All Traffic Solutions
All Traffic Solutions is a private US provider of portable radar speed signs, variable message signs, and traffic management trailers, managed remotely via its patented TraffiCloud platform. It sells to law enforcement, municipalities, universities, and departments of transportation through direct sales and cooperative purchasing contracts.
- Company typePrivate
- Founded2000
- HeadquartersHerndon, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What All Traffic Solutions does
All Traffic Solutions (ATS) is a private US company founded in 2000 that designs, manufactures, and sells portable traffic safety hardware and the cloud software that operates it. The product portfolio centers on radar speed display signs (Shield, SpeedAlert), variable message signs (InstAlert), portable speed-and-message trailers (ATS, ATS 3, ATS 5, ATS 5 FLEX, Surveillance-Ready Trailer), vehicle counting and classification technology (StatTrak, QueTrak, ParkTrak), and speed enforcement lidar (DragonEye). All hardware is built in the USA and managed remotely through TraffiCloud, a patented web-based platform that provides interactive mapping, traffic data reporting, programmable alerts for speeding, battery, and tampering events, and remote device configuration. The company has extended the platform into parking with ParkingCloud and into adjacent safety categories with FloodAlert (flood detection) and wrong-way driving detection.
ATS sells to law enforcement agencies, municipalities, colleges and universities, departments of transportation, emergency management agencies, sports and entertainment venues, and parking operators. Go-to-market combines a direct sales force with approved-vendor positioning on cooperative purchasing contracts including Sourcewell (#090122-ATS), GSA Schedule, the Virginia and North Carolina Sheriffs' Association Heavy Equipment Procurement Programs, Florida DOT Approved Product List, and Massachusetts DOT Qualified Traffic Control Equipment List. Distribution is supplemented by an exclusive agreement with Canada Safety Systems for Ontario, Canada. Revenue is generated through hardware sales (radar signs, message signs, trailers, lidar, counters) complemented by recurring software subscriptions for TraffiCloud and ParkingCloud. Multi-year contracts are typical. ATS has served more than 6,000 government and education organizations since inception, tracks data on approximately 1.2 billion vehicles annually, and operates within the TAPCO BRANDS family alongside Traffic Logix and Parking Logix. The company is led by CEO Andy Souders (appointed June 2018) and was last capitalized by an $8 million Edison Partners investment in June 2016.
All Traffic Solutions firmographics
Firmographics- Name
- All Traffic Solutions
- Legal name
- All Traffic Solutions
- Website
- https://alltrafficsolutions.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- All Traffic Solutions is a private US provider of portable radar speed signs, variable message signs, and traffic management trailers, managed remotely via its patented TraffiCloud platform. It sells to law enforcement, municipalities, universities, and departments of transportation through direct sales and cooperative purchasing contracts.
- Ownership category
- akta.pro rank
All Traffic Solutions industry classification
Industry- Product category
- Traffic Safety Equipment and Management Software
- NAICS
- Parking Lots and Garages (812930), Security Systems Services (56162)
- akta.pro primary industry
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)
- akta.pro secondary industries
- Parking Guidance, Wayfinding & Occupancy Management (Sensors, Signage) (BPABAKAH), Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE), Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB), Event Parking & Traffic Management (BPABAKAF)
Keywords
Where All Traffic Solutions is headquartered
LocationHeadquarters
- HQ city
- Herndon
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
All Traffic Solutions business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Hardware Sales: Sale of traffic management hardware including radar speed signs, variable message signs, trailers, and related equipment. Products are manufactured in the USA and feature durable, long-lasting construction with industry-leading warranties.
- Software Subscriptions (TraffiCloud): Recurring subscription revenue from TraffiCloud remote management software platform. Enables customers to remotely access, program, and manage ATS devices and traffic data.
