Coquillade Provence Resort & Spa

What Coquillade Provence Resort & Spa does

Coquillade Provence Resort & Spa is a privately held five-star luxury resort and spa located in Gargas, in the Luberon region of Provence, France. The property operates on a 42-hectare estate encompassing vineyards, forests, lavender fields, and olive groves, and traces its historical origins to an 11th-century Cistercian hamlet from the Abbey of Sénanque. The modern resort opened in 2008 under the ownership of the Rihs family and has been a member of Relais & Châteaux since 2010. Its core offering comprises 69 rooms, suites, and the 800m² Bastide Les Vallats private villa, supplemented by three restaurants (Les Vignes & Son Jardin, Cipressa) and two bars, a 2,000m² spa with vinotherapy, phytotherapy, myBlend and Head Spa treatments, a 33-hectare biodynamic winery (Domaine de la Coquillade), and a professional Bike Clinic powered by exclusive Neill Stanbury methodology.

The business operates an integrated hospitality model with seven revenue streams: accommodation, food and beverage, spa and wellness, meetings and events (venues up to 180 guests), wine sales and winery experiences, cycling services, and gift sets. Pricing is per-night for rooms (Classic 30m² to Luberon Suites 60-150m²), per-experience for spa, wine, and cycling, and bespoke for events and the villa. Distribution relies on direct booking through the SynXis engine and a curated network of luxury travel advisors including Relais & Châteaux, Virtuoso, and Serandipians, alongside earned media placements in Forbes, Condé Nast Traveler, Modern Luxury, and other luxury publications. The customer base spans affluent couples, luxury families, corporate/MICE clients, destination wedding couples, cycling and sports enthusiasts, and wellness-focused travelers. The company is carbon neutral since 2022, bio-certified for its vineyard, and holds a 100/100 Gender Equality Index, with a small portfolio of credibility certifications (Michelin 2 Keys, Forbes Travel Guide verified partner, Wine Spectator Best of Award of Excellence 2025).

Name

Coquillade Provence Resort & Spa

Legal name

SARL LA COQUILLADE

Website

https://coquillade.fr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Coquillade Provence Resort & Spa is a five-star Relais & Châteaux luxury resort in the Luberon, Provence, operating 69 rooms, a private villa, three restaurants, a 2,000m² spa, a 33-hectare biodynamic winery, and a professional Bike Clinic. It serves affluent leisure travelers, couples, families, MICE clients, and destination wedding couples through direct booking and luxury travel networks.

Ownership category

akta.pro rank

Product category

Luxury Resort & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Wellness-Lifestyle Boutique Hotels (THAGADAF), Destination Spa Resorts (THAGAMAA), Resort Convention Hotels (THAGALAC)

Keywords

• Luxury resort hospitality
• Spa wellness services
• Fine dining restaurants
• Wine tourism experiences
• Boutique hotel accommodation

Headquarters

HQ city

Gargas

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation: Revenue from 69 rooms including Classic Rooms (30m²), Charm Rooms (30m²), Junior Suites (50m²), Family Suites, Luberon Suites (60-150m²), and Villa (800m² for up to 14 guests). Room rates vary by season and availability.
2. Food and Beverage: Revenue from three restaurants (Les Vignes & Son Jardin, Cipressa, Avelan) and two bars (Bar Coquillade, Bar Ange Bleu) featuring estate-grown wines and seasonal Provençal cuisine.
3. Spa and Wellness: Revenue from 2,000m² spa offering vinotherapy, phytotherapy, myBlend treatments, Head Spa, and wellness programs including Coquillade Vitalité retreats. Spa access from €65-80 per session.
4. Meetings and Events: Revenue from corporate events, weddings, and private celebrations across multiple venues including Salon Papillon (170m²), Salon Cigale (110m²), Grande Gloriette, Sunset Lounge, and Amphitheéâtre (up to 180 guests).
5. Wine Sales and Winery Experiences: Revenue from Domaine de la Coquillade wine sales, guided tours, tastings, and the Sentier Vigneron walking experience. Winery visits from €15-75 per person.
6. Cycling Experiences: Revenue from Bike Clinic services (from €450 per person), bike rentals, cycling excursions, and Tour de France-inspired packages.
7. Gift Sets and Packages: Revenue from gift boxes and curated packages including romantic stays, gastronomic experiences, wellness retreats, and adventure packages sold through secretbox.fr.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels14 records

