Gillingham Football Club

What Gillingham Football Club does

Gillingham Football Club is a private English professional football club founded in 1893 and based in Gillingham, Kent, where it plays home fixtures at MEMS Priestfield Stadium. The club competes in League Two, the fourth tier of the English Football League, and operates under owner/sponsor Brad Galinson with Gareth Ainsworth as first-team manager. As of early 2026/27, the club sits 21st in the league table while still operating from a 21-game unbeaten league record set in September 2025.

The club's commercial and product platform is built around MEMS Priestfield Stadium and a multi-channel digital stack that includes the official website (gillinghamfootballclub.com), iOS and Android mobile applications, an online ticketing platform (tickets.gillinghamfootballclub.com), an online retail store, and Gills TV — a subscription streaming service delivered via StreamAMG with Stripe payment processing. Gills TV offers annual (£60) and monthly (£5.95) subscriptions plus per-match international video passes (£10) and domestic audio passes (£2.50), with an annual international video pass priced at £180. Replica kits and merchandise (home shirt £48, scarves £15) are sold through the club retail store both online and at the stadium.

Gillingham monetizes across matchday revenue, season tickets, merchandise, EFL media rights, sponsorship (main sponsor MEMS Power Generation with stadium naming rights, kit partner Macron, and supporting partners including Hochiki, Shower Seal UK, C&A Building Products, Pro Parts Kent, and Snodhurst Motors), conference and events hire of the Great Hall, and the GFC Community Foundation. The GTM motion is sales-led, combining direct ticketing and retail at the stadium with a separate commercial sales function targeting corporate hospitality, sponsorship, and venue hire customers, while community programmes drive grassroots engagement and academy pipeline development.

Name

Gillingham Football Club

Legal name

Gillingham Football Club

Website

https://gillinghamfootballclub.com

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

101–250 employees

Short description

Gillingham Football Club is a private English League Two football club founded in 1893, based at MEMS Priestfield Stadium in Kent, serving individual fans, corporate hospitality clients, and community participants through matchday ticketing, merchandise, Gills TV streaming, sponsorship, and venue events.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional football club
• Matchday ticketing
• Football merchandise
• Stadium hospitality
• Sports streaming content

Headquarters

HQ city

Gillingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Revenue: Revenue from match tickets, hospitality packages, food and beverage sales during home games at Priestfield Stadium
2. Season Tickets: Annual season ticket packages providing guaranteed revenue and fan retention
3. Merchandise: Sale of replica kits (home, away, third), training wear, scarves, mugs, and other club merchandise through retail store and online
4. Media Rights: EFL broadcasting and streaming rights revenue from league competitions
5. Sponsorship: Main sponsor (MEMS Power Generation), kit partner (Macron), club partners (Hochiki, Shower Seal UK, C&A Building Products, Pro Parts), LED and pitchside advertising, match sponsorship, player sponsorship
6. Conference & Events: Hire of Great Hall and conference spaces for corporate events, Christmas parties, sportsman's dinners, weddings, and other private functions
7. Gills TV Subscriptions: Annual (£60) and monthly (£5.95) subscriptions for streaming content including full match replays, highlights, and behind-the-scenes footage
8. Community Foundation: Soccer schools, education programmes, and community engagement initiatives generating participation and partnership revenue

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Gillingham Football Club operates a professional men's football team competing in League Two of the English Football League, delivering home matches at MEMS Priestfield Stadium in Gillingham, Kent. The club sells matchday and season tickets, corporate and matchday hospitality, club-branded merchandise, and digital content via its Gills TV streaming service. It also markets sponsorship and commercial partnership packages to businesses.

Product overview

Gillingham Football Club operates a multi-channel consumer-facing business centered on MEMS Priestfield Stadium. The core offerings include matchday ticketing (individual match tickets and season tickets), Gills TV digital subscription service (video streaming with annual and monthly tiers), official retail merchandise, and venue hospitality. The club also generates revenue through conference and events hire of its facilities, and operates community foundation programs including soccer schools and educational initiatives. Gills TV integrates with StreamAMG for streaming infrastructure and Stripe for payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Matchday and Season Tickets Admission tickets for fans to attend Gillingham FC home matches at MEMS Priestfield Stadium throughout the League Two season, available as full-season or single-match purchases.
• Matchday Hospitality and Corporate Packages Premium matchday experiences including corporate hospitality boxes, dining, and entertainment packages for individuals and businesses attending Gillingham FC home games.
• Gills TV Streaming Subscription Digital subscription service providing supporters with live streams of Gillingham FC matches, exclusive club video content, interviews, and highlights, accessible online.
• Club Merchandise and Retail Replica shirts, training wear, accessories, and other supporter merchandise bearing Gillingham FC branding, sold to fans through the club's online store and on-site retail.
• Corporate Sponsorship and Partnership Packages Sponsorship, perimeter advertising, stadium naming rights, and partnership activations sold to brands seeking association with Gillingham FC's matchday inventory and fan base.

