The Center for Sleep Apnea and TMJ PC

What The Center for Sleep Apnea and TMJ PC does

The Center for Sleep Apnea and TMJ PC is a privately held, single-location dental practice based in Grand Rapids, Michigan, operated by Dr. Kathi Wilson. The practice focuses exclusively on the diagnosis and treatment of obstructive sleep apnea, chronic snoring, and temporomandibular joint (TMJ/TMD) disorders, with oral appliance therapy as its primary treatment modality. Its core technology consists of custom-fitted oral appliances manufactured using digital impressions (digital scanning), designed to adjust jaw position during sleep to maintain airway patency and relieve TMJ symptoms, serving as an alternative to CPAP therapy. Supporting offerings include bite splints, diagnostic evaluations, and telemedicine-based initial consultations.

The business model is insurance-based clinical practice: patient consultations, examinations, ongoing treatment, and custom oral appliances are billed through in-network insurance coverage, with revenue streams from recurring clinical services and durable medical equipment sales. Go-to-market is primarily referral-driven, supported by a network of 350+ physicians, dentists, physician assistants, and nurse practitioners across West Michigan, complemented by local SEO, an educational blog, and telemedicine promotions. The practice operates Monday through Thursday 9 AM–4 PM at 4820 Cascade Rd SE, with Dr. Wilson serving as the lead practitioner and clinical director; she holds double board certification in Dental Sleep Medicine (the only dentist on Trinity Health's Sleep Fellowship faculty) and is a recognized international lecturer in the field.

Name

The Center for Sleep Apnea and TMJ PC

Legal name

The Center for Sleep Apnea and TMJ, PC

Website

https://sleepandtmjcenter.com

Company type

Private

Operating status

Operating

Short description

The Center for Sleep Apnea and TMJ PC is a single-location Grand Rapids, Michigan dental practice operated by Dr. Kathi Wilson, specializing in custom oral appliance therapy for sleep apnea, snoring, and TMJ disorders for West Michigan patients referred by 350+ medical providers.

Ownership category

akta.pro rank

Product category

Dental Sleep Medicine

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Sleep Medicine Clinic (HLAKANAB)

akta.pro secondary industries

Ambulatory Sleep Medicine Centers (HLAFABAJ), TMJ/TMD Dental Imaging Centers (HLABAIAF), Sleep & Airway Dental Imaging Centers (HLABAIAG)

Keywords

• Dental sleep medicine
• Oral appliance therapy
• TMJ treatment
• Sleep apnea care
• Snoring therapy

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Clinical Services: Patient consultations, examinations, and ongoing treatment for sleep apnea and TMJ disorders. The practice accepts insurance and is in-network with many providers.
2. Oral Appliance Therapy: Custom oral appliances for sleep apnea and TMJ treatment sold as durable medical equipment, typically billed through insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Center for Sleep Apnea and TMJ PC is a specialized dental practice that diagnoses and treats obstructive sleep apnea, snoring, and temporomandibular joint (TMJ/TMD) disorders using custom-fitted oral appliances worn during sleep. The practice delivers comprehensive clinical consultations, custom oral appliance therapy, bite splint treatment, digital scanning for appliance fabrication, and telemedicine initial consultations, primarily serving patients in the Grand Rapids, Michigan metropolitan area.

Product overview

The Center for Sleep Apnea and TMJ PC is a specialized dental healthcare practice offering a unified suite of services focused on sleep apnea, TMJ disorders, and snoring. The practice provides oral appliance therapy as the primary treatment modality, along with custom bite splints, telemedicine consultations, and digital scanning for appliance fabrication. Dr. Kathi Wilson serves as the lead practitioner, offering double board-certified expertise in Dental Sleep Medicine. The core offering consists of custom-fitted oral appliances and comprehensive diagnostic services for sleep-related breathing disorders and jaw joint dysfunction.

