What D-reizen does

D-reizen generates revenue primarily through commissions on transactions across multiple travel verticals: package holiday sales (its largest stream, aggregated from D-holidays and partner tour operators), cruise bookings across six cruise lines, standalone flight tickets, dedicated group travel services for 6+ travelers (priced as professional services), and add-on referrals including car rental (Sunny Cars), travel insurance, and visa services. The pricing model is transaction-based with no online booking fee, displaying comparative supplier pricing dynamically; premium segments (Club Med, Senses) are sold exclusively through in-store advisors. Customer segments are horizontally diversified across sun/beach holiday seekers, cruise enthusiasts, group travelers, young adults (18-35 via GOfun), and premium/luxury travelers, with a marketing reach of approximately 980,000 newsletter subscribers. The platform is supported by a CRM and marketing automation infrastructure, an 'Mijn D-reizen' customer portal, and a broad SEO-driven content footprint covering destinations, school holidays, and travel guides.

Name

D-reizen

Legal name

D-reizen Online B.V.

Website

https://d-reizen.nl

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

D-reizen is the largest independent travel agency in the Netherlands, operating 75+ retail branches and the d-reizen.nl platform to aggregate and resell package holidays, cruises, flights, and group travel from multiple tour operators to Dutch consumers.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520), All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)

Keywords

• Travel agency services
• Package holiday booking
• Cruise vacation sales
• Flight ticket booking
• Group travel services

Headquarters

HQ city

Hoofddorp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Package Holiday Sales: D-reizen earns commissions on package holidays sold through its platform and retail branches, aggregating offerings from its own tour operator D-holidays and third-party tour operators including TUI, Corendon, De Jong Intra, alltours, and Schauinsland reisen. Customers book sun holidays, last-minute trips, long-haul vacations, and city breaks.
2. Cruise Bookings: D-reizen sells cruise holidays across multiple cruise lines (Royal Caribbean, MSC Cruises, AIDA, Costa, Holland America Line, Norwegian Cruise Line) via its retail network and website, earning commissions on bookings that may include flights, transfers, and shore excursions.
3. Flight Tickets: Standalone flight tickets are sold for airlines including KLM, Transavia, EasyJet, and Emirates, generating commission revenue.
4. Group Travel Services: A dedicated group travel department handles custom group bookings (friend weekends, family reunions, study trips, club travel), drawing from accommodation and tour suppliers and charging service fees for planning and coordination.
5. Car Rental and Add-on Services: Through partner Sunny Cars, D-reizen earns commissions on car rentals booked alongside holidays. Other add-on services include travel insurance, visa services, and parking, generating referral and commission revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

D-reizen is a Dutch travel agency that aggregates and sells package holidays, cruises, flights, self-drive vacations, winter-sports trips, city breaks, group travel and travel add-ons (car rental, insurance, parking) from its own D-holidays tour operator and a broad set of third-party suppliers (TUI, Corendon, Club Med, Royal Caribbean, MSC, KLM, etc.). Customers book and compare online via d-reizen.nl with no booking fees, or receive in-person advisory and booking across 75+ physical branches. The company also runs a dedicated group travel department and an exclusive-distribution partnership network for youth, premium and luxury travel brands.

Product overview

D-reizen is a Dutch online travel agency and tour operator operating both digital and physical retail channels. The core offering is a travel comparison and booking platform that aggregates vacation packages, flights, hotels, cruises, and travel services from multiple tour operators under one roof. The digital platform (d-reizen.nl) serves as the primary booking channel with no online booking fees, complemented by over 75 physical travel agency branches across the Netherlands. Key product lines include: Zonvakantie (sun vacations), Last Minute deals, Verre Reizen (long-haul travel), Vliegtickets (flight-only), Stedentrips (city trips), Cruise (including river cruises), Groepsreizen (group travel), and Autovakantie/Wintersport (self-drive and winter sports). The company also operates own-brand tour operator D-holidays for Mediterranean sun destinations. Partnerships include TUI, Corendon, Club Med, Senses, GOfun (youth travel), Sunny Cars (car rental), and multiple cruise lines. Additional services include a weekly newsletter to 980,000 subscribers and a customer portal (Mijn D-reizen).

