Hudotekt
Hudoteket is a privately held Swedish beauty retailer and salon operator founded in 1972, running an e-commerce storefront (hudoteket.se) and physical salons in Jönköping and Malmö that sell 80+ professional skincare, haircare, and makeup brands alongside professional beauty treatments to individual consumers.
- Company typePrivate
- Founded1972
- HeadquartersJönköping, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hudotekt does
Hudoteket is a privately held Swedish beauty retailer and salon operator founded in 1972, headquartered in Jönköping with a second full salon in Malmö and a Jönköping showroom for order pickup. The company operates a hybrid direct-to-consumer model combining a nationwide e-commerce storefront (hudoteket.se) — which it pioneered as the first online beauty retailer in Sweden — with physical salon locations offering professional treatments including facials, hair removal (laser, waxing, diathermy), massage, cosmetic tattooing, and injection treatments.
The product catalogue spans skincare, haircare, makeup, body care, sun protection, eco/vegan beauty, and men's grooming, distributed across more than 80 third-party brands (including Babor, Olaplex, Davines, R+Co, Maria Nila, Color Wow, SkinCeuticals, Dr. Schrammek, and Sans Soucis) as well as Hudoteket-branded items. Unit pricing ranges from approximately SEK 150 to SEK 1,300 with free shipping over SEK 150. The company monetizes through one-time product sales (Sweden, Denmark, Finland), professional service fees at the salons, and gift cards usable across both channels.
Revenue is generated through two principal streams: (1) consumer e-commerce product sales shipped domestically and to selected Nordic countries, supported by payment options including Swish, card, Klarna, and invoice, with the Klubb Hudoteket loyalty program accruing bonus points on every purchase; and (2) professional salon treatment services booked online or in-person and delivered by certified skin therapists and makeup artists, who also provide consultation via email, phone, and chat. The customer base is entirely B2C, segmented horizontally across skincare-conscious consumers, haircare buyers, makeup enthusiasts, men's grooming, and sustainable/vegan beauty shoppers, with marketing driven by the Beautypedia educational content platform, social media (Instagram, Facebook, TikTok), email newsletters, and SEO across category landing pages.
Hudotekt firmographics
Firmographics- Name
- Hudotekt
- Legal name
- Hudoteket
- Website
- https://hudoteket.se
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hudoteket is a privately held Swedish beauty retailer and salon operator founded in 1972, running an e-commerce storefront (hudoteket.se) and physical salons in Jönköping and Malmö that sell 80+ professional skincare, haircare, and makeup brands alongside professional beauty treatments to individual consumers.
- Ownership category
- akta.pro rank
Hudotekt industry classification
Industry- Product category
- Beauty Salon & Retail
- NAICS
- Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561), Hair, Nail, and Skin Care Services (81211)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Classic/European Facials (HSALADAA)
- akta.pro secondary industries
- Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH), Everyday Makeup Application (HSALAHAA), Professional Skincare & Facial Treatments (CRABALAF), Beauty & Personal Care Marketplaces (CRAFABAB)
Keywords
Where Hudotekt is headquartered
LocationHeadquarters
- HQ city
- Jönköping
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Hudotekt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales (E-commerce): Sale of skincare, haircare, and makeup products through their online store hudoteket.se. Products are shipped to customers across Sweden and internationally (EUR currency available for Finland). Revenue generated through one-time product transactions with free shipping over 150 SEK.
- Salon Treatment Services: Professional beauty treatments offered at physical salon locations in Jönköping and Malmö. Services include facials, hair treatments, makeup application, hair removal, massage, and specialized treatments such as cosmetic tattooing and injection treatments. Appointments booked online or in-person.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail pricing for beauty products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Hudotekt product offering
Product offeringCore offering
Hudoteket operates a hybrid beauty retail and salon business, selling curated multi-brand skincare, haircare, makeup, body care, and sun protection products through its e-commerce webshop and physical stores, while delivering professional beauty treatments (facials, hair removal, massage, cosmetic tattooing, and injection treatments) at its Jönköping and Malmö salons. The company was the first in Sweden to offer beauty products online and supplements its core offering with a loyalty program, gift cards, educational content (Beautypedia), and personalized skin therapist consultations.
Product overview
Hudoteket is a Swedish beauty retailer and salon chain offering a comprehensive range of skincare, haircare, makeup, and body care products through both online webshop and physical salon locations in Jönköping and Malmö. Founded in 1972, the company operates as a multi-brand retailer carrying over 80+ third-party brands (including Babor, Olaplex, Davines, R+Co, Maria Nila, Color Wow, SkinCeuticals, Dr. Schrammek, and Sans Soucis) alongside their own Hudoteket branded products. The offering includes face care products (cleansers, toners, serums, moisturizers, masks), haircare (shampoos, conditioners, styling products, treatments), makeup, body care, sun protection, and eco/vegan options. Physical salon services encompass facial treatments, chemical peels, hair removal (laser, waxing, diathermy), massage, cosmetic tattooing, and injection treatments. The company also provides educational content through Beautypedia, a loyalty program (Klubb Hudoteket), and gift wrapping services. The business operates on a B2C e-commerce model with integrated customer service via chat, phone, and email.
Differentiator
Problem solved
Functional benefit
Products and services
- Hudoteket Webshop Online e-commerce platform selling curated skincare, haircare, makeup, body care, sun care, eco/vegan, and men's grooming products from 80+ third-party brands. Features product browsing by skin type, brand, and hair type, with integrated customer service and personalization. Ships across Sweden with multi-currency support (SEK, DKK, EUR for Finland).
