What Club Atletico Osasuna does

Club Atlético Osasuna is a Spanish professional football club founded in 1920 and headquartered at El Sadar stadium in Pamplona, Navarra. It operates as a private non-profit sports association (asociación deportiva sin ánimo de lucro) governed by its members through the Assembly of Compromisarios and currently led by President Luis Sabalza. The club fields a men's first team in LaLiga (Primera División), a reserve team (Osasuna Promesas) in Primera Federación, a women's team (Osasuna Femenino) in Primera Federación Femenina, an inclusive Osasuna Genuine team, and an extensive youth pyramid (Juvenil down to Alevín, plus women's B/C/F8/Infantil and Subiza) based at the Tajonar Sport Complex. It is 100+ years old and serves a deeply loyal regional fanbase under the "osasunismo" identity.

Revenue is generated across eight streams: matchday ticketing (individual and season tickets, including NFC digital passes on Apple Wallet and Google Wallet), LaLiga-collective broadcasting rights, sponsorship and advertising (Kosner, Saltoki Home, Digi, Macron, and others, plus the Business Club), e-commerce merchandise via tienda.osasuna.es, player transfer fees, membership subscriptions (Abonados / Soy Rojill@), hospitality and events (VIP suites, Sala 1920, Premium zones), and international programs (Tajonar Experience, Osasuna Academy, Campus y Clinics). Distribution is direct-to-consumer through the stadium box office, the entradas.osasuna.es and tienda.osasuna.es e-commerce sites, the Osasuna Official App (iOS/Android), the Club de Empresas corporate channel, and Bar Rojillos affiliates. The 2019-2021 El Sadar renovation cost €23.3 million and earned StadiumDB's Best Stadium in the World 2021; the membership referendum that approved it (8,409 voters, 90.37% approval) remains a governance hallmark. Fundacion Osasuna, the affiliated social arm, runs the Club de Empresas, Osasunistas desde la cuna (700+ newborns enrolled, in partnership with Caja Rural de Navarra), and community programs across Navarra.

Name

Club Atletico Osasuna

Legal name

CLUB ATLÉTICO OSASUNA

Website

https://osasuna.es

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

51–100 employees

Short description

Club Atlético Osasuna is a 1920-founded, member-owned Spanish football club in Pamplona competing in LaLiga, operating men's, women's, youth, and inclusive teams, and generating revenue from ticketing, broadcasting, sponsorship, merchandise, hospitality, player transfers, and international academy programs at the award-winning El Sadar stadium.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Professional football club
• Matchday ticketing services
• Sports merchandise retail
• Youth football academy
• Stadium hospitality events

Headquarters

HQ city

Pamplona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Ticketing (Taquilla): Revenue from individual match tickets sold for LaLiga, Copa del Rey, and friendly matches at El Sadar stadium. Ticket sales also include tours of the stadium for fans and visitors.
2. Broadcasting Rights (Derechos de Retransmisión): Revenue from television and media broadcasting rights distributed through LaLiga for official competitions featuring the first team.
3. Sponsorship and Advertising (Patrocinio y Publicidad): Sponsorship deals with main club sponsors and the Business Club (Club de Empresas), which offers corporate members exclusive experiences, seminars, and networking events in exchange for sponsorship fees. Named sponsors include Kosner, Saltoki Home, Digi, Crypto, Ktech, Mocay, Macron, Aitiyu, and Kubet Casino.
4. Commercial Activities (Actividades Comerciales): Revenue from the official online store (tienda.osasuna.es) selling merchandise including kits, apparel, accessories, and collectibles.
5. Player Transfers (Traspasos y Fichajes): Revenue from the sale and transfer of federative rights of players, and expenditure on player acquisitions, with transfer figures published in transparency disclosures.
6. Membership Subscriptions (Abonados / Soy Rojill@): Season ticket and membership fees providing access to matches and exclusive member benefits, delivered via physical cards or NFC digital passes.
7. Hospitality and Events: Revenue from VIP areas, business suites, Sala 1920 events, matchday experiences, and external event hosting at El Sadar stadium.
8. International Programs and Camps: Revenue from Tajonar Experience, Osasuna Academy programs, Campus y Clinics, and coach education programs run by the International division of the club.

