Central Reach
CentralReach provides an AI-powered EMR and practice management platform serving 4,000+ ABA therapy practices, multidisciplinary therapy organizations, and PreK-12 special education institutions across autism and IDD care delivery.
- Company typePrivate
- Founded2012
- HeadquartersFort Lauderdale, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Central Reach does
CentralReach is a Fort Lauderdale-based software company founded in 2012 that provides an AI-powered platform for managing therapy and care operations across the autism and intellectual/developmental disabilities (IDD) care continuum. Its core product is a unified EMR and practice management system that combines scheduling, clinical documentation, data collection, billing, assessments (ABLLS-R and AFLS), and workforce training into a single subscription platform. The platform serves four primary customer segments: enterprise ABA therapy practices, multidisciplinary therapy organizations (ABA combined with speech, OT, PT, and counseling), PreK-12 special education institutions, and startup/small ABA practices via the CR Essentials self-serve entry point. Named customers include large ABA operators (Behavioral Innovations, Caravel Autism Center, Cortica, ACES, May Institute, Action Behavior Centers) and major school systems (NYC Department of Education, Hawaii Department of Education, West Windsor Public Schools).
The company's differentiated technology layer is its cari AI agent, trained on over one billion data points in partnership with 40+ Board Certified Behavior Analysts and layered across the platform through specialized modules: ScheduleAI for autonomous scheduling optimization, NoteDraftAI for generative session documentation, NoteGuardAI for compliance auditing, and ClaimCheckAI and ClaimAcceleratorAI for autonomous claims processing. CentralReach monetizes primarily through multi-year enterprise SaaS subscriptions (quote-based), per-seat pricing for assessments and PreK-12 tiers ($120/learner/year at the individual level), and managed services revenue through CR BillMax (combining automation with expert billing teams). Distribution runs through enterprise direct sales for large customers and self-serve/PLG for smaller practices. The company has completed eleven acquisitions since 2018, including SpectrumAi and AI.Measures (August 2025) for video and predictive analytics, and was acquired itself by Roper Technologies for approximately $1.6 billion in Q1 2025, operating today as a subsidiary within Roper's Application Software segment.
Central Reach firmographics
Firmographics- Name
- Central Reach
- Legal name
- CentralReach, LLC
- Website
- https://centralreach.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- CentralReach provides an AI-powered EMR and practice management platform serving 4,000+ ABA therapy practices, multidisciplinary therapy organizations, and PreK-12 special education institutions across autism and IDD care delivery.
- Ownership category
- akta.pro rank
Where Central Reach is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Central Reach business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise ABA Software Subscription: Comprehensive SaaS platform subscription for enterprise ABA therapy practices including EMR, practice management, scheduling, billing, data collection, assessments, and AI-powered tools. Priced per organization or per seat depending on tier.
- Assessment Subscriptions: ABLLS-R and AFLS digital assessment subscriptions. Starter Plan at $120/learner/year for individuals. Therapy Provider and PreK-12 pricing available by quote.
- Managed Billing Services (CR BillMax): AI-powered revenue cycle management services combining automation with expert billing teams. Customers experience 92% gross collection rate within first three months.
- Training and CEU Subscriptions: Learning management and professional development offerings including 250+ CEU courses, RBT training, and certification programs through CR Institute.
- Small Practice Software (CR Essentials): Entry-level practice management and data collection software for startup and small ABA therapy providers, providing self-serve accessible pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter Plan - Individual/Family |
| Per seat | Annual | Therapy Provider Plan |
| Per seat | Annual | PreK-12 Schools Plan |
| Subscription | Multi-year contract | Enterprise Platform |
| Subscription | Monthly | CR Essentials - Small Practices |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Central Reach product offering
Product offeringCore offering
CentralReach provides an AI-powered Autism and IDD Care platform combining EMR, practice management, clinical documentation, scheduling, billing, and assessments in a single unified system. The platform integrates a suite of AI agents (cari, ScheduleAI, NoteDraftAI, NoteGuardAI, ClaimCheckAI, ClaimAcceleratorAI) that automate scheduling, documentation, auditing, and revenue cycle workflows. It serves ABA therapy practices, multidisciplinary therapy organizations, and PreK-12 special education programs.
Product overview
CentralReach provides an AI-powered Autism and IDD Care platform serving ABA practices, multidisciplinary practices, and PreK-12 special education. The core offering is a unified EMR platform combining practice management, clinical documentation, scheduling, and billing. The platform integrates multiple AI-powered modules including ScheduleAI for intelligent scheduling, NoteDraftAI for automated note generation, NoteGuardAI for compliance auditing, ClaimCheckAI and ClaimAcceleratorAI for revenue cycle automation, and CR Care360 for care team management. Supporting modules include CR Assessments (ABLLS-R & AFLS), CR Mobile for data collection, CR BillMax for managed billing, CR Institute for staff training and CEUs, and ABA Knowledge Builder for certification prep. The platform also extends to special education with CR LiftEd for IEP management, CR Silas for curriculum, and Avail for vocational support. The cari AI agent powers the AI capabilities across the platform, trained on over a billion data points with BCBA oversight. The company has grown to serve over 200,000 professionals across 4,000+ ABA and multidisciplinary practices.
Differentiator
Problem solved
Functional benefit
Brands
- CR NoteGuardAI: AI-powered note copilot that generates, audits, and automatically fixes or quarantines clinical notes for staff intervention.
- CR ClaimCheckAI
- CR ScheduleAI
- CR NoteDraftAI
- CR ClaimAcceleratorAI
- CR Care360
- CR CareCompanion
- CR Mobile
- CR BillMax
- CR Institute
- CR Assessments
- CR Insights
- cari
- CR Essentials
- CR LiftEd
- CR Silas
Products and services
- PM + Clinical (Practice Management + Clinical) The primary practice management and clinical documentation platform for ABA therapy, providing unified scheduling, data collection, billing, and electronic medical records in one system for large ABA therapy practices.
- CR Insights Reporting and analytics solution providing mission-critical reports, trends, and patterns for ABA practices, including Advanced Business Intelligence powered by Sisense and a Data Warehouse for large enterprise organizations.
- CR Assessments (ABLLS-R & AFLS) Digital assessment platform for tracking and assessing over 2,400 critical skills across language, learning, behavior, and functional living for individuals with autism and IDD, combining ABLLS-R and AFLS assessments.
- ScheduleAI AI-powered scheduling software that reduces scheduling time by up to 50% and increases revenue by at least 10% through intelligent optimization of provider availability, credentials, authorizations, drive time, and client needs.
- CR Care360 AI-powered IDD care management platform providing role-specific applications tailored to each member of the care team, integrating with the EMR platform to coordinate care delivery.
- NoteDraftAI AI-assisted session documentation that automatically generates structured narrative drafts from session data collected in CR Mobile, helping RBTs complete notes without starting from scratch and reducing documentation time by approximately 30-50%.
- NoteGuardAI AI-powered note copilot that audits 100% of session notes for errors, compliance risks, and completeness before submission, protecting against recoupment and identifying staff training opportunities.
- CR CareCompanion Mobile app for parent and caregiver training, offering 24/7 guidance and support, CR Elements Parent Training Curriculum, and HIPAA-compliant communications for family engagement.
- CR Mobile Mobile app for RBT and therapist data collection with offline capability and electronic visit verification compliance, delivering 90% same-day session conversions and 25% more session time on skill acquisition.
- ClaimCheckAI AI-powered claim auditing tool that identifies issues for correction prior to submission, saving 80% of auditing time, delivering 90% decrease in auditing time, and achieving 5-7% higher clean claim scores with 93% claim cleanliness.
- ClaimAcceleratorAI AI-powered denied claims management solution that assists RCM teams to classify, prioritize, and route denials, protecting cashflow and reducing staff burnout.
- CR BillMax Managed AI-powered revenue cycle management service combining automation with CentralReach billing experts. Customers achieve an average 92% gross collection rate within first three months and 97.4% in the first year.
- CR Institute Learning Management System ABA Learning Management System with 60+ features for delivering staff training, 250+ CEU courses, and professional development, including 40-hour RBT training course.
- ABA Knowledge Builder Comprehensive test prep solution for aspiring BCBAs, BCaBAs, and RBTs with over 5,000+ mock exam questions, SAFMEDS cards, and individualized curriculum.
- Multidisciplinary Therapy Module Software module for organizations offering ABA along with speech, occupational therapy, psychotherapy, physical therapy, or early intervention services, supporting customized workflows and SOAP notes.
- Professional Development Services Expert-led professional development training for special education staff aligned with IDEA and state requirements, available in self-paced, virtual, or in-person formats.
- CR LiftEd IEP and behavior data collection solution for PreK-12 special education, enabling cross-team collaboration to organize and track student data and progress.
- CR Silas Interactive curriculum and social skills/self-management tool for special education, co-created by Dr. George McCloskey, including executive function curriculum for building independence.
- Avail Digital prompting tool for vocational readiness that supports individuals with autism or IDD through task-based assistive technology that bolsters confidence and increases workplace success.
- CR Essentials Self-serve entry-level practice management and data collection software for startup and small ABA therapy providers, available with monthly subscription billing.
Quantifiable outcome
- Reduces scheduling time by up to 50%
- +13 more outcomes
Companies that use Central Reach
Customer profileNamed customers29 records
Segments5 records
Ideal customer profiles4 records
Central Reach technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability9 records
Feature13 records
Central Reach partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered supporting, core, strategic and minor.
- RainsupportingEarned Wage Access platform enabling CentralReach customers to offer employees access to their earned pay before payday, improving retention, attendance, and financial well-being. Added to preferred partnership network January 2026.
- ApploicoreAll-in-one hiring platform for therapy providers that streamlines hiring and onboarding, accelerating the process 4x faster. Partnership announced March 2025.
- Simple FractalcoreLeading automation provider for autism and IDD space recognized for domain expertise. Deep collaboration with top ABA providers implementing automation in billing, scheduling, compliance, and support functions. Mission to elevate human work by delegating routine tasks to digital labor.
- CollectlycoreAI-powered SaaS technology company specializing in healthcare revenue cycle management, patient billing, and engagement solutions. Enhances financial experience for patients and providers with streamlined billing and increased payment rates.
- LeadSquaredsupportingCustomer engagement and tracking platform integrated directly with CentralReach's EMR, offering expanded toolset for engaging and tracking clients through their journeys.
- NuveisupportingPayment technology partner integrated with CentralReach enabling practices to accept cutting-edge payment options and optimize new revenue streams.
- ViventiumcoreWorkforce management ally purpose-built for ABA and multidisciplinary therapy providers, helping manage HR functions and staff scheduling.
- Beyond Autism ServicesstrategicPartner collaboration featured at CR Unite 2025 on tech-enabled parent engagement. Joint session with CentralReach VP of Product on improving outcomes for learners by leveraging CR CareCompanion app.
- Evernorth Health ServicesstrategicFeatured panelist at CR Unite keynote discussing industry transition from fee-for-service to outcomes-based care reimbursement. Dr. Douglas Nemecek, Chief Medical Officer - Behavioral Health, provided perspectives on standardized metrics.
- GooglestrategicDr. Renee Schneider, Former Lead, Mental Health CoE at Google, participated in CR Unite keynote panel on outcomes-based care, sharing employer perspective on coverage decisions.
- CatalystsupportingABA practice management tool referenced as alternative/comparison in market reviews.
- Skill TrackersupportingABA therapy tool referenced as alternative/comparison in market reviews.
- GoallysupportingABA therapy tool referenced as alternative/comparison in market reviews.
- Soar Autism CentersminorCompetitor in autism support services that raised $17 million in December 2025, operating in Colorado and Arizona.
Scale indicators27 records
Recent moves7 records
Expansion highlights6 records
Central Reach competitors and assessment
Company assessmentBroad incumbents
- Qualifacts: Qualifacts (Credible, CareLogic, InSync) is a behavioral health EHR platform serving large mental health and substance use providers. It overlaps with CentralReach in clinical documentation and billing workflows for behavioral health agencies.
- PowerSchool: PowerSchool is a leading K-12 student information system and special education/IEP management vendor. It competes with CentralReach's PreK-12 special education suite (CR LiftEd, CR Silas) in school districts.
- Epic Systems: Epic is the dominant enterprise EHR vendor for large hospital systems and increasingly large ambulatory/behavioral health practices. It represents an incumbent threat as integrated health systems consolidate ABA and behavioral health services onto core EHRs.
- Netsmart Technologies: Netsmart is a large, established behavioral health and human services EHR/practice management vendor serving community mental health, IDD, and ABA providers. It competes with CentralReach in the IDD and behavioral health vertical with broader post-acute positioning.
Direct peers
- Therapy Brands: Therapy Brands is a portfolio of practice management software for behavioral health, ABA, and therapy providers (including AccuPoint, Office Ally, and others). It is the most direct competitor to CentralReach in ABA/IDD practice management, billing, and clinical documentation.
- Catalyst: Catalyst is an ABA practice management platform explicitly named as an alternative to CentralReach in CentralReach's own market materials. It competes head-to-head on scheduling, data collection, and billing for ABA practices.
- Rethink Behavioral Health: Rethink offers a behavior analytics platform with on-demand video training and clinical tools for ABA providers and schools. It overlaps with CentralReach in clinical skill-building content and ABA workforce enablement.
- WebABA: WebABA is a web-based practice management, scheduling, and billing system purpose-built for ABA therapy providers, directly competing with CentralReach in the SMB and mid-market ABA segment.
Emerging players
- Goally: Goally provides skill-building apps and devices for children with autism, ADHD, and IDD, including executive function and life-skills curriculum. It is referenced as a market alternative to CentralReach and overlaps in caregiver-facing content.
- Skill Tracker: Skill Tracker is an ABA data collection and skill-tracking application, identified in CentralReach's market materials as an alternative. It competes in mobile RBT workflows and skill acquisition tracking.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Central Reach social profiles
Digital presenceCentral Reach compliance and trust
Trust signalCompliance4 records
Central Reach financial estimates
Financial estimateRevenue estimate
Valuation estimate
Central Reach leadership team
Management profileNumber of profiles
Profiles13 records
Central Reach subsidiaries and ownership
Company hierarchySubsidiaries4 records
Central Reach funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Central Reach M&A and investment
M&A and investmentM&A11 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Central Reach
What does Central Reach do?
CentralReach provides an AI-powered Autism and IDD Care platform combining EMR, practice management, clinical documentation, scheduling, billing, and assessments in a single unified system. The platform integrates a suite of AI agents (cari, ScheduleAI, NoteDraftAI, NoteGuardAI, ClaimCheckAI, ClaimAcceleratorAI) that automate scheduling, documentation, auditing, and revenue cycle workflows. It serves ABA therapy practices, multidisciplinary therapy organizations, and PreK-12 special education programs.
Is Central Reach a public or private company?
Central Reach is a private company. It is classified as corporate owned and is currently operating.
When was Central Reach founded?
Central Reach was founded in 2012. It employs 251 to 500 people.
Where is Central Reach based?
Central Reach is headquartered in Fort Lauderdale, United States, in the North America region.
How does Central Reach make money?
Five revenue lines are on record. Enterprise ABA Software Subscription is the primary driver. The others are assessment Subscriptions, managed Billing Services (CR BillMax), training and CEU Subscriptions and small Practice Software (CR Essentials).
Who are Central Reach's main competitors?
Broad incumbents on record are Qualifacts, PowerSchool, Epic Systems and Netsmart Technologies. Direct peers are Therapy Brands, Catalyst, Rethink Behavioral Health and WebABA. Emerging players are Goally and Skill Tracker.
Does Central Reach have an API?
Yes. CentralReach offers a public API for integrations and interoperability. The API is referenced in product documentation with an API Addendum in the terms of service. API integration is listed as a product feature under 'Interoperability' on the main platform. Developer documentation is at centralreach.com/legal/api-addendum.