Feller

What Feller does

Feller AG is a Swiss manufacturer of residential and commercial electrical installation products headquartered in Horgen, Switzerland, founded in 1909. The company produces a comprehensive portfolio including switches, sockets, dimmers, thermostats, motion detectors, distribution cabinets, access systems, and smart building automation components. As a wholly-owned subsidiary of Schneider Electric, Feller is the market leader in Switzerland for switches and sockets, supported by over a century of brand heritage and a Swiss-made just-in-time production capability at its Horgen facility.

The product range spans multiple design lines (EDIZIO.liv, EDIZIO.liv prestige, EDIZIOdue colore and elegance, STANDARDdue, Feller ELEMENT, NEVO, FLF) alongside the patented SNAPFIX fastening system that enables tool-free mounting. Its smart building platform includes Wiser by Feller (proprietary digital home automation linked to Schneider Electric's Wiser ecosystem), KNX-based building automation (KNX Secure sensors, actuators, system devices), and supports cross-vendor protocols including Matter, DALI, and zeptrion/zeptrionAIR. Feller also distributes Schneider Electric's EVlink Pro AC/DC EV charging solutions and EcoStruxure for eMobility, and offers the DispoSuite planning software and the Feller Academy training platform.

Feller operates a channel-partner go-to-market, reaching end customers exclusively through authorized electrical wholesale distributors (Grosshandel) across German-, French-, and Italian-speaking Switzerland. Certified electricians access pricing and place orders through the online catalog; architects, planners, and building owners are engaged through trade events such as ineltec and Architect@Work, the Feller Academy training program, and reference projects. Revenue is generated almost entirely through hardware sales of switches, sockets, and electrical installation devices, with pricing not publicly disclosed. Feller has won the Swiss Arc Darling Gold in Building Technology/Electrical for four consecutive years (2022–2025), the iF Design Award 2024 and Red Dot Award 2024 for SNAPFIX, and the iF Design Award 2026 for Feller ELEMENT.

Name

Feller

Legal name

Feller AG

Website

https://feller.ch

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

251–500 employees

Short description

Feller AG is a Swiss manufacturer of switches, sockets, and smart building automation products headquartered in Horgen, Switzerland. A wholly-owned Schneider Electric subsidiary, the company serves the Swiss electrical installation market via wholesale distributors and certified installers.

Ownership category

akta.pro rank

Product category

Electrical Installation Equipment

NAICS

Wiring Device Manufacturing (33593), Electrical Equipment Manufacturing (33531), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electric Lighting & Wiring Equipment (3640), Electronic Components & Accessories (3670), Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Dimmer, Switch & Lighting Control Installation (HSAOAFAJ)

akta.pro secondary industry

Circuit Breakers, Disconnectors, Earthing Switches & Switchgear Components (EUADACAH)

Keywords

• Electrical installation products
• Switches and sockets
• Smart building automation
• Building control systems
• Electrical wiring accessories

Headquarters

HQ city

Horgen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Installation Products: Sale of switches, sockets, dimmers, and related electrical installation hardware through authorized wholesale distribution channels. Just-in-time production enables custom specifications and small series production.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Feller AG designs, manufactures, and distributes residential and commercial electrical installation products — including switches, sockets, dimmers, thermostats, motion detectors, distribution cabinets, and smart building automation systems such as Wiser by Feller, KNX, Matter, and DALI solutions. The company sells these products through authorized Swiss wholesale distributors and certified electrical installers, supported by design families, digital planning tools, and training services.

Product overview

Feller AG is a Swiss technology partner for the electrical installation industry, offering a comprehensive portfolio of switches, sockets, dimmers, and smart building solutions developed and manufactured in Switzerland since 1909. The product range centers on multiple design lines (EDIZIO.liv, EDIZIO.liv prestige, EDIZIOdue colore, EDIZIOdue elegance, STANDARDdue, Feller ELEMENT, NEVO, FLF) and the SNAPFIX fastening system, with core products including switches/buttons, sockets (including USB charging), dimmers/regulators, thermostats, motion detectors, protection devices, distribution cabinets, networking/communication solutions, eMobility charging infrastructure, and access systems. The smart building platform encompasses Wiser by Feller (proprietary connected home), KNX (building automation standard), Matter (smart home protocol), DALI (lighting control), zeptrion/zeptrionAIR (wireless control), and UNI (universal electronics). Additional services include DispoSuite planning software, Feller Academy training, BIM/STEP model downloads, and online configuration tools.

