AlertForce
AlertForce is an Australian Registered Training Organisation (RTO 91826) delivering nationally recognised Work Health and Safety compliance training across all states, serving construction workers, employers, tradespeople, and government clients via online, face-to-face, and blended delivery.
- Company typePrivate
- Founded2006
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What AlertForce does
AlertForce Pty Ltd is a privately held Australian Registered Training Organisation (RTO Code 91826) headquartered in Sydney, founded in 2006 and operating across all Australian states and territories. The company specialises exclusively in nationally recognised Work Health and Safety (WHS) and Occupational Health and Safety (OHS) compliance training, with a portfolio of more than 20 accredited courses covering mandatory and high-demand compliance areas including crystalline silica exposure prevention (10830NAT), asbestos awareness (11084NAT), confined spaces, working at heights, traffic control, forklift licensing, first aid, health and safety representative training, and the Cert IV (BSB41419) and Diploma (BSB51319) qualifications in WHS. The company has recently extended into ISO management system training (ISO 42001 AI, ISO 27001 cyber security, ISO 9001 quality, ISO 45001 OHS systems).
The business operates an asset-light, multi-format delivery model: a proprietary online Learning Management System at training.alertforce.com.au (integrated with e3learning technology) for self-paced courses, face-to-face training academies in all eight Australian capital cities, live webinar/virtual classroom delivery, and blended programs. Revenue is generated through per-course fees paid by individual learners (typically $35-$700 per participant depending on course type and delivery format), enterprise and group bookings via direct sales (1800 900 222 and web enquiry), Recognition of Prior Learning assessments, and government-subsidised courses under the ACT Training Fund partnership. AlertForce trained more than 24,000 individuals in the prior year with a 98.2% completion rate and maintains Google ratings of 4.6-4.8 across more than 800 reviews.
The company is owned and operated by founder Brendan Torazzi (Director), operates without external funding or institutional shareholders, and targets a broad customer mix spanning construction workers and tradespeople (primary), employers and PCBUs, government and public sector, transport and logistics operators, and individuals seeking WHS qualifications. Distribution combines SEO-led organic acquisition, content marketing through the WHS News blog, social media presence, and direct sales for enterprise accounts, with marketing emphasis on regulatory mandates and non-compliance penalties to drive conversion.
AlertForce firmographics
Firmographics- Name
- AlertForce
- Legal name
- AlertForce Pty Ltd
- Website
- https://alertforce.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AlertForce is an Australian Registered Training Organisation (RTO 91826) delivering nationally recognised Work Health and Safety compliance training across all states, serving construction workers, employers, tradespeople, and government clients via online, face-to-face, and blended delivery.
- Ownership category
- akta.pro rank
AlertForce industry classification
Industry- Product category
- Workplace Safety Training
- akta.pro primary industry
- Occupational Safety, OSHA & Workplace Compliance Training (EDAOAMAK)
- akta.pro secondary industries
- Machine Safety, Guarding & Industrial Equipment Safety (EDABAEAG), EMS Training & Competency Development (EUAHAIAH)
Keywords
Where AlertForce is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices8 records
Markets served
AlertForce business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Course Fees - Individual Training: Individual learners pay per-course fees for nationally recognised training courses and vocational education. Examples include Fire Warden training at $66+GST, First Aid courses at $35-$105, Forklift training at $405, and various WHS certification courses. Pricing varies by course type and delivery format.
- Group/Corporate Training: Enterprise and group bookings for multiple employees, with discounts often available for bundled training. Organisations can arrange in-house training programmes tailored to their operations.
- Government-Funded Training: ACT Government-funded training programmes including Workplace Impairment Prevention ($252), First Aid, Forklift, Working with Asbestos, and other eligible courses where subsidies reduce learner costs.
- Recognition of Prior Learning (RPL): Assessment-based certification for existing skills and experience, allowing fast-track qualification without repeating training for nationally recognised courses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Fire Warden General Awareness Online Training |
| One time/ perpetual license | Pay-as-you-go | HLTAID009 CPR Training (Online theory + F2F Practical) |
| One time/ perpetual license | Pay-as-you-go | HLTAID011 Provide First Aid (Online theory + F2F practical) |
| One time/ perpetual license | Pay-as-you-go | Forklift Training / TLILIC0003 |
| One time/ perpetual license | Pay-as-you-go | 11348NAT Working Safely with Asbestos Containing Materials |
| One time/ perpetual license | Pay-as-you-go | Mandatory ACT Owner Builder Course |
| Unit Pricing | Pay-as-you-go | VOC Refresher Courses |
| One time/ perpetual license | Pay-as-you-go | 11369NAT Workplace Impairment Prevention (ACT Funded) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
AlertForce product offering
Product offeringCore offering
AlertForce Pty Ltd is an Australian Registered Training Organisation (RTO Code 91826) that delivers nationally recognized Work Health and Safety (WHS/OHS) compliance training courses. The company offers short courses in areas such as asbestos awareness, silica dust exposure, working at heights, confined space entry, and manual handling through online, face-to-face, webinar, and blended delivery formats across Australia.
Product overview
AlertForce is a Registered Training Organisation (RTO Code 91826) providing a comprehensive portfolio of nationally recognised Work Health and Safety (WHS) and Occupational Health and Safety (OHS) compliance training courses. The core offering consists of mandatory safety training programs including asbestos awareness (11084NAT), silica exposure prevention (10830NAT), confined spaces, working at heights, traffic control, forklift operations, and HSR representative training. AlertForce delivers courses across multiple formats (online, face-to-face, webinar, and blended) with training available in all Australian states and territories including Adelaide, Brisbane, Canberra, Darwin, Hobart, Melbourne, Perth, and Sydney. The company also offers ISO management system e-learning courses (ISO 42001 AI, ISO 27001 Cyber Security, ISO 9001 Quality, ISO 45001 OHS) and vocational qualifications including Certificate IV (BSB41419) and Diploma (BSB51319) in Work Health and Safety. All courses lead to nationally recognised Statement of Attainment certification upon completion.
Differentiator
Problem solved
Functional benefit
Products and services
- Asbestos Awareness Training
Quantifiable outcome
- 98.2% course completion rate across all training programmes
- +2 more outcomes
Companies that use AlertForce
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
AlertForce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AlertForce partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ACT Government (ACT Training Fund)coreAlertForce is an approved provider under the ACT Training Fund, offering government-subsidised training courses for eligible ACT residents and workers. Funded courses include Workplace Impairment Prevention ($252), First Aid ($35-$105), Forklift ($405), Working with Asbestos ($277), and Heights/Confined Space training. This partnership enables access to subsidised training that reduces learner costs while ensuring regulatory compliance.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
AlertForce competitors and assessment
Company assessmentEmerging players
- SafetyCulture: Australian-headquartered safety/inspection platform (iAuditor) increasingly expanding into training and compliance content. Comparable end-customer (WHS decision-makers) and emerging indirect overlap with AlertForce's e-learning catalog, though distributed via a SaaS model rather than as an RTO.
- Rapid Global: Australian provider of contractor management and workforce compliance software, including on-demand WHS induction and training modules. Overlaps AlertForce's WHS induction and refresher content via a software distribution model targeting similar construction/industrial clients.
Broad incumbents
- Chubb Training: Broader workplace safety and emergency response training provider (fire warden, evacuation, first aid) operated by a global safety services group; overlaps AlertForce's Fire Warden and First Aid courses at the corporate-buyer level.
- St John Ambulance Australia (Training): Long-established Australian first-aid training provider; directly competes for HLTAID009/HLTAID011 learners and corporate first-aid contracts that overlap with AlertForce's first-aid offering.
Direct peers
- Pinnacle Safety and Training: Australian RTO offering a very similar catalog of WHS / safety training (White Card, Confined Spaces, Working at Heights, Asbestos, Silica) delivered face-to-face and online across multiple states — directly comparable to AlertForce in product, customer, and business model.
- Alert Training Group: Australian RTO providing workplace safety, confined spaces, heights, and asbestos training with both onsite and public-course delivery. Comparable in offering and B2B/B2C mix to AlertForce, particularly in east-coast markets.
- Site Skills Training: Large Australian RTO with national footprint delivering WHS, construction, and high-risk work courses (White Card, Forklift, Confined Spaces, EWP). Closest direct competitor to AlertForce in scale, geographic reach, and target customer (construction / industrial workers).
- Australia Wide First Aid: Major Australian first-aid training provider (HLTAID009, HLTAID011) with national face-to-face and blended delivery. Direct peer on the first-aid portion of AlertForce's catalog and a competitor for both individual and corporate group bookings.
- White Card Training (registered providers such as Rapid Building Approvals / Online White Card): Specialist Australian online provider of the mandatory White Card / General Construction Induction course. Significant overlap with AlertForce's most-commonly purchased construction entry-level course.
- Get Skilled Training: Australian RTO delivering WHS, construction, traffic control, and high-risk work licensing courses via online and face-to-face channels. Direct peer on product catalog, pricing, and target learner profile.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
AlertForce social profiles
Digital presenceAlertForce compliance and trust
Trust signalCompliance1 record
AlertForce financial estimates
Financial estimateRevenue estimate
Valuation estimate
AlertForce leadership team
Management profileNumber of profiles
Profiles1 record
AlertForce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AlertForce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AlertForce
What does AlertForce do?
AlertForce Pty Ltd is an Australian Registered Training Organisation (RTO Code 91826) that delivers nationally recognized Work Health and Safety (WHS/OHS) compliance training courses. The company offers short courses in areas such as asbestos awareness, silica dust exposure, working at heights, confined space entry, and manual handling through online, face-to-face, webinar, and blended delivery formats across Australia.
Is AlertForce a public or private company?
AlertForce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AlertForce founded?
AlertForce was founded in 2006. It employs 1 to 10 people.
Where is AlertForce based?
AlertForce is headquartered in Sydney, Australia, in the Oceania region.
How does AlertForce make money?
Four revenue lines are on record. Course Fees - Individual Training is the primary driver. The others are group/Corporate Training, government-Funded Training and recognition of Prior Learning (RPL).
Who are AlertForce's main competitors?
Emerging players on record are SafetyCulture and Rapid Global. Broad incumbents are Chubb Training and St John Ambulance Australia (Training). Direct peers are Pinnacle Safety and Training, Alert Training Group, Site Skills Training, Australia Wide First Aid, White Card Training (registered providers such as Rapid Building Approvals / Online White Card) and Get Skilled Training.
Does AlertForce have an API?
No public API is recorded for AlertForce.
What industry is AlertForce in?
AlertForce's product category is Workplace Safety Training. Its primary akta.pro industry code is EDAOAMAK, Occupational Safety, OSHA & Workplace Compliance Training, with a secondary code of EDABAEAG, Machine Safety, Guarding & Industrial Equipment Safety.