What Firestone Complete Auto Care does

Firestone Complete Auto Care is a full-service automotive maintenance and repair retailer operating approximately 1,800 company-owned locations across the United States, founded in 1926 and currently a wholly-owned subsidiary of Bridgestone Retail Operations (BSRO), itself part of Bridgestone Americas and ultimately Bridgestone Corporation (TSE: 5108). The chain is operated alongside related brands Tires Plus, Hibdon Tires Plus, and Wheel Works under the BSRO umbrella, with over 2,200 ASE-certified technicians staffed across the portfolio and a 2025 ASE Accreditation for the technician training curriculum.

Service offerings span tire sales and installation (Firestone, Bridgestone, SureDrive, and Toyo brands), oil changes (conventional, synthetic blend, full synthetic, and high mileage), brake service, wheel alignment, battery replacement (DieHard, Duralast), engine repair, transmission service, steering and suspension, A/C service, radiator service, tire repair, TPMS service, complete vehicle inspections, and a recently launched Electric & Hybrid Vehicle Service line. The underlying operational technology stack includes conventional advanced diagnostics, alignment systems, and brake service equipment, supplemented by Mitchell1 third-party repair information for scheduled maintenance recommendations.

The business model is direct-to-consumer transactional: revenue is generated per service job (unit pricing, pay-as-you-go) with no subscription requirement, supported by a private-label credit card (Firestone Credit Card via CFNA) offering 6-month deferred-interest financing, an online scheduling and quote-request website, the My Firestone mobile app, and a partnership with Wrench for mobile mechanic services. The customer base is primarily individual U.S. vehicle owners across passenger cars, trucks, SUVs, and minivans, with a smaller Fleet Services program serving commercial accounts. Marketing relies on a multi-channel mix of website content, blog/SEO, social media (Facebook, X, Instagram, TikTok), email, coupons, and the mobile app to drive store visits.

Name

Firestone Complete Auto Care

Legal name

Firestone Complete Auto Care

Website

https://firestonecompleteautocare.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Firestone Complete Auto Care operates approximately 1,800 U.S. retail locations offering tires, oil changes, brakes, alignment, batteries, and general vehicle repair, serving individual consumer vehicle owners as a wholly-owned subsidiary of Bridgestone Retail Operations (BSRO).

Ownership category

akta.pro rank

Product category

Automotive Maintenance and Repair Services

NAICS

Automotive Repair and Maintenance (8111), Automotive Mechanical and Electrical Repair and Maintenance (81111), Tire Dealers (441340), Automotive Oil Change and Lubrication Shops (811191)

SIC

Services-Automotive Repair, Services & Parking (7500), Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

HVAC & Cooling System Services (A/C, Radiator) (TLAKAAAG), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC)

Keywords

• Automotive repair services
• Tire sales installation
• Vehicle maintenance services
• Oil change services
• Brake alignment services

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Automotive Service and Repair: Revenue is generated through one-time service transactions for vehicle maintenance and repair, including oil changes, tire installation, brake service, wheel alignment, battery replacement, and other automotive services. Services are priced per job with no subscription requirement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Firestone Complete Auto Care operates approximately 1,800 retail store locations across the United States providing automotive maintenance and repair services, including tire sales and installation, oil changes, brake services, wheel alignment, battery replacement, engine repair, transmission service, A/C service, and electric/hybrid vehicle servicing. Customers can schedule appointments online, request quotes, or walk into stores, with extended hours including late evenings and weekends. The company also offers a private label Firestone Credit Card for promotional financing and a mobile app for scheduling and roadside assistance.

