Eurow

What Eurow does

Eurow is a privately held, vertically integrated manufacturer of microfiber textiles, founded in 1983 and headquartered in Simi Valley, California. The company controls the entire production chain from raw polyester and polyamide pellets through yarn extrusion, weaving, splitting, dyeing, cutting, and finishing, operating what it describes as probably the largest polyester/polyamide and pure polyester yarn facility in the world. Surplus yarn is sold to the global garment industry, while finished microfiber products are sold under four sub-brands: CleanAide® (residential, commercial, and industrial cleaning), Detailer's Preference® (automotive detailing, car covers, seat covers), Nouvelle Legende® (luxury home and kitchen linens, bedding, faux fur rugs), and ECP Equine Comfort Products® (saddle pads, equestrian tack). The company also operates a Blue Fiber™ R&D initiative focused on biodegradable synthetic fibers.

The product portfolio is built on a proprietary 80/20 polyester/polyamide split-fiber construction, with NOVARON® silver-embedded antimicrobial treatment (EPA and FDA registered) and ultrasonic cutting technology delivering tolerance of ±0.5%. Products are sold principally through a direct-to-consumer e-commerce storefront (eurow.com, Shopify-powered) with bulk pack configurations (6, 12, 36, 50-pack) targeting price-sensitive buyers, plus a parallel wholesale/distributor program for online and brick-and-mortar resellers. Pricing is unit-based, ranges from $4.95 to $119.99 at retail, and most orders ship free under a satisfaction guarantee. Notable certifications include WBENC (women-owned business) and EPA/FDA registration of the NOVARON® antimicrobial agent.

The company is established as a mature, stable operator with four decades of manufacturing history and no disclosed venture capital, private equity, or public-market shareholders. The 11-50 employee headcount, combined with substantial automated production capacity (Karl Mayer high-speed weaving at 1,200 kg/day), indicates a capital-intensive manufacturing model rather than a people-intensive service or technology business. Customer segments are horizontally distributed across consumer, commercial, and industrial use cases rather than concentrated in any single enterprise account, and there are no named customer logos in the available data.

Name

Eurow

Legal name

Eurow & O'Reilly Corp.

Website

https://eurow.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Eurow is a privately held, vertically integrated U.S. manufacturer of microfiber textiles founded in 1983, serving consumers, commercial cleaning, automotive detailing, home and kitchen, and equestrian markets through multiple sub-brands sold via DTC e-commerce and a wholesale distributor network.

Ownership category

akta.pro rank

Product category

Microfiber Textiles

NAICS

Broadwoven Fabric Mills (313210), Fabric Mills (3132), Other Textile Product Mills (3149), Textile and Fabric Finishing Mills (313310)

SIC

Broadwoven Fabric Mills, Man Made Fiber & Silk (2221), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Miscellaneous Fabricated Textile Products (2390)

akta.pro industry

PRIMARYIMAOAKAB

Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Home Textiles Manufacturing (Bedding/Towels/Curtains/Upholstery Textiles)

SECONDARYCRAJAIAD

Microfiber Cloths, Wipes & Cleaning Towels (Reusable)

Consumer Products & Retail/Household Products & Cleaning Supplies/Home Care Tools & Cleaning Accessories

SECONDARYIMAOADAE

Automotive & Transportation Technical Textiles (Interiors/Airbags/Seatbelts/Acoustic)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Technical & Industrial Textiles Manufacturing

Keywords

• Microfiber textiles
• Cleaning supplies
• Car detailing products
• Kitchen linens
• Equestrian saddle pads

Headquarters

HQ city

Simi Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: Eurow sells directly to consumers through its Shopify-powered online store (eurow.com). Products are sold in various pack sizes ranging from individual items to bulk packs of 50+. This is the primary revenue channel.
2. Wholesale/Distribution: Eurow sells to distributors who resell products through online or brick-and-mortar stores. Distributors contact the company directly with business license and resale certificate to establish accounts. Phone number (805) 388-1939 ext 117 is provided for distributor inquiries.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Eurow manufactures and sells microfiber textile products across four branded sub-lines: CleanAide® (general cleaning), Detailer's Preference® (automotive detailing), Nouvelle Legende® (luxury home/kitchen linens), and ECP Equine Comfort Products® (equestrian). The company operates a vertically integrated production process from raw yarn to finished, ultrasonically cut, antimicrobial-treated textile products, sold both direct-to-consumer and through wholesale distributors in bulk packs.

