Gluten Free & More

What Gluten Free & More does

Gluten Free & More Inc. is a privately held digital and print publishing company founded in 2011 and based in Dunedin/Clearwater, Florida. The company operates a consumer-facing media business centered on its flagship allergen-free magazine, which it distributes in both print and digital formats alongside a large recipe website with filters for nine-plus dietary restrictions (gluten-free, dairy-free, egg-free, nut-free, soy-free, grain-free, vegan, vegetarian, paleo, refined-sugar-free). The founder is Carol Kicinski; Colin O'Neal serves as President.

The underlying technology stack is a standard content publishing architecture: a WordPress CMS with a recipe plugin, Shopify for cookbook and back-issue e-commerce, Mediavine and Google AdSense for programmatic advertising, and Amazon Associates for affiliate monetization. Content outputs include the flagship magazine subscription, a portfolio of cookbooks authored by the founder (5 Ingredient, Quick Meals, Cupcakes), a gluten-free kitchen eBook, and a curated kitchen essentials storefront. Marketing is organic- and content-led, with SEO-optimized recipes, a monthly email newsletter, Pinterest, Facebook, and Twitter/X distribution.

The business model is a hybrid of subscription recurring revenue (print and digital magazine subscriptions marketed at up to 62% promotional savings), one-time product sales (cookbooks, back issues), affiliate referral commissions on recommended specialty ingredients, and advertising revenue from site traffic. The company is founder-controlled with no disclosed institutional investment, no parent company, and no subsidiaries.

Name

Gluten Free & More

Legal name

Gluten Free & More Inc.

Website

https://glutenfreeandmore.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Gluten Free & More is a privately held Florida-based publishing company that produces an allergen-free magazine, recipe website, and cookbooks for consumers with celiac disease, gluten intolerance, and multiple food allergies, monetized via subscriptions, advertising, e-commerce, and affiliate partnerships.

Ownership category

akta.pro rank

Product category

Specialty Food & Recipe Publishing

NAICS

Periodical Publishers (51312), Book Publishers (51313)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

akta.pro secondary industry

Cookbooks, Food & Drink Publishing (MPAJAAAG)

Keywords

• Gluten-free recipes
• Allergen-free magazine
• Specialty cookbook publishing
• Celiac lifestyle content
• Recipe subscription

Headquarters

HQ city

Dunedin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions with promotional pricing (up to 62% savings). Primary revenue driver.
2. Cookbook Sales: Sells cookbooks including 5 Ingredient Cookbook, Quick Meals Cookbook, and Cupcakes Cookbook through Shopify and Amazon.
3. Digital Back Issues: Digital back issues of the magazine available for purchase through Shopify store.
4. Affiliate Marketing: Amazon Associates links for recommended products (flour, ingredients). Commission on referred sales.
5. Programmatic Advertising: Mediavine programmatic advertising network. Google Adsense also mentioned. Revenue from ad impressions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Gluten Free & More publishes a flagship gluten-free and allergen-free magazine in print and digital formats, paired with a comprehensive recipe website featuring extensive dietary filters (gluten-free, dairy-free, egg-free, nut-free, vegan, paleo, etc.). The company also sells a portfolio of cookbooks by founder Carol Kicinski, an eBook on setting up a gluten-free kitchen, archived back issues, and a curated kitchen essentials storefront.

Product overview

Gluten Free & More operates as a multi-platform content business centered on its flagship allergen-free magazine, complemented by a comprehensive recipe website with extensive category filtering, and a portfolio of cookbook products. The offering spans print magazine subscriptions, digital recipe databases organized by dietary restrictions (gluten-free, dairy-free, vegan, nut-free, etc.), published cookbooks by founder Carol Kicinski, digital eBooks, and a curated kitchen essentials store. The core value proposition is providing accessible gluten-free recipes and lifestyle guidance for individuals managing celiac disease, gluten intolerance, and related dietary needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Gluten Free & More Magazine

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Terrapin Ridge FarmsminorGTM or Marketing PartnerTerrapin Ridge Farms Spicy Chipotle Squeeze featured as a key ingredient in Southwestern Chicken Bowls recipe. Brand mentioned as 'secret to big flavor' shortcut ingredient in recipes. Relationship: recipe endorsement and ingredient promotion.
• MediavinecoreGTM or Marketing PartnerProgrammatic advertising partner managing third-party interest-based advertising on the website. Handles ad serving, tracking, and optimization using cookies and data collection.
• Amazon AssociatescoreGTM or Marketing PartnerAffiliate marketing program for recommended products. Commission earned on qualifying purchases through affiliate links for flour, ingredients, and cookbooks.
• Google AdsenseminorGTM or Marketing PartnerThird-party advertising network used alongside Mediavine for ad revenue generation.
• SunbutterminorGTM or Marketing PartnerSunbutter (sunflower seed butter) brand featured as ingredient in recipes. Affiliate product link included in recipe content.
• Hatch Chile CominorGTM or Marketing PartnerHatch Chile brand featured in recipes including Hatch Chile Corn Pudding. Affiliate product links to Hatch diced green chiles.
• Canyon BakehouseminorGTM or Marketing PartnerGluten-free bread brand featured as ingredient in Chestnut Cranberry Dressing recipe. Product endorsement through recipe usage.
• Cup4CupminorGTM or Marketing PartnerGluten-free flour brand recommended in Buttermilk Biscuits recipe as preferred ingredient. Affiliate link included.

Scale indicators1 record

Broad incumbents

• Allrecipes: Largest user-generated recipe platform in the US. Competes for SEO traffic around gluten-free recipes and food allergy cooking content with a much larger content archive.
• EatingWell: Established food and recipe magazine with a large digital recipe database. Not gluten-free focused but overlapping on healthy / special-diet recipe content and competing for ad-supported food media traffic.
• Cooking Light: Established food and recipe magazine brand with digital presence. Overlaps on healthy cooking content and competes in the broader food media subscription and ad-supported category.
• Bon Appétit: Flagship mainstream food magazine from Condé Nast. Provides a benchmark for premium food media monetization and competes broadly for food-adjacent digital advertising and audience attention.

Emerging players

• King Arthur Baking Company: Premium baking brand with extensive gluten-free recipe content and product line. A peer because it monetizes gluten-free recipes through branded content, products, and affiliate-style relationships with the same audience.
• Minimalist Baker: Leading plant-based and allergen-friendly food blog with cookbook line. Operates a similar content-and-cookbook model to Gluten Free & More, with strong social following and recipe-first DTC monetization.

Direct peers

• Gluten-Free Living Magazine: Long-running print and digital magazine serving the celiac and gluten-free community. Targets the same primary persona (people with celiac disease and gluten intolerance) with subscription-based recipe and lifestyle content.
• Delight Gluten-Free Magazine: Direct competitor in the allergen-free magazine niche. Delight Gluten-Free is a print and digital magazine covering gluten-free recipes, celiac lifestyle, and allergen-friendly content — overlapping audience and editorial mission with Gluten Free & More.

Others

• Bob's Red Mill: Major gluten-free flour and ingredient brand that produces substantial recipe content. Adjacent rather than directly competitive: shares audience and operates as both potential affiliate partner and recipe content publisher.
• Forbes Health: Digital publisher covering celiac disease, gluten sensitivity, and food allergies. Adjacent thematic overlap on gluten-free education content; competes loosely for search traffic and ad dollars in the celiac/gluten-sensitive vertical.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GlutenFreeandMore
• LinkedInlinkedin.com/company/gluten-free-and-more

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gluten Free & More