Go-to-market motion1 record

Distribution channels9 records

Marketing channels11 records

Core offering

Club Atlético Osasuna sells live professional football match experiences at El Sadar stadium through match tickets and season/membership passes (physical and NFC digital), distributes official merchandise via its online store and physical store, operates VIP and corporate hospitality (Sala 1920, VIP suites, Premium zones), and runs youth football development programs including the Tajonar academy, Osasuna Academy international schools, Tajonar Experience camps, and coach education. Revenue is complemented by sponsorships through the Club de Empresas Business Club.

Differentiator

Problem solved

Functional benefit

Brands

• Osasuna Promesas: The club's reserve team competing in Primera Federación
• Osasuna Femenino
• Osasuna Genuine
• Tajonar
• El Sadar
• Osasuna TV
• Radio Osasuna
• Fundación Osasuna
• Soy Rojill@
• Club de Empresas Osasuna
• Bares Rojillos

Products and services

• Match Tickets (Entradas) for LaLiga, Copa del Rey, and friendlies Individual game tickets for Osasuna home matches at El Sadar, including LaLiga fixtures, Copa del Rey ties, and pre-season friendlies, sold to supporters and the general public.
• Season Tickets and Memberships (Abonados / Soy Rojill@) Season-long subscriptions granting entry to all home matches for first-team men's football, with optional NFC digital delivery to Apple or Google Wallet for contactless stadium entry and an associated loyalty/carnet program called 'Soy Rojill@'.
• Official Club Store (Tienda Osasuna) merchandise Sale of official Osasuna merchandise including playing kits, training apparel, accessories, and collectibles, supplied by Macron and available through the e-commerce platform and physical stadium store.
• VIP and Premium Hospitality at El Sadar (Sala 1920, VIP suites, Premium zones) Premium matchday hospitality packages in the Sala 1920 event room, VIP suites, and Premium zones of El Sadar, offering catered seating, bar service, and pitch views for individual supporters, premium members, and corporate guests.
• El Sadar Stadium Tours and Experiences Guided stadium tours and non-matchday experience packages at El Sadar, available to fans, visitors, and tourist groups, sold via Book Your Stadium with member discounts.
• Osasuna Academy and Tajonar Experience International Programs International football development offerings for youth players, including Tajonar Experience camps, Osasuna Academy affiliated schools abroad, Campus y Clinics, and coach education courses, designed for aspiring young footballers and licensed coaches outside Navarra.
• Business Club / Club de Empresas corporate membership Tiered corporate sponsorship and membership program offering companies brand visibility, hospitality experiences, networking events, seminars, and access to sporting and cultural activities in exchange for recurring sponsorship fees.
• El Sadar Venue Hire and Corporate Events Rental of El Sadar's event spaces (Sala 1920, VIP suites, business suites, Premium zones, Stage) for corporate events, conferences, weddings, and private gatherings with catering and branded experiences.
• Osasuna Official Mobile App Mobile application offering supporters news, match live streaming, ticketing, e-commerce, gaming/predictions, and exclusive club content, available on iOS and Android with login for members and Soy Rojill@ cardholders.

