Los Angeles Sports & Entertainment Commission

What Los Angeles Sports & Entertainment Commission does

The Los Angeles Sports & Entertainment Commission (LASEC) is a non-profit organization founded in 1995 that serves as the official host committee and coordinating body for major international sporting events in Los Angeles. The organization functions as a city-level event commission rather than a product company, with a mission to seek, host, promote, and retain major sporting and entertainment events. LASEC currently leads or co-leads hosting efforts for three sequentially staged mega-events: the FIFA World Cup 2026 (June 11 – July 19, 2026), Super Bowl LXI (February 14, 2027 at SoFi Stadium), and the LA28 Olympic Games. Its operating footprint is regional, centered in Los Angeles, with a workforce of 11-50 employees.

LASEC's revenue model is built on corporate sponsorships, official supplier designations, and event-related partnerships. The commission sells official host city supporter and host committee partner designations to corporate entities — including Amgen, Archer Aviation, Fox Sports (KTTV/KCOP), OUTFRONT Media, Kaiser Permanente, and Vesper PR — granting sponsors branding rights, Fan Zone access, and association with high-profile global events. Sponsorship tiering and pricing are negotiated bilaterally and not publicly disclosed. The commission also operates the LASEC Business Connect program, which routes supplier contracts to qualified local vendors for event support. Distribution is delivered through official Fan Zone activations at high-traffic venues such as Union Station and LA Plaza de Cultura y Artes, expanded media coverage via its Fox partnership, and community wellness initiatives such as the Kaiser Permanente youth soccer coaching program.

LASEC has no disclosed proprietary technology platform or AI/ML capabilities; its competitive position rests on regulatory designations (official host committee status granted by event governing bodies and city authorities), institutional relationships built over three decades, and exclusive access to iconic LA venues and media partners. Customer-facing activity is event-driven: the commission engages fans through live match viewings and programming, sponsors through multi-event partnership packages, and the broader Los Angeles community through cultural and wellness programming. The organization does not operate a commercial product suite and is not venture-backed or publicly traded.

Name

Los Angeles Sports & Entertainment Commission

Legal name

Los Angeles Sports & Entertainment Commission

Website

https://lasec.net

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Los Angeles Sports & Entertainment Commission (LASEC) is a 1995-founded non-profit host committee that organizes and promotes major sporting events in Los Angeles, including FIFA World Cup 2026, Super Bowl LXI, and LA28 Olympics, funded through corporate sponsorships and official supplier partnerships.

Ownership category

akta.pro rank

Product category

Sports Event Hosting and Commission Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAKADAJ

International Multi-Sport Games Organizing Committees (e.g., Olympics, Commonwealth)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Event & Tournament Organizers (Tours, Championships, Meets)

SECONDARYTHAHACAK

Sponsorship, Exhibitor & Partnership Management Services

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

SECONDARYMPAGAGAM

Conferences & Conventions Operations Services (Registration, AV, Logistics)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)

Keywords

• Sports event hosting
• Event management services
• Sports commission services
• Corporate sponsorship programs
• Host committee operations

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sponsorship Revenue: The commission generates revenue through sponsorship arrangements with corporate partners such as Amgen (official host city supporter), Archer Aviation (exclusive air taxi partner), and OUTFRONT Media (advertising partner). Partners gain designation as official supporters of major events including FIFA World Cup 2026 and Super Bowl LXI.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

LASEC is a non-profit commission that seeks, hosts, promotes, and retains major sporting and entertainment events for the city of Los Angeles. It organizes and operates as the official host committee for events including the FIFA World Cup 2026, Super Bowl LXI (2027 at SoFi Stadium), and the LA28 Olympic Games, coordinating logistics, fan experiences, official Fan Zone venues, media partnerships, and corporate sponsorship programs.

Product overview

The Los Angeles Sports & Entertainment Commission (LASEC) is a public benefit organization that coordinates hosting of major sporting events in Los Angeles rather than a product company. It does not offer commercial products or services but rather serves as an organizing body for events such as FIFA World Cup 2026, Super Bowl LXI (2027), and the LA28 Olympic Games.

Differentiator

Problem solved

Functional benefit

Products and services

• Major Sporting Event Host Committee Services
• Official Fan Zone Programming
• Corporate Sponsorship and Partnership Program
• Media Partnership and Broadcast Coordination

Quantifiable outcome

• Historic global viewership generated by Super Bowl LVI (2022)
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, minor and major.

• OUTFRONT MediacoreStrategic or Co-development Partner · 21 May 2026OUTFRONT Media launched its inaugural advertising and experiential program at Los Angeles Union Station in partnership with LASEC. The first campaign celebrates FIFA World Cup 2026, with Union Station designated as an official Fan Zone hosting live match streams across digital displays. This marks the first formal advertising program at the 87-year-old landmark transportation hub.
• LA Plaza de Cultura y ArtescoreStrategic or Co-development Partner · 29 January 2026Historic Union Station, in partnership with LA Plaza de Cultura y Artes, was selected as an official Los Angeles World Cup 26 Fan Zone for the FIFA World Cup 2026 tournament. The venue offers live match viewings and fan-focused programming during the 39-day competition as part of a region-wide network of fan zones.
• Kaiser PermanenteminorStrategic or Co-development Partner · 7 January 2026Kaiser Permanente partnered with LASEC to help local soccer coaches support the health, wellness, and confidence of athletes. Kaiser Permanente experts work directly with coaches to keep athletes healthy and ready to play as part of a community wellness initiative.
• Fox Sports (KTTV/KCOP)coreGTM or Marketing Partner · 19 December 2025LASEC named Fox-owned KTTV and KCOP as official media partners to provide expanded coverage and promotions of major regional sports events including FIFA World Cup 2026 and Super Bowl LXI. The partnership leverages linear and digital platforms to highlight community stakeholders and cultural elements tied to these global events.
• AmgenmajorStrategic or Co-development Partner · 8 December 2025Amgen formed a partnership with LASEC to support community initiatives ahead of the 2026 World Cup as an official host city supporter. The company promotes health awareness and sponsors youth soccer programs during the event, with anticipated involvement in 2027 Super Bowl activities.
• Archer AviationmajorStrategic or Co-development Partner · 22 October 2025Archer Aviation was named the exclusive Air Taxi Partner by LASEC, gaining designation as Official Los Angeles World Cup 2026 Host City Supporter and Official Super Bowl LXI Host Committee Partner. The partnership leverages major upcoming events including FIFA World Cup 2026, Super Bowl LXI, and LA28 Olympic Games to build community support for planned air taxi operations ahead of 2028.
• Vesper Public RelationsminorImplementation/ SI/ Consulting Partner · 15 October 2025Vesper Public Relations was selected as an official supplier for the LASEC Business Connect program, involving contracts related to high-profile events supported by LASEC. The company focuses on promoting diverse community programs and community events in Los Angeles.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Miami Super Bowl Host Committee: Host committee for past and future Miami Super Bowls (SB LIV, SB LVII); a direct peer to LASEC's LA Super Bowl Host Committee role with comparable sponsor activation and Fan Zone models.
• Houston 2026 FIFA World Cup Host Committee: Houston's host committee for FIFA World Cup 2026; operates the same host-committee function for the same tournament in a competing US host city, with overlapping sponsor categories (healthcare, transportation, media).
• Dallas Sports Commission: Regional sports commission responsible for attracting major events to North Texas including past Super Bowls, FIFA World Cup 2026 matches at AT&T Stadium, and College Football Playoff games.
• Atlanta Sports Council: Regional sports commission serving the Atlanta metro, responsible for attracting and hosting major sporting events including Super Bowl LIII and College Football Playoff events; closest structural analog to LASEC in a competing US market.
• Philadelphia 2026 FIFA World Cup Host Committee: Philadelphia host committee for FIFA World Cup 2026 matches at Lincoln Financial Field; direct peer hosting the same tournament with similar civic and sponsor engagement scope.
• Bay Area Sports Organizing Committee: Host committee for Super Bowl 50 in the San Francisco Bay Area; a legacy host-committee peer demonstrating the episodic operating model LASEC follows for its Super Bowl roles.
• LA28 Olympic & Paralympic Games Organizing Committee: Official organizing committee for the 2028 Los Angeles Olympic and Paralympic Games; LASEC is positioned as a key regional host committee partner for LA28 and shares the same LA footprint, sponsor ecosystem, and venue partners.
• New York New Jersey FIFA World Cup 2026 Host Committee: Host committee for the NY/NJ leg of FIFA World Cup 2026 at MetLife Stadium; functionally identical mandate to LASEC for the same tournament, competing for sponsor share and global media attention.

Regional players

• Visit Dallas: Regional DMO with a sports event hosting mandate for North Texas including FIFA World Cup 2026; comparable function to LASEC but different governance model and broader tourism remit.

Broad incumbents

• Las Vegas Convention and Visitors Authority (Sports): Las Vegas's destination marketing and event attraction organization, host committee for recent Super Bowls and an emerging major sports event competitor; broader scope than LASEC but functionally similar in event hosting.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lasportstweets
• Facebookfacebook.com/lasports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Los Angeles Sports & Entertainment Commission