Differentiator

Problem solved

Functional benefit

Brands

• D-holidays: The company's own tour operator specialized in sun vacation destinations around the Mediterranean Sea.

Products and services

• D-reizen Online Booking Platform Full-feature online travel search, comparison and booking platform serving Dutch consumers with no booking fees, combining package holidays, flights, cruises, car rental and travel add-ons.
• D-reizen Zonvakantie (Sun Vacations) Package holiday bookings to sun destinations including Spain, Turkey, Greece, Egypt and the Canary Islands, for Dutch consumers seeking beach and warm-weather vacations.
• D-reizen Last Minute Last-minute vacation deals and spontaneous travel bookings for Dutch consumers, with discounts up to €600 on summer holidays.
• D-reizen Verre Reizen (Long-Haul Travel) Long-haul package vacations to destinations including Curaçao, Thailand, Bali, Mexico and South Africa, for Dutch consumers seeking distant tropical getaways.
• D-reizen Vliegtickets (Flight Tickets) Standalone flight ticket sales for airlines including KLM, Transavia, EasyJet and Emirates, for Dutch travelers booking flights independently of package holidays.
• D-reizen Stedentrips (City Trips) City break packages to European and international destinations including Rome, Barcelona, Paris, London, New York and Dubai, targeted at Dutch consumers seeking short urban getaways.
• D-reizen Cruise Cruise vacation packages including ocean cruises, river cruises, mini-cruises and themed cruises, offered through partnered cruise lines such as Royal Caribbean, MSC Cruises, AIDA, Costa Cruises, Holland America Line and Norwegian Cruise Line.
• D-reizen Riviercruises (River Cruises) River cruise packages across Netherlands, Germany and France routes, plus Nile cruises in Egypt, sold to Dutch consumers seeking inland waterway cruises.
• D-reizen Groepsreizen (Group Travel) Specialist group travel service for groups of 6+ including friend weekends, family trips, group tours, study trips, anniversary travel and club/organization trips, handled by a dedicated department with access to group-exclusive rates.
• D-reizen Reisbureaus (Retail Travel Agency Network) Network of 75+ physical travel agency branches offering in-person travel advisory and booking services across the Netherlands, with appointments bookable online.
• D-reizen Autovakantie (Self-Drive Vacations) Self-drive holiday packages to European destinations including Spain, Italy, Germany, Austria and France, for Dutch consumers traveling by car.
• D-reizen Wintersport (Winter Sports) Winter sports holiday packages to Austria, Germany, Italy, France and Switzerland for Dutch skiing and snowboarding consumers.
• D-reizen Kampeervakantie (Camping Vacations) Camping vacation packages and camp-site bookings for Dutch consumers seeking outdoor self-catering holidays.
• D-reizen Busreizen (Coach Travel) Coach and bus travel packages and tours, sold primarily through the De Jong Intra partnership, for Dutch consumers seeking escorted road-based tours.
• D-holidays D-reizen's wholly-owned tour operator brand specializing in sun vacation destinations around the Mediterranean Sea, distributed exclusively through D-reizen's platform and retail network.
• Senses Luxury curated travel products sold exclusively through D-reizen's physical stores, featuring meticulously planned trips to exceptional destinations for premium consumers.
• GOfun Youth and young-adult vacation packages from Corendon's GOfun label, specializing in party holidays for 18-35 year olds to destinations including Lloret de Mar, Sunny Beach, Chersonissos and Curaçao, distributed exclusively through D-reizen.
• Club Med Premium all-inclusive resort vacations from Club Med, including sun, snow and cruise offerings at 80+ resorts worldwide, bookable exclusively through D-reizen travel advisors in physical stores.
• Car Rental Add-on via Sunny Cars Car rental add-on service through partner Sunny Cars, offering 24/7 service and all-inclusive rental policies in over 100 countries as a complement to holiday bookings.

Quantifiable outcome

• Customer satisfaction rating of 9.0 based on aggregated reviews
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

22 partnerships are on record, tiered core and minor.

