What Frenda AB does

Frenda AB is a Swedish software company that builds a cloud-based dental practice management platform, headquartered in Stockholm and privately held (organisationsnummer 559110-9078). Its core offering is Frenda Journal, an integrated electronic health record (EHR) for dental practices launched as a cloud service in 2013, paired with Frenda Röntgen — a cloud-hosted 2D and 3D/CBCT image management module — and a managed cloud storage and security layer that eliminates the need for local servers. The platform supports appointment scheduling, patient communication (SMS, digital check-in, web booking), e-prescription via ApoEx, BankID and SITHS healthcare-card authentication, image sharing with referring dentists, and integrated Swish payment processing.

The company targets both private dental clinics (solo through multi-location practices) and public regional dental services (Folktandvården) across Sweden. Both core products carry EU MDR Class IIa CE marking — Frenda Journal since spring 2025 and Frenda Röntgen from February 2026 — a regulatory status relevant for medical-device software and a prerequisite for AI-enabled diagnostic imaging. The installed base exceeds 1,000 dental clinics and 8,600 active users nationally, and Frenda claims "one in three within Swedish dentistry" uses its software.

Frenda operates a sales-led GTM, generating revenue from recurring SaaS subscriptions (per-clinic or per-user, on annual or multi-year terms) and structured onboarding through a dedicated startup coordinator. Major public procurement wins define the customer book: Framtand (Blekinge, Sörmland, Östergötland, Örebro, won 2022–2023), Folktandvården Region Kronoberg (2025), and the joint Folktandvården Västra Götaland + Stockholm contract (February 2025) — described by CEO Fredrik Jernberg as "likely the single largest software deal within Swedish dentistry ever," spanning a 4-year base term with up to 8 additional option years. Distribution is direct-only, supplemented by a channel relationship with Praktikertjänst and ecosystems around payment (Nets/Worldline, Swish), identity (BankID, SITHS) and imaging hardware vendors.

Name

Frenda AB

Legal name

Frenda AB

Website

https://frenda.se

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Frenda AB is a Stockholm-based SaaS company providing a cloud-based EHR (Frenda Journal) and radiology/image management (Frenda Röntgen) platform for Swedish dental clinics and public Folktandvården regions, used by over 1,000 clinics and 8,600 active users across Sweden.

Ownership category

akta.pro rank

Product category

Dental Practice Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms) (HLABAKAN)

akta.pro secondary industry

Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)

Keywords

• Dental practice management
• Electronic health records
• Dental imaging software
• Healthcare SaaS platform
• Radiology image management

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. SaaS Subscription (Molnbaserad tjänst): Frenda operates as a cloud-based SaaS provider for dental practices. The platform is delivered as a subscription service covering journal/EHR, radiology image management, cloud storage, and practice management tools. Pricing is likely per-clinic or per-user, structured annually or multi-year given the public procurement context.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Frenda AB provides a cloud-based dental practice management SaaS platform for dental clinics in Sweden, comprising Frenda Journal (electronic health record/patient journal system), Frenda Röntgen (radiology and image management supporting 2D, panoramic OPG and 3D CBCT imaging), and Cloud Storage & Security. The platform is sold primarily as a subscription to private dental practices and public regional dental services (Folktandvården), with both core modules CE-marked under EU MDR Class IIa.

Product overview

Frenda AB offers a complete dental healthcare platform consisting of three integrated products: Frenda Journal (core dental patient record system), Frenda Röntgen (image management system), and cloud-based Storage and Security. The platform is designed for dental practices of all sizes and is used by over 1000 clinics across Sweden, including major public dental care organizations (Folktandvården). Frenda operates as a Software-as-a-Service (SaaS) cloud-based solution that has been in production since 2013, requiring no local server infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Frenda Journal: Cloud-based electronic health record/journal system for dental practices
• Frenda Röntgen
• Frenda Backup
• Frendaapplikationen

Products and services

• Frenda Journal Cloud-based electronic health record (EHR) / patient journal system for dental practices, serving as the foundation of the Frenda platform. Includes patient management, treatment planning, appointment scheduling, economics, prescriptions, referrals, voice control, and integrates with Frenda Röntgen for imaging. CE-marked under EU MDR Class IIa.
• Frenda Röntgen Cloud-based dental radiology and image management system integrated with Frenda Journal. Supports 2D intraoral sensors, panoramic (OPG) and 3D CBCT imaging, multi-user real-time concurrent access on the same patient, and secure sharing of diagnostic images (including 3D volumes) with referring dentists via MedSpace. Compatible with a broad range of sensors, scanners and OPG equipment. CE-marked under EU MDR Class IIa.
• Molnbaserad Lagring och Säkerhet (Cloud Storage and Security) Cloud-based storage and backup service for dental journals and X-ray images, eliminating the need for local server management. Provides secure redundant storage over fiber/cable with 3G/4G backup options.

Quantifiable outcome

• 20% of radiology actions in Frenda Röntgen involve at least two simultaneous users on the same patient, validating the multi-user real-time design
• +3 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability4 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Notified Body (MDR Certification)coreOthers · 1 February 2026Both Frenda Journal and Frenda Röntgen received CE marking under EU Medical Device Regulation (MDR) Class IIa in 2026, requiring certification by a designated Notified Body. This is a mandatory regulatory requirement for medical device software in the EU.
• Folktandvården i Region KronobergcoreStrategic or Co-development Partner · 1 January 2025Folktandvården Kronoberg signed an agreement with Frenda in 2025, becoming the fifth public dental customer using Frenda's cloud-based dental services. Approximately 300 users. Joined the Framtand procurement framework.
• Framtand (Blekinge, Sörmland, Östergötland, Örebro)coreStrategic or Co-development Partner · 1 January 2023Framtand ('Framtidssäkert Tandvårdssystem') is a joint public procurement project covering four Swedish regions — Blekinge, Sörmland, Östergötland, and Örebro — that awarded Frenda a contract in 2023 following a formal tender. The project involved over 100 people and is Frenda's largest implementation to date. Regional dental services Folktandvården Kronoberg also joined the framework.
• LanterominorOthersFrenda uses Lantero's external whistleblowing (visselblåsarkanal) reporting platform to enable anonymous reporting of potential misconduct or serious regulatory breaches within the organization, in compliance with Swedish whistleblower protection law.
• Folktandvården Västra GötalandcoreStrategic or Co-development PartnerMajor public procurement contract signed in 2025. Folktandvården Västra Götaland selected Frenda among five bidders as their dental software provider. The contract is described as 'likely the single largest software deal within Swedish dentistry ever'. Implementation to start within 6 months, live operation within 2 years. Contract: 4 years with possible extension of 8 years.
• Folktandvården StockholmcoreStrategic or Co-development PartnerJoint public procurement with Västra Götaland. Folktandvården Stockholm selected Frenda as their dental software provider in 2025, signing the contract alongside Västra Götaland.
• ApoExcoreTechnology or IntegrationFrenda integrates with ApoEx for e-prescription (E-Recept) functionality. Users of Frenda can send prescriptions electronically via the ApoEx integration. The e-prescription API key is configured per user in Frenda settings. Frenda notes that the ApoEx user key cannot be retrieved until the first clinical day.
• Praktikertjänst (PTJ)coreChannel Partner/ Reseller/ DistributorPraktikertjänst is a major Swedish dental practice organization and one of the largest customers/channels for Frenda. Separate installation files and configuration versions are provided specifically for Praktikertjänst customers (Fil 2 & 3 for Praktikertjänst differ from other customer groups). PTJ login portal uses app.ptj.frenda.se.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Dentrix (Henry Schein One): Dentrix is the leading on-premise dental practice management suite from Henry Schein One, serving a large share of North American dental practices. Comparable core functionality (EHR, imaging, scheduling, billing) but operates at much larger scale and broader geographic scope than Frenda.
• Carestream Dental: Carestream Dental is a global dental imaging and practice management vendor with both hardware (sensors, CBCT) and software (EHR, imaging software). Directly relevant as a peer for Frenda Röntgen's imaging scope, and one of several global players whose sensors/scanners Frenda integrates.
• Patterson Eaglesoft: Eaglesoft is Patterson's established dental practice management software, serving a large installed base in North America. Comparable EHR, imaging, and practice management capabilities, but as part of Patterson's broader dental distribution and technology portfolio.

Direct peers

• Curve Dental: Curve Dental is a cloud-native dental practice management SaaS platform serving dental clinics in North America and Europe. Direct peer as a modern cloud-based dental SaaS competing for the same workloads Frenda serves (EHR, imaging, scheduling, billing).
• Opus Dental: Opus Dental is another established Swedish dental practice management software referenced in Frenda's customer testimonials as a displaced legacy system. Same customer segment (Swedish dental clinics, including public sector) and same core EHR/journal + radiology scope.
• Planet DDS (Denticon): Planet DDS's Denticon is a cloud-based dental practice management platform for multi-location dental groups and DSOs. Directly comparable in delivering integrated EHR, imaging, billing and patient engagement to dental practices via SaaS.
• T4 (CompuGroup Medical / Avancit): T4 is one of the long-established Swedish dental practice management systems that Frenda's customers explicitly cite as a previous system. Direct overlap in dental EHR/journal functionality for Swedish clinics, particularly in public Folktandvården procurements.

Emerging players

• CareStack: CareStack is a cloud-native dental practice management platform for dental groups and DSOs, offering integrated clinical, billing, scheduling and patient engagement. Comparable scope to Frenda but focused on the U.S. DSO market.
• tab32: tab32 is a cloud-based dental practice management and imaging platform with AI-enabled features for DSOs and group practices. Overlapping EHR/imaging/practice management scope with Frenda, but oriented toward U.S. DSO customers with AI-driven imaging.

Regional players

• Tietoevry Care (ALMA / Lifecare): Tietoevry Care provides healthcare IT (including dental modules under the Lifecare/ALMA portfolio) across the Nordics and broader Europe. Comparable in serving Nordic healthcare/dental customers with integrated EHR solutions, though broader than Frenda's dental-only focus.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/frendaab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frenda AB