HolidayXperts

What HolidayXperts does

VakantieXperts (legal entity DoemaarVX B.V.) is an independent Dutch travel agency chain that operates a hybrid distribution model combining a network of 19+ physical storefronts across the Netherlands with an online booking platform (vakantie.vx.nl) and a customer portal (Mijn VakantieXperts). The business is structured as a franchise network of independent entrepreneurs operating under multiple sub-brands (Estee, de Reiszaak, Matador, Panta Reizen, Mundisol, Bennekom, De Planeet, Diana van den Berg, Hagen, Juan Vazquez, Lunteren, Travel Service Best), all unified under the VakantieXperts brand. Customers can book package holidays, flights, hotels, city trips, winter sports packages, wildlife tours, and self-drive holidays either online, in-store, or via phone, email, WhatsApp, or chat with personal travel advisors. The company is self-described as among the largest travel companies in the Netherlands.

Revenue is generated primarily through commissions from tour operators on bookings, supplemented by service and mediation fees (e.g., €25 booking fee on certain city trips, €2.50 Calamiteitenfonds contribution per booking, visa service fees). Ancillary revenue streams come from affiliate partnerships with Allianz Global Assistance (travel and cancellation insurance), Sunny Cars (all-inclusive car rental with embedded insurance at 8,000+ global locations), and VisumCentrale/CIBT (visa processing). The company holds memberships in ANVR, SGR, and Calamiteitenfonds, which provide consumer financial protection guarantees and serve as important regulatory and trust signals in the Dutch travel market. Curated product offerings are sold under the VX Select sub-brand, and a dedicated business travel division (Estee Zakenreizen) serves corporate clients. The company serves individual leisure travelers as the primary segment, with secondary segments in business travelers and group travelers. Founded in 2003 (with the oldest franchise dating to 1994 and the Estee brand to ~1984), the company is headquartered in Bergschenhoek, Netherlands, and reports 1,001–5,000 employees.

Name

HolidayXperts

Legal name

DoemaarVX B.V.

Website

https://vx.nl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

VakantieXperts (DoemaarVX B.V.) is an independent Dutch travel agency chain operating 19+ physical storefronts and an online booking platform (vakantie.vx.nl), serving Dutch leisure, business, and group travelers with package holidays, flights, hotels, and ancillary services including insurance, car rental, and visa assistance.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (56152), Travel Agencies (56151)

SIC

Transportation Services (4700)

akta.pro primary industry

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)

akta.pro secondary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Package holiday booking
• Travel agency services
• Leisure travel retail
• Business travel management
• Travel insurance distribution

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Travel Booking Commissions and Service Fees: Earns commissions from travel operators and charges service/mediation fees for bookings. Additional service fees apply for visa applications and seat reservations.
2. Insurance Distribution: Partnership with Allianz Global Assistance for travel and cancellation insurance, earning commissions on policies sold
3. Car Rental Partnerships: Partnership with Sunny Cars for car rental services, earning referral commissions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

VakantieXperts is an independent Dutch travel agency chain that retails package holidays, flights, hotels, and vacation services sourced from nearly all Dutch and various foreign tour operators. Customers can transact through a nationwide network of 19+ physical travel agency storefronts or through the online booking platform vakantie.vx.nl, supported by personalized travel advisors reachable by phone, email, WhatsApp, and live chat. Ancillary services include car rental via Sunny Cars, travel and cancellation insurance via Allianz Global Assistance, and visa processing via VisumCentrale (CIBT).

Product overview

VakantieXperts is an independent Dutch travel agency chain operating both physical retail locations across the Netherlands and an online booking platform (vakantie.vx.nl). The company offers a comprehensive travel portfolio including package holidays from multiple Dutch and international tour operators, business travel services, and group travel arrangements. The online platform enables direct booking of flights, hotels, and package holidays, while the retail network provides personalized travel advisory services. Additional services include car rental through Sunny Cars partnership, travel and cancellation insurance via Allianz Global Assistance, visa processing through VisumCentrale/CIBT, and specialized offerings such as city trips, winter sports packages, wildlife tours, and Disneyland Paris packages. The company also offers a customer portal (Mijnreisoverzicht) for managing bookings and accessing travel documents.

Differentiator

Problem solved

Functional benefit

Brands

• Estee Zakenreizen: Business travel division operating under VakantieXperts Estee
• VX Select
• Mijn VakantieXperts
• Reisopzeker