- Hudoteket Salonger (Salon Services) Physical beauty salons in Jönköping (Östra Storgatan 6) and Malmö (Kyrkogatan 1) offering professional beauty treatments including facials, chemical peels, hair removal (laser, waxing, diathermy), hair extensions, massage, cosmetic tattooing, and injection treatments. Online booking available.
- Klubb Hudoteket (Loyalty Program) Customer loyalty program awarding bonus points on all purchases (both e-commerce and salon), providing exclusive offers and personalized product recommendations.
- Presentkort (Gift Cards) Gift cards redeemable for both online shopping and salon treatments at Hudoteket Jönköping and Malmö locations.
- Paketinslagning (Premium Gift Wrapping) Premium gift wrapping service for online orders, including presentation boxes with black ribbon for gifting purposes.
- Injections & Aesthetic Cosmetic Treatments Professional injection treatments and aesthetic cosmetic procedures delivered at Hudoteket salons by trained staff.
Quantifiable outcome
- Over 50 years in business since 1972
- +1 more outcomes
Companies that use Hudotekt
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Hudotekt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hudotekt partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Hudotekt competitors and assessment
Company assessmentDirect peers
- Parfym.se: Swedish online beauty and fragrance retailer. Competes directly with Hudoteket's e-commerce for Swedish consumers shopping for skincare, haircare, makeup, and fragrance.
- Kicks: Nordic multi-brand beauty retailer with both physical stores and e-commerce in Sweden, carrying many of the same professional and premium brands (e.g., SkinCeuticals, Olaplex) that Hudoteket stocks. Closest direct competitor at the intersection of salon-grade beauty retail.
- Nordicfeel: Swedish online beauty retailer offering a broad assortment of skincare, haircare, and makeup products. Overlaps with Hudoteket's e-commerce in target customer (beauty-conscious Swedish consumers) and product mix.
- Cocoon Beauty: Swedish specialist beauty e-commerce retailer offering curated skincare and makeup brands. Closely comparable to Hudoteket's online proposition in assortment style and target demographic.
- Lyko: Major Nordic beauty e-commerce specialist with extensive haircare, skincare, and makeup assortment. Directly competes with Hudoteket's online store on assortment, pricing, and delivery experience.
Broad incumbents
- Åhléns: Swedish department store chain carrying a substantial beauty assortment. Overlaps with Hudoteket on beauty retail and offers both walk-in and online channels, but as part of a much broader retail portfolio.
- Sephora (Sweden): Global multi-brand beauty retailer operating in Sweden with a much larger assortment and stronger digital marketing engine. Competes with Hudoteket across both retail and brand-building, but at vastly greater scale.
Emerging players
- Eleven Skin: Swedish skincare-focused beauty retailer with a curated assortment. Comparable to Hudoteket in its specialist, multi-brand positioning and Swedish consumer focus, though smaller and more digitally native.
Others
- Babor: Professional skincare brand with its own salon/retail concept and strong presence in beauty institutes. Comparable as a partner/competitor on the professional skincare and salon services side, though Babor is primarily a brand with selective distribution rather than a multi-brand retailer.
Regional players
- Stockholms Skönhetssalong / Swedish Beauty Salons (e.g., Stureplanskliniken): Established Swedish beauty/aesthetic clinics offering facials, injection treatments, and cosmetic procedures. Comparable to Hudoteket's salon services (especially the aesthetic/clinical offerings) but primarily serving the Stockholm metro rather than Jönköping/Malmö.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hudotekt social profiles
Digital presenceHudotekt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hudotekt leadership team
Management profileNumber of profiles
Hudotekt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hudotekt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hudotekt
What does Hudotekt do?
Hudoteket operates a hybrid beauty retail and salon business, selling curated multi-brand skincare, haircare, makeup, body care, and sun protection products through its e-commerce webshop and physical stores, while delivering professional beauty treatments (facials, hair removal, massage, cosmetic tattooing, and injection treatments) at its Jönköping and Malmö salons. The company was the first in Sweden to offer beauty products online and supplements its core offering with a loyalty program, gift cards, educational content (Beautypedia), and personalized skin therapist consultations.
Is Hudotekt a public or private company?
Hudotekt is a private company. It is classified as family owned and is currently operating.
When was Hudotekt founded?
Hudotekt was founded in 1972. It employs 11 to 50 people.
Where is Hudotekt based?
Hudotekt is headquartered in Jönköping, Sweden, in the Europe region.
How does Hudotekt make money?
Two revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are salon Treatment Services.
Who are Hudotekt's main competitors?
Direct peers on record are Parfym.se, Kicks, Nordicfeel, Cocoon Beauty and Lyko. Broad incumbents are Åhléns and Sephora (Sweden). Eleven Skin is listed as an emerging player. Babor is listed as an others. Stockholms Skönhetssalong / Swedish Beauty Salons (e.g., Stureplanskliniken) is listed as a regional player.
Does Hudotekt have an API?
No public API is recorded for Hudotekt.
What industry is Hudotekt in?
Hudotekt's product category is Beauty Salon & Retail. Its primary akta.pro industry code is HSALADAA, Classic/European Facials, with a secondary code of HSALALAH, Special Occasion Hair & Makeup Services (Non-Bridal). Its NAICS code is 812112 and its SIC code is 2840.