Lisbon Digital School

What Lisbon Digital School does

Lisbon Digital School (legal entity WY – Lisbon Digital School, LDA.) is a DGERT-certified professional training provider based in Oeiras, Portugal, operating as a member of WYgroup, the largest independent technology marketing group in Portugal. The school educates individual professionals and enterprise clients on digital marketing, social media, content, data, growth, and innovation, with an increasingly heavy orientation toward artificial intelligence applications in marketing and business workflows. Its core offering is a catalog of 70+ courses ranging from short 8-20 hour workshops (priced €270-€380) to medium 52-67 hour programs (€500-€600) and long 115-249 hour specializations (€1,100-€1,295), delivered in online, in-person, and b-learning formats by more than 30 trainers who are active industry practitioners at companies such as Mercedes-Benz.IO, Vodafone, Continente, EDP, and Leroy Merlin.

Revenue is generated through two streams: individual course tuition (with payment via MBway, bank transfer, Multibanco, or Cofidis Pay installments) and a 'Formação Empresas' corporate training division delivering tailor-made programs to enterprise clients. The named corporate client base spans retail (Continente, FNAC, Leroy Merlin, Inditex, Samsung), finance (Millennium BCP, Banco de Portugal, Crédito Agrícola), telecommunications (NOS, Vodafone), automotive (Sonae Sierra, Mercedes-Benz.IO), professional services (Deloitte Digital), and government (DGE). Pricing benefits from DGERT certification, which provides VAT exemption and tax-deductible education expense status under Portuguese tax law, and the school runs seasonal promotional campaigns (up to 30% summer discounts) to drive enrollment.

The underlying technology stack is standard rather than proprietary: the school uses a learning management system for course delivery, video conferencing for synchronous online sessions, and Google Analytics for web analytics. No proprietary platform, app, API, or SDK is disclosed, and the school's intellectual property resides in its curriculum content, trainer relationships, and DGERT-certified entity status rather than in technology assets. Leadership consists of CEO Natacha Pereira, with senior roles held by Paulo Rossas (Chief Innovation Officer) and Glauco Madeira (Chief Transformation Officer). The school is part of WYgroup, which comprises 7 companies with over 515 employees and €30M+ in annual group revenue, providing strategic and operational backing.

Name

Lisbon Digital School

Legal name

WY – Lisbon Digital School, LDA.

Website

https://lisbondigitalschool.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Lisbon Digital School is a DGERT-certified Portuguese training provider offering 70+ digital marketing, AI, and innovation courses to individual professionals and enterprises, operating as a member entity of WYgroup.

Ownership category

akta.pro rank

Product category

Professional Digital Marketing Education

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Computer Training (61142)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

akta.pro secondary industries

Technical & Digital Skills Training (BPACANAB), Sales, Marketing & Digital Marketing Certifications (EDAAANAF), Marketing, Communications & Digital Skills Training (EDAGANAM)

Keywords

• Digital marketing training
• Professional education courses
• Corporate training programs
• AI upskilling workshops
• Innovation certification

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course Tuition Fees: Individual course fees charged to participants. Courses range from short 8-10 hour programs to comprehensive 249-hour specializations. Prices vary from approximately €270 to €1,100 per course. Payment options include immediate payment via MBway, bank transfer, or Multibanco, and installment payment through Cofidis Pay (up to 12 installments without interest).
2. Corporate Training: Tailor-made enterprise training programs offered to companies under 'Formação Empresas' (corporate training) division. Custom programs address specific company needs in digital marketing and AI implementation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Lisbon Digital School is a DGERT-certified professional training institution that sells digital marketing, AI, and innovation courses to individual professionals and corporate clients. Course lengths range from 8-hour workshops to 249-hour long-duration specializations, delivered in online synchronous, in-person, and blended (b-learning) formats. Corporate clients receive tailor-made training programs through a dedicated Formação Empresas division.

Product overview

Lisbon Digital School is a DGERT-certified digital education provider offering a comprehensive portfolio of digital marketing and innovation training programs. The core offering consists of long-duration specialization programs (249h and 68h), medium-duration courses (52h-67h), and short-duration workshops (8-20h), delivered in online, in-person, and b-learning formats. Key programs include the Especialização em Digital Marketing, AI & Growth Experience (249 hours), Innovation 360º (68 hours), and Completo de Marketing Digital 2.0 (67 hours), complemented by specialized tracks in Artificial Intelligence & Machine Learning, Content & Copy, Data Science & Reporting, Growth & Strategy, Performance & Media, Product & Innovation, and Social Media & Community. The school also offers corporate training services (Formação em Empresas) with tailor-made programs, and runs promotional campaigns like AI4Builders and Everywhere Digital School. The curriculum heavily incorporates AI-related training including courses on Claude AI, ChatGPT, LLMs, automations, and AI-driven leadership.

Differentiator

Problem solved

Functional benefit

Brands

• Everywhere Digital School: Campaign/program name for digital education initiatives
• AI4Builders

Products and services

• Especialização em Digital Marketing, AI & Growth Experience A comprehensive 249-hour long-duration specialization program covering Digital Marketing strategy, Performance, Artificial Intelligence, and Growth. Delivered online with multiple industry-practitioner trainers. Targeted at marketing professionals seeking comprehensive upskilling, priced at €1,295.
• Completo de Marketing Digital 2.0 A 67-hour complete digital marketing course covering fundamental to advanced concepts, delivered online in after-work hours. Designed for professionals seeking comprehensive digital marketing education, priced at €595 (early bird).
• Innovation 360º A 68-hour program providing holistic coverage of contemporary innovation topics including Design Thinking, Lean Startup, exponential technologies, and innovation strategy. Priced at €1,100 with installment option of 2x €550.
• Strategic AI: Inteligência Artificial Estratégica e Transformação de Negócio A 115-hour course focused on strategic AI implementation and business transformation, delivered via B-Learning mode. Targeted at professionals and organizations adopting AI strategically, priced at €1,100.
• AI4Builders An intensive 2-day (16 hours) in-person program focused on practical AI applications, automations, and workflows applied to professional work contexts. Includes real participant projects and active mentorship from trainers.
• Everywhere Digital School A digital training program offering flexible learning options for remote or distributed learners, expanding access to Lisbon Digital School's curriculum beyond in-person attendance.
• Formação em Empresas (Tailor-made Corporate Training) Customized digital marketing and innovation training programs designed specifically for corporate clients and their teams. Pricing based on company requirements and custom curriculum development. Contact via [email protected] or (+351) 914 109 340. Used by enterprises including Continente, FNAC, Vodafone Portugal, EDP, Millennium BCP, and Banco de Portugal.
• Social Media: Strategy, Content & Automation A 62-hour course covering social media strategy, content creation, and automation techniques for marketing professionals.
• Marketing Digital aplicado ao Turismo A 52-hour course applying digital marketing principles specifically to the tourism industry, targeting tourism sector professionals and marketers.
• Completo de Influencer Marketing A comprehensive 66-hour program on influencer marketing strategy and implementation for marketing professionals.
• Claude AI de A a Z: Prompts, Integrações e Automação para Profissionais A 20-hour course teaching professionals how to use Claude AI effectively through prompts, integrations, and automation techniques.
• ChatGPT: da Aplicação Prática à Estratégia A 10-hour course covering practical applications of ChatGPT from daily use to strategic implementation.
• Automações e LLMs para Criação de Conteúdos em Marketing Digital A 9-hour course taught by Tiago Janela focusing on automations and Large Language Models for digital marketing content creation.
• AI-Driven Leadership A 16-hour in-person course taught by Pedro Mota on leveraging AI for leadership and business management.
• Automatização e Agentes Inteligentes A 12-hour course taught by Miguel Rão Vieira covering automation and intelligent AI agents.
• SEM: SEO & SEA

Quantifiable outcome

• DGERT certification ensures courses meet national quality standards and are recognized for official training hours.
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• WYgroupcoreOthersWYgroup is the parent company of Lisbon Digital School. WYgroup is the largest independent Technology Marketing group operating in Portugal, comprising 7 companies with over 515 collaborators and annual revenue exceeding €30 million. Founded in 2002, WYgroup provides strategic and operational support to Lisbon Digital School.
• Cofidis PayminorOthersPayment services partnership enabling installment payment options for course tuition. Students can pay in installments up to 12 times without interest, making courses more accessible.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Universidade Europeia: Universidade Europeia (Laureate network) is a Portuguese private university with professional and continuing-education programs in marketing, digital business, and management, offering similar continuing-education and corporate training pathways to Lisbon Digital School.
• IADE: IADE is a Portuguese creative and digital education institution offering undergraduate and continuing-education programs in design, marketing, and innovation; it overlaps directly with Lisbon Digital School on digital marketing and innovation training for working professionals in Portugal.
• EDIT. EDIT. (Escola de Design, Inovação e Tecnologia) is a Lisbon-based private higher-education and professional training school covering design, technology, and digital innovation, with similar professional upskilling programs and a comparable target audience of career changers and working professionals in Portugal.
• Digital Marketing Institute: Digital Marketing Institute is a global certification body offering professional digital marketing certifications, competing with Lisbon Digital School on the same professional digital marketing content area with a strong, internationally recognized certification brand.

Regional players

• Rock Content: Rock Content is a Brazilian-origin content and digital marketing training provider with operations across Portuguese-speaking markets; it offers overlapping marketing education content and serves as a regional competitor for Portuguese and Lusophone learners.

Emerging players

• Google Skillshop: Google Skillshop provides free, Google-issued certifications in Google Ads, Analytics, and other Google marketing tools, directly competing with Lisbon Digital School's Google Ads, GA4, and SEM courses on credential recognition and price (free vs. €270-€600).
• HubSpot Academy: HubSpot Academy offers free certifications in inbound marketing, content marketing, and social media, competing with Lisbon Digital School on recognized credentials for individual marketers at zero direct cost to the learner or employer.

Broad incumbents

• Udemy: Udemy is a global course marketplace with thousands of digital marketing and AI courses at low price points; it competes most directly with Lisbon Digital School's short-duration, lower-priced courses and with corporate Udemy Business customers in Portugal.
• Coursera: Coursera is a global online learning marketplace with a broad portfolio of digital marketing, analytics, and AI courses from top universities and companies; it competes with Lisbon Digital School on individual and corporate digital upskilling at typically lower price points.
• LinkedIn Learning: LinkedIn Learning is a large-scale online learning platform bundled with LinkedIn subscriptions, offering courses in digital marketing, AI, and analytics, often included in enterprise licenses; it competes for both individual and corporate training budgets in Portugal and globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lisbonds
• Facebookfacebook.com/lisbondigitalschool
• LinkedInpt.linkedin.com/school/lisbondigitalschool
• Instagraminstagram.com/lisbondigitalschool

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lisbon Digital School