What Searchflow does

Searchflow is a privately held Dutch digital marketing agency headquartered in Almelo (Twente) that provides an integrated suite of online marketing and web development services to small and medium-sized businesses across the Netherlands. The firm's core offerings span Search Engine Optimization (including keyword research, technical SEO, content writing, linkbuilding, and a distinct AI-visibility optimization service), Search Engine Advertising across Google Ads and Microsoft Ads, social media marketing on LinkedIn/Facebook/Instagram/Pinterest/TikTok and DPG Media, marketplace advertising on Bol.com and Marktplaats, email marketing via MailChimp and Klaviyo, Conversion Rate Optimization using A/B testing and behavioral analytics, and WordPress/WooCommerce web development and hosting. Its technology stack is built on third-party platforms (Google Marketing Platform, Meta, WordPress/WooCommerce, MailChimp, Klaviyo) rather than proprietary infrastructure, with AI used at the workflow level for content optimization and SEO visibility rather than as a core product.

Name

Searchflow

Legal name

Searchflow B.V.

Website

https://searchflow.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH)

akta.pro secondary industries

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA), SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), Paid Search (SEM) Media Buying (BPAFABAC)

Keywords

• Digital marketing services
• Search engine optimization
• Paid search advertising
• Conversion rate optimization
• Web development services

Headquarters

HQ city

Almelo

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Searchflow generates revenue through a professional services model offering integrated digital marketing services including SEO, SEA, web development, design, CRO, and email marketing. They charge for strategic consulting, implementation, and ongoing campaign management services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Searchflow is a full-service Dutch online marketing and web development agency that sells integrated digital marketing services to SMB clients in the Netherlands. Its core offerings span search engine optimization (SEO), search engine advertising (SEA/Google Ads, Microsoft Ads, Google Shopping), marketplace advertising on Bol.com and Marktplaats, social media marketing (LinkedIn, Facebook, Instagram, Pinterest, TikTok, DPG Media), email marketing automation (MailChimp, Klaviyo), conversion rate optimization (A/B testing, heatmaps, mouse tracking, screen recordings), and WordPress/WooCommerce website and webshop development, design, hosting, and maintenance.

Product overview

Searchflow is a Dutch online marketing and web development agency based in Almelo that offers an integrated suite of digital services. The core offerings include Zoekmachine Optimalisatie (SEO) for organic search visibility, Zoekmachine Adverteren (SEA) for paid search campaigns (Google Ads, Microsoft Ads, Google Shopping), Marketplace marketing (Bol.com, Marktplaats), Social Media marketing, E-mail Marketing automation (MailChimp, Klaviyo), CRO (conversion rate optimization with A/B testing and heatmaps), Development (WordPress/WooCommerce websites and webshops), and Webdesign. These services are designed to work together cohesively rather than as isolated actions, with the agency emphasizing that each service strengthens the others for optimal client results.

Differentiator

Problem solved

Functional benefit

Products and services

• Zoekmachine Optimalisatie (SEO)

Quantifiable outcome

• +164% revenue increase for Vechtdal Meubels
• +7 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationGoogle Partner status with Premier Partner recognition. Searchflow has 28 individual Google Ads certifications and is recognized among the top 3% of online marketing agencies in the Netherlands. They manage Google Ads campaigns across search, display, video, shopping, and apps.
• Meta (Facebook)coreTechnology or IntegrationMeta Business Partner status. Searchflow provides Facebook and Instagram advertising services as part of their social media marketing offerings.
• INC (Strategic Design Bureau)minorStrategic or Co-development PartnerCollaborated with INC design bureau for a year on rebranding Searchflow's corporate identity. INC helped develop the new brand identity that reflects who Searchflow is and how they work.
• WordPress/WooCommercecoreTechnology or IntegrationCore technology partners for website and webshop development. Searchflow specializes in WordPress website development and WooCommerce webshop creation as part of their service offerings.
• DPG MediaminorChannel Partner/ Reseller/ DistributorSearchflow offers advertising services through DPG Media platform for reaching audiences across DPG Media's portfolio of media brands.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lab Digital: Amsterdam-based digital agency covering SEO, SEA, content, analytics and development for brands. Comparable as a Dutch full-service digital agency serving mid-market clients.
• Semetrical: UK-based SEO and digital marketing agency covering technical SEO, content, digital PR and paid search. Comparable in service mix and mid-market focus, though geographically distinct.
• iO (formerly Intracto): Benelux digital agency offering a similarly integrated stack of SEO, SEA, content, CRO, design and development. Directly comparable in service mix and Benelux SMB/mid-market focus, though larger in scale.
• Conversion Boosters: Dutch agency specialized in SEO, SEA and CRO for e-commerce and SaaS. Closely comparable in service offering, Dutch market focus and mid-market / e-commerce client base.

Regional players

• Yellowgrape: Dutch e-commerce agency providing SEO, SEA, marketplace (Bol.com) and development. Comparable on e-commerce SEO and Bol.com marketplace work, both rooted in the Dutch SMB/retailer market.

Broad incumbents

• Dept Agency: Large Dutch-headquartered global digital agency offering SEO, performance marketing, creative, and engineering. Overlaps with Searchflow on SEO/SEA but serves enterprise clients globally across a much broader portfolio.
• Neil Patel Digital: Global SEO and performance marketing agency. Comparable on core SEO and content services, though much larger and serving enterprise clients across multiple geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/searchflow
• LinkedInlinkedin.com/company/searchflow-nl
• Instagraminstagram.com/searchflownl
• TikToktiktok.com/@searchflownl

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Searchflow