What Travancore Titanium Products does

Travancore Titanium Products Limited (TTPL) is a Public Sector Undertaking wholly owned by the State Government of Kerala, India, and is the largest manufacturer of Anatase grade titanium dioxide in India. Incorporated in 1946 with commercial production beginning in 1950, the company is the pioneer producer of Anatase grade TiO2 in South East Asia and currently operates a single integrated manufacturing facility in Kochuveli, Thiruvananthapuram, with installed TiO2 capacity of 45 MT per day (approximately 16,425 TPA), a 300 TPD sulphuric acid plant, and a 165 MT/day copperas (ferrous sulphate) recovery unit. Core technology is the in-house developed Sulphate Route process applied to ilmenite placer sand sourced locally from Kollam, Kerala, yielding both Anatase and uncoated Rutile grade TiO2 pigments marketed under the Ajantox brand, with Rutile production capability added in 2001.

The company monetizes its TiO2 output through direct sales to large industrial accounts and a pan-India stockist network, complemented by export sales initiated in 2003 under a Star Export House license. In addition to TiO2, TTPL sells sulphuric acid (Industrial Grade and Battery Grade), copperas, white and red gypsum, cement bricks, interlock tiles, brick making compound, weak acid, and consumer disinfectants under the Ti-Secure brand, along with specialty items such as potassium titanate, barium titanate, hydrated titania, and catalytic titania for DeNOx applications. End markets span paints, plastics, rubber, paper, textiles, inks, cosmetics, construction, fertilizers, and battery chemicals. The company is ISO 9001:2015 certified, holds a BIS Certification Mark License (BIS 411:2020), and has won state-level awards for environmental, safety, agricultural, and export performance.

TTPL is currently executing a Rs. 400 crore Master Plan to lift TiO2 capacity toward 20,000 TPA over five years while adding a slate of value-added and diversified products: Lithium Titanate for EV battery anodes (in partnership with the Kerala State Government EV consortium), Pearlescent Pigments, Iron Oxide Pigments, Inorganic Colored Pigments, Plaster of Paris, and Sodium Sulphate, all targeted for 2025 commissioning. This signals a deliberate strategic shift from a single-commodity Anatase TiO2 producer toward a broader specialty titanium chemistry platform.

Name

Travancore Titanium Products

Legal name

Travancore Titanium Products Limited

Website

https://travancoretitanium.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Travancore Titanium Products Limited (TTPL) is a Kerala State Government-owned PSU and India's largest manufacturer of Anatase grade titanium dioxide, operating a 45 MT/day sulphate-route plant in Thiruvananthapuram serving paints, plastics, paper, rubber, cosmetics, and chemical industries via a pan-India stockist network and exports.

Ownership category

akta.pro rank

Product category

Industrial Chemicals

NAICS

Synthetic Dye and Pigment Manufacturing (32513), Synthetic Dye and Pigment Manufacturing (325130)

SIC

Miscellaneous Chemical Products (2890)

akta.pro primary industry

Mineral & Inorganic Colorants (Titanium Dioxide Alternatives, Iron Oxides, Calcium Carbonate) (AFAJAEAD)

Keywords

• Titanium dioxide production
• Anatase pigment manufacturing
• Industrial pigments chemicals
• Sulphate route chemistry
• White pigment manufacturing

Headquarters

HQ city

Thiruvananthapuram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Titanium Dioxide Sales: Manufacturing and sale of Anatase and Rutile grade Titanium Dioxide pigments under Ajantox brand. Primary revenue stream from domestic sales and exports.
2. Sulphuric Acid Sales: 300 TPD sulphuric acid plant produces acid for internal use and excess is sold as commercial/battery grade to other chemical industries.
3. Specialty Products: Sale of by-products including Copperas (Ferrous Sulphate), Gypsum variants, and specialty chemicals. Also includes new product lines like Lithium Titanate, Pearlescent Pigments, Iron Oxide pigments planned for 2025.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Travancore Titanium Products Limited (TTPL) is India's largest manufacturer of Anatase grade titanium dioxide (TiO2), produced via the Sulphate Route process. The company manufactures titanium dioxide pigment that serves as a whitening and opacifying agent used across paints, plastics, rubber, paper, textiles, cosmetics and other industrial applications.

Product overview

Travancore Titanium Products Limited (TTPL) is a Kerala State Government-owned Public Sector Undertaking and India's largest manufacturer of Anatase grade titanium dioxide. The company operates a 45 MT/day production facility using sulphate route technology, producing titanium dioxide pigments as its core product alongside multiple specialty products derived from or complementary to its main manufacturing process. The product portfolio consists of three main categories: (1) Core Products - Titanium Dioxide in Anatase and Rutile grades under the Ajantox brand, serving paints, plastics, ceramics, paper, and rubber industries; (2) Specialty Products - including Potassium Titanate for welding/abrasives, Barium Titanate for electronics, Catalytic Titania for DeNOx applications, and Road Marking Paint; (3) By-products and Derivatives - Sulphuric Acid (Industrial/Battery Grade), Gypsum variants, Cement Bricks, and Copperas. The company is expanding into value-added products including Lithium Titanate for EV batteries, Pearlescent Pigments, Inorganic Colored Pigments, Plaster of Paris, and Iron Oxide Pigments, targeting 20,000 tonnes per annum capacity. Additionally, TTPL produces consumer products under the Ti-Secure brand (hand sanitizer, hand rub, hand wash). TTPL operates as a single unified manufacturing operation rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Anatase Grade Titanium Dioxide (TiO2) Anatase grade titanium dioxide pigment produced by TTPL via the Sulphate Route process, sold to industrial manufacturers in paints, plastics, rubber, paper, textiles, and cosmetics who use it as a whitening and opacifying agent.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• British Titan Products (now Huntsman Tioxide)coreTechnology or Integration · 1 January 1950Original technical partner when TTPL was established. Provided technical advice and expertise for setting up the Titanium Dioxide manufacturing facility in Kerala. The partnership established the foundation for TTPL's sulphate route production technology.
• Stockists and Traders NetworkcoreChannel Partner/ Reseller/ DistributorDistribution partnership with stockists across India for marketing and selling Titanium Dioxide and other products. TTPL maintains a network of appointed stockists for pan-India distribution.
• Kerala State Government Consortium for Electric VehiclesminorStrategic or Co-development PartnerTTPL is part of a consortium launched by Kerala State Government for developing Electric Vehicles. Under this partnership, TTPL plans to manufacture Lithium Titanate for EV battery applications.

Scale indicators10 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Ishihara Sangyo Kaisha: Japanese TiO2 producer with both Anatase and Rutile grades and specialty titanium products. Comparable in TiO2 pigment manufacturing and specialty titania derivatives, serving similar coatings and industrial markets.
• Tayca Corporation: Japanese manufacturer of Titanium Dioxide (Anatase and Rutile) and ultrafine TiO2 for cosmetics and sunscreens. Comparable in TiO2 production and specialty titania products, with strong presence in Asian markets.
• DCW Limited: Indian chemical manufacturer producing Titanium Dioxide (Anatase and Rutile) alongside caustic soda and PVC. Operates in the same TiO2 market with comparable end-customer base (paints, plastics, rubber) and similar mid-tier scale.
• Venator Materials: Pure-play global TiO2 producer offering both Anatase and Rutile grades for industrial and specialty applications. Direct competitor in the same pigment category with significantly larger global footprint.
• Kronos Worldwide: Global TiO2 producer with both chloride and sulphate route capabilities. Comparable in serving paints, plastics, and paper markets with a broader product portfolio and international manufacturing footprint.
• Kerala Minerals and Metals Ltd (KMML): Another Kerala-based PSU producing TiO2 (both Rutile and Anatase) via a chloride and sulphate route. KMML is TTPL's most direct domestic competitor and the only other major TiO2 producer in India, sharing similar end markets and government ownership dynamics.

Broad incumbents

• Lomon Billions Group: Chinese TiO2 major (one of the world's largest producers) with both sulphate and chloride route capacity. Comparable as a TiO2 pigment supplier targeting global paints, plastics, and coatings markets, with significant cost competitiveness.
• The Chemours Company: Global TiO2 leader (Ti-Pure brand) using chloride route technology. Overlaps with TTPL in paints, plastics, and coatings end markets, with substantially larger R&D budgets and global distribution.
• Tronox Holdings: One of the world's largest vertically integrated TiO2 producers with global mining and chloride-route manufacturing. Comparable as a TiO2 pigment supplier but at significantly larger scale and broader geographic reach than TTPL.

Regional players

• Travancore Cochin Chemicals: Kerala-based PSU chemical manufacturer producing caustic soda, chlorine, and hydrogen peroxide. Comparable as a Kerala state PSU chemical producer with similar governance structure and regional industrial footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travancore Titanium Products