• D-holidayscoreStrategic or Co-development PartnerD-holidays is D-reizen's own tour operator brand, specialized in sun holiday destinations around the Mediterranean Sea. As an in-house brand, D-holidays products are distributed exclusively through D-reizen's platform and retail network, forming a core pillar of D-reizen's product range.
• TUIcoreChannel Partner/ Reseller/ DistributorTUI is one of the world's largest tour operators. D-reizen offers TUI's full range of products — from sun holidays to long-haul travel and city breaks — including its hotel chains and brands such as RIU hotels and TUI BLUE, on its platform and in its stores.
• CorendoncoreChannel Partner/ Reseller/ DistributorCorendon is a major Dutch-Turkish tour operator. D-reizen offers Corendon's complete range of package holidays including its own Corendon Hotels & Resorts chain, covering Turkey, the Caribbean (Curaçao), Gambia, Bulgaria, and other sun destinations.
• De Jong Intra VakantiesminorChannel Partner/ Reseller/ DistributorDe Jong Intra is a versatile Dutch tour operator offering sun holidays, city trips, bus tours, round trips, and camping holidays, all available through D-reizen.
• alltoursminorChannel Partner/ Reseller/ Distributoralltours is Germany's largest tour operator, offering sun and beach holidays to over 30 destinations. D-reizen distributes alltours products to its Dutch customer base.
• Club MedcoreChannel Partner/ Reseller/ DistributorClub Med is a global provider of premium all-inclusive resort holidays and cruises. D-reizen sells Club Med's full portfolio — including 80+ sun and snow resorts worldwide and the Club Med 2 luxury sailing cruise — exclusively through its travel advisors in stores.
• Schauinsland reizenminorChannel Partner/ Reseller/ DistributorSchauinsland reizen is a German tour operator offering sun and beach holidays, available through D-reizen's platform.
• Sunny CarsminorChannel Partner/ Reseller/ DistributorSunny Cars is a specialist car rental broker operating in over 100 countries, known for 24/7 service and all-inclusive rental policies. D-reizen offers Sunny Cars rental options as an add-on to holiday bookings.
• InterhomeminorChannel Partner/ Reseller/ DistributorInterhome is a Swiss vacation home and apartment specialist with over 50 years of experience and properties in more than 31 countries. D-reizen offers Interhome's accommodation catalog to customers seeking self-catering options.
• Disneyland ParisminorChannel Partner/ Reseller/ DistributorDisneyland Paris complete holiday packages — including stays at one of 7 Disney Hotels and unlimited entry to both Disney Parks — are distributed by D-reizen.
• SensesminorChannel Partner/ Reseller/ DistributorSenses offers luxury, meticulously curated travel experiences to exceptional destinations. Senses products are sold exclusively through D-reizen's physical stores as a premium, advisor-assisted offering.
• GOfunminorChannel Partner/ Reseller/ DistributorGOfun is the youth travel label of Corendon (active since 2006), specializing in group holidays for 18-35 year olds at party destinations like Lloret de Mar, Sunny Beach, Chersonissos, and Curaçao. Distributed exclusively through D-reizen's retail network.
• Royal CaribbeancoreChannel Partner/ Reseller/ DistributorRoyal Caribbean is one of the world's largest cruise lines, known for megaships like Harmony of the Seas and Wonder of the Seas. D-reizen offers Royal Caribbean's full itinerary of over 300 destinations, positioning it as a flagship cruise partner.
• MSC CruisescoreChannel Partner/ Reseller/ DistributorMSC Cruises operates a fleet of 19 modern ships including MSC Grandiosa and MSC Virtuosa, offering Mediterranean, Caribbean, and other international itineraries. D-reizen promotes MSC as a key cruise partner.
• AIDA CruisesminorChannel Partner/ Reseller/ DistributorAIDA Cruises operates 13 ships with an informal atmosphere, targeting active travelers. Cruises include tips, meals, and drinks, and can be booked as all-inclusive. Featured on D-reizen's cruise partner page.
• Costa CruisesminorChannel Partner/ Reseller/ DistributorCosta Cruises is an Italian cruise line offering affordable short cruises and longer itineraries, with children up to 17 traveling free. D-reizen distributes Costa cruise products.
• Holland America LineminorChannel Partner/ Reseller/ DistributorWith 150 years of cruising heritage, Holland America Line offers traditional cruising with luxury amenities including culinary dining, 24-hour room service, and premium facilities. D-reizen features Holland America Line in its cruise portfolio.
• Norwegian Cruise LineminorChannel Partner/ Reseller/ DistributorNorwegian Cruise Line offers Freestyle Cruising to 490 destinations, known for unique onboard activities including go-karting. Snacks, room service, and buffet dining are included. D-reizen distributes Norwegian Cruise Line products.
• KLMminorChannel Partner/ Reseller/ DistributorKLM Royal Dutch Airlines is featured as one of D-reizen's airline partners for flight bookings, alongside Transavia, EasyJet, and Emirates.
• TransaviaminorChannel Partner/ Reseller/ DistributorTransavia is a low-cost airline featured as a partner for flight ticket sales on d-reizen.nl.
• Captain CruiseminorChannel Partner/ Reseller/ DistributorCaptain Cruise is a cruise-specialist broker listed among D-reizen's additional partner network.
• DERTOURminorChannel Partner/ Reseller/ DistributorDERTOUR is listed among D-reizen's additional partner network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• VakantiePiraten: Dutch deal aggregator specializing in last-minute travel offers, package deals, and discount codes. Comparable as a digital-native Dutch travel discovery platform competing for budget-conscious Dutch holidaymakers, though smaller scale and aggregator-only (no own tour operator or retail).
• Holidayguru: Dutch deal-focused travel platform owned by HolidayCheck Group, aggregating discounted package holidays. Comparable as a price-led Dutch OTA competing with D-reizen's last-minute and budget product lines.
• Traveldeal: Dutch OTA focused on last-minute and discount package holidays. Comparable as a digital-first price-aggressive Dutch competitor targeting the same budget-conscious traveler segment as D-reizen's Last Minute and Goedkope Vakantie lines.

Direct peers

• TUI Nederland: Largest tour operator and travel retailer in the Netherlands, operating TUI retail stores, its own airlines, hotel brands (RIU, TUI BLUE), and cruise brands. Directly comparable to D-reizen because it combines physical retail with multi-product holiday distribution, and is one of D-reizen's most important supplier-partners competing for the same Dutch consumer.
• De Jong Intra Vakanties: Versatile Dutch tour operator offering sun holidays, city breaks, bus tours, round trips, and camping — distributed via D-reizen and through its own direct channel. Comparable mid-sized Dutch operator targeting the same Dutch consumer with overlapping product categories (bus tours, camping, group travel).
• Sunweb Group: Dutch-founded OTA and tour operator offering package holidays, ski trips, and cruises across Europe. Directly comparable to D-reizen as a Netherlands-headquartered digital-first travel aggregator with its own tour-operator capacity and strong brand recognition among Dutch consumers.
• Prijsvrij Vakanties: Dutch online travel agency specializing in last-minute and discount package holidays. Directly comparable as a Dutch OTA competing for the same price-sensitive segment; notably, D-reizen was previously branded as Prijsvrij Vakanties, suggesting a shared operational lineage.
• Kras: Long-standing Dutch tour operator (founded 1923) offering package holidays, group travel, bus tours, and cruises. Comparable mid-sized Dutch operator with overlapping group-travel and packaged-holiday products targeted at the Dutch market.
• Corendon: Major Dutch-Turkish tour operator with its own Corendon Hotels & Resorts and a youth label (GOfun — distributed exclusively via D-reizen). Directly comparable as a vertically integrated Dutch tour operator/airline competing on sun holidays to Turkey, Curaçao, and Gambia.

Broad incumbents

• Booking.com: Global OTA leader headquartered in the Netherlands. Overlaps with D-reizen on accommodation, flight, and increasingly package booking for Dutch consumers, but operates at vastly greater scale and as a broad digital-only incumbent rather than a multi-channel holiday specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dreizen
• Facebookfacebook.com/dreizenvakanties
• LinkedInlinkedin.com/company/d-reizen

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D-reizen