Traffic Safety

What Traffic Safety does

Traffic Safety Corporation (TSC), founded in 1999 and headquartered in Sacramento, California, designs, manufactures, and sells LED-based pedestrian safety and traffic calming hardware under the xwalk.com brand. The company sells primarily through direct business-to-business and business-to-government channels to municipalities, K-12 schools and universities, U.S. military bases, police departments, private communities and HOAs, and corporate and industrial facilities such as casinos, airports, hospitals, and warehouses. Named deployments include Boston Logan International Airport (14 LED crosswalk systems), U.S. Marine Corps Recruit Depot Parris Island (38+ wireless signs), City of Pawtucket RI, Luxor Casino Las Vegas, CityScape Phoenix, and Fanshawe College in Ontario, Canada.

TSC's product portfolio organizes around three integrated system categories: crosswalk warning lighting (inpavement fixtures including the TS-600 fully-flush model, TS-SR series road studs, TS-SR-CROSSLED EN124-D400-certified studs, and TS-GYR traffic-signal lights), flashing LED signage and Rectangular Rapid Flashing Beacons (TS40 flashing signs, TS50/TS60-RRFB beacons, and radar speed indicator signs), and under-vehicle security inspection systems (TS-300 and TS-350). These integrate with proprietary system controllers (patented TS1100, plus TS1200/1250 and TS-PC500), activation devices (push-buttons, microwave motion sensors, photo-sensor bollards, keyfob remotes), and 170/2070 traffic-controller communication modules (170-Etherport, 2070-6A/6B/6E, fiber modems). Certifications include MUTCD/FHWA compliance, EN124-D400, ISO 9001:2015, IP67/68/IK10, SAE J595, and Florida DOT approval for the TS1100 controller.

TSC operates a sales-led, quote-based business model with no public pricing, deploying direct sales via phone, email, live chat, and online quote forms. Revenue derives from one-time hardware sales bundled with custom system configuration and integration services, targeting the long procurement cycles typical of public-infrastructure contracts. The company holds ISO 9001:2015 and PCI DSS certifications, supports Vision Zero and Safe Routes to School initiatives, has operated continuously for 27+ years, claims thousands of U.S. installations with select international reach in Canada and on global military bases, and offers an industry-leading 5-year warranty on inpavement crosswalk warning systems.

Name

Traffic Safety

Legal name

Traffic Safety Corp.

Website

https://xwalk.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Traffic Safety Corporation designs, manufactures, and sells LED-based pedestrian safety and traffic calming hardware — including inpavement crosswalk lights, RRFBs, flashing LED signs, and radar speed indicators — to municipalities, schools, military bases, police departments, and corporate facilities via quote-based B2B/B2G direct sales.

Ownership category

akta.pro rank

Product category

Traffic Safety Equipment

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Road Lighting & Visibility Safety Systems (Street Lighting, High-Mast, LED Upgrades, Solar Beacons) (TLAJAGAD)

akta.pro secondary industries

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Audible-Visual Alarms & Notification Devices (Sounders, horns, siren/strobe combos for industrial use) (IMAGAIAF)

Keywords

• Pedestrian safety systems
• Traffic calming solutions
• Crosswalk warning lights
• Flashing LED traffic signs
• Radar speed indicator signs

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Traffic Safety Hardware Products: One-time hardware sales of traffic calming devices including crosswalk warning lights, flashing LED signs, RRFBs, radar speed signs, activation devices, and system controllers. Products sold as individual components or complete custom-configured systems. Pricing is quote-based with no public pricing available.
2. Custom System Configuration & Integration: Custom system design and configuration services where the company helps clients select appropriate components for their specific applications. Includes technical support and system planning assistance as part of the sales process.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Traffic Safety Corporation manufactures and sells LED-based pedestrian and traffic safety hardware, including inpavement crosswalk warning lights, flashing LED traffic signs, RRFBs and flashing beacons, radar speed indicator signs, under-vehicle security inspection lights, system controllers, activation devices, and communication modules. Products are sold individually or as custom-configured systems on a quote basis directly to governments, schools, military bases, police, and corporate/industrial customers.

