Farmers and Merchants Bank
Farmers & Merchants Bank is a family-owned, Nebraska-chartered community bank operating 12 branches across rural Nebraska, providing personal, agricultural, small-business, and municipal banking products including loans, deposit accounts, credit cards, and digital banking services.
- Company typePrivate
- Founded1860
- HeadquartersMilford, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Farmers and Merchants Bank does
Farmers & Merchants Bank (FMB) is a privately held, family-owned community bank chartered in Nebraska and headquartered in Milford. Operating since 1860 (with the Dunlap family acquiring the Milford location in 1949 and expanding through community-bank acquisitions to a current footprint of 12 branches across rural Nebraska), FMB serves individual consumers, agricultural operations, small businesses, and municipal governments through three primary business lines: Ag Banking, Personal Banking, and Business & Municipal Banking. The bank is led by President and CEO Gerry Dunlap, a third-generation owner-operator who assumed the role in 1977.
FMB's product set covers the full retail and small-commercial banking stack: checking and savings accounts (with tiered products such as Advantage, Smart Checking, and Prime Fund), personal/ag/business loans and lines of credit, agricultural real estate and equipment loans (including NIFA Beginning Farmer/Rancher loans), Visa credit and debit cards, merchant card processing via TransFirst, remote deposit capture, safe deposit boxes, and municipal deposit and debt services (up to $11M over terms of 20 years or fewer). Digital channels include a CSI-web-based online banking platform, an iOS and Android mobile banking app with P2P payments and mobile deposits, a 24/7 telephone banking line, and integrated fraud monitoring through FraudWatch PLUS and Verified by Visa.
FMB's revenue model is that of a traditional spread-based community bank: primary revenue from net interest income on agricultural, real estate, commercial, and personal loans, supplemented by deposit account fees (monthly maintenance fees waived above minimum balance thresholds, with per-item charges beyond free allowances), credit card interchange and fees on Visa products, municipal service fees, and merchant card processing revenue. Distribution is direct-to-consumer through branch-based relationship banking across 12 Nebraska communities (including Beaver Crossing, Ericson, Firth, Jansen, Kearney, Lawrence, Palmyra, Panama, Superior, Weeping Water, and Wilber), supplemented by online, mobile, and telephone self-service channels. The bank positions itself as a "hometown bank with big bank perks," leveraging multi-generational customer relationships, agricultural lending expertise from agronomy-trained staff, and FDIC-insured status to differentiate against larger regional and national competitors.
Farmers and Merchants Bank firmographics
Firmographics- Name
- Farmers and Merchants Bank
- Legal name
- Farmers & Merchants Bank
- Website
- https://bankfmb.com
- Company type
- Private
- Founded year
- 1860
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Farmers & Merchants Bank is a family-owned, Nebraska-chartered community bank operating 12 branches across rural Nebraska, providing personal, agricultural, small-business, and municipal banking products including loans, deposit accounts, credit cards, and digital banking services.
- Ownership category
- akta.pro rank
Farmers and Merchants Bank industry classification
Industry- Product category
- Community Banking
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Agricultural & Rural Cooperatives (Farm Credit/Co-op Banks) (FSABAEAG)
- akta.pro secondary industry
- Agricultural & Rural Development Banks (FSABAKAE)
Keywords
Where Farmers and Merchants Bank is headquartered
LocationHeadquarters
- HQ city
- Milford
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Farmers and Merchants Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Interest Income: Interest earned on agricultural loans, real estate loans, commercial loans, personal loans, and lines of credit. Primary revenue driver for the bank.
- Deposit Account Fees: Monthly maintenance fees on checking and savings accounts when minimum balance requirements are not met, along with per-item charges for transactions exceeding free allowance.
- Credit Card Revenue: Fees and interchange revenue from Visa credit card products including Platinum, Classic, Preferred Points, and Low Rate cards.
- Municipal Services: Deposit services and debt funding for municipal governments including funding up to $11,000,000 for terms of 20 years or fewer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Advantage Checking - No minimum balance required with fee waivers for higher balances |
| Hybrid | Monthly | Advantage Plus Checking - Interest-earning checking with balance requirements |
| Hybrid | Monthly | Smart Checking - Premium interest checking with qualification requirements |
| Subscription | Monthly | Smart55 Checking - Age 55+ checking with balance requirements |
| Subscription | Monthly | Prime Fund - High balance interest checking |
| Hybrid | Monthly | Ag Savings - Tiered savings with balance requirements |
| Hybrid | Monthly | Money Market - Higher balance savings with limited transactions |
| Subscription | Annual | Certificates of Deposit |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Farmers and Merchants Bank product offering
Product offeringCore offering
Farmers and Merchants Bank is a family-owned Nebraska community bank offering personal banking, agricultural banking, small business banking, and municipal government banking products across 12 branch locations. Core offerings include checking and savings accounts, personal/ag/business loans, Visa credit and debit cards, certificates of deposit, IRAs, and merchant card processing, delivered through in-branch service plus online, mobile, and telephone banking channels.
Product overview
Farmers & Merchants Bank is a family-owned Nebraska community bank offering a comprehensive suite of banking products through a multi-channel delivery model. The bank's offerings are organized into three primary business lines: Personal Banking (checking, savings, loans, and credit cards for individuals), Ag Banking (specialized checking, savings, loans, and credit cards for farmers and ranchers), and Business & Municipal Banking (checking, savings, loans, credit cards, and municipal services for businesses and government entities). Supporting these core products are digital banking services including Online Banking, Mobile Banking, Telephone Banking, P2P Payments, Alerts, and Bill Pay. The bank also offers specialized services like Remote Deposit Capture, Merchant Card Processing, and Security Services (Verified by Visa, FraudWatch PLUS). For youth customers, the Star Savers Club provides savings accounts with educational benefits. All products are delivered through 12 branch locations across Nebraska with hometown customer service as the primary differentiator.
