Château de la Pioline

What Château de la Pioline does

Château de la Pioline is a privately held French brasserie and event venue operated by SARL PIOLINE & POURCEAUGNAC (SIREN 530439058), housed in a 16th-century Provençal château at 260 Rue Guillaume du Vair, La Pioline, Aix-en-Provence. The establishment serves refined French brasserie cuisine Monday to Friday from 12:00 to 14:30, targeting business professionals from the nearby Z.A des Milles business district and individual diners, with gastronomic set menus priced at €85-€195. A separate gastronomic side under Chef Pierre Reboul offers blind tasting menus (The Business Trip, The Stopover, The Take-off, The Chef's Table).

The company's secondary revenue stream is corporate event hosting across four dedicated spaces totaling approximately 586 m²: Salon des Écuries (52 m²), Salon des Glaces (70 m²), Verrière Beauvoisin (200 m²), and Terrasse & Piscine (264 m²). These spaces support seminars, cocktail parties, gala dinners, and private functions with full on-site catering led by Chef Vassily Morineau and event manager Serge Migne. Ancillary revenue includes a seasonal Sunday brunch (€55 per person, June-July), a gift card program distributed through the Carte Cadeau platform (cartecadeau-aixenprovence.fr), and a summer events series.

The operation is small-scale, with a stated headcount of 14 employees, and is led by an experienced culinary team including Chef Pierre Reboul as Publication Director, Chef Vassily Morineau (formerly of Michelin-starred Les Tablettes), and brasserie manager Gérôme Anton (Ferrandi-trained, ex-Pré Catelan). Distribution is direct-to-consumer through on-site dining, online reservation via ZenChef, gift cards through Carte Cadeau, and direct email booking for corporate events. Marketing relies on organic social channels (Instagram, YouTube, Facebook) and the website. The brasserie concept launched in April 2025, with summer programming extended in 2026. No external funding, parent company, or AI/ML capabilities are disclosed.

Name

Château de la Pioline

Legal name

SARL PIOLINE & POURCEAUGNAC

Website

https://chateaudelapioline.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Château de la Pioline is a French brasserie and event venue in Aix-en-Provence, housed in a 16th-century château, serving refined French cuisine to business professionals and individual diners, with corporate seminars and private events hosted across four on-site spaces.

Ownership category

akta.pro rank

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industries

Chef’s Table & Tasting Menu Restaurants (THAFACAG), Hotel & Resort Restaurants (THAFACAH)

Keywords

• French brasserie cuisine
• Historic château venue
• Corporate event hosting
• Sunday brunch service
• Set menu dining

Headquarters

HQ city

Aix-en-Provence

HQ country

France

HQ region

Europe

Offices1 record

Markets served

Revenue model

1. Brasserie Restaurant Dining: Lunch service in a 16th-century Provençal château featuring refined brasserie cuisine made from fresh, seasonal, and local produce. Revenue generated from à la carte dining, set menus, and seasonal offerings.
2. Corporate Events and Seminars: Venue rental and catering services for corporate events including seminars, cocktail parties, gala dinners, and private functions. Multiple event spaces available (Salon des Écuries 52m², Salon des Glaces 70m², Verrière Beauvoisin 200m², Terrasse & Piscine 264m²).
3. Gift Cards: Sale of gift cards through third-party partner Carte Cadeau platform for gifting occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Château de la Pioline operates a French brasserie restaurant within a 16th-century Provençal château near Aix-en-Provence, serving traditional French brasserie cuisine through gastronomic set menus and à la carte options. It also hosts private corporate events, seminars, business meetings, and receptions across dedicated reception rooms on the château grounds.

Product overview

Château de la Pioline is a hospitality establishment offering a main brasserie restaurant within a 16th-century Provençal château in Aix-en-Provence, complemented by event venues for corporate functions. The brasserie serves refined French brasserie cuisine with seasonal menus (4 starters, 4 main courses, 4 desserts), while the gastronomic side offers blind tasting menus at various price points. