What Ecolite does

Ecolite S.A.S. is a privately held Colombian LED lighting distributor and project integrator headquartered in Cali, Valle del Cauca. Founded in 2014, the company sells a comprehensive catalog of LED products spanning residential, commercial, and industrial applications, including LED bulbs, panels, downlights, track lighting, linear luminaires, street and area lighting, floodlights, high-bay industrial fixtures, submersible IP68 pool lighting, decorative fixtures, and emergency lighting. It also offers smart WiFi-controlled lighting systems compatible with Alexa, solar-powered LED products, and resells HIKVISION solar security cameras and CHIKO solar panel mounting hardware.

The underlying technology is commodity LED hardware with a focus on energy efficiency, long product life (25,000-30,000 hours), high CRI (85-90) for commercial applications, and compliance with Colombian technical standards RETILAP and RETIE. Product features include IP20/IP66/IP68 environmental ratings, dimmable and color-tunable options, and integrated solar panels with lithium battery systems for off-grid use. No proprietary semiconductor or chipset IP is disclosed.

Ecolite monetizes through a multi-channel model: direct e-commerce unit sales to consumers and SMBs, a wholesale/distributor program (Mayoristas) serving ferreterías and ferroeléctricos with bulk pricing and a 10% first-purchase discount, project-based sales with integral lighting design services for commercial and government installations, and credit-enabled transactions via Covinoc. Customer segments span residential consumers (B2C), commercial/retail buyers (primary segment, including KFC, Levi's, Subway, Reebok, Terpel, Manuelita), industrial buyers, government/municipal clients, aquatic facility operators, and wholesale distributors, with all revenue derived from the Colombian market.

Name

Ecolite

Legal name

Ecolite S.A.S.

Website

https://ecolite.com.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Ecolite S.A.S. is a Colombian LED lighting distributor headquartered in Cali, selling residential, commercial, industrial, solar, submersible, and smart lighting products across Colombia via e-commerce, wholesale, and project-based sales channels.

Ownership category

akta.pro rank

Product category

LED Lighting Products

NAICS

Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Electric Lighting & Wiring Equipment (3640), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

akta.pro secondary industries

Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF), Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)

Keywords

• LED lighting products
• Commercial lighting solutions
• Solar LED lighting
• Smart lighting systems
• Wholesale lighting distribution

Headquarters

HQ city

Cali

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. LED Lighting Products: Sale of LED lighting products including bulbs, luminaires, track lights, panels, downlights, and decorative lighting for residential, commercial, and industrial applications.
2. Solar Products: Sale of solar lighting products including solar street lamps, floodlights, garden lights, and solar panel structures for various outdoor applications.
3. Electrical Products: Sale of electrical products including outlets (GFCI), switches, TV/phone/LAN sockets, extractors, power supplies, and cable accessories.
4. Wholesale/Distribution: Wholesale distribution program targeting ferreterías, ferroeléctricos, and lighting distributors with bulk pricing and special promotional discounts.
5. Lighting Design Services: Integral lighting design services accompanying product sales for projects, constructions, and renovations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Ecolite S.A.S. designs, sells, and distributes a broad portfolio of LED lighting products — including smart WiFi-enabled lighting systems, track lights and rails, linear luminaires, panels, bulbs, downlights, floodlights, street/area lights, submersible IP68 fixtures, solar LED lighting, industrial high-bay fixtures, and emergency lighting — for residential, commercial, industrial, and government customers across Colombia. The company also resells HIKVISION solar-powered security cameras and CHIKO solar mounting hardware, and provides integral lighting design services accompanying product sales for projects. Distribution runs through direct e-commerce, a wholesale program, project sales, and a physical showroom.

