New Horizons Professional ABA Services
New Horizons Professional ABA Services is a privately held Virginia provider of applied behavior analysis therapy for children ages 2-14 with autism and developmental disabilities, delivering center-based and in-home services across the Winchester region via insurance and Medicaid reimbursement.
- Company typePrivate
- Founded2011
- HeadquartersWinchester, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What New Horizons Professional ABA Services does
New Horizons Professional ABA Services Inc. is a privately held applied behavior analysis (ABA) therapy provider headquartered at 7718 Main Street, Middletown, Virginia (Winchester area), serving children ages 2-14 diagnosed with autism and other developmental disabilities. The company delivers services through two primary channels — center-based therapy at its Middletown facility (8AM-6PM) and in-home therapy across the City of Winchester and surrounding counties (Frederick, Warren, Clarke, and Shenandoah) — with a service portfolio spanning in-home behavior therapy, behavior plan consultations, IEP consultation and advocacy, toilet training, parent training, natural environment teaching, and structured social skills and play groups. The firm is independently owned with no disclosed parent company, external funding, or M&A activity.
The clinical team comprises approximately 20-30 staff including 7 licensed BCBAs/LBAs, Registered Behavior Technicians, Behavior Technicians, a Behavior Analyst in Training, and a dual-credentialed BCBA/Speech-Language Pathologist — an integrated behavioral-plus-speech offering uncommon for practices of this scale. Operations run on the Central Reach practice management platform (with a dedicated in-house specialist), and revenue is generated exclusively through insurance-billed professional services reimbursed by commercial insurance and Virginia Medicaid; the company is not licensed to bill WV Medicaid for out-of-state services.
Go-to-market is direct-to-consumer: families reach the practice via phone/email screening, with internal handling of insurance authorizations, supplemented by community-driven referrals from schools, IEP meetings, healthcare providers, and existing families, and a light organic digital presence on Facebook and X. Pricing is not publicly disclosed; clinician compensation signals (RBTs at $20-30/hr, BCBAs at $90K+/yr) are consistent with small-to-mid regional ABA practice norms. Strategic differentiators center on a family-centered model embedding parent training in the workflow, deliberately small analyst caseloads, and integrated speech-language services.
New Horizons Professional ABA Services firmographics
Firmographics- Name
- New Horizons Professional ABA Services
- Legal name
- New Horizons Professional ABA Services Inc.
- Website
- https://newhorizonsaba.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Horizons Professional ABA Services is a privately held Virginia provider of applied behavior analysis therapy for children ages 2-14 with autism and developmental disabilities, delivering center-based and in-home services across the Winchester region via insurance and Medicaid reimbursement.
- Ownership category
- akta.pro rank
New Horizons Professional ABA Services industry classification
Industry- Product category
- Applied Behavior Analysis (ABA) Therapy Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- ABA Therapy Providers (Clinic-Based) (EDAKAHAA)
- akta.pro secondary industries
- ABA Therapy Providers (Home-Based) (EDAKAHAB), Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG), Social Skills, Play Skills & Group ABA Programs (EDAKAHAJ)
Keywords
Where New Horizons Professional ABA Services is headquartered
LocationHeadquarters
- HQ city
- Winchester
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
New Horizons Professional ABA Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- ABA Therapy Services: Billable ABA therapy services delivered in-center (8AM-6PM) and in-home (8AM-7PM) settings. Services covered by commercial insurance and Medicaid. Revenue generated through insurance reimbursement for behavior analysis, therapy sessions, consultations, and assessments.
- Behavior Assessment and Planning: BCBA-conducted assessments resulting in behavior plan development and consultations. These clinical services are billable to insurance providers.
- Parent and IEP Consultation: Consultation services including IEP meeting attendance, school collaboration, and parent training sessions provided as part of comprehensive ABA programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | ABA Instructor/Registered Behavior Technician (RBT): $20.00-$30.00 per hour |
| Subscription | Annual | Board Certified Behavior Analyst (BCBA): Over $90,000 per year for full-time (40 hours/week) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
New Horizons Professional ABA Services product offering
Product offeringCore offering
New Horizons Professional ABA Services delivers Applied Behavior Analysis (ABA) therapy to children ages 2-14 with Autism Spectrum Disorder and other developmental disabilities. Services are provided through center-based programs at the Middletown, VA clinic and in-home delivery across the Winchester, Virginia region, including behavior plans/consultations, IEP advocacy, parent training, toilet training, natural environment teaching, and structured social skills groups, reimbursed through commercial insurance and Medicaid.
Product overview
New Horizons Professional ABA Services Inc. is a healthcare services company that provides Applied Behavior Analysis (ABA) therapy services to individuals with Autism and other developmental disorders. The company operates as a single, unified service practice offering multiple therapy modalities including in-home behavior therapy, behavior plan consultations, IEP advocacy, parent training, toilet training, natural environment teaching, and structured social skills groups. The services are delivered by a team of licensed certified Behavior Analysts (BCBAs), Registered Behavior Technicians (RBTs), and ABA Therapists, with therapy center operations in Middletown, VA serving clients in Winchester and surrounding counties (Frederick, Warren, Clarke, and Shenandoah).
Differentiator
Problem solved
Functional benefit
Products and services
- In-Home Behavior Therapy ABA therapy delivered in the child's home setting, focused on reducing problem behavior and increasing life skills including communication and adaptive skills. Available 8AM-7PM to children ages 2-14 across the Winchester, Virginia service area.
- Behavior Plans / Consultations BCBA-conducted assessment and drafting of individualized behavior plans, with options to review existing behavior plans and provide feedback based on assessment.
- IEP Consultation & Advocacy Accompaniment to IEP meetings, feedback on IEPs and FBA/BIPs drafted by schools, and collaboration with school personnel as allowed by the school district.
- Social Skills and Structured Play Groups Structured social skills opportunities delivered at the Winchester office for clients ages 2-14, supervised by NHABA therapists and BCBAs.
- Center-Based Therapy ABA therapy services delivered at the Middletown, VA center between 8AM-6PM, ideal for structured therapy sessions and serving clients with commercial insurance or Medicaid coverage.
- Parent Training Training parents to approach and minimize problem behavior based on its function, generalize and maintain a child's skills, and introduce and teach new skills to their child.
Quantifiable outcome
- Small caseloads allow behavior analysts to maximize facilitation of effective ABA services
Companies that use New Horizons Professional ABA Services
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
New Horizons Professional ABA Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
New Horizons Professional ABA Services partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Relias Learning SolutionscorePartnership provides 40+ hours online ABA therapy course for new hires and free continuing education units (CEUs) for BCBAs. Supports employee development and certification preparation for RBT candidates.
- Anthem Blue Cross & Blue ShieldminorHealth insurance provider for employees working minimum 30 hours/week. Company pays 50% of employee-only cost for health insurance benefits.
- Central ReachcorePractice management software platform used for case management, billing, and operational workflows. Company employs a dedicated Central Reach Specialist (Bonnie Robson) to manage system operations.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
New Horizons Professional ABA Services competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
New Horizons Professional ABA Services social profiles
Digital presenceNew Horizons Professional ABA Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Horizons Professional ABA Services leadership team
Management profileNumber of profiles
Profiles4 records
New Horizons Professional ABA Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Horizons Professional ABA Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Horizons Professional ABA Services
What does New Horizons Professional ABA Services do?
New Horizons Professional ABA Services delivers Applied Behavior Analysis (ABA) therapy to children ages 2-14 with Autism Spectrum Disorder and other developmental disabilities. Services are provided through center-based programs at the Middletown, VA clinic and in-home delivery across the Winchester, Virginia region, including behavior plans/consultations, IEP advocacy, parent training, toilet training, natural environment teaching, and structured social skills groups, reimbursed through commercial insurance and Medicaid.
Is New Horizons Professional ABA Services a public or private company?
New Horizons Professional ABA Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Horizons Professional ABA Services founded?
New Horizons Professional ABA Services was founded in 2011. It employs 11 to 50 people.
Where is New Horizons Professional ABA Services based?
New Horizons Professional ABA Services is headquartered in Winchester, United States, in the North America region.
How does New Horizons Professional ABA Services make money?
Three revenue lines are on record. ABA Therapy Services are the primary driver. The others are behavior Assessment and Planning and parent and IEP Consultation.
Does New Horizons Professional ABA Services have an API?
No public API is recorded for New Horizons Professional ABA Services.
What industry is New Horizons Professional ABA Services in?
New Horizons Professional ABA Services's product category is Applied Behavior Analysis (ABA) Therapy Services. Its primary akta.pro industry code is EDAKAHAA, ABA Therapy Providers (Clinic-Based), with a secondary code of EDAKAHAB, ABA Therapy Providers (Home-Based). Its NAICS code is 621420 and its SIC code is 8090.