Differentiator

Problem solved

Functional benefit

Products and services

• Sleep Apnea Treatment Comprehensive diagnostic and treatment services for obstructive sleep apnea using oral appliance therapy as an alternative to CPAP machines, serving adult patients in West Michigan.
• TMJ/TMD Treatment Diagnosis and treatment of temporomandibular joint disorders (TMD), addressing jaw pain, clicking, popping, and associated symptoms such as headaches and ear pain.
• Snoring Treatment Treatment services for chronic snoring, often using custom oral appliances that help keep airways open during sleep.
• Oral Appliance Therapy Custom-fitted oral appliances worn during sleep to adjust jaw position and keep airways open, serving as a CPAP alternative for sleep apnea and snoring, billed through insurance as durable medical equipment.

Quantifiable outcome

• Successfully treated thousands of people in West Michigan, more than any other practice
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Grand Valley State UniversitycoreStrategic or Co-development Partner · 1 January 2023Hand-selected as an Instructional Faculty location for the Grand Valley State University Physician Assistant program since 2023. This partnership provides educational opportunities for future healthcare providers while establishing clinical expertise credentials.
• Trinity HealthflagshipStrategic or Co-development PartnerDr. Wilson accepted an invitation to serve as the only dentist clinical faculty member for Trinity Health's Sleep Fellowship. This prestigious appointment demonstrates exceptional clinical expertise and provides involvement in advanced sleep medicine education.
• American Academy of Dental Sleep MedicineflagshipStrategic or Co-development PartnerDr. Wilson serves as Chair, Co-chair, and member of the American Academy of Dental Sleep Medicine Education Committee, demonstrating leadership in the dental sleep medicine field and access to the latest treatment protocols and research.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SomnoMed: SomnoMed is a global manufacturer of mandibular advancement devices for sleep apnea and is widely used by dental sleep medicine practices including specialty clinics like the Center. As a peer on treatment modality (oral appliance therapy for OSA), it competes for the same clinical indications and reimbursement pathways.
• ResMed: ResMed is the dominant CPAP manufacturer and the principal alternative therapy for obstructive sleep apnea. The Center's oral appliance offering explicitly positions itself as an alternative for CPAP-intolerant patients, making ResMed the leading competing treatment modality even though it is not a direct clinical peer.
• ProSomnus Sleep Technologies: ProSomnus manufactures precision oral appliances for obstructive sleep apnea and is the leading OEM in the dental sleep medicine category. While ProSomnus is a device manufacturer rather than a treatment practice, its appliances are the same modality the Center delivers, making it the closest comparable on product/treatment approach for sleep apnea.
• Philips Respironics: Philips Respironics is the second-largest CPAP/APAP manufacturer and a competing therapy for OSA. As with ResMed, the Center competes with Philips for the same patient population, and the 2021 CPAP recall created an addressable patient pool now migrating toward oral appliance therapy — a structural tailwind for the Center.
• Glidewell Dental: Glidewell operates one of the largest dental labs in the U.S. and produces custom oral appliances, including sleep apnea devices, for dental practices nationwide. It supplies many of the same appliance products used by specialty practices like the Center, making it a comparable on device fabrication and clinical workflow tooling.

Direct peers

• Vivos Therapeutics: Vivos Therapeutics provides dental sleep medicine training, appliances, and practice-management support to dentists treating sleep apnea and airway disorders. Like the Center, Vivos enables independent practices to deliver oral appliance therapy; it represents the most direct category peer in dental sleep medicine practice enablement.

Emerging players

• Sleep Group Solutions: Sleep Group Solutions provides dental sleep medicine training, in-office sleep testing, and practice consulting to dentists expanding into sleep apnea treatment. As an emerging dental sleep medicine enabler, it represents the category of next-generation specialty dental sleep practices the Center could evolve into or compete against.

Regional players

• Michigan Dental Sleep Medicine Associates: Michigan Dental Sleep Medicine Associates is a regional dental sleep medicine practice operating in Michigan offering oral appliance therapy for OSA. As a Michigan-based direct competitor, it is the most directly comparable clinical practice peer to the Center for Sleep Apnea and TMJ.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Center for Sleep Apnea and TMJ PC