What Paus AG does

Paus AG is a privately held, family-owned Swiss IT company headquartered in Tübach, Canton St. Gallen, founded in 1988 by Udo Szabo. The firm develops and sells a proprietary software ecosystem comprising three core products: Max® (a branch-agnostic ERP/CRM covering customer management, orders, invoicing, time tracking, project management, inventory, subscriptions, debtor/creditor accounting, service & maintenance, and document management, with specialized modules for dairies, trade, and metal construction); Eva® (a 3D kitchen-planning software featuring intelligent placement logic, photorealistic rendering, generative-AI mood images, VR support, and the Eva® Surface digital measurement tool, targeted at carpenters and kitchen planners); and PUB (Paus Unified Business), a mobile platform that brings Max® and Eva® functionality to smartphones for field workers. Eva Business extends this stack into a full sales-process workflow for kitchen construction from planning to billing.

Beyond software, Paus AG operates as a regional IT partner offering managed IT services, IT consulting and support, and hardware procurement and installation for Swiss SMEs and private customers. Its go-to-market is sales-led and relationship-driven, with direct personal consultation from the Tübach headquarters — no resellers or intermediaries — and a recurring-revenue model anchored on Max® subscriptions starting at 85 CHF/month bundled with hosting, updates, backups, and security in a "Rundum-Sorglos-Paket." The customer base spans small single-person businesses to mid-sized firms (up to 80 employees) across the Lake Constance region of Switzerland, supplemented by technology partnerships with Microsoft, Acronis, Aagon, Sophos, peoplefone, FreezyBoy, Swissaufmass, Triviso, and Borm. In 2025 the company completed a leadership transition to second generation, with Livia Szabo assuming the Geschäftsführerin role while Udo Szabo continues as Verwaltungsratspräsident.

Name

Paus AG

Legal name

PAUS AG

Website

https://paus.ch

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Business Software / ERP & CRM

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Software Publishers (513210)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI), Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB)

Keywords

• ERP software
• CRM solutions
• 3D kitchen planning
• IT managed services
• Mobile business applications

Headquarters

HQ city

Saint Gallen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Software Subscription (SaaS): Rental/subscription model for Max® ERP/CRM software starting at 85 CHF/month. Includes hosting, management, server maintenance, updates, backups, and security. Mobile modules and maintenance contracts available as add-ons.
2. IT Outsourcing Services: Complete IT infrastructure outsourcing for SMEs including consulting, hardware/software monitoring, support, and project realization. Targeted at companies with up to 80 employees.
3. IT Consulting & Support: Advisory services, troubleshooting, installation, and maintenance for servers, networks, PCs, and security solutions.
4. Hardware Sales & Installation: Hardware procurement, delivery, installation, and configuration of servers, workstations, laptops, network components, and peripherals through partner network.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Paus AG develops and sells proprietary business software including the Max® ERP/CRM platform, the Eva® 3D kitchen planning software with AI rendering and VR capabilities, and the PUB mobile business platform. The company complements this software portfolio with managed IT services covering consulting, support, hardware procurement, server/network installation, and complete IT outsourcing for Swiss SMEs with up to 80 employees. All software is hosted and managed in-house from the company's Tübach headquarters.

Product overview

PAUS AG offers a modular software portfolio centered on three core products: Max (ERP/CRM for business process management), Eva (3D kitchen planning software with rendering and VR capabilities), and PUB (mobile business platform connecting both products for field use). Eva Business provides a kitchen-construction-specific industry solution. The company also delivers managed IT services including hosting, support, hardware, and security consulting. Max starts at 85 CHF/month with hosting included.

Differentiator

Problem solved

Functional benefit

Brands

• Max®: ERP/CRM-Software - branchenübergreifender Allrounder mit spezialisierten Lösungen für Käsereien, Handel und Metallbau
• Eva®
• PUB
• PUB (Paus Unified Business)

Products and services

• Max® ERP/CRM Software Branch-agnostic ERP/CRM software covering customer management, orders, invoicing, time tracking, project management, inventory, subscription billing, debtor/creditor management, service and maintenance, and document management. Includes specialized modules for dairy producers (Käsereien), trade businesses (Handel), and metal construction companies (Metallbau). Designed for small and medium enterprises seeking integrated business process management.
• Eva® 3D Kitchen Planning Software 3D kitchen planning software with intelligent placement logic, integrated interior visualization, photorealistic rendering, AI-based mood image rendering with decoration, materials, and lighting, VR support via headset, surface measurement via Eva® Surface, and built-in pricing and material configuration. Designed for carpentry businesses (Schreinereien) and kitchen planning firms.
• PUB (Paus Unified Business) Mobile Platform Mobile business platform that brings Max® and Eva® modules to smartphones for time tracking, absence management, task management with comments and documentation, time and file capture, and performance documentation during field work, on-site assembly, or travel. Designed for SMEs whose employees work outside the office.
• IT Support & Managed Services Comprehensive IT consulting, troubleshooting, installation, and maintenance for servers, networks, PCs, and security solutions, including complete IT infrastructure outsourcing for SMEs with up to 80 employees. Covers hardware procurement, delivery, installation, and configuration through a partner network. Designed for Swiss SMEs seeking a single regional IT partner.

Named customers2 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Microsoft Dynamics 365 Business Central: Microsoft's mid-market ERP/CRM platform widely adopted across Swiss SMEs. A broad incumbent alternative to Max® with much larger R&D and partner ecosystem.
• SAP Business One: Global incumbent ERP for SMEs from SAP, with broad localization across Switzerland and DACH. Competes broadly with Max® but as part of SAP's larger portfolio rather than as a Swiss-native solution.

Direct peers

• imos AG: German provider of 3D CAD/CAM and furniture/kitchen planning software. Directly comparable to Paus's Eva® 3D kitchen planning offering for carpentry and kitchen manufacturing customers.
• Abacus Research AG: Leading Swiss ERP/CRM vendor serving SMEs and mid-market with industry-specific modules. Closest direct competitor to Paus's Max® in the same Swiss-German SME market.
• SELECTLINE Software AG: Provider of ERP software specifically for SMEs and craft/trade businesses in Switzerland/DACH. Highly comparable to Max® in target customer and feature scope.
• bexio AG: Swiss cloud-based business software (accounting, ERP, invoicing) for SMEs and small businesses. Competes with Max® for the same Swiss KMU segment on a pure cloud model.
• Compusoft (Winner/SWinner): Global provider of 3D design and manufacturing software for the kitchen, furniture, and joinery industries. A direct competitor to Eva® in the kitchen planning/cabinetry design market.

Emerging players

• Weclapp (SevDesk Group): Cloud-based ERP/CRM platform aimed at German/Swiss SMEs with subscription pricing similar in spirit to Max®'s 85 CHF/month model. Emerging cloud-native competitor.
• Odoo SA: Open-source ERP/CRM suite with modular pricing and aggressive push into European SMEs. Emerging threat to Max® thanks to low-cost, broad-feature alternative for Swiss small businesses.

Others

• Borm Informatik AG: Swiss software partner integrated with Eva® and a provider of CAD/CAM solutions for the Swiss wood and window industries. Adjacent ecosystem participant and integration partner for Eva®.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/paus-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paus AG