Quantifiable outcome

• Club record unbeaten run of 21 consecutive league matches set in September 2025

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Twelve partnerships are on record, tiered supporting, core and minor.

• Snodhurst MotorssupportingOthers · 1 August 2026Extended sponsorship agreement into 2026/27 season for automotive dealership services.
• Pro Parts KentsupportingOthers · 1 June 2026Club partner providing automotive parts and accessories.
• C & A Building ProductssupportingOthers · 1 June 2025Club partner providing building and construction products.
• HochikisupportingOthers · 1 November 2024Club partner providing fire safety and emergency equipment solutions.
• MacroncoreOthers · 1 June 2024Official kit partner supplying all club apparel including match kits, training wear, and replica merchandise. Macron is an international sportswear brand.
• Shower Seal UKsupportingOthersClub partner providing bathroom and shower sealing products.
• New Line Learning AcademysupportingStrategic or Co-development PartnerEducation partnership where academy students visit Priestfield Stadium for learning experiences. Foundation has partnered with local academy for educational programmes.
• Ashford UnitedsupportingStrategic or Co-development PartnerCommunity foundation partnership with Ashford United football club for youth development and community engagement initiatives.
• University of KentsupportingStrategic or Co-development PartnerYounger academy players (under-7 to U16) training at University of Kent facilities at Canterbury. Older academy players (17s-21s) based in Gillingham.
• John BarnesminorGTM or Marketing PartnerFormer England international footballer appearing as special guest at club event 'An Evening with John Barnes' in October 2026, driving fan engagement and event ticket sales.
• Steve BruceminorGTM or Marketing PartnerFormer Premier League manager appearing as special guest at Sportsman's Dinner event, attracting attendees and enhancing club profile.
• Geoff HurstminorGTM or Marketing Partner1966 World Cup winner appearing as sportsman's dinner guest, attracting fans and generating event revenue.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• Fleetwood Town FC: Fleetwood Town competes in League Two with a comparable youth-academy focus and similar reliance on owner investment to supplement matchday and commercial revenues.
• Doncaster Rovers: Doncaster Rovers is a League Two club with a comparable historical pedigree, multi-stream revenue base (matchday, sponsorship, conferencing), and similar lower-tier central distribution exposure.
• AFC Wimbledon: AFC Wimbledon is a fellow EFL League Two club with comparable stadium size, fan-driven ownership traditions, and a similar multi-revenue model (matchday, merchandise, streaming) anchored in a London-area catchment.
• Bradford City AFC: Bradford City is a League Two peer with a larger historic fanbase but similar revenue mix across ticketing, retail, and sponsorship, providing useful scale-comparison reference.
• Barrow AFC: Barrow is a fellow League Two side with a small catchment, similar matchday economics, and a comparable community-driven commercial approach.
• Walsall FC: Walsall operates in League Two with a similar historic brand, modest stadium capacity, and reliance on EFL distributions, season tickets, and community programmes.
• Newport County AFC: Newport County competes alongside Gillingham in League Two and shares the small-market, lower-budget profile with similar reliance on matchday, community, and sponsorship revenues.
• Crawley Town FC: Crawley Town is a League Two peer with a comparable stadium scale and similar revenue mix from matchday, hospitality, and local commercial sponsorships in a non-metropolitan catchment.
• Stevenage FC: Stevenage is a League Two peer with a similarly compact catchment and an analogous revenue mix centred on gate receipts, local sponsorship, and community programmes.
• Milton Keynes Dons (MK Dons): MK Dons is a League Two club with comparable stadium economics, a developed community foundation programme, and similar EFL media-rights exposure to Gillingham.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GillsWFCFanBase
• YouTubeyoutube.com/user/GFCofficial
• Facebookfacebook.com/GillinghamFootballClubOfficial
• Instagraminstagram.com/GFCOfficial
• TikToktiktok.com/@thegillsfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gillingham Football Club