Products and services

• VakantieXperts Online Travel Booking Platform Web-based booking engine enabling consumers to search, compare, and book package holidays, flights, hotels, and add-on services from nearly all Dutch and various foreign tour operators, with payment via iDEAL, Mastercard, and Visa.
• VakantieXperts Retail Travel Agency Network Nationwide network of 19+ independent physical travel-agency storefronts offering personalized travel advice and booking services staffed by expert travel consultants, covering brands such as Estee, Bennekom, De Planeet, de Reiszaak, Diana van den Berg, Hagen, Juan Vazquez, Lunteren, Matador, Mundisol, Panta Reizen, and Travel Service Best.
• Business Travel Services (Estee Zakenreizen) Dedicated corporate travel division offering tailored business-travel booking and management services for Dutch companies through the Estee Zakenreizen brand.
• Group Travel Services Specialized service for organizing group bookings and coordinated group tours for clubs, associations, families, and other collectives.
• VX Select Curated Travel Packages Curated selection of premium, destination-specialist package holidays under the VX Select sub-brand, featuring handpicked destinations such as Norway and Curaçao.
• Car Rental Services (Autohuur) All-inclusive car rental add-on distributed via the Sunny Cars partnership, offering vehicle hire with insurance included at more than 8,000 locations worldwide with no extra costs at pickup.
• Travel Insurance (Verzekeringen) Travel, cancellation, and assistance insurance products distributed via the partnership with Allianz Global Assistance under the Reisopzeker brand.
• Visa Application Services (VisumCentrale / CIBT) Visa application handling service for destinations such as Turkey, the USA, Australia, China, and Russia, delivered in partnership with VisumCentrale (CIBT).
• Package Holidays (Pakketreizen) Package holidays bundling flights and accommodation from multiple Dutch and international tour operators, available for booking online and through travel-agency storefronts.
• City Trips (Stedentrips) Short city-break packages to urban destinations including Dubai, Krakau, Prague, Barcelona, and Valencia, sold online and via travel-agency advisors with a €25 booking fee on certain products.
• Winter Sports Packages (Wintersport) Winter-sports vacation packages covering ski resorts in Austria, Switzerland, France, Finland, Iceland, Norway, and Sweden, including activities such as husky safaris and Northern Lights tours, with TUI winter-sports packages featuring an included 6-day ski pass.
• Wildlife and Nature Tours (Wildlife en Natuur) Nature and wildlife-focused travel packages including safaris, national park visits, and wildlife-spotting experiences across global destinations.
• Last Minute Holiday Deals Last-minute travel deals and discounted package holidays surfaced via the special-offer filter on vakantie.vx.nl.
• Self-Drive Holidays (Autovakanties) Self-drive vacation packages that allow customers to travel using their own transportation, available through the OwnTransport product filter on vakantie.vx.nl.
• Disneyland Paris Packages Package holidays to Disneyland Paris bundling accommodation and park access, promoted as a dedicated themed product line.
• Personalized Travel Advisory (Reisadvies) Personalized travel-advisory consultations delivered by expert travel consultants at physical offices or by appointment, covering destination choice, itinerary planning, and budget fit.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• ANVRcoreOthersDutch travel association that sets strict membership standards and promotes quality in travel and travel information. VakantieXperts is a member, enabling them to offer ANVR consumer terms and financial protection.
• SGR (Stichting Garantiefonds Reisgelden)coreOthersTravel guarantee fund. VakantieXperts is a member, ensuring consumers receive refunds if a participating travel company becomes insolvent.
• CalamiteitenfondscoreOthersCalamity fund providing insurance for situations like natural disasters and hostilities affecting travel plans. All ANVR travel organizations are members. Contribution is €2.50 per booking.
• Sunny CarscoreChannel Partner/ Reseller/ DistributorDutch car rental specialist with 20+ years experience. Sunny Cars is fully independent and compares all providers at 8000+ locations worldwide. All necessary insurances are included with no extra costs at pickup.
• VisumCentrale (part of CIBT)minorGTM or Marketing PartnerWorldwide market leader in visa services. VakantieXperts offers visa application handling through VisumCentrale for destinations including Turkey, USA, Australia, China, and Russia.
• Allianz Global AssistancecoreGTM or Marketing PartnerWorldwide market leader in travel insurance and assistance with over 50 years of experience. Partnership provides customers access to travel, cancellation, and additional insurance products.
• DaisyconminorGTM or Marketing PartnerDutch affiliate marketing network. Daisycon provides advertising cookies that track visited pages including URLs, purchased products, and product values for marketing purposes.
• TUIcoreChannel Partner/ Reseller/ DistributorMajor European tour operator. VakantieXperts resells TUI winter sports packages with included 6-day ski pass as part of promotional offers.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Traveldeal: Dutch online travel agency specializing in package holidays and city trips with promotional pricing. Competes with VX's online channel and last-minute deals product on similar leisure segments.
• TUI Nederland: Largest Dutch tour operator and travel retailer operating branded stores, online bookings, and own tour products across all leisure segments. Directly comparable hybrid retail-plus-digital model serving Dutch leisure travelers with package holidays, winter sports, and city trips.
• Sunweb Group: Dutch-headquartered online-focused tour operator selling winter sports, summer holidays, and city trips directly to consumers. Comparable on destination portfolio, winter sports offering, and online-first booking UX that VX must compete with.
• De Jong Intra Vakanties: Dutch tour operator with hybrid retail store network and online platform selling package holidays, cruises, and group travel. Similar multi-channel GTM and similar target segments including group travel division.
• Prijsvrij Reizen: Dutch online travel agency focused on discounted package holidays and last-minute deals. Comparable on online booking platform for leisure packages and competitive pricing-driven value proposition.
• D-reizen: Dutch retail travel agency chain with physical storefronts nationwide and online platform, selling multi-supplier tour operator packages. Closest structural analog to VakantieXperts' franchise-style independent travel agency network model.
• Corendon: Dutch tour operator offering own-brand package holidays with both online booking and retail distribution through partner agencies. Directly comparable on package-holiday product mix and multi-channel distribution strategy.

Broad incumbents

• BCD Travel: Major global corporate travel management company with Dutch presence serving enterprise clients. Comparable as a corporate-travel specialist on B2B travel management services that VX's Estee Zakenreizen division competes against.
• American Express Global Business Travel: Global corporate travel management company with Dutch operations serving enterprise and SME business travel clients. Competitive reference point for VX's corporate travel ambitions and corporate service capability benchmarks.
• Booking.com: Dutch-headquartered global OTA dominating accommodation, flight, and travel experience bookings. Represents the broad incumbent OTA benchmark on digital scale, supplier inventory, and consumer brand that VX competes against in online channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/vakantiexperts
• Xx.com/VakantieXperts
• Facebookfacebook.com/vakantiexperts

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HolidayXperts