Differentiator
Problem solved
Functional benefit
Brands
- Star Savers Club: A savings club for kids from birth to age 18, designed to help children build saving habits early with fun perks and surprises.
Products and services
- Personal Checking
- Personal Savings
- Personal Loans
- Personal Credit Card
- Ag Checking
- Ag Savings
- Ag Loans
- Ag Credit Cards
- Business Checking
- Business Savings
- Business Loans
- Business Credit Card
- Municipal Services
- Online Banking
- Mobile Banking
- Telephone Banking
- Security Services
- Debit Cards
- Star Savers Club
Quantifiable outcome
- Customers served for generations - multi-decade and multi-generational relationships common
Companies that use Farmers and Merchants Bank
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Farmers and Merchants Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Farmers and Merchants Bank partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- TransFirst (now part of Global Payments)corePartnership with TransFirst provides businesses with merchant card processing services including excellent rates, affordable equipment options, and outstanding service for businesses accepting card payments.
- Money PasscoreAll FMB Visa debit cards are through Money Pass network, allowing customers to access ATMs nationwide through the Money Pass network with surcharge-free withdrawals.
- VisacoreCredit cards are issued through Visa network, accepted worldwide at businesses, financial institutions, and ATMs. 24/7 customer service available at 1-800-367-7576.
Scale indicators4 records
Recent moves18 records
Expansion highlights5 records
Farmers and Merchants Bank competitors and assessment
Company assessmentDirect peers
- First State Bank of Lincoln: Independent Nebraska community bank offering personal and business banking across multiple locations. Comparable mid-size independent community bank positioning.
- Great Western Bank: Regional Midwestern bank headquartered in Sioux Falls, SD, with significant Nebraska branch presence serving ag, retail, and small business customers. Comparable ag lending focus and small-town footprint.
- Pinnacle Bank: Nebraska-headquartered community banking franchise operating dozens of branches across the state with comparable personal, ag, and business banking products. Closest in geographic focus and product mix to FMB among publicly comparable peers.
- Cornhusker Bank: Lincoln, Nebraska-based independent community bank offering personal, business, and ag banking products. Directly comparable Nebraska-focused GTM and product set.
- Cornerstone Bank: York, Nebraska-based community bank with multi-branch presence offering ag, commercial, and retail banking. Similar rural Nebraska footprint and product strategy.
- Heartland Bank: Independent community bank serving central and eastern Nebraska with personal, ag, and business banking. Comparable size and rural/small-town footprint.
- Hastings State Bank / HOMEBANK: Nebraska-based community bank serving central Nebraska with retail, ag, and business banking. Comparable mid-size rural/small-town Nebraska peer.
- Jones Bank: Family-owned Nebraska community bank headquartered in Seward with comparable personal, ag, and business banking offerings. Closely analogous private, family-operated competitor in similar-size markets.
- Security State Bank (NE): Independently owned community bank with multiple branches across rural Nebraska offering ag, personal, and commercial products. Comparable smaller-scale rural community banking competitor.
Broad incumbents
- First National Bank of Omaha: Largest Nebraska-based bank with statewide retail/ag presence and full commercial banking capabilities. Serves overlapping customer segments, but operates at materially larger scale and broader product scope than FMB.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Farmers and Merchants Bank compliance and trust
Trust signalCompliance2 records
Farmers and Merchants Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farmers and Merchants Bank leadership team
Management profileNumber of profiles
Profiles12 records
Farmers and Merchants Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farmers and Merchants Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farmers and Merchants Bank
What does Farmers and Merchants Bank do?
Farmers and Merchants Bank is a family-owned Nebraska community bank offering personal banking, agricultural banking, small business banking, and municipal government banking products across 12 branch locations. Core offerings include checking and savings accounts, personal/ag/business loans, Visa credit and debit cards, certificates of deposit, IRAs, and merchant card processing, delivered through in-branch service plus online, mobile, and telephone banking channels.
Is Farmers and Merchants Bank a public or private company?
Farmers and Merchants Bank is a private company. It is classified as family owned and is currently operating.
When was Farmers and Merchants Bank founded?
Farmers and Merchants Bank was founded in 1860. It employs 51 to 100 people.
Where is Farmers and Merchants Bank based?
Farmers and Merchants Bank is headquartered in Milford, United States, in the North America region.
How does Farmers and Merchants Bank make money?
Four revenue lines are on record. Interest Income is the primary driver. The others are deposit Account Fees, credit Card Revenue and municipal Services.
Who are Farmers and Merchants Bank's main competitors?
Direct peers on record are First State Bank of Lincoln, Great Western Bank, Pinnacle Bank, Cornhusker Bank, Cornerstone Bank, Heartland Bank, Hastings State Bank / HOMEBANK, Jones Bank and Security State Bank (NE). First National Bank of Omaha is listed as a broad incumbent.
Does Farmers and Merchants Bank have an API?
No public API is recorded for Farmers and Merchants Bank.
What industry is Farmers and Merchants Bank in?
Farmers and Merchants Bank's product category is Community Banking. Its primary akta.pro industry code is FSABAEAG, Agricultural & Rural Cooperatives (Farm Credit/Co-op Banks), with a secondary code of FSABAKAE, Agricultural & Rural Development Banks. Its SIC code is 6021.