What Newport County AFC does

Newport County AFC is a privately held professional football club competing in EFL League Two, the fourth tier of the English football pyramid, operating from Rodney Parade in Newport, South Wales. The club traces its origins to around 1912, was dissolved and reformed in its current incarnation in 1989, and is majority-owned by chairman Huw Jenkins (52% of issued share capital) with the Newport County AFC Supporters Trust holding 27%, embedding fan ownership into governance. The core product is professional football entertainment across League Two, the Carabao Cup, the EFL Trophy and the FA Cup, complemented by an Academy and Advanced Development Centre that operate a youth development pathway.

Name

Newport County AFC

Legal name

Newport Association Football Club

Website

https://newport-county.co.uk

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

101–250 employees

Short description

Newport County AFC is a privately held professional football club in EFL League Two, operating from Rodney Parade in Newport, Wales, serving matchgoing supporters, regional commercial partners, and an international Exiles fanbase.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

American Football Leagues (MPAKAAAB)

Keywords

• Professional football club
• Matchday ticketing
• Football merchandise
• Sports hospitality
• Club sponsorships

Headquarters

HQ city

Newport

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home and away matches, including season tickets and individual match tickets across various categories.
2. Hospitality: Executive boxes, lounge access, and premium matchday experiences including mascot packages and corporate hospitality.
3. Commercial Partnerships: Sponsorship deals including kit partners, sleeve sponsors, front-of-shirt sponsors, back-of-shorts sponsors, and signage partners.
4. Retail/Merchandise: Online store sales of replica kits, training equipment, and signed memorabilia.
5. County Lottery: Weekly lottery competition to support club finances, with prizes awarded to participants.
6. Streaming/Audio Passes: Exiles TV streaming passes providing international match coverage and video-on-demand content. Seasonal and monthly options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Newport County AFC is a professional football club competing in EFL League Two that sells match tickets, season tickets, hospitality packages, club merchandise, and Exiles TV streaming subscriptions to supporters. The club also generates commercial revenue through sponsorships and operates a supporters' lottery, with a community trust delivering outreach programmes.

Product overview

Newport County AFC operates a comprehensive football club ecosystem offering ticketing products (match tickets and season tickets), streaming services (Exiles TV with video and audio passes), hospitality experiences (Executive Boxes, Rodney Parade Lounge, BarCode), matchday experiences (mascot packages, flag bearers, group visits), retail merchandise through the club shop, the County Lottery weekly competition, community programmes through County in the Community Trust, and junior membership via Clwb Spytty. The club also offers commercial partnership opportunities including match sponsorship, player sponsorship, and stadium advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Tickets

Quantifiable outcome

• 2,000+ season tickets sold for 2026-27 campaign
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Pure VanscoreGTM or Marketing PartnerPrincipal club partner. Pure Vans is a South Wales-based van dealership and service provider, prominently featured on the club's main sponsor page.
• Newport GalvanizersminorGTM or Marketing PartnerGalvanizing services provider based in Newport, offering commercial partnership with the club.
• 57 TyresminorGTM or Marketing PartnerTyre retailer offering 10% discount to season ticket holders as part of commercial partnership.
• Alfa StaffminorGTM or Marketing PartnerStaffing solutions provider operating as a club partner.
• EmergeminorGTM or Marketing PartnerSignage partner providing visual branding solutions for the club.
• HoteligentminorGTM or Marketing PartnerAccommodation partner offering hotel services for visiting teams and supporters.
• Forza (Net World Sports)coreGTM or Marketing PartnerOfficial Training Equipment Supplier. FORZA brand from Net World Sports provides professional training equipment including goals, mannequins, cones, and recovery equipment. Renewed for 2026-27 season.
• West HealthminorGTM or Marketing PartnerThird Kit Sleeve Partner, providing health-related services or products partnership.
• Newport BusminorGTM or Marketing PartnerLocal transportation partner based in Newport, supporting club travel operations.
• Nathaniel MGminorGTM or Marketing PartnerCar dealership partnership with MG brand vehicles.
• The Turmeric CominorGTM or Marketing PartnerHealth and wellness product partner providing turmeric-based products.
• VX3minorGTM or Marketing PartnerTeamwear partner providing sports clothing and apparel.
• Rob SantwrisminorGTM or Marketing PartnerAdditional Time Partner, carpet and flooring business.
• Kingsley Build GroupcoreGTM or Marketing PartnerSouth Wales construction specialists taking branding positions on both the Home Back of Shorts and Third Back of Shirt for 2026-27 season. Founded by Kingsley Hyden in 2016.
• Keepings CoachescoreGTM or Marketing PartnerSouth Wales transport provider joining as Official Alternative Away Shirt Front Sponsor for 2026-27 season. Over 35 years of experience in executive and mini coach transport.
• Seren Fach Private Day NurseryminorGTM or Marketing PartnerPresenting sponsor of mascot packages for the 2026-27 campaign.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grimsby Town: EFL League Two peer whose 2025/26 fixtures appear alongside Newport's; comparable scale of supporter base, commercial mix, and community profile.
• Salford City: Lower-league English club that has leveraged high-profile media-driven ownership to scale commercial income — useful contrast on commercial scaling within the same EFL ecosystem.
• Crawley Town: League Two peer with similar southern-England fan base size and matchday-driven economics; one of Newport's direct competitors in 2025/26 referenced in the company's fixture/news tags.
• Forest Green Rovers: Lower-league English football club with a community- and sustainability-led identity and strong focus on fan engagement, comparable to Newport's community positioning within League Two/National League tiers.
• Harrogate Town: EFL League Two peer of similar recent promotion vintage; matches Newport on stadium capacity, squad budget, and reliance on a regional membership/sponsor base.
• Barrow AFC: Direct EFL League Two peer; small northern/town-based club with comparable headcount, season ticket scale, and operating model centered on Rodney Parade-style venue economics.
• Leyton Orient: London-based EFL lower-league club with a track record of mixed community/ownership models and stadium-constrained economics, broadly comparable to Newport on scale.
• Tranmere Rovers: Direct EFL League Two opponent in 2025/26 with similar scale, regional supporter base, and a comparable mix of matchday, commercial, and community revenues.
• AFC Wimbledon: EFL club with a long-running fan-ownership/Trust model similar to Newport's Supporters Trust stake; another London/south-of-England lower-league football club providing the closest comparable on governance and scale.

Others

• EFL Trust: The umbrella community charity of which County in the Community Trust is one of 72 affiliates; relevant as an enabling/ecosystem participant for Newport's community programming, funding access, and CSR partnerships rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NewportCounty
• YouTubeyoutube.com/user/OfficialNCAFC
• Facebookfacebook.com/newportcountyafc
• LinkedInlinkedin.com/company/newport-county-afc/?viewAsMember=true
• Instagraminstagram.com/newportcountyafcofficial_

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newport County AFC