcovering (original brand), Patty Madden, Specialty, Symphony (On Stage collection), Textiles, and Vycon (Stacked tile simulation, Weaver's Seam textile effects). Available with Osnaburg backing and Invisicap options.
• Wall Protection Protective wallcovering products designed to protect walls from damage in high-traffic commercial environments such as healthcare corridors, hospitality back-of-house, and corporate facilities.
• Window Film Window film products for commercial applications supporting privacy, decoration, and solar control across healthcare, hospitality, corporate, and retail interiors.
• Wood Products Comprehensive commercial wood solutions including Acoustic Planks, Exterior Cladding/Panel Systems (suitable for cladding brick, EFIS, and block, weather-resistant finishes), Division 10 Systems including Screens, Wall Panel Systems, Wood Wallcovering, Carbon Zero HPL (high pressure laminate with 85% renewable energy, weather proof, high impact resistance, Class A fire rated), and Phenolic / Compactwood panels for architectural, furniture, and surface applications.
• Carbon Zero HPL (High Pressure Laminate) High pressure laminate panels produced with 85% renewable energy generating zero carbon, consisting of 70% paper combined with thermoset resins. Suitable for interior doors, cabinetry, counter tops, and furniture. Features weather proof, high impact resistance, chemical resistant, and Class A fire rated properties. The remaining 15% of production energy is offset through the planting of 200 hectares of trees capturing 2,000 tons of CO2 per year.
• Compactwood (Phenolic Panels) Phenolic Compactwood panels providing durable, architectural-grade wood solution applications for commercial interiors including cabinetry, screens, and architectural surface elements.
• Acoustic Planks Acoustic wood plank products for wall panel systems with sound absorption properties, used in commercial interiors to provide acoustic control with a natural wood aesthetic for hospitality, healthcare, corporate, and educational environments.

Quantifiable outcome

• Veneer log yield improved by approximately 300%, allowing same volume from one tree that previously required three trees
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wolf-Gordon: Commercial wallcovering manufacturer and distributor with a designer/specifier-focused product portfolio including acoustic, vinyl, and digital wallcoverings. Directly comparable to National Solutions across target customer (architects/designers), product categories, and sustainability positioning.
• Koroseal Interior Products: Commercial wallcovering manufacturer offering vinyl, textile, acoustic, and digital wallcoverings through specification reps. Competes head-to-head with National across healthcare, hospitality, and corporate wallcovering categories.
• MDC Wallcoverings: Commercial wallcovering brand offering Type II vinyl, natural, and acoustic wallcoverings to commercial specifiers. Closely aligned with National's specification-driven B2B model and target end-markets.
• J. Josephson Company: Long-standing commercial wallcovering manufacturer with multiple sub-brands covering Type II vinyls, natural wallcoverings, and acoustic products. Directly comparable portfolio depth and commercial end-market focus.
• Len-Tex Corporation: Specialty commercial wallcovering manufacturer focused on Type II vinyl wallcoverings with sustainability emphasis. Competes with National's traditional and sustainable wallcovering brands for specifier adoption.
• Mayer Fabrics: Commercial textile and surface solutions provider with acoustic panel and wallcovering offerings. Directly comparable across healthcare, hospitality, and corporate verticals with a sustainability-focused portfolio.
• Designtex: Surface materials manufacturer offering applied surface solutions, wallcoverings, and acoustic products targeted at healthcare, education, and commercial interiors. Closely comparable across sustainable surface innovation and specifier channel.

Broad incumbents

• York Wallcoverings: One of the largest wallcovering manufacturers in North America with broad residential and commercial portfolios. Overlaps with National in commercial hospitality and healthcare categories but serves a wider retail and consumer base.
• Knoll: Major commercial interiors and furniture manufacturer with wallcovering and architectural surface solutions under multiple brands. Overlaps with National's commercial specification motion but operates as a much broader portfolio incumbent.
• Interface: Global modular flooring and commercial interior surfaces company with sustainability leadership (Carbon Neutral Floors). Comparable as a sustainability-positioned B2B commercial interior surfaces player, though anchored in flooring rather than wallcoverings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nationalsolutionsai?si=jZuzJAw1nuUbyyFi
• Xx.com/nationalwall
• Facebookfacebook.com/national-wallcovering-219888938032620
• LinkedInlinkedin.com/company/national-wallcovering

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Wallcovering