Name

Educa Insights

Legal name

Educa Insights

Website

https://educa-insights.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Education Intelligence Software

NAICS

Educational Support Services (611710), Educational Services (611), Professional and Management Development Training (61143)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200), Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Institutional & Program Analytics (Enrollment, Retention, Outcomes) (EDAFAFAK)

akta.pro secondary industries

Early Warning & Risk Prediction (Dropout/Failure Alerts, Intervention Targeting) (EDAFAFAE), Digital Learning, EdTech Enablement & Connectivity for Education (BPADAKAH)

Keywords

• Student recruitment platform
• Education market research
• Higher education CRM
• Enrollment analytics software
• Education data intelligence

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscriptions (EducaMetrics): Tiered subscription model for the EducaMetrics data platform with Free, Basic, Essentials, and Premium tiers. Higher tiers include advanced dashboards, market indicators, competitive benchmarking, weekly recommendations, and exclusive studies.
2. Professional Services - Consulting: Long-term consulting partnerships for student recruitment and retention. Includes strategic planning, execution, and ongoing optimization services for educational institutions.
3. Digital Products (Educa Pulse Studies): Downloadable eBook studies on educational management topics. Products include paid studies (R$4,900 for comprehensive reports, R$1,990 for themed editions) and free studies including Termômetro de Captação, Census analyses, and regional studies.
4. Managed Services - Cell of Conversion: Specialized conversion service guiding candidates through enrollment phases. Operates via omnichannel platform with WhatsApp focus, CRM integration, and personalized consulting.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Educa Insights sells integrated student recruitment and retention solutions to Brazilian educational institutions, combining proprietary market research (EducaPesquisa), a modular CRM/marketing automation/omnichannel/conversion technology ecosystem (EducaHub), a subscription education data analytics platform (EducaMetrics), and a periodic eBook research series (Educa Pulse). Offerings span strategic planning, digital marketing services, AI-powered chatbots, payment processing, and managed conversion operations.

Product overview

Educa Insights operates as a multi-product platform for the Brazilian education market, consisting of three core solutions: EducaHub (student acquisition and retention ecosystem with six integrated modules), EducaPesquisa (market research and planning services), and Educa Metrics (educational data analytics platform). EducaHub is the flagship modular ecosystem combining services (Planning and Management, Digital Marketing, Conversion Cell) with tools (Marketing Platform, CRM Platform, Omni Channel Platform). The Educa Pulse sub-brand publishes periodic research studies. The company evolved from a pure market research firm (2014) to a technology-enabled intelligence company by 2023.

Differentiator

Problem solved

Functional benefit

Brands

• EducaHub: Complete modular ecosystem solution for student recruitment and relationship management, including CRM, marketing automation, and conversion services.
• EducaPesquisa
• Educa Metrics
• Educa Pulse
• Educa Omni

Products and services

• EducaHub Modular ecosystem for student acquisition and retention that bundles strategic planning and management, digital marketing services, a CRM platform, an omnichannel communication platform with AI chatbot, marketing automation, payment processing, and a managed Célula de Conversão (Conversion Cell) service. Sold primarily to Brazilian higher education institutions (IES).
• EducaPesquisa Proprietary market research and planning services built exclusively for the Brazilian education sector, including Positioning & Brand Equity, Brand Pyramids, Price Elasticity via conjoint analysis, Decision Process mapping, Student Segmentation, NPS & Satisfaction measurement, and Quali Insights. Sold to higher education, basic education and non-regulated education institutions.
• EducaMetrics Subscription-based educational data analytics platform providing INEP/MEC-integrated market intelligence on enrollment, market share, price tracking (4 collections per intake cycle, 5k+ courses), winners/losers analysis, ENEM profiles and weekly strategic recommendations across 20+ institutions. Offered in Free, Basic, Essentials and Premium monthly tiers.
• Educa Pulse Series of exclusive downloadable eBook research studies on Brazilian educational management topics (e.g., ENEM: por que e pra quê?, Jornada do Ingressante, O Impacto das Bets), priced at R$4,900 for comprehensive reports (11,000+ interviews) and R$1,990 for themed editions, with selected free reports available via the storefront at educa-insights.com.br/educa-pulse/.

