Alma Tire Companies

What Alma Tire Companies does

Alma Tire Companies is a fourth-generation, family-owned automotive service company headquartered in Mt. Pleasant, Michigan, operating 14 physical locations across the state plus a mobile sales and service operation. The company is organized around three specialized operating divisions: Alma Tire (passenger and light truck tire sales and service), Modern Mechanics (full-service automotive mechanical repair for passenger vehicles), and ATS Fleet Service (heavy-duty mechanical repair, commercial truck and fleet maintenance, OTR/agricultural/industrial equipment services, and 24/7 roadside assistance). A fourth commercial capability, RFFW Retreading, uses the Bandag system to extend tire casing life for fleet customers. The business serves four customer segments: retail drivers, commercial fleets, agricultural operations, and industrial/OTR equipment operators, with customer segments delineated by vehicle type and use case rather than by geography.

The company generates revenue through a mix of transactional fees (tire sales, installation, mechanical repair, retreading) and service contracts (custom fleet maintenance plans, 24/7 roadside assistance). Go-to-market is hybrid: direct-to-consumer via walk-ins, online appointment booking, and the Tire Connect quote tool for retail customers; sales-led with on-site mobile service for commercial, agricultural, and industrial accounts. Distribution is regional within Michigan only, with each division operating its own website (modernmechanics.com, atsfleetservice.com, almatirecompanies.com) under a unified family-of-brands strategy. Marketing channels include division websites, social media (LinkedIn, Instagram, Facebook), email newsletters, and dedicated marketing leadership (Marketing Manager Seth Godley).

The business is led by members of the Grace family — Tony Grace (CEO/Visionary) and Joe Grace (COO/Integrator) — alongside a Controller, divisional leaders for ATS Fleet Service and Modern Mechanics, a Director of HR, and a Marketing Manager. The company emphasizes standardized safety, training, and quality across all locations, long-term technician career development, and reinvestment in equipment and facilities. Alma Tire is privately held with no external PE/VC backing, no disclosed funding rounds, no patent portfolio, and no public revenue figures; the company describes itself as 'family-owned and professionally led.'

Name

Alma Tire Companies

Legal name

Alma Tire Service, Inc.

Website

https://almatirecompanies.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

Fourth-generation family-owned Michigan automotive service company operating 14 locations statewide, providing tire sales, mechanical repair, fleet maintenance, and commercial retreading through specialized divisions serving retail drivers, commercial fleets, agricultural operations, and industrial/OTR customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Alma

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tire Sales & Service: Retail and commercial tire sales, installation, rotations, balancing, flat repairs, and TPMS service across passenger, light truck, and commercial vehicles.
2. Automotive & Heavy-Duty Mechanical Repair: Full-service auto repair (Modern Mechanics) and heavy-duty mechanical repair (ATS Fleet Service) including alignments, brake repairs, steering, suspension, diagnostics, and engine systems.
3. Commercial Retreading: RFFW retreading services for commercial truck tire casings, helping fleets reduce cost per mile while extending tire life.
4. Fleet Maintenance Services: Custom fleet maintenance plans and 24/7 roadside assistance for commercial trucks and fleet vehicles across multiple Michigan locations.
5. Mobile Service: Mobile sales and service operation for on-site tire and repair services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Alma Tire Companies sells passenger, light-truck, commercial, OTR, agricultural, and industrial tires and provides installation, rotations, balancing, flat repair, and TPMS services. It delivers full-service automotive mechanical repair (alignments, brakes, steering, suspension, electrical and engine diagnostics) through Modern Mechanics and heavy-duty mechanical repair, commercial retreading via the Bandag-based RFFW process, fleet maintenance plans, and 24/7 roadside assistance through ATS Fleet Service, across 14 Michigan locations plus mobile service.

Product overview

Alma Tire Companies operates as a unified multi-division organization offering specialized tire, repair, and maintenance services across Michigan. The portfolio consists of four distinct sub-brands: Alma Tire (tire sales and service for passenger vehicles and light trucks), Modern Mechanics (complete automotive repair plus tire services for passenger vehicles), ATS Fleet Service (commercial truck, fleet, OTR, agricultural, and industrial equipment services), and RFFW Retreading (commercial tire retreading via the Bandag system). Modern Mechanics handles full-service auto repair including alignments, brake repairs, steering, suspension, and diagnostics, while ATS Fleet Service provides heavy-duty repair, fleet maintenance plans, and 24/7 roadside assistance. The divisions share leadership, training, and operating standards to deliver a consistent customer experience across all locations.