Differentiator

Problem solved

Functional benefit

Brands

• SNAPFIX: Patentiertes Befestigungssystem (patented mounting system) for switches and sockets.
• EDIZIO.liv
• EDIZIO.liv prestige
• EDIZIOdue colore
• EDIZIOdue elegance
• STANDARDdue
• Feller ELEMENT
• NEVO
• FLF
• Wiser by Feller

Products and services

• Wiser by Feller

Quantifiable outcome

• 4th consecutive year winning Swiss Arc Darling Award (formerly Architects' Darling) in Gold for Building Technology - Electrical
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Schneider ElectriccoreOthers · 1 January 1909Feller AG is a wholly-owned subsidiary of Schneider Electric. Schneider Electric's compliance management is based on the Global Compact and OECD guidelines. Feller operates under Schneider Electric's corporate governance including the Trust Line for reporting ethical concerns.
• KNX AssociationcoreTechnology or IntegrationFeller is a KNX member offering KNX Secure products including sensors, actuators, system devices, and visualizations for building automation. KNX is a standardized bus system for intelligent building control.
• Schneider Electric (EV charging products)coreChannel Partner/ Reseller/ DistributorFeller distributes Schneider Electric EV charging solutions including EVlink Pro AC and EVlink Pro DC. EVlink Pro AC is an intelligent solution with maximum efficiency and sustainability.
• CreabetonminorStrategic or Co-development PartnerSchneider Electric and Creabeton developed scalable charging infrastructure for electromobility. Creabeton installation demonstrates EVlink Pro AC implementation.
• Matter (Connectivity Standard)coreTechnology or IntegrationFeller offers products supporting the Matter connectivity standard for smart home interoperability, enabling integration with a wide ecosystem of smart home devices.
• DALI (Digital Addressable Lighting Interface)coreTechnology or IntegrationFeller offers DALI (Digital Addressable Lighting Interface) products for digital lighting control in buildings, including Wiser DALI-Dimmer for connected lighting solutions.
• Traco PowerminorOthersNew Sales Director Distribution Channel joined from Traco Power to Feller AG on January 1, 2025, continuing the successful work of predecessor Reiner Hoffmann.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Gira Giersiepen GmbH: German manufacturer of premium switches, socket outlets, and KNX-based smart-home/building automation (Gira One, X1, HomeServer). A direct peer given overlapping premium switch portfolios, design-award positioning, and architect-led specification model.
• Hager Group: German family-owned manufacturer of wiring accessories, distribution boards, and building automation (KNX/DALI), operating brands Berker, Elcom, and Eunea. A direct peer as a European specialist competing in the same switching/socket/automation categories with a similar installer-channel model.
• Busch-Jaeger: German premium wiring-device and building-automation manufacturer (ABB subsidiary) offering switches, dimmers, and KNX-based free@home system. Directly comparable to Feller in product mix, premium German-engineering positioning, and architect/specifier-driven channel model.
• BTicino: Italian premium wiring-device and home-automation brand (Legrand group) known for design-led switches (Living, Axolute, Matix) and MyHOME automation. Comparable as a design-led European wiring-device specialist with strong architect specification similar to Feller's positioning.
• Legrand: Global leader in electrical and digital building infrastructures, manufacturing switches, sockets, dimmers, and KNX-compatible building automation under brands such as Bticino, HPM, and Arteor. Directly comparable as a premium wiring-device manufacturer with adjacent smart-building offerings and a comparable channel-driven GTM model.
• Jung ( Albrecht Jung GmbH ): Premium German manufacturer of switches, sockets, dimmers, and KNX building automation with a strong design-led portfolio (LS, A, FD ranges). Directly comparable as a design-centric wiring-device specialist targeting architects and installers in the same premium segment Feller serves.
• Merten (Schneider Electric): German Schneider-Electric-owned manufacturer of switches, sockets, and KNX-based building automation. Directly comparable given shared Schneider ownership, similar product architecture, and historic sibling positioning to Feller within the same corporate ecosystem.

Broad incumbents

• Schneider Electric: Global energy-management and automation major that is Feller AG's parent company. While it owns Feller, it independently markets overlapping wiring-device and smart-building product lines (e.g., Merten, Wiser, Acti9) across multiple geographies, making it a relevant comparable for category and channel dynamics.
• Siemens Smart Infrastructure: Division of Siemens AG covering building products, distribution cabinets, and KNX-based automation (Gamma instabus). Comparable as a broader electrical-equipment incumbent with portfolio overlap in switching/protection devices, distribution cabinets, and Swiss market presence.
• ABB Electrification: Swiss-Swedish multinational manufacturing switchgear, wiring accessories (Busch-Jaeger), and building automation across commercial and residential segments. Comparable as a broader incumbent with overlapping Swiss market presence and a residential wiring-device brand via its Busch-Jaeger subsidiary.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/fellerag
• YouTubeyoutube.com/channel/UCcrBkHSuMiQEfUKRunfvUAA
• Facebookfacebook.com/FellerAG
• LinkedInlinkedin.com/company/feller-ag
• Instagraminstagram.com/feller.ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feller