Product overview

Firestone Complete Auto Care is a comprehensive automotive service platform offering tire sales and installation (Firestone, Bridgestone, SureDrive, Toyo, and other brands), oil changes (conventional, full synthetic, synthetic blend, high mileage), brake services, wheel alignment, battery services (DieHard, Duralast), and full vehicle maintenance and repair. The company operates approximately 1,800 locations across the United States, offering both in-store services and mobile mechanic services through a Wrench partnership. Additional services include Electric & Hybrid Vehicle Services, Complete Vehicle Inspection (CVI/CVI+), engine repair, transmission service, steering & suspension repair, A/C service, radiator service, wiper blade replacement, tire repair, TPMS services, and fleet services. The company also provides a Firestone Credit Card for promotional financing and a mobile app (My Firestone App) for appointment scheduling and service tracking. Founded in 1926, the service network is backed by ASE-certified technicians and uses Mitchell1 repair information for scheduled maintenance recommendations.

Differentiator

Problem solved

Functional benefit

Brands

• SureDrive: Budget-friendly tire brand offering value tires for various driving needs, climate conditions, vehicles, and driving styles.
• Firestone Credit Card

Products and services

• Oil Change Services

Quantifiable outcome

• Handles over 19,000 oil changes every day
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• WrenchcoreStrategic or Co-development PartnerFirestone Complete Auto Care and Wrench have partnered to provide convenient auto maintenance and repairs through mobile mechanics. Wrench customers can enjoy 10% off select services at Firestone Complete Auto Care stores. The partnership extends service reach beyond traditional store locations, offering customers flexible at-home or office vehicle service options.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Discount Tire: Discount Tire operates one of the largest U.S. tire and wheel retail networks with thousands of stores nationwide, directly overlapping Firestone on tire sales, installation, and related services for passenger vehicles. It is the most direct retail tire competitor and consistently scores well in JD Power customer satisfaction studies.
• Goodyear Auto Service: Goodyear's company-owned and franchised service centers offer tire sales plus general automotive maintenance and repair, directly mirroring Firestone's full-service model. Backed by another global tire manufacturer, it competes head-to-head on national footprint, brand trust, and service breadth.
• Jiffy Lube: Jiffy Lube is the largest U.S. quick-service oil change and light maintenance chain with thousands of locations. It directly competes with Firestone on the highest-volume service line — oil changes — and overlaps on batteries, wipers, and minor maintenance.
• Pep Boys: Pep Boys (owned by Icahn Automotive) operates a multi-hundred-store network offering tires, oil changes, brakes, alignments, and general repair — directly competing with Firestone on the full-service auto care proposition and on promotional-driven customer acquisition.
• Midas: Midas is a national franchised automotive service chain specializing in brakes, tires, alignments, and general maintenance. Its service mix and franchise-driven national footprint make it a direct comparable for Firestone's repair and maintenance business.
• Meineke Car Care Centers: Meineke is a national franchised auto repair chain offering tires, oil changes, brakes, and general maintenance. Its franchise model and service mix overlap directly with Firestone's full-service value proposition to consumers.
• Monro (now Same Day Auto Service / Monro Inc.): Monro Inc. operates a large national footprint of company-owned and franchised auto service centers under brands including Monro, Mr. Tire, and Tire Choice. Its tire-plus-maintenance model and store count make it a direct comparable in scale and service mix to Firestone.

Broad incumbents

• Walmart Auto Care Centers: Walmart operates in-store auto care centers across thousands of locations offering tires, oil changes, and basic services. As a broader retail incumbent with massive scale and aggressive pricing, it competes with Firestone on convenience and price for low-complexity service jobs.

Emerging players

• Tire Rack: Tire Rack is the leading U.S. online tire and wheel retailer with a network of partner installers. It competes with Firestone primarily on tire pricing and selection via direct-to-consumer e-commerce, putting structural pressure on in-store tire margins even though it does not operate its own service bays at scale.

Others

• Safelite AutoGlass: Safelite is the dominant U.S. automotive glass repair and replacement provider with a national mobile service fleet. It is adjacent rather than directly competitive, but represents an example of a national auto service platform leveraging mobile delivery — a model Firestone is pursuing via the Wrench partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/firestoneauto
• Facebookfacebook.com/FirestoneCompleteAuto
• Instagraminstagram.com/firestoneauto
• TikToktiktok.com/@firestoneauto
• LinkedInlinkedin.com/company/firestone-complete-auto-care

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firestone Complete Auto Care