Core offering

Coquillade Provence Resort & Spa is a five-star luxury resort located in the Luberon region of Provence, France, operating 69 rooms and suites. It offers a full hospitality experience including a 2,000m² spa, multiple restaurants, an on-site winery, a cycling center, and event and wedding venues. Founded in 2008, the property operates as a member of Relais & Châteaux since 2010.

Product overview

Coquillade Provence Resort & Spa is a five-star Relais & Châteaux luxury resort in the Luberon, Provence, offering an integrated hospitality experience across accommodations, dining, wellness, and activities. The core product comprises 69 rooms and suites (including new Luberon Suites and the private Bastide Les Vallats villa), complemented by Spa Coquillade (2,000 m² wellness facility with vinotherapy and new myBlend treatments), three restaurants (Les Vignes & Son Jardin, Cipressa) and two bars (Bar Coquillade, Bar Ange Bleu), the Domaine de la Coquillade biodynamic winery (33 hectares), a professional Bike Clinic with biomechanical analysis, event spaces (up to 180 guests), Clefs d'Or concierge services, Art at Coquillade performance series, and a pet-friendly VIP program. The resort positions itself as a unified destination where accommodations, gastronomy, wellness, cycling, wine experiences, and curated activities interconnect to deliver a complete Provençal luxury stay.

Differentiator

Problem solved

Functional benefit

Brands

• Les Vignes & Son Jardin: Gastronomic restaurant featuring garden-to-table cuisine using produce from the estate's gardens.
• Cipressa
• Bar Coquillade
• Bar Ange Bleu
• Domaine de la Coquillade
• Bastide Les Vallats
• Luberon Suites
• Spa Coquillade
• Bike Clinic
• Art at Coquillade

Products and services

• Hotel Accommodation
• Spa and Wellness
• Restaurants and Dining
• Winery and Vineyard
• Cycling Center
• Events and Weddings

