What The Sente Group does

The Sente Group, Inc. is a privately held, founder-owned enterprise software and services company founded in 1997 and headquartered in Johns Creek, Georgia. It builds and sells Scireo, an intention-driven Test Resource Management (TRM) software suite for organizations operating complex, asset-intensive test environments. The platform is composed of four modules — AccessTRM (asset use, capacity, and risk visibility), ResourceTRM (asset and property management), ServiceTRM (maintenance, calibration, and break/fix), and CoordinateTRM (project planning, scheduling, and execution) — delivered on premise or via AWS Gov Cloud. A proprietary 'intention-driven' philosophy and embedded behavioral algorithms address cultural and structural barriers such as equipment hoarding and siloed operations, distinguishing the product from conventional asset management tools.

Sente targets aerospace and defense, semiconductor, and life sciences customers — including General Dynamics, a global aerospace company with 100,000+ assets across 40+ facilities, a space communications company, a market-leading semiconductor firm, and a global broadband service provider. Go-to-market is enterprise field sales with quote-based annual subscription licensing for the software, plus three professional services lines: Tactical Services (implementation, configuration, training), Strategic Services (S.E.A.L. cultural transformation training, governance, maturity assessments), and On-Demand Services (managed hosting and support on AWS Gov Cloud). Reported customer outcomes include 50% cost reduction, 35% cycle-time reduction, 4X utilization increases, and 10X ROI.

The company operates with 11-50 employees, has never raised institutional capital, and is led by Founder & CEO Paul McNamara, with Jim McNamara as COO and Dennis Fuller as VP of Product Development. Distribution is driven by direct enterprise engagement, industry analyst recognition (Frost & Sullivan awards in 2013 and 2017), and ongoing presence at aerospace, defense, and metrology industry associations and conferences. The company is layering agentic AI capabilities — process automation, predictive analytics, and autonomous agents — onto the Scireo platform to convert 27 years of operational data into automation and decision support.

Name

The Sente Group

Legal name

The Sente Group, Inc.

Website

https://sentegroup.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

The Sente Group builds and sells Scireo, an intention-driven Test Resource Management software suite for aerospace, defense, semiconductor, and life sciences organizations operating complex, asset-intensive test environments, delivered via enterprise subscriptions and professional services.

Ownership category

akta.pro rank

Product category

Enterprise Asset Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)

Keywords

• Test resource management
• Enterprise asset management
• Lab management software
• Asset utilization optimization
• Test operations software

Headquarters

HQ city

Suwanee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing (Scireo TRM Suite): Enterprise software licensing for the Scireo Test Resource Management suite including AccessTRM, ResourceTRM, ServiceTRM, and CoordinateTRM modules. Delivered as on-premise or hosted solutions (AWS Gov Cloud for government customers).
2. Professional Services: Implementation services including onboarding, configuration, training, and software deployment. Also includes tactical services (tailoring of processes and financial models) and strategic services (current state analysis, strategic planning, transformation acceleration).
3. On-Demand Services: Infrastructure and technical support services hosted in AWS Gov Cloud providing state-of-the-art capabilities and ongoing support.
4. S.E.A.L. Training: Training services offered in lecture, workshop and project form covering Study, Engage, Act, and Learn methodology for cultural transformation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

The Sente Group sells the Scireo software suite — an intention-driven Test Resource Management (TRM) and Lab Management platform — to engineering organizations in aerospace, defense, semiconductor, and life sciences industries. The platform is delivered as licensed on-premise or AWS Gov Cloud-hosted software (modules: AccessTRM, ResourceTRM, ServiceTRM, CoordinateTRM) and is bundled with Tactical Services (implementation, configuration, training), Strategic Services (cultural transformation, S.E.A.L. Training), and On-Demand Services (hosting and escalation support).

Product overview

The Sente Group offers Scireo, an integrated software suite for Test Resource Management (TRM) and Lab Management, comprised of four core modules: AccessTRM (asset use, capacity, and risk management), CoordinateTRM (project planning, scheduling, and execution), ResourceTRM (asset/property management), and ServiceTRM (maintenance and calibration). The platform is accompanied by professional services including Tactical Services (workshops, Blueprints-for-Action, implementation, training), Strategic Services (S.E.A.L. Training, cultural transformation, governance), and On-Demand Services (AWS Gov Cloud hosting and support). The solution also includes Lab Management capabilities for EMI environments. The suite is designed around an 'intention-driven' philosophy that connects resources, commitments, readiness, and action to produce fulfillment rather than mere task completion.

Differentiator

Problem solved

Functional benefit

Brands

• Scireo: Enterprise Asset Management and Test Resource Management software platform that helps organizations orchestrate people, resources, services, and decisions. Includes modules: AccessTRM, CoordinateTRM, ResourceTRM, and ServiceTRM.

Products and services

• Scireo Software Suite Intention-driven Test Resource Management (TRM) and Lab Management software platform that connects resources, commitments, readiness, service, and action to help engineering teams orchestrate complex, asset-intensive test operations. Licensed to enterprise customers in aerospace, defense, semiconductor, and life sciences industries.
• AccessTRM Asset use, capacity, and risk management module of the Scireo suite that provides real-time visibility into asset capability, availability, and readiness states to support acceleration of test operations.
• CoordinateTRM Project planning, scheduling, and execution management module of the Scireo suite that supports continuous improvement and coordination of test operations across programs and functions.
• ResourceTRM Asset and property management module of the Scireo suite providing comprehensive tracking and lifecycle management of test equipment, including large 'monument' test assets, general-purpose redeployable assets, and software/project-specific assets.
• ServiceTRM Maintenance module of the Scireo suite that supports both proactive and reactive break/fix management, including calibration, repair, and maintenance operations for test resources.
• Lab Management (EMI / Complex Test Environments) Fully integrated and coordinated Lab Management solution built on the Scireo platform, designed for EMI (electromagnetic interference) and other complex test environments to unify lab operations across teams.
• Tactical Services Implementation services including virtual or onsite workshops, Blueprints-for-Action, process tailoring, financial models, configuration, and training to deploy and operationalize the Scireo platform.
• Strategic Services Higher-level services including S.E.A.L. Training (Study, Engage, Act, Learn), cultural transformation, communications, maturity assessments, and governance support to drive organizational adoption of intention-driven practices.
• On-Demand Services Managed infrastructure and technical support hosted in AWS Gov Cloud, providing ongoing capabilities and escalation support for performance issues affecting Scireo deployments.

Quantifiable outcome

• 50% reduction in costs
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered minor.

• AFCEA (Armed Forces Communications and Electronics Association)minorOthersNon-profit international association dedicated to supporting global security by providing ethical environment for cooperation among civil government agencies, military and industry. Sente participates in this association as part of industry engagement.
• AIAA (American Institute of Aeronautics and Astronautics)minorOthersWorld's largest technical society dedicated to the global aerospace profession with 35,000+ individual members and 100 corporate members. Sente participates through presentations and industry engagement.
• ATS (Aerospace Testing Seminar)minorOthersForum to communicate and exchange knowledge about improvement and implementation of aerospace testing technology. Sente participates by presenting at annual ATS events.
• IAM (Institute of Asset Management)minorOthersNon-profit membership organization advancing the science and practice of asset management for professionals involved in acquisition, operation and care of physical assets.
• ITEA (International Test and Evaluation Association)minorOthersNon-profit education organization advancing exchange of technical, programmatic and acquisition information among test and evaluation community for over 30 years. Sente participates through presentations at annual symposium.
• NCSL (National Conference of Standards Laboratories) InternationalminorOthersInternational association advancing technical and managerial excellence in metrology, measurement standards, conformity assessment, instrument calibration, and test and measurement.
• NPMA (National Property Management Association)minorOthersNon-profit professional association dedicated to cost-effective management of personal property with 4,300+ members worldwide. Sente participates by presenting at national conferences.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fiix (Rockwell Automation): Fiix, now part of Rockwell Automation, provides cloud-based CMMS and asset maintenance software used by manufacturing and industrial teams. It overlaps with Sente's ServiceTRM and ResourceTRM modules on maintenance, calibration, and asset management functionality, though it is not test-resource specialized.
• Bentley Systems (AssetWise): Bentley Systems' AssetWise provides enterprise asset integrity and reliability information management for infrastructure and industrial asset owners. It is comparable to Scireo in addressing physical asset performance, especially in regulated, asset-intensive environments.
• Hexagon EAM (EAM solutions): Hexagon's EAM portfolio (formerly Infor EAM) targets asset-intensive organizations with maintenance, reliability, and asset performance management. It is the closest direct functional competitor to Scireo's EAM/TRM proposition in aerospace, defense, and industrial customers.

Broad incumbents

• GE Digital (APM / Predix): GE Digital's asset performance management and Predix-derived industrial analytics serve power, aviation, and manufacturing customers with asset reliability and operational intelligence. It overlaps with Sente's analytics and predictive-readiness direction but as part of a much larger industrial software portfolio.
• SAP Enterprise Asset Management: SAP's EAM and Plant Maintenance modules manage physical assets across enterprise customers, including aerospace and industrial firms. They are a broad incumbent alternative to Scireo, typically embedded inside larger SAP ERP footprints rather than purpose-built for test resource orchestration.
• Oracle Enterprise Asset Management: Oracle's EAM solutions serve asset-intensive industries with maintenance, work management, and asset lifecycle capabilities. Like Maximo and SAP, it competes at the broad platform layer that overlaps with Scireo's test asset and lab management use cases.
• AVEVA (Schneider Electric) Asset Management: AVEVA's asset management and operations solutions serve industrial and engineering customers across process and discrete manufacturing. Its portfolio overlaps with Scireo's asset performance and reliability focus, but as part of a broader industrial software suite rather than a test-specialized point product.
• IBM Maximo: IBM's Maximo Application Suite is the dominant enterprise asset management platform used across aerospace, defense, utilities, and manufacturing for physical asset lifecycle management. It overlaps with Scireo's EAM/TRM scope but sells as a broad, configurable suite rather than a behavior-driven, test-specialized system.

Emerging players

• Uptake: Uptake applies AI to industrial asset performance and maintenance optimization for asset-intensive operators. It is comparable to Scireo on the AI-readiness and predictive analytics angle for physical assets, though its focus is broader than test resource management specifically.
• C3.ai: C3.ai provides enterprise AI applications including asset performance and reliability suites for industrial customers. It is an emerging competitor in AI-driven asset management adjacent to Scireo's stated AI/agentic roadmap for test operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-sente-group
• Xx.com/SenteGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sente Group