What Dietly does

Dietly is a privately held Polish company that operates the largest online diet catering comparison marketplace in Poland, founded in 2019 (recognized with the Food & Retail Start-up Star 2019 award). The platform aggregates offers from over 400 catering providers across 11 major Polish cities (Warsaw, Gdańsk, Gdynia, Łódź, Poznań, Wrocław, Kraków, Katowice, Toruń, Białystok, Szczecin), enabling health-conscious consumers to search, filter by diet type, price, calories, and reviews, compare menus, and place orders with caterings directly. The platform is free for end users and monetizes via marketplace commissions, promoted/sponsored listings on the catering side, and an affiliate partner program.

The product surface spans a web platform (dietly.pl), native iOS and Android applications with push-notification delivery tracking, a Customer Panel (Panel Klienta) for order management and meal ratings, a loyalty program, a Diet Matching questionnaire, BMI/PPM/CPM calculators, a side-by-side Diet Comparison Tool, and a content-marketing blog. Supplementary lines include 'Paczki Niespodzianki' surprise discount packages and the proprietary 'Dostawa Dietly' delivery service. Payments are processed by Tpay and routed directly to caterings.

The go-to-market motion is product-led growth: consumers self-serve via SEO-optimized city landing pages, content marketing, organic social (Facebook, Instagram, YouTube, LinkedIn), and a mobile app referral loop. The customer base is a long tail of individual consumers — health-conscious adults, weight-management seekers, people with dietary restrictions, and athletes — alongside a small set of clinical dietitians and partner caterings. No external funding, parent company, or M&A activity is disclosed in the source data, leaving ownership and capitalization as information gaps.

Name

Dietly

Legal name

Dietly

Website

https://dietly.pl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Dietly is a privately held Polish online marketplace, founded in 2019, that aggregates over 400 diet catering providers across 11 Polish cities, enabling consumers to compare menus, prices, and reviews and place orders, monetizing via commissions and promoted listings.

Ownership category

akta.pro rank

Product category

Online Diet Catering Marketplace

NAICS

Caterers (722320), Special Food Services (7223)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industries

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Weight Loss Coaching (Non-Clinical) (HSADAFAB)

Keywords

• Diet catering marketplace
• Meal box comparison
• Catering aggregator platform
• Diet box delivery
• Food delivery comparison

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Marketplace Commission: Dietly charges catering companies for listing on the platform and takes a commission on transactions. All payments on the platform go directly to the catering companies.
2. Promoted Listings: Catering companies can pay for sponsored/promoted placement on the platform, appearing prominently in search results and category pages.
3. Partner Program: Affiliate and partner program where partners can earn commissions for referring new catering clients to the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Dietly operates an online marketplace platform that aggregates over 400 diet catering providers across Poland, enabling consumers to search by city, filter by diet type, price, calories, and reviews, and place orders directly with the chosen catering. The platform includes a Customer Panel for order management, diet calculators, a Diet Matching tool, a side-by-side Diet Comparison Tool, verified reviews, and mobile apps (iOS and Android).

Product overview

Dietly operates as a multi-sided platform connecting consumers with diet catering providers across Poland. The core offering consists of the Dietly.pl comparison marketplace, which aggregates over 400 catering providers and enables users to search, compare, and order meal delivery diets. Supporting the marketplace are several integrated tools: the Diet Matching Calculator (a multi-step questionnaire that recommends suitable diets based on user preferences), Diet Calculators (BMI, PPM, CPM), and the Diet Comparison Tool (enabling side-by-side comparison of prices and features). The platform also includes a Customer Panel for order management, a Blog with health and nutrition content, the Surprise Packages feature, and mobile apps for iOS and Android. Delivery tracking is available through the 'Dostawa Dietly' feature. The company operates a Partner Program for affiliates and maintains a B2B onboarding option for catering companies to join the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Dietly.pl Marketplace Platform Poland's largest diet catering comparison and ordering platform, aggregating 400+ catering providers across multiple Polish cities. Users search by city, filter by diet type, price, calories, and reviews, and place orders directly with the chosen catering company through the platform.
• Dietly Mobile Application (iOS and Android) Native iOS and Android applications providing Dietly marketplace access on mobile, including push notifications for delivery tracking, order management, and menu viewing.
• Paczki Niespodzianki (Surprise Packages) Mystery-box offering that allows users to receive surprise diet packages from caterings at discounted rates, available through a dedicated Dietly sub-site.
• Porównywarka Diet (Diet Comparison Tool) Comparison tool allowing users to select multiple diets and view them side-by-side, displaying prices, reviews, menus, promotions, and delivery hours in a clear table format to enable informed decision-making.

Quantifiable outcome

• Platform aggregates over 400 catering providers across Poland
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• TpaycoreTechnology or IntegrationTpay handles payment processing for all transactions on the Dietly platform, enabling secure payments directly to catering companies.
• Food & Retail Start-up StarminorOthersDietly participated in and won the Food & Retail Start-up Star competition in 2019, receiving recognition as a startup in the food/retail sector.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Groupon: Local deals and experience marketplace; historically ran meal-prep and diet catering promotions in Poland and represents a potential alternative discovery channel for the same provider base.
• Allegro: Poland's dominant e-commerce marketplace; a potential ecosystem threat if it ever extended its grocery or food verticals into diet catering aggregation.

Broad incumbents

• Pyszne.pl (Just Eat Takeaway): Poland's leading restaurant delivery marketplace operated by Just Eat Takeaway; broader restaurant-focused aggregator but competes for the same 'order food online' intent and could trivially add a diet-specific vertical.
• Glovo: Multi-category on-demand delivery super-app operating in Polish cities; while not diet-specific, it has the logistics, capital, and user base to launch a diet catering tab that directly competes with Dietly.
• Wolt: Food and goods delivery platform active across major Polish cities; broad restaurant marketplace that could expand into curated diet catering offerings and erode Dietly's differentiation.
• Uber Eats: Global food delivery marketplace with presence in Poland; competes for the same 'food ordered to door' wallet and could introduce diet/nutrition filters that overlap with Dietly's value proposition.
• Just Eat Takeaway: Parent of Pyszne.pl and a global restaurant aggregator; represents the well-capitalized international incumbent that could enter or expand diet-specific aggregation in Poland.
• DoorDash: US-headquartered food delivery super-app; included as a benchmark for the global aggregator business model that Dietly's local competitors are scaling toward.
• Deliveroo: European food delivery marketplace; comparable aggregator operating model with potential to expand curated healthy/diet offerings in European markets where Dietly could also expand.

Direct peers

• Cateromarket: Polish diet catering comparison aggregator; the most direct head-to-head competitor in Dietly's exact niche of helping consumers pick and order from diet caterings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/dietlypl
• YouTubeyoutube.com/channel/UCXoP16ki7_tj2fl2Y7S9L1Q
• Facebookfacebook.com/dietlypl
• LinkedInlinkedin.com/company/dieltypl
• Instagraminstagram.com/dietlypl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dietly