Quantifiable outcome

• El Sadar was named the best stadium in the world (newly built or refurbished in 2021) by StadiumDB in March 2022
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• KosnercoreGTM or Marketing PartnerKosner is a primary sponsor and partner of Osasuna, appearing on the Radio Osasuna sponsorship and supporting the Business Club. Kosner provides brand visibility across club media and events as part of the club's sponsorship ecosystem.
• Saltoki HomecoreGTM or Marketing PartnerSaltoki Home is a main club sponsor whose logo appears on the official website footer alongside other sponsors. The company offers exclusive discounts (20%) to club members through the Descuentos Socios program.
• Digi (Digimobil)coreGTM or Marketing PartnerDigi is a telecommunications sponsor of Osasuna, appearing as a main club sponsor on the website footer. Offers exclusive discounts to club members and leverages the sponsorship for brand visibility among the club's fanbase.
• MacroncoreGTM or Marketing PartnerMacron is the official technical sponsor and kit supplier of Club Atlético Osasuna, providing all match kits, training apparel, and official club merchandise. Also offers exclusive 10% discounts to club members through the Descuentos Socios program.
• Caja Rural de NavarracoreStrategic or Co-development PartnerCaja Rural de Navarra collaborates with Osasuna in the 'Osasunistas desde la cuna' newborn welcome program, providing a €50 savings account (Libreta En Marcha) for babies born in Navarra who register. The bank also sponsors the program and provides office locations for distributing welcome packs to new families.
• AitiyuminorGTM or Marketing PartnerAitiyu appears as a sponsor of the club on the English-language website footer, representing one of the club's international commercial partnerships.
• Kubet CasinominorGTM or Marketing PartnerKubet Casino appears as a sponsor on the English-language website footer, representing a commercial sponsorship arrangement with the club.
• KtechminorGTM or Marketing PartnerKtech appears as a sponsor on the official website footer, representing a commercial sponsorship relationship.
• MocayminorGTM or Marketing PartnerMocay appears as a sponsor on the official website footer. The company also offers exclusive discounts to club members and is a member of the Club de Empresas (Honor tier), demonstrating its commitment to the Osasuna sponsorship ecosystem.
• Crypto (Crypto Fund Trader)minorGTM or Marketing PartnerCrypto (Crypto Fund Trader) appears as a sponsor on the official website footer, representing a commercial sponsorship relationship.
• Fundación OsasunacoreOthersFundación Osasuna is the club's affiliated foundation responsible for social initiatives, volunteer programs, the Club de Empresas, and the 'Osasunistas desde la cuna' program. The foundation operates independently with its own board (Patronato) and annual plans, and is co-located at El Sadar stadium.
• Parliament of Navarre (Parlamento de Navarra)minorOthersThe Parliament of Navarre approved a public guarantee to facilitate the €16 million loan that Osasuna obtained from banks to finance the El Sadar stadium renovation in March 2019. 41 of 50 parliamentarians voted in favor across multiple political parties.
• OFS Arquitectos / VDR (Muro Rojo project)minorStrategic or Co-development PartnerOFS Arquitectos and VDR construction company formed the winning team in the club's unprecedented stadium reform architectural competition, delivering the 'Muro Rojo' renovation project selected by Osasuna members through a democratic referendum.
• Book Your StadiumminorChannel Partner/ Reseller/ DistributorBook Your Stadium is the external platform through which Osasuna sells stadium tour tickets (bstadium.es). Offers 16% discounts to club members and serves as the primary digital channel for non-matchday stadium experience bookings.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• RCD Mallorca: Mid-tier LaLiga club with regional identity, recently modernized stadium, and similar revenue scale. Comparable as a Spanish football side balancing LaLiga competition with tourist/regional revenue dynamics.
• SD Eibar: Small Basque club operating on a fan-share ownership model and competing in Spanish football's top tiers. Comparable as a small-market, community-owned LaLiga-side with similarly modest commercial scale.
• Levante UD: Valencia-region LaLiga side with traditional supporter base and academy focus. Comparable profile as a community-rooted Spanish football club operating at similar scale.
• Real Sociedad: Fellow historic Basque/Navarra-region LaLiga club with similar size, member-owned governance traditions, and youth academy focus. Directly comparable in terms of regional catchment, fan culture intensity, and mid-tier LaLiga positioning.
• RCD Espanyol: Barcelona-based LaLiga club with strong fan culture, academy development pipeline, and similar historical mid-table positioning. Comparable in terms of academy-driven player sale revenue model.
• Rayo Vallecano: Madrid-based LaLiga club with strong community identity, small stadium (Estadio de Vallecas), and traditional working-class fan culture. Comparable profile as a mid-tier LaLiga side with intense local support and limited corporate sponsorship scale.
• Athletic Club (Athletic Bilbao): Iconic Basque LaLiga club with the most analogous member-owned governance model, strong academy pipeline, and deep regional identity. Comparable as a benchmark for how Osasuna's community-based model can sustain long-term LaLiga competitiveness.
• Real Valladolid: Mid-tier Spanish football club with similar historical LaLiga/Segunda cycle dynamics and recently sold to foreign ownership — illustrating the alternative Osasuna has avoided via its member-owned structure.
• Deportivo Alavés: Basque-region LaLiga club with similar mid-tier size, smaller stadium, and traditional supporter base. Highly comparable given regional proximity and parallel scale of operations within LaLiga's mid-table.
• Celta de Vigo: Galicia-based LaLiga club with similar regional identity, mid-tier scale, and academy-driven player trading. Comparable in terms of regional catchment dynamics and LaLiga positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Osasuna
• YouTubeyoutube.com/@caosasunatv
• Facebookfacebook.com/Osasuna
• Instagraminstagram.com/caosasuna
• TikToktiktok.com/@caosasuna

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Atletico Osasuna