Product overview

Traffic Safety Corporation offers a comprehensive portfolio of pedestrian safety and traffic calming products organized into three interconnected systems: crosswalk warning lighting systems (inpavement fixtures like TS-600, TS-SR-45C/48C/50, TS-SR-CROSSLED series, and TS-GYR traffic signal lights), flashing LED signage and beacons (TS40 flashing signs, TS50/TS60-RRFB flashing beacons, radar speed indicator signs), and vehicle security inspection systems (TS-300/TS-350 under vehicle inspection lights). The core system integrates inpavement fixtures with activation devices (push-buttons, motion sensors, bollards), system controllers (TS1200/1250, TS2000, TS-PC500), and communication modules (170-Etherport, 2070-series modems). Additional products include architectural/bicycle path/tunnel guidance lights, standard traffic signs, LED handheld paddles, emergency beacons, changeable message signs, and rail signal lights. The company holds ISO 9001:2015 certification and offers a 5-year warranty on crosswalk lighting systems—the longest in the industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Crosswalk Warning Inpavement Lights (TS-600, TS-SR-45C, TS-SR-48C, TS-SR-50/NR) In-road warning LED lights that clearly outline crosswalks and rapidly flash in unison to alert distracted drivers that pedestrians are crossing. The TS-600 features a fully-flush design that eliminates trip hazards. Various models offer different load capacities, materials (stainless steel / polycarbonate), and bidirectional visibility for crosswalk warning applications.
• TS-SR-CROSSLED Crosswalk Road Stud Systems (150, L variants) Smart crosswalk road studs designed to mitigate distraction-related risks. TS-SR-CROSSLED-150 is EN124-D400 certified (400 kN load capacity), IP68/IK10 rated, temperature-resistant from -13°F to +185°F, with adaptive luminosity that auto-adjusts to ambient light and 120° glare-free uniform illumination. The CROSSLED-L variant offers traffic-light synchronized color guidance (Red/Green/Amber) for urban mobility.
• TS60-RRFB LED Rectangular Rapid Flashing Beacons MUTCD-compliant RRFBs designed to increase driver yield rates at pedestrian crossings. Uses proprietary T-Beam optical technology with IP67 weather-resistant (IP69K available) enclosure, SAE J595 compliant, supports alternating and simultaneous flash patterns, up to 100,000-hour LED service life, wireless communication up to 1,500 ft between system units, and solar or AC powering options.
• TS50 LED Flashing Beacon Systems LED flashing beacon systems with one or two 12-inch yellow or red beacons that command driver attention to improve compliance with traffic signs.
• TS40 Flashing LED Traffic Signs MUTCD-compliant and FHWA-approved flashing solar LED traffic signs with synchronized high-intensity LEDs extending visibility day and night. Available in pedestrian, stop, school zone, warning, regulatory, speed, railroad, clearance, and custom sign types.
• Indoor AC-Powered Flashing LED Signs Indoor LED signs providing continuous visibility for warehouses, parking garages, and workshops. Plug-and-play design with 8 flashing LEDs, AC power (100-240V), and 2-year warranty.
• LED Roll-Up Signs (Patent-Pending) First-of-their-kind patent-pending LED roll-up signs with continuous flashing amber LED illuminated border, powered by 8 C-cell batteries with 5-day battery life, IP67 water rating, and retroreflective Grade High Intensity Prismatic sheeting; compatible with standard roll-up sign stands.
• Under Vehicle Inspection Lights (TS-300, TS-350) Low-profile and fully-flush high-intensity LED lights for illuminating vehicle undercarriages at security checkpoints. TS-350's fully-flush design eliminates any tripping hazard. Targeted at military bases, secure facilities, and government checkpoints.
• TS-GYR Traffic Signal Inpavement Light Unidirectional inpavement light that works in sync with traffic signals to display green, yellow, or red colors at crosswalk applications. 44,000 lb static load rating, 50,000-hour LED lifetime, IP67 compliant.
• Uplighted LED Road Studs for Architectural / Building Lighting (TS-SR-15VL, TS-SR-20VL, TS-SR-35VL) Uplight fixtures for architectural lighting around buildings and landscapes, available in polycarbonate, durable aluminum housing, and 360-degree omnidirectional configurations.
• Road Guidance Lights (TS-700L, TS-750L, TS-SR-70C, TS-SR-i19, TS-SR-i20, TS-SR-20C) Inpavement and solar-powered LED road guidance lights for road delineation, bends/curves, roundabouts, curb extensions, and lane delineation. Variants include bidirectional, omnidirectional (360°), snowplow-resistant, and intelligent solar-powered models.
• Bicycle Path Lights (TS-SR-35C, TS-SR-i35) Solar and intelligent solar LED road studs for bicycle path lighting with 100% waterproof design and bicycle-friendly low profile.
• TS-SR-T24 Tunnel Guidance Light Tunnel guidance LED road stud with up to 0.62-mile visibility distance, IP68/IK10 rated, available in unidirectional or bidirectional configurations with multiple LED color options.
• TS-SRL-U1H7 Illuminated Crosswalk Overhead Sign Internally illuminated crosswalk overhead sign that projects light downward to improve visibility of pedestrians. Features 60W LED floodlight, 6501 lm total luminous flux, IP56/IK10 rated, 230V AC power, EN60598 compliant.
• Standard Traffic Signs (MUTCD-Compliant) MUTCD-compliant traffic signs in all shapes, sizes, and styles. Made from rust-free aluminum with reflective sheeting. Available in warning, regulatory, temporary traffic controls, and guide sign types.
• LED Handheld Paddles LED traffic-control paddles for clear, visible signaling to direct traffic. Available in 12-inch, 18-inch, and 24-inch sizes with STOP/STOP and STOP/SLOW configurations. Rechargeable battery with visibility up to one mile.
• Crosswalk System Controllers (TS1200, TS1250, TS2000, TS-PC500) System controllers for crosswalk and traffic-safety lighting applications, including UL-listed solar- and AC-powered models with patented flash patterns (TS1200/1250), low-voltage controllers (TS2000), and microcontroller-based programmable controllers with multiple operation modes for tunnel and lane guidance (TS-PC500). Pairs with all in-roadway lighting fixture models.
• Radar Speed Indicator Signs Solar-powered radar speed signs that display approaching vehicle speeds in real time, producing 10-20% reductions in average roadway speeds. Features speed capping, integrated warning strobe, and 2-year construction warranty.
• Rail Signal Lights (TS-SR-50-RYG, TS-RAIL) In-pavement rail signal LED road studs and rail signal lights for urban railway crossing signaling. Available in anodized aluminum, stainless steel, and fully-flush models.
• Activation Devices (Push-Buttons, VPR-26 Microwave Motion Sensor, Photo-Sensor Bollards, Keyfob Remotes) Crosswalk activation hardware including ADA-compliant push-buttons, microwave vehicle motion sensors (VPR-26) for pedestrian/bicyclist detection, passive infrared photo-sensor bollards for hands-free activation, and wireless keyfob remote transmitters.
• 170-Etherport Ethernet-to-Serial Media Converter Environmentally hardened device for 170 Controllers operating from -34.6°F to +165.2°F. Configurable RJ45 Ethernet 10/100Base-T interface, two asynchronous RS232 serial ports supporting data rates from 300 bps to 921,600 kbps.
• Modems for 2070 Controllers (2070-6A Dual FSK, 2070-6B Dual FSK, FDM2070-6D Fiber, 2070-6E Ethernet) Dual FSK, fiber, and Ethernet network modems designed for 2070 traffic controllers for reliable communication.
• Changeable Message Signs (Hydraulic Trailer-Mounted and Stand-Alone) Hydraulic trailer-mounted and standalone changeable message boards for dynamic traffic-information display.
• Emergency Beacons (Cone Ring Light, PowerFlare Traffic Control & Helicopter Landing Zone Kit) Emergency beacon lights for traffic cones and PowerFlare beacons for traffic control and helicopter landing zones at secure facilities.
• TS-SR-BALI Flexible Bollard Flexible bollard for roadway marking that withstands vehicle impact and returns to upright position.
• Custom System Configuration, Design and Integration Services Consultative custom system design and configuration services in which the company helps clients select appropriate components and configurations for their specific applications, including technical support and system planning assistance bundled into the sales process.