Product overview

Eurow is a manufacturer of microfiber towels, cleaning products, and textile goods operating multiple sub-brands. The core product portfolio centers on CleanAide® (residential/commercial/industrial cleaning products including antimicrobial silver-embedded microfiber towels, mops, mitts, and dusters), Detailer's Preference® (car detailing products including microfiber towels, wash mitts, sponges, car covers, and detailing kits), and Nouvelle Legende® (luxury home and kitchen products including table linens, kitchen towels, bed sheets, and faux fur rugs). A fourth sub-brand, ECP Equine Comfort Products®, offers equestrian saddle pads and tack accessories. Additional product categories include sheepskin seat covers (genuine Australian Merino), neoprene and mesh seat covers, health and beauty products (face masks, hair towels), safety accessories, and horse tack. The company also develops Blue Fiber™ technology for biodegradable textile fibers. Products are sold primarily through the eurow.com e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• CleanAide: Residential, commercial, and industrial cleaning products including silver-embedded microfiber towels, cleaning mitts, mops, and dusters. Focus on cost-effective and environmentally friendly cleaning solutions.
• Detailer's Preference
• Nouvelle Legende
• ECP Equine Comfort Products
• Blue Fiber

Products and services

• CleanAide® Cleaning Products Brand of microfiber cleaning products for household and general-purpose cleaning, sold direct to consumers and in bulk to commercial buyers.
• Detailer's Preference® Automotive Detailing Microfiber towels and accessories designed for scratch-free automotive washing, drying, wax removal, and interior detailing.
• Nouvelle Legende® Home & Kitchen Textiles Premium microfiber home and kitchen textiles including table linens, faux fur rugs, and coral fleece sheet sets for residential and hospitality use.
• ECP Equine Comfort Products® Microfiber saddle pads, girths, and related comfort products sold to equestrian riders and horse owners.
• Silver-Embedded Antimicrobial Microfiber Towels Microfiber towels embedded with NOVARON® silver-ion antimicrobial technology intended to inhibit odor and bacteria on the cloth.
• Microfiber Mops Microfiber mop heads and mop systems for residential and commercial floor cleaning.
• Car Covers and Seat Covers Microfiber-based automotive protective covers including car covers and seat covers.
• Faux Fur Rugs Luxury faux fur rugs marketed as soft, easy-care home accent rugs.
• Table Linens Microfiber table linens for home and hospitality use, sold under the Nouvelle Legende® line.
• Microfiber Coral Fleece Sheet Sets Microfiber coral fleece sheet sets sold as soft, easy-care bedding under the Nouvelle Legende® line.
• Microfiber Dusters Microfiber dusters designed for household dust removal on surfaces and electronics.

Quantifiable outcome

• Microfiber locks up to 99% of dirt, dust, viruses, and bacteria deep within the cloth's fibers
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Scotch-Brite (3M): Mass-market household cleaning brand offering sponges, mops, and cleaning cloths through retail and institutional channels. Overlaps with Eurow's CleanAide® line but operates at much larger scale across consumer and commercial cleaning segments.
• Meguiar's: Established, broad-line automotive surface care brand (3M-owned) with extensive detailing product portfolio including microfiber towels, applicators, and drying towels. Overlaps with Eurow's Detailer's Preference® but serves a much wider distribution including mass retail and pro channels.
• Turtle Wax: Mass-market consumer auto care brand offering car wash, wax, and detailing accessories including microfiber products. Adjacent incumbent with similar end-use applications but much broader mass-market positioning than Eurow's enthusiast-focused Detailer's Preference® line.

Direct peers

• Zwipes: Microfiber cleaning cloth manufacturer selling direct through e-commerce and wholesale channels. Direct peer on the CleanAide®-style cleaning product side, with overlapping commercial/janitorial and consumer use cases.
• Adam's Polishes: Premium detailing products brand with DTC e-commerce focus, including microfiber towels, applicators, and wash media. Closely overlaps with Eurow's Detailer's Preference® sub-brand across product categories and buyer persona.
• The Rag Company: Direct-to-consumer microfiber towel and detailing cloth specialist offering an overlapping product portfolio (detailing towels, drying towels, buffing towels, microfiber wash mitts). Closely comparable business model — premium DTC e-commerce brand serving both enthusiasts and commercial detailers.
• Chemical Guys: Direct-to-consumer auto detailing brand with broad product portfolio including microfiber towels, wash mitts, applicators, and car care kits. Most directly comparable to Eurow's Detailer's Preference® sub-brand with a similar enthusiast/professional audience and DTC-led model.
• Microfiber Wholesale: B2B/B2C microfiber cleaning products supplier selling in bulk to commercial cleaning, automotive, and janitorial customers. Closely comparable to Eurow on the wholesale/distributor side with overlapping commercial janitorial and detailing customers.
• Griot's Garage: Premium auto care and detailing brand selling towels, wash mitts, applicators, and complete kits direct-to-consumer. Comparable to Eurow's Detailer's Preference® in target customer (car enthusiasts/professional detailers) and premium positioning.

Emerging players

• CarPro: Professional-grade car care brand focused on ceramic coatings, detailing products, and microfiber accessories. Comparable to Eurow's Detailer's Preference® in professional detailer audience but with a stronger coating-anchored product story.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Microfiberhome

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurow