Trust International Insurance Company

What Trust International Insurance Company does

Trust International Insurance Company is a Palestine-based, publicly traded insurance group founded in 1994 and headquartered in Ramallah, operating as a multi-product insurer with a 9-branch direct distribution network across all major Palestinian cities supplemented by agent/broker channels and a bancassurance partnership with Arab Bank. The company sells motor, general (property and casualty), life, and health insurance policies to a customer base spanning government and municipal entities, large enterprises, educational institutions, and individual consumers across 17 countries in the Middle East, North Africa, Southeast Asia, North America, and Europe. Its core technology stack comprises an insurance management system with a smart-card-based claims processing platform operated through the Smart Health subsidiary (the largest health insurance network in Palestine with 1,500+ healthcare providers), an online vehicle insurance pricing calculator, and a financial reporting system that was the first in Palestine to adopt IFRS 17 accounting standards.

The group operates four brand entities: Trust Insurance (the core carrier), Smart Health (health insurance portfolio management and claims administration), Trust Real Estate (property investments), and Trust Travel & Tourism (ticketing, hotels, and travel services). Revenue is generated primarily through insurance premiums across motor, general, life, and health lines, with secondary revenue from bancassurance commissions via Arab Bank, third-party health insurance administration fees through Smart Health, and ancillary income from real estate and travel subsidiaries. Pricing for motor insurance is unit-based on engine capacity and vehicle value, while health and enterprise packages are quoted on a case-by-case basis. Government and municipality accounts (Jerusalem Water Undertaking, Nablus Municipality, Hebron Municipality) and large enterprise clients (Zain Telecommunications, South Electricity Company, Arab Bank) constitute the institutional anchor of the book, with university-sector partnerships supporting both customer acquisition and talent pipeline development.

Name

Trust International Insurance Company

Legal name

Trust International Insurance Group

Website

https://trustpalestine.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Trust International Insurance Company is a Palestine-based, publicly traded insurance group founded in 1994, offering motor, general, life, and health insurance through 9 branches and bancassurance with Arab Bank across 17 countries, serving government, enterprise, and individual customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Ramallah

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Premiums: Trust International Insurance generates revenue primarily through collecting insurance premiums from policyholders across multiple insurance categories including motor, general, life, and health insurance. The company acts as a primary insurer assuming risk directly from customers.
2. Bancassurance: Partnership with Arab Bank for insurance distribution through banking channels, earning commission income from insurance products sold through the bank's customer base.
3. Health Insurance Administration: Smart Health subsidiary manages health insurance portfolios for other insurance companies and provides claims management services, generating administrative fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Trust International Insurance Company is a Palestinian insurance group that underwrites and distributes motor, general (property and casualty), life, and health insurance products to individuals, families, businesses, and government entities across Palestine. Health insurance is administered through its Smart Health subsidiary using a smart card system and a network of more than 1,500 healthcare providers. The group also operates complementary subsidiaries in real estate (Trust Real Estate) and travel and tourism (Trust Travel & Tourism), and distributes products via a bancassurance partnership with Arab Bank.

Product overview

Trust International Insurance Company operates as a diversified insurance and financial services group offering a multi-product portfolio centered around its core insurance business. The main insurance products include Motor Insurance, General Insurance, Life Insurance, and Health Insurance, with health insurance services managed through its subsidiary Smart Health using a smart card system for claims management. The group has expanded into related services including travel and tourism (Trust Travel & Tourism) and real estate investments (Trust Real Estate), supported by an online Vehicle Insurance Calculator tool. The company operates across 17 countries with a presence in Palestine, Jordan, Qatar, Saudi Arabia, Lebanon, Iraq, Yemen, Bahrain, and other regions.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Health: Health insurance services management company specializing in managing health insurance portfolios and claims through smart card technology, with a network of over 1500 healthcare providers

Products and services

• Motor Insurance Vehicle insurance coverage including comprehensive and third-party liability policies for private cars and commercial vehicles, with premium estimation based on engine capacity and vehicle value.
• General Insurance Property and casualty insurance coverage including fire, theft, liability, and commercial property protection for businesses and individuals.
• Life Insurance Life and critical illness insurance products providing financial protection and coverage for families and individuals.
• Health Insurance Comprehensive family health insurance program covering examination, diagnosis, treatment, and medication expenses through Smart Health's managed network of more than 1,500 medical providers.
• Smart Health Insurance Administration Specialized health insurance services management that administers health insurance claims and portfolios for Trust and third-party insurers using a smart card system, with access to over 1,500 healthcare providers across Palestine.
• Bancassurance Distribution with Arab Bank Distribution arrangement with Arab Bank enabling the bank's customers to purchase Trust insurance products through banking channels across Palestine.

Quantifiable outcome

• Market leadership maintained for 10+ years in Palestinian insurance sector
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor, strategic, core and major.

• Ninth Health Insurance Conference (Dubai)minorOthers · 30 November 2025Smart Health participated in the 9th Health Insurance Conference in Dubai, representing Trust Group at international industry event focused on health insurance development and digital transformation.
• Palestine Exchange (بورصة فلسطين)minorStrategic or Co-development Partner · 23 September 2025Trust, as a listed company, welcomed Palestine Exchange delegation to discuss cooperation mechanisms, market performance, and industry development.
• Al-Baraka Insurance (شركة البركة للتأمين الإسلامي)minorStrategic or Co-development Partner · 22 June 2025Visit between Trust CEO and Al-Baraka Insurance leadership to explore cooperation opportunities and strengthen coordination between Palestinian insurance companies.
• Al-Ard Al-Maqdisia for Takaful Insurance (شركة الأراضي المقدسة للتأمين التكافلي)strategicStrategic or Co-development Partner · 2 October 2024Smart Health partnership to manage health insurance portfolio for Al-Ard Al-Maqdisia. Smart Health provides claims management and network access services to the takaful insurer's policyholders.
• Palestine Polytechnic University (جامعة البوليتكنك)minorGTM or Marketing Partner · 27 May 2024Academic cooperation including student visits, potential insurance course development, and insurance sector talent development partnership.
• Arab Bank (البنك العربي)coreChannel Partner/ Reseller/ Distributor · 6 March 2024Renewal of bancassurance agreement for banking insurance operations. Arab Bank distributes Trust Insurance products to its customers through its branch network across Palestine. The partnership aims to enhance financial protection services for Arab Bank customers.
• Jerusalem Water Undertaking (مصلحة مياه محافظة القدس)majorStrategic or Co-development Partner · 27 February 2024Three-year insurance agreement (2024-2026) covering property and assets of the water authority. Trust won the competitive tender against six insurance companies. Covers protection of water infrastructure and equipment.
• Palestine Capital Market Authority (هيئة سوق رأس المال الفلسطينية)majorStrategic or Co-development Partner · 11 April 2013Partnership for implementing unified electronic program for motor insurance. Trust collaborated with the regulatory authority on developing automated insurance processing systems.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Al Baraka Insurance (Palestine): Palestinian takaful and cooperative insurer offering health, motor, and general insurance. Direct domestic peer competing for the same individual and SME customers as Trust.
• National Insurance Company (Palestine): Palestinian insurer offering comparable motor, property, health, and life products to both retail and enterprise customers. Competes with Trust for government tenders and corporate accounts across Palestinian cities.
• Middle East Insurance Company (MEICO): Palestinian insurance group providing general, life, and medical insurance. Competes directly with Trust for individual, family and government clients across the West Bank and Gaza.
• Al-Quds Insurance Company: Palestinian insurer offering motor, fire, marine, life and health insurance. Direct competitor in the same geography with comparable product breadth and enterprise focus.
• Palestine Insurance Company (PIC): One of the leading Palestinian insurance companies offering motor, general, life and health insurance. Direct competitor to Trust in the same domestic market with similar multi-line product portfolio and branch network.
• Al-Ard Al-Maqdisia for Takaful Insurance: Sharia-compliant takaful insurer operating in Palestine. Both companies have formal ties (Smart Health manages Al-Ard's health portfolio), and they compete in health and family insurance segments.
• Arab Insurance (Birzeit): Palestinian insurance company with overlapping product lines including motor, medical, and general insurance. Targets similar customer segments and competes for the same municipal and corporate accounts as Trust.

Regional players

• Arabian Shield Cooperative Insurance: Saudi-listed insurer with general, health, and motor offerings across the GCC. Relevant regional peer for benchmarking Trust's product strategy, IFRS 17 adoption trajectory, and bancassurance partnerships outside the Palestinian market.

Broad incumbents

• AXA Insurance Gulf: Global insurance incumbent with regional Middle East presence offering motor, health, and property insurance. Comparable to Trust in product mix but with far larger capital base, reinsurance access, and international reach.
• Allianz Middle East: Global insurer with regional operations offering property, motor, health, and life products. Broader incumbent competing for the same large enterprise and government accounts Trust targets, with deeper reinsurance capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TrustPalestine
• LinkedInlinkedin.com/company/trust-international-insurance-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trust International Insurance Company