Product overview

Ecolite S.A.S. is a Colombian LED lighting company offering a comprehensive portfolio of lighting, electrical, solar energy, and security products primarily for the Colombian market. The core product lines include smart WiFi-enabled lighting systems with Alexa compatibility (magnetic tracks, track lights, controllers, LED strips), commercial track lighting fixtures and rail systems, linear LED luminaires for continuous-row installations, LED panels and downlights, residential and commercial bulbs, street/area lighting, submersible pool lighting, decorative fixtures, industrial high-bay luminaires, and emergency lighting. Supporting products include LED profiles/channels, sensors (photoelectric, motion, smoke), electrical components (GFCI outlets, switches, power supplies), and solar panel mounting structures. The company also resells HIKVISION solar-powered security cameras and CHIKO solar mounting hardware. Services offered include illumination design consulting and project installation for commercial and residential clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Lighting System (Sistema SMART) WiFi-enabled smart lighting system including magnetic track rails, smart track lights, intelligent controllers (smart hub), power supplies, and multicolor LED strips controllable via smartphone and compatible with Alexa for residential and commercial installations.
• Track Light LED Series Commercial accent lighting fixtures (12W-30W) with narrow beam angles and high CRI (85 Ra) designed for retail displays, galleries, museums, and commercial spaces; mount on track rail systems.
• Track Rail Systems Bronze-conductor track rails (1m-2m) for commercial and residential track lighting installations, available in black and white finishes.
• Linear LED Luminaires (ARQ Series) Linkable linear LED fixtures (20W-40W, e.g., ARQ40 at 3,600 lumens) for continuous-row installation in offices, commercial spaces, and modern interiors, available in surface-mount and suspended versions with geometric connector accessories.
• LED Panels Recessed and surface-mount LED panels (6W-48W) for ceiling installation in offices and commercial spaces, in various sizes including 60x60cm standard format.
• LED Bulbs (Bombillos LED) LED replacement bulbs including standard E27, GU10, PAR, vintage decorative, and high-power styles ranging from 5W to 50W for residential and commercial applications.
• LED Downlights and Spotlights (Balas) Recessed and surface-mount downlight fixtures in metal, aluminum, and polycarbonate variants with GU10 bulb compatibility for interior accent and general lighting.
• Street and Area Lighting (Alumbrado Público) Professional LED street lighting fixtures (40W-200W) with IP66 protection for urban roads, highways, and public spaces, designed for RETILAP compliance.
• LED Floodlights and Reflectors LED floodlights (10W-400W) for sports venues, facades, and exterior illumination, available in RGB and CCT color temperature options with IP65 protection.
• Solar LED Lighting Solar-powered LED lighting including street lights, floodlights, park lamps, wall washers, portable reflectors, garden stakes, and solar posts with integrated photovoltaic panels and battery systems for off-grid exterior illumination.
• Submersible LED Lighting IP68-rated underwater LED fixtures (0.3W-18W) with corrosion-resistant aluminum chassis and DC12V operation per RETIE standards, for pools, fountains, jacuzzis, and water features, including RGB color options.
• Decorative Lighting Decorative fixtures including wall sconces, niche lights, LED posts, bulkhead lights, LED strips, table and desk lamps, pendant lights, and artisanal glass/shade pendants for residential and hospitality spaces.
• Industrial LED Lighting High-bay LED fixtures (100W-200W), vapor-tight luminaires, and T8 LED tubes for warehouses, factories, and industrial facilities.
• Emergency Lighting Emergency exit signs, LED emergency bulbs, and permanent emergency luminaires for building safety and code compliance.
• LED Profiles and Channels Aluminum and silicone LED strip channels for architectural installations, cabinet lighting, and indirect illumination profiles.
• Sensors Photoelectric sensors, motion detectors, and smoke alarms with audible alerts for energy savings and security applications.
• Electrical Products Electrical components including GFCI outlets, switches, TV/coax/phone/LAN jacks, blank plates, exhaust fans, and 12V/24V power supplies from Novatronix brand.
• Solar Panel Structures Mounting hardware and structures for solar panels including roof hooks, tile attachments, ground mounts, and cable clips from CHIKO brand with 10-year warranty.
• Solar Security Cameras (HIKVISION) Solar-powered security camera systems from HIKVISION including 30W photovoltaic panels with 360Wh lithium battery kits (e.g., DS-2XS6K01-C36S80) for off-grid surveillance applications.
• Ceiling Fans LED-integrated ceiling fans for residential and commercial ventilation with combined lighting.
• ECOMODA Portable LED Lamp Portable rechargeable LED table lamp (3W) with touch dimming, USB charging, and adjustable color temperature for decorative residential and restaurant lighting.
• Lighting Design Service Integral lighting design consulting service accompanying product sales for commercial, industrial, residential, and government projects, including design through delivery and warranty support.

Quantifiable outcome

• LED technology transforms energy into light rather than heat, providing high efficiency compared to traditional lighting
• +1 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• HIKVISIONcoreTechnology or IntegrationHIKVISION is a technology partner providing solar security camera systems. Ecolite offers HIKVISION solar camera kits (e.g., DS-2XS6K01-C36S80 with 30W photovoltaic panel and 360Wh lithium battery) as part of their solar product portfolio, combining solar energy solutions with security technology.
• CovinocminorOthersCovinoc provides credit/financing services for Ecolite customers. Electronic invoicing system (ARP SAI OPEN) used for wholesale customer registration and invoicing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ams OSRAM: Global lighting and sensor manufacturer serving automotive, industrial, and architectural lighting markets with operations in LATAM. Competes with Ecolite in professional/commercial LED and specialty lighting.
• GE Current, a Daintree company: Commercial and industrial lighting manufacturer offering LED fixtures, controls, and smart lighting solutions. Comparable to Ecolite in commercial/industrial LED and networked lighting.
• Acuity Brands: US-based North American lighting and building solutions provider with commercial, industrial, and outdoor LED product lines. Comparable to Ecolite's commercial track, linear, and outdoor area lighting offerings.
• LEDVANCE (Sylvania): Multinational LED and traditional lighting manufacturer selling the Sylvania brand across LATAM. Offers overlapping residential, commercial, and industrial LED portfolios comparable to Ecolite's catalog.
• Westinghouse Lighting: Established lighting brand offering LED bulbs, decorative fixtures, and ceiling fans across the Americas. Overlaps with Ecolite's residential bulbs, decorative, and ceiling fan categories.
• Signify (Philips Lighting) Colombia: Global lighting leader (Philips brand) with active sales across Colombia in residential, commercial, and industrial LED. Competes head-on with Ecolite across most product categories but with substantially larger brand, R&D, and supply-chain resources.

Regional players

• Tecnolite: Mexican lighting company with extensive distribution across Mexico and broader LATAM, offering residential, commercial, and industrial LED. Most comparable regional competitor in scale, assortment breadth, and channel model.
• Systel Colombia: Colombian electrical and lighting distributor serving industrial and commercial buyers. Comparable to Ecolite's wholesale distribution motion targeting ferreterías, ferroeléctricos, and project buyers in Colombia.
• Solartec: Colombian solar energy solutions provider offering panels, inverters, and solar lighting for residential and commercial customers. Directly comparable to Ecolite's solar LED line and HIKVISION solar camera kits in the Colombian market.

Emerging players

• Lutron Electronics: Specialist in lighting controls, dimmers, and smart shading. Comparable to Ecolite's smart lighting / control offering (Sistema SMART, smart hub, dimmable drivers) at the higher end of the connected-lighting value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ecolite

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecolite