WISP
Wisp Ltd is a London-based private company (founded 2016) that designs and sells modular sterling silver jewellery (rings, earrings, necklaces) with interchangeable perfume orbs and massage stones, targeting women and sex-positive consumers seeking sensual wellness and intimacy products through DTC e-commerce and pop-up retail.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What WISP does
Wisp Ltd is a London-based, founder-led private company (founded 2016) operating in the fashion-tech / sensual wellness category. The company designs and sells the SENS collection - a line of modular sterling silver jewellery (rings, earrings, necklaces) into which customers slot interchangeable perfume orbs or massage stones (White Howlite, Rose Quartz, Violet Amethyst) to create a multi-sensory experience combining fragrance, touch, and visual aesthetics. WISP targets women interested in sensual wellbeing and sex-positive individuals/couples seeking to enhance partnered intimacy, self-pleasure, and mindfulness, addressing gaps in female-focused sexual wellness and sex education around pleasure. Originally developed at the Royal College of Art and Imperial College as an IoT-heavy wearable with biodetectors and sensors, the company pivoted in 2018 to a simplified fashion-tech model, dropping most embedded electronics.
The company's revenue model is primarily one-time DTC jewellery sales priced at £398 per piece, supplemented by refillable perfume orbs and massage stones that generate repeat accessory purchases. Distribution runs through the company's own e-commerce store (wisp.me.uk/shop), supplemented by temporary pop-up concept stores (Milan's Lanfossi, Taipei's Regent Galleria, London's Lone Design Club) and email/newsletter marketing. Marketing relies on content (a sex-education Journal/Blog), social media, and experiential events. Pricing and unit economics reflect a premium-positioned niche product; volumes are constrained by a 1-10 person team and the absence of disclosed institutional investment.
WISP has been funded entirely through non-dilutive sources - EU Horizon 2020 grant, WORTH Partnership Project (First-Call and Second-Call Winner in 2019), a Taiwanese entrepreneurial competition, and accelerator participation at Central Research Laboratory - with no disclosed VC or PE backing. The team has been recognized through EU sustainability (WEAR Sustain), European design (WORTH), and femtech community affiliations (Women of Sex Tech, Sex Tech Collective, Women of Wearables), and earned coverage in Dezeen, The Guardian, Wired, The Independent, GQ Italia, and Imperial College News. The company's market position rests on first-mover category creation in 'Sensual Tech' rather than on technology depth, scale, or recurring enterprise contracts.
WISP firmographics
Firmographics- Name
- WISP
- Legal name
- Wisp Ltd
- Website
- https://wisp.me.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wisp Ltd is a London-based private company (founded 2016) that designs and sells modular sterling silver jewellery (rings, earrings, necklaces) with interchangeable perfume orbs and massage stones, targeting women and sex-positive consumers seeking sensual wellness and intimacy products through DTC e-commerce and pop-up retail.
- Ownership category
- akta.pro rank
WISP industry classification
Industry- Product category
- Sensual Wearable Jewellery
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (45831)
- SIC
- Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)
- akta.pro secondary industry
- Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)
Keywords
Where WISP is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
WISP business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Sensual Jewellery Sales: Direct sales of SENS jewellery collection including necklaces, rings, and earrings at £398 per item. Products sold through own e-commerce store, pop-up stores, and concept store partners. Perfume orbs and massage stones sold as complementary accessories.
- Fragrance Orb Refills: Refillable perfume orbs that can be replaced, with each perfume lasting up to a year or 6 months in full use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SENS Collection Jewellery - Sterling Silver |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
WISP product offering
Product offeringCore offering
WISP designs and sells the SENS collection of modular sensual jewellery — sterling silver necklaces, rings, and earrings fitted with interchangeable perfume orbs and massage stones — intended for women to encourage foreplay, intimacy, and multi-sensory wellbeing. The brand also sells refillable fragrance orbs (crafted by perfumers Harry Sherwood and Les Flaneurs) and massage stone orbs made from precious minerals as complementary accessories.
Differentiator
Problem solved
Functional benefit
Brands
- SENS: Sensual fragrance and massage jewellery collection featuring rings, earrings and necklaces with interchangeable perfume orbs and massage stones made from glass and precious minerals. Products include Unice and Venus collections.
Products and services
- SENS Collection Modular sterling silver jewellery line comprising necklaces, rings, and earrings designed to hold interchangeable perfume orbs and massage stones for multi-sensory stimulation; targeted at women interested in sensual wellbeing, intimacy, and self-care.
- Orbs Selection (Perfume Orbs and Massage Stones) Accessory orb system sold separately to personalise SENS jewellery pieces: fragrance orbs (Escape line by Harry Sherwood in London and Evoke line by Les Flaneurs in Paris) that diffuse scent as the wearer moves, and massage stone orbs made from handpicked precious minerals (White Howlite, Rose Quartz, Violet Amethyst) for use on pressure points and erogenous zones.
Quantifiable outcome
- Up to a year or 6 months in full use from each perfume refill
- +1 more outcomes
Companies that use WISP
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
WISP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
WISP partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- WORTH Partnership ProjectcoreEU programme creating and supporting transnational collaborations between fashion designers, creative people, manufacturing enterprises and technology firms. WISP was First-Call-Winner and Second-Call-Winner in 2019, participating in Worth Weekend events in Valencia and receiving ongoing monthly support from Koen Snoeckx for business model development.
