What Cateromarket does

Cateromarket, operating commercially under the Foodango brand and legally as Goodspeed Sp. z o.o., is a Polish dietary catering comparison and aggregation marketplace headquartered in Warsaw. Founded in 2019, the platform brings together 40+ catering providers offering 660+ diet plans into a single consumer-facing interface, allowing customers to browse, configure, order, and manage meal deliveries without sales intervention. The product surface spans a web marketplace, native iOS and Android applications, a diet configurator that customizes calories, delivery frequency, and address, and a customer panel for ongoing management. A differentiating feature is Multidieta, which rotates meals across different caterers daily while preserving a chosen diet type and caloric target, addressing the monotony of single-caterer subscriptions.

The platform serves primarily individual consumers with two horizontal segments: health-conscious individuals seeking meal convenience, and diet-specific consumers (keto, low-carb, low-FODMAP, Hashimoto, vegetarian, vegan, gluten-free, high-protein, weight-loss, and others). Geographic coverage extends across nine Polish voivodeships with seven-day-per-week delivery, marketed via content, email, social, and especially SEO through city- and diet-category landing pages. Strategic emphasis is on product-led growth and marketplace aggregation rather than direct enterprise sales.

The revenue model is marketplace commission: the platform takes a fee on orders routed to partner caterers. Pricing is set by individual caterers, with daily diet plan pricing in the range of approximately PLN 36–55 (~$9–$14), with some promotional entry tiers as low as PLN 40.91/day after discount. Operational scale signals include 100,000+ cumulative orders processed through the platform and a 4.8 average customer rating. Headcount is listed at 1–10 employees, no external investors beyond a 2019 funding event with Pomerangels ASI S.A. are disclosed, and no revenue, GMV, or valuation figures are publicly available in the supplied data.

Name

Cateromarket

Legal name

Goodspeed Sp. z o.o.

Website

https://cateromarket.pl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Cateromarket (operating as Foodango) is a Warsaw-based Polish dietary catering marketplace that aggregates 40+ catering providers and 660+ diet plans, enabling consumers to compare, configure, and order meal deliveries across multiple diet types and Polish cities via web and mobile.

Ownership category

akta.pro rank

Product category

Online Dietary Catering Marketplace

NAICS

Caterers (72232), Special Food Services (7223)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industries

Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK), Drop-Off Catering & Boxed Meals (HSACAGAB)

Keywords

• Diet catering marketplace
• Meal plan comparison
• Catering aggregation platform
• Online food delivery
• Diet subscription comparison

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Marketplace Commission: Platform charges commission or takes a transaction fee on orders placed through the Foodango marketplace from partnering catering providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cateromarket operates the Foodango platform, a web-based and mobile marketplace that aggregates 40+ dietary catering providers across Poland, giving consumers a single interface to browse, compare, configure, and order from over 660 diet plans spanning standard, keto, vegetarian, vegan, gluten-free, sport, low-carb, low-FODMAP, and weight-loss categories. The platform's Multidieta subscription allows daily rotation between different caterers, with delivery handled by the partner providers to the customer's chosen address seven days a week.

Product overview

Foodango is a meal/diet catering aggregation platform that operates as a one-stop marketplace for diet meal delivery services across Poland. The platform aggregates over 39 catering services offering 660+ diet options in a single interface. The core product consists of the Foodango Platform combined with specialized diet categories (Standard, Sport, Keto, Low Carb, Vegetarian, Vegan, Gluten-Free, Low Fodmap, Low Glycemic Index, Weight Loss, Low Fat, High Protein, and Menu Choice), and a Multidieta feature that rotates different caterings daily. Users interact through a Diet Configuration Tool and Customer Panel for managing orders and deliveries. The company also offers native mobile applications for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• Multidieta: Daily different diet from different catering service - a subscription model offering variety by rotating between different catering providers

Products and services

• Foodango Platform A web-based and mobile marketplace platform that brings together 40+ dietary catering services across Poland, allowing users to browse, compare, configure, order, and manage diet meal deliveries through a unified interface. Targeted at individual Polish consumers seeking ready-made calorie-controlled meals.
• Multidieta (Multi-diet) A subscription offering on the Foodango platform that rotates dietary content across different partner caterers on a daily basis while preserving the user's selected diet type and caloric requirements, targeting consumers who want variety in their meal plans.
• Foodango Mobile App (iOS/Android) Native mobile applications for iOS and Android that mirror the Foodango web marketplace, enabling users to browse diets, place orders, configure subscriptions, and manage account settings from mobile devices. Targeted at existing and prospective individual diet-catering consumers in Poland.

Quantifiable outcome

• Over 100,000 diets ordered through the platform
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Just Eat Takeaway: European food delivery marketplace with broad geographic reach. While primarily restaurant-focused, the platform's scale, technology infrastructure, and existing European consumer relationships position it as a potential adjacent competitor if it expands into prepared meal subscriptions.
• Marley Spoon: International meal kit subscription company with operations in multiple European markets including Poland (under the Dinnerly brand). Represents a vertically integrated competitor addressing the same consumer need for convenient, healthy home meal solutions.
• HelloFresh: Global leader in meal kit subscription services with broad European footprint including Poland. While operating a vertically integrated model rather than a marketplace, HelloFresh competes for the same health-conscious meal convenience consumer and demonstrates the scale potential of the underlying market.
• Maczfit: One of the largest direct dietary catering providers in Poland, operating proprietary production and delivery at scale. While not a marketplace, Maczfit competes for the same Polish diet catering consumer wallet and could launch its own aggregator to disintermediate third-party platforms like Foodango.
• Delivery Hero: Global food delivery marketplace operator with significant presence across European and emerging markets. While focused on restaurant delivery rather than dietary catering, Delivery Hero's marketplace infrastructure and capital base represent a potential expansion threat into the diet catering aggregation space.

Direct peers

• Dietly: Polish dietary catering comparison and marketplace platform directly competing with Foodango in Poland. Aggregates multiple diet catering providers, enables menu browsing and ordering, and serves the same health-conscious urban consumer segment with a comparable marketplace model.
• Fitfoodz: German dietary catering comparison platform aggregating multiple providers for German consumers. Operates the same marketplace model as Foodango in a parallel European market with comparable consumer demand for specialty diet meal subscriptions.

Emerging players

• BeFit Catering: Polish dietary catering provider offering fitness-oriented meal plans. Currently operates as a partner caterer on Foodango but could vertically integrate its own comparison capability or distribution channel, representing both a supply source and potential competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Cateromarketpl
• Facebookfacebook.com/cateromarket
• LinkedInlinkedin.com/company/cateromarket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cateromarket