- ParkingCloud Subscriptions: Cloud-based parking availability and guidance software subscriptions for parking facility operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for government and enterprise customers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
All Traffic Solutions product offering
Product offeringCore offering
All Traffic Solutions designs, manufactures, and sells USA-made portable radar speed signs, variable message signs, and speed/message trailers, paired with its patented TraffiCloud cloud-based remote management software. The company also offers ParkingCloud, a cloud-based real-time parking availability and guidance platform, plus complementary solutions such as ALPR camera-ready trailers, flood detection (FloodAlert), wrong-way detection, vehicle counters (StatTrak, QueTrak, ParkTrak), and speed lidar (DragonEye). Customers include law enforcement, municipalities, departments of transportation, universities, and parking operators in North America.
Product overview
All Traffic Solutions is a leading provider of portable, durable, USA-made traffic management and safety technologies organized as a platform-plus-products architecture. The core TraffiCloud® platform enables remote management of all connected devices, while the product portfolio includes Shield and SpeedAlert radar speed signs (displaying real-time speed to drivers), InstAlert variable message signs (for dynamic messaging), and a comprehensive line of trailers including ATS Speed and Message Trailers, ALPR Camera-Ready Trailers (compatible with third-party license plate recognition systems), ATS 5 FLEX (for powering custom technology), and Surveillance-Ready Trailers (for mobile camera deployment). Supporting products include StatTrak traffic counter/classifier technology and DragonEye Speed Lidar. A complementary software platform, ParkingCloud, provides cloud-based parking availability and guidance solutions. The company also operates the ATS Gives Back community program donating radar signs to police departments.
Differentiator
Problem solved
Functional benefit
Brands
- TraffiCloud: Patented, award-winning, industry-leading open-source platform and web-based remote management software for traffic devices.
- SpeedAlert
- Shield
- InstAlert
- StatTrak
- DragonEye
- ParkingCloud
- FloodAlert
- ATS Gives Back
Products and services
- TraffiCloud
Quantifiable outcome
- Tracked 1.2 billion vehicles in 12 months (2019)
- +2 more outcomes
Companies that use All Traffic Solutions
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles4 records
All Traffic Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
All Traffic Solutions partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- SourcewellcoreAwarded Sourcewell contract #090122-ATS, making the buying process easier and more affordable for law enforcement and other agencies looking to purchase traffic safety and public messaging solutions.
- Virginia Sheriffs' AssociationcoreAwarded spot on Heavy Equipment Procurement Program for 2020-2021 among 44 other dealers for traffic safety equipment.
- North Carolina Sheriffs' AssociationcoreAwarded purchasing contract for Heavy Equipment Procurement Program, providing another purchasing option for local governments and law enforcement to save time and cost on American-made products.
- National Safety CouncilcoreBecame member of the Road to Zero campaign, led by the National Safety Council, which looks to eliminate traffic fatalities by 2050.
- Canada Safety Systems (CSS)coreStrategic distribution agreement making All Traffic Solutions products available in Ontario, Canada. Canada Safety Systems serves as the exclusive distributor for ATS products in the Ontario market.
- ParkingLogixminorPartner for joint webinar on improving traffic flow and communications at campus events for universities. Collaborative marketing and content development.
- TAPCOcoreParent company/brand family. All Traffic Solutions is part of TAPCO BRANDS along with Traffic Logix and Parking Logix.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
All Traffic Solutions competitors and assessment
Company assessmentBroad incumbents
- TAPCO: TAPCO is the parent brand family under which ATS operates alongside Traffic Logix and Parking Logix. It sells a broader portfolio of traffic safety, warning, and smart-city devices, making it a direct comparable on product category even though ATS sits within the same corporate family.
- Iteris: Iteris is an established intelligent transportation systems vendor offering traffic detection, analytics, and smart-mobility software to DOTs and cities. Comparable as a broader ITS incumbent that competes with ATS for connected road infrastructure budgets.
- Cubic Transportation Systems: Cubic delivers large-scale urban and transportation mobility, traffic management, and fare/payment solutions to public agencies. Comparable as a much larger incumbent bidding on the same municipal smart-mobility and ITS RFPs that ATS targets.
Direct peers
- Traffic Logix: Sister brand under TAPCO BRANDS specializing in rubber traffic calming products (speed humps, cushions, tables) and related software. Directly comparable as a traffic-calming vendor targeting the same municipal and law-enforcement buyers as ATS.
- Parking Logix: Sister TAPCO brand focused on parking guidance and analytics solutions. Overlaps directly with ATS's ParkingCloud/ParkTrak/QueTrak portfolio and shares the same cooperative purchasing and government buyer ecosystem.
- Carmanah Technologies (Sensata Technologies): Carmanah, now part of Sensata, manufactures radar speed signs, flashing beacons, and school zone warning systems sold to municipalities and law enforcement—the same core product category and buyer profile as ATS's Shield and SpeedAlert signs.
- Wanco Inc. Wanco builds portable variable message signs, arrow boards, speed displays, and traffic management trailers. It is a direct comparable to ATS's InstAlert VMS, ATS trailer line, and radar speed displays for roadwork and event deployment.
- Sensys Networks: Sensys Networks provides wireless in-ground and above-ground parking sensors, occupancy analytics, and guidance systems—directly comparable to ATS's ParkTrak and ParkingCloud smart parking solutions for cities, airports, and operators.
- Streetline (Kapsch TrafficCom): Streetline, now part of Kapsch TrafficCom, offers smart parking sensors, guidance, and analytics platforms. Directly comparable to ATS's ParkingCloud and ParkTrak products in the smart parking category.
- JAMAR Technologies: JAMAR manufactures traffic counters, classifiers, and data collection hardware plus software for transportation studies—closely comparable to ATS's StatTrak counter/classifier product line and its traffic-data services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
All Traffic Solutions social profiles
Digital presenceAll Traffic Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
All Traffic Solutions leadership team
Management profileNumber of profiles
Profiles8 records
All Traffic Solutions funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All Traffic Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All Traffic Solutions
What does All Traffic Solutions do?
All Traffic Solutions designs, manufactures, and sells USA-made portable radar speed signs, variable message signs, and speed/message trailers, paired with its patented TraffiCloud cloud-based remote management software. The company also offers ParkingCloud, a cloud-based real-time parking availability and guidance platform, plus complementary solutions such as ALPR camera-ready trailers, flood detection (FloodAlert), wrong-way detection, vehicle counters (StatTrak, QueTrak, ParkTrak), and speed lidar (DragonEye). Customers include law enforcement, municipalities, departments of transportation, universities, and parking operators in North America.
Is All Traffic Solutions a public or private company?
All Traffic Solutions is a private company. It is classified as venture growth investor backed and is currently operating.
When was All Traffic Solutions founded?
All Traffic Solutions was founded in 2000. It employs 51 to 100 people.
Where is All Traffic Solutions based?
All Traffic Solutions is headquartered in Herndon, United States, in the North America region.
How does All Traffic Solutions make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are software Subscriptions (TraffiCloud) and parkingCloud Subscriptions.
Who are All Traffic Solutions's main competitors?
Broad incumbents on record are TAPCO, Iteris and Cubic Transportation Systems. Direct peers are Traffic Logix, Parking Logix, Carmanah Technologies (Sensata Technologies), Wanco Inc., Sensys Networks, Streetline (Kapsch TrafficCom) and JAMAR Technologies.
Does All Traffic Solutions have an API?
No public API is recorded for All Traffic Solutions.
What industry is All Traffic Solutions in?
All Traffic Solutions's product category is Traffic Safety Equipment and Management Software. Its primary akta.pro industry code is TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics), with a secondary code of BPABAKAH, Parking Guidance, Wayfinding & Occupancy Management (Sensors, Signage). Its NAICS code is 812930.