Quantifiable outcome

• Carbon neutral since 2022
• +4 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Relais & ChâteauxcoreStrategic or Co-development Partner · 1 January 2010Coquillade Provence has been a proud member of Relais & Châteaux since 2010, a prestigious global collection of 580+ independent luxury hotels and restaurants united by the 'Route du Bonheur' philosophy. This membership provides booking referrals, credibility enhancement, and access to affluent traveler networks worldwide.
• VirtuosocoreChannel Partner/ Reseller/ DistributorLuxury travel network connecting Coquillade Provence with Virtuoso travel advisors who provide exclusive benefits, complimentary upgrades, and VIP treatment to their clients booking luxury accommodations.
• SerandipiansminorChannel Partner/ Reseller/ DistributorCurated network of luxury travel specialists offering bespoke travel experiences. Provides referral bookings from discerning travelers seeking exclusive properties.
• Agora DistillerycoreStrategic or Co-development PartnerLocal Provençal distillery partnered with Coquillade to create a proprietary signature gin distilled with Pyrenees water and local botanicals featuring cedar and citrus notes. Featured in Forbes and served exclusively at Bar Coquillade.
• BMC SwitzerlandcoreStrategic or Co-development PartnerBMC is a cycling equipment partner providing Karl Guillois, the Cycling Center manager and House cycling ambassador, with professional-grade bicycles for the Bike Clinic experiences and guest cycling services.
• Neill StanburycoreStrategic or Co-development PartnerInternational reference in bike fitting based in Australia. Karl Guillois traveled worldwide in 2024 to receive exclusive training directly from Stanbury, making him the only practitioner worldwide with this direct training. The Neill Stanbury method is used in the Bike Clinic's Clinical Fit package.
• myBlend by Dr Olivier CourtinminorStrategic or Co-development PartnerFrench skincare brand founded by Dr Olivier Courtin, offering high-tech customized skincare treatments. Each protocol begins with precise skin diagnosis to create personalized treatments using highly concentrated formulas and advanced technologies.
• Porsche Destination ChargingminorGTM or Marketing PartnerPartnership providing Porsche electric vehicle charging stations on property, targeting affluent guests who drive Porsche vehicles and appreciate sustainable luxury amenities.
• Forbes Travel Guide / Sharecare Health SecuritycoreStrategic or Co-development PartnerAchieved Sharecare Health Security VERIFIED certification with Forbes Travel Guide, demonstrating compliance with expert-validated health security best practices for guest safety.
• Green HorizonminorOthersSustainability partner providing environmental certification and consulting services. Supports Coquillade's carbon neutrality goals and sustainable hospitality practices.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Airelles Château de la Messardière: Airelles Collection's Saint-Tropez château offering a comparable luxury French regional-resort experience, including extensive spa, vineyard wine program, multiple restaurants, and high-end event hosting.
• Villa La Coste: Luxury hotel, vineyard and contemporary art estate near Aix-en-Provence, sharing Coquillade's combination of Provençal wine, art programming, gastronomy, and premium lodging targeted at affluent travelers.
• Les Sources de Caudalíe: Bordeaux wine-spa resort where Coquillade's vinotherapy and biodynamic vineyard concept originated; direct model for estate wines and grape-based spa therapies bundled into luxury hospitality.
• Bastide de Gordes: A luxury five-star hotel in the heart of the Luberon village of Gordes, directly comparable to Coquillade Provence in regional setting, heritage architecture, spa positioning, and affluent-leisure traveler focus.
• Domaine des Étangs: A Relais & Châteaux member property similar to Coquillade in scale (around 30 rooms), estate setting, Michelin-grade dining, and integrated spa/wellness programming for the ultra-high-end leisure market.

Emerging players

• Château de la Pioline: A smaller Provençal luxury castle-hotel near Aix offering gourmet dining, business amenities, and event spaces; comparable southern-France positioning targeting leisure and corporate guests.
• Le Couvent des Minimes Hôtel & Spa L'Occitane: Heritage-architecture Provence luxury hotel with a partner-branded spa concept (L'Occitane), closely mirroring Coquillade's monastery/heritage foundation and branded treatment offerings.
• Domaine de Manville: Boutique luxury hotel and spa in the Baux-de-Provence Alpilles with golf, vineyards, and event capability, sharing Coquillade's pattern of bundling multiple Provençal estate experiences into one five-star resort.

Broad incumbents

• Bastide de Saint-Tropez (Cheval Blanc St-Tropez): LVMH-owned ultra-luxury French Riviera property with similar Mediterranean terroir positioning, Michelin-rated gastronomy, and Diptyque-branded spa; broader luxury conglomerate backing but comparable affluent-leisure customer.
• Hôtel & Ryads Barrière Le Royal: Barrière Group's luxury Morocco resort with similar estate-scale, spa-led, and MICE-capable luxury programming; comparable integration of wellness, dining, and event revenues around a single estate property.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKx7ZiygTq4-pgoTBaDtUhQ?view_as=subscriber
• Facebookfacebook.com/coquilladeprovence
• LinkedInlinkedin.com/company/coquillade-provence/posts/?feedView=all&viewAsMember=true
• Instagraminstagram.com/coquillade_provence
• Pinterestfr.pinterest.com/coquillade_provence
• Xx.com/coquillade

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coquillade Provence Resort & Spa