Differentiator

Problem solved

Functional benefit

Brands

• RFFW Retreading: Commercial retreading service helping fleets reduce cost per mile while extending the life of tire casings through a disciplined retreading process and strict quality standards developed through the Bandag system.

Products and services

• Modern Mechanics (division) Full-service automotive mechanical repair, tire sales, and maintenance for passenger vehicles and light-duty trucks, including alignments, brake repairs, steering and suspension work, and diagnostic services, delivered through the Modern Mechanics division.
• ATS Fleet Service (division) Heavy-duty mechanical repair, tire sales, and service for commercial trucks, fleets, OTR, agricultural, and industrial equipment, including 24/7 roadside assistance, fleet maintenance plans, and retreading services.
• RFFW Retreading (commercial retreading service) Commercial tire retreading service using the Bandag system, helping fleets reduce cost per mile while extending the life of tire casings through a disciplined retreading process and strict quality standards, producing dependable commercial retreads designed for long service life.
• Alma Tire (division - passenger and light truck tire sales) Passenger and light-truck tire sales, installation, rotations, balancing, flat repairs, and TPMS services delivered through the Alma Tire division.
• 24/7 Roadside Assistance Round-the-clock roadside assistance for commercial trucks and fleet vehicles operated through the ATS Fleet Service division across Michigan.
• Custom Fleet Maintenance Plans Customized recurring fleet maintenance programs delivered across multiple Michigan locations, designed to maximize uptime, reduce cost per mile, and provide coordinated service for commercial truck and fleet operators.
• Mobile Sales and Service On-site mobile sales and service operation delivering tire and repair services directly at customer locations across Michigan, supplementing the 14 physical service locations.

Quantifiable outcome

• Fleets reduce cost per mile through retreading program that extends tire casing life
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Goodyear Tire & Service Network: Goodyear's network of company-owned and franchised tire and auto service centers. Directly comparable in retail/commercial tire service and mechanical repair, with the added dimension of being tied to a major tire manufacturer.
• Monro, Inc. Multi-brand undercar repair and tire service operator (Monro Auto Service, Mr. Tire, Tire Choice). Comparable business model across passenger and light truck tire service plus mechanical repair, with broader geographic reach and a multi-brand portfolio structure similar in concept to Alma Tire Companies' divisions.
• Pep Boys: National auto service chain offering tires, maintenance, and repair across multiple vehicle categories. Comparable in retail tire and mechanical repair mix, though larger and more geographically dispersed.
• Discount Tire: One of the largest U.S. tire retailers with national footprint offering passenger and light truck tire sales, mounting, balancing, and basic repairs. Comparable core offering for the retail/light truck segment but at vastly greater scale and broader geographic reach.
• Firestone Complete Auto Care: National chain combining Bridgestone-owned tire sales with full mechanical repair services. Closely aligned service model — tire sales plus auto repair — though at significantly broader national scale and as part of a major tire manufacturer.

Regional players

• Les Schwab Tire Centers: Privately held, employee-owned regional tire and auto service chain concentrated in the Western U.S. Comparable as a large private regional operator with a strong reputation for service quality, customer loyalty, and integrated tire plus mechanical offering.

Direct peers

• Service Tire Truck Centers (STTC): Commercial tire dealer and retreader serving truck fleets across the Mid-Atlantic and surrounding regions. Most directly comparable peer for the ATS Fleet Service and RFFW retreading lines — commercial fleet tire sales, retreading, 24/7 roadside, and on-site service.
• Belle Tire: Michigan-based tire retailer and auto service chain offering tire sales, installation, and mechanical repair across retail and fleet segments. Highly comparable given overlapping Michigan footprint, multi-store model, and similar mix of passenger and commercial services.
• Best One Tire & Service: Commercial and retail tire dealer with retreading capabilities serving fleets across the Midwest. Directly comparable across the commercial/fleet tire, retreading, and roadside service offering that defines ATS Fleet Service.
• Treadwrights / McCarthy Tire Service: Commercial tire dealer and Bandag-affiliated retreader serving fleet customers across the Mid-Atlantic. Directly comparable for the commercial truck tire, retreading, and fleet roadside service lines that mirror ATS Fleet Service and RFFW.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/almatirecompanies
• LinkedInlinkedin.com/company/alma-tire-companies
• Instagraminstagram.com/almatirecompanies/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alma Tire Companies