Quantifiable outcome

• Doubled driver yielding rates at crosswalks with inpavement lighting systems (University of Massachusetts Amherst study)
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ver-Mac: Ver-Mac is a North American manufacturer of portable traffic safety equipment including message boards, speed display signs, and work zone safety products. Direct peer in radar speed signs and portable traffic safety solutions for DOTs.
• All Traffic Solutions: All Traffic Solutions produces radar speed signs, message boards, and cloud-connected traffic calming products for municipalities and police departments. Directly comparable to TSC's radar speed indicator sign product line and target customer base.
• Carmanah Technologies (SWARCO): Carmanah (acquired by SWARCO) manufactures solar-powered LED crosswalk lighting, RRFBs, and traffic safety beacons. Direct competitor in inpavement crosswalk warning lights and pedestrian safety systems sold to municipalities and government agencies.
• Wanco Inc. Wanco manufactures traffic safety products including message boards, arrow boards, radar speed signs, and portable changeable message signs for DOTs, municipalities, and contractors. Overlaps with TSC's radar speed signs and changeable message board product lines.
• Traffic Logix: Traffic Logix manufactures rubber traffic calming products, speed humps, and radar speed signs sold primarily to municipalities, HOAs, and corporate campuses. Direct peer in radar speed signs and pedestrian/traffic safety solutions for the same customer verticals.
• TAPCO (Traffic and Parking Control Co.): TAPCO designs and manufactures MUTCD-compliant LED flashing signs, RRFBs, and pedestrian crossing systems for municipalities, schools, and public safety agencies. Directly competes with TSC in school zone warning signs and crosswalk beacon systems.

Emerging players

• JSF Technologies (Solar Traffic Supply): JSF Technologies / Solar Traffic Supply distributes solar-powered traffic signs, school zone flashers, and pedestrian crossing products to municipalities. An emerging/niche player in solar-powered LED traffic safety systems with partial overlap to TSC's product line.

Broad incumbents

• SWARCO AG: SWARCO is a large global traffic systems and road marking company with broad product portfolio including LED traffic signals, signage, and connected mobility solutions. Serves as a broad incumbent competitor with wider product breadth than TSC's pedestrian safety niche.
• Iteris Inc. Iteris provides smart mobility infrastructure management, including intersection detection sensors and traffic management software for DOTs and municipalities. A broad incumbent in road safety/mobility with overlap in intersection pedestrian safety systems.
• 3M (Road Safety Division): 3M's Road Safety division offers retroreflective sheeting, pavement markings, and traffic sign materials. A broad incumbent whose reflective sheeting and sign products overlap with TSC's standard signs and reflectively-enhanced LED traffic signs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/crosswalklights
• Facebookfacebook.com/TrafficSafetyCorp
• LinkedInlinkedin.com/company/traffic-safety-corporation

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traffic Safety