- WEAR SustaincoreEU platform dedicated to making the future of wearables more sustainable. WISP participated in a six-month project focused on sustainable practices, developing ethical policies for transparency, environmental impact, labour rights, women's rights, social impact, chemical use, waste and natural resources.
- Central Research Laboratory (CRL)coreSix-month hardware accelerator programme helping product-focused startups launch products and enable sustainable business growth. CRL provided free coworking space, hardware factory workshop, and networking. Mentorship from programme manager Mandy Nyarko helped WISP pivot from IoT-heavy product to jewellery-focused SENS collection.
- Silvia ZancarliminorPartner from Italy with background in fashion and marketing, helping develop the product and find local connections in Milan. Connected through WEAR Sustain programme.
- Harry SherwoodcoreLondon-based perfumer who crafted the Escape perfume line. Created uniquely smelling perfumes using contrasting scents that allow wearers to escape to sensorially rich environments.
- Les FlaneurscoreParisian perfumery that crafted the Evoke perfume collection. Designed to ignite relaxation, reconnection and sensuality for physical arousal of the senses.
- Women of Sex TechcoreTech-savvy and female-led women's sexuality movement based in New York. WISP is affiliated with this community of women updating sex toys and related products with female needs in mind.
- Sex Tech CollectivecoreFirst organization of its kind in the UK and Europe to connect, support and mentor women and girls in wearable tech, fashion tech, IoT and VR/AR. WISP affiliated with this community building global movement for women in STEM.
- Women of WearablesminorOrganization connecting, supporting and mentoring women and girls in wearable tech, fashion tech, IoT and VR/AR. WISP mentioned in Augmented World Expo coverage alongside this movement.
- Lanfossi (Milan)minorMilan concept store that hosted WISP popup from August 2019 to February 2020 at Corso XXII Marzo, 29 - 20129 Milano (MI).
- Regent Galleria (Taipei)minorTaipei retail location that hosted WISP popup from July to December 2019.
- Lone Design Club (London)minorLondon concept store that hosted WISP popup in October 2019 and partnered for December 2019 Seasonal Sensual Self-Care event.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
WISP competitors and assessment
Company assessmentDirect peers
- Maude: Maude is a gender-inclusive sexual wellness brand offering vibrators, lubricants, and accessories with a minimalist, lifestyle-brand aesthetic. Comparable to WISP for its premium positioning, female-focused design, and presence in mainstream retail channels.
- Crave: Crave produces wearable vibrator jewellery (Vesper necklace) and other discreet intimate accessories designed to be worn in public. The most directly comparable peer to WISP's SENS concept — jewellery-shaped intimate products for women, sold at premium price points through DTC channels.
- MysteryVibe: London-based sensual tech company producing app-connected, shape-shifting intimate devices. Comparable to WISP as a UK-headquartered sensual-tech peer combining technology with intimate wellness, though MysteryVibe has retained a stronger smart-device orientation.
- Dame Products: New York-based female-founded intimate wellness company producing premium vibrators and accessories (Fin, Eva, Pom). Directly comparable to WISP as a design-forward, female-focused sensual wellness brand targeting similar customers with premium positioning and editorial-driven marketing.
- Unbound: Female-founded sexual wellness brand selling vibrators, lubricants, and accessories through design-conscious, de-stigmatised branding. Comparable to WISP in targeting modern, design-savvy women via direct-to-consumer channels with editorial-friendly aesthetics.
- Bijoux Indiscrets: Spanish sensual lifestyle brand offering erotic accessories, massage candles, and intimate jewellery. Comparable to WISP for combining sensual wellness with jewellery/accessory design and serving a similar female-focused, design-conscious European customer base.
Broad incumbents
- LELO: Swedish luxury intimate wellness brand offering premium vibrators, massagers, and accessories. Comparable to WISP as a design-led, premium-priced sensual brand, though LELO operates at much greater scale and across the broader sex-toy category rather than jewellery-focused sensual tech.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
WISP social profiles
Digital presenceWISP financial estimates
Financial estimateRevenue estimate
Valuation estimate
WISP leadership team
Management profileNumber of profiles
Profiles3 records
WISP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WISP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WISP
What does WISP do?
WISP designs and sells the SENS collection of modular sensual jewellery — sterling silver necklaces, rings, and earrings fitted with interchangeable perfume orbs and massage stones — intended for women to encourage foreplay, intimacy, and multi-sensory wellbeing. The brand also sells refillable fragrance orbs (crafted by perfumers Harry Sherwood and Les Flaneurs) and massage stone orbs made from precious minerals as complementary accessories.
Is WISP a public or private company?
WISP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WISP founded?
WISP was founded in 2016. It employs 1 to 10 people.
Where is WISP based?
WISP is headquartered in London, United Kingdom, in the Europe region.
How does WISP make money?
Two revenue lines are on record. Sensual Jewellery Sales are the primary driver. The others are fragrance Orb Refills.
Who are WISP's main competitors?
Direct peers on record are Maude, Crave, MysteryVibe, Dame Products, Unbound and Bijoux Indiscrets. LELO is listed as a broad incumbent.
Does WISP have an API?
No public API is recorded for WISP.
What industry is WISP in?
WISP's product category is Sensual Wearable Jewellery. Its primary akta.pro industry code is CRAKABAC, Designer/Artisan Fashion Jewelry (Independent Brands), with a secondary code of CRAKAAAD, Precious Metal Jewelry (Gold/Platinum/Silver). Its NAICS code is 33991 and its SIC code is 3911.