Quantifiable outcome

• Clients grow more than market average - tracked growth rates of 14-35% per semester across multiple years
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreStrategic or Co-development Partner · 11 March 2024Collaborative research project through EducaPesquisa solution, developed in partnership with Google. The study on artificial intelligence in higher education was featured in EXAME magazine. This represents a significant co-development partnership for proprietary research in the education technology space.
• Elã Ateliê de PesquisacoreStrategic or Co-development Partner · 1 January 2024Strategic partnership for qualitative research development. Elã is a company of research specialists focused on qualitative research and human behavior, with the goal of establishing meaningful connections between people and companies. Collaboration enhances Educa Pulse study methodology with specialized qualitative techniques.
• ABMES (Associação Brasileira de Mantenedores de Ensino Superior)coreGTM or Marketing Partner · 10 November 2023Featured participation in ABMES podcast 'E por falar de Educação...' Episode 17, discussing industry-relevant topics like EAD expansion and quality perceptions. ABMES is a major association for private higher education institutions in Brazil, providing significant industry exposure and thought leadership opportunities.
• LyceumTechnology or Integration · 1 January 2022Integration partnership with Lyceum (educational management system). The Educa CRM integrates with Lyceum to simplify management of vital information including enrollments, scholarships, and financial responsible parties. This technical integration enhances the CRM platform functionality for educational institutions.

Scale indicators15 records

Recent moves3 records

Expansion highlights6 records

Broad incumbents

• Cogna Educação: One of Brazil's largest private education groups (Kroton, Vasta, Saber) operating across basic and higher education with proprietary content, CRM, and student marketing functions — competes indirectly through captive demand and could bundle competitive enrollment-marketing capabilities internally.
• Arco Educação: Brazilian K-12 and higher education solutions company offering content, digital platforms, and supplemental learning services to schools — a much larger, publicly listed incumbent whose school relationships create cross-sell risk for Educa Insights' planned basic-education expansion.
• Vasta (formerly Somos Educação): Brazilian basic and higher education content and platform provider (now part of Cogna group) — a broad incumbent with adjacent CRM/learning platform capabilities and the distribution scale to compete for K-12 expansion opportunities Educa Insights is pursuing.
• Anima Educação: Brazilian private higher education group (Univeritas, Una, Pottencial) with proprietary digital marketing and enrollment operations — relevant as both a potential enterprise customer and an at-scale competitor pursuing in-house CRM and analytics capabilities.
• Ser Educacional: Northeast-focused Brazilian higher education group (Uninassau, Unama, UnG) operating in many of the same regional markets Educa Insights targets — a recurring enterprise customer-class peer with internal marketing operations that overlap the EducaHub value proposition.
• Yduqs Participações: Major Brazilian higher education group (Ibmec, Wyden, Estácio) with large captive student enrollment operations and internal marketing teams — a customer-class entity that could in-source services and represents both a major potential customer and a competitive threat at scale.

Direct peers

• Quero Educação: Brazilian student recruitment and education marketplace operating Quero Bolsa and similar platforms, directly competing in IES student acquisition, lead generation, and enrollment conversion — the same core problem EducaHub addresses for higher education institutions.
• Hoper Educação: Brazilian education market research and consulting firm focused exclusively on the higher education sector, with benchmarking, market intelligence, and advisory services — directly comparable to EducaPesquisa in methodology, customer base, and analytical focus.

Others

• Lyceum (TOTVS): Academic management system (ERP) used by Brazilian higher education institutions and integrated with EducaHub CRM — a technology partner with overlapping customer base and the potential to expand into student recruitment and analytics, making it both an enabler and an adjacent competitor.

Emerging players

• Poli Júnior (USP) / Educateca: Smaller Brazilian education research and consulting players serving segments of the IES market — emerging niche competitors with partial overlap in market intelligence and student recruitment advisory, comparable to EducaPesquisa but at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/educainsights
• LinkedInlinkedin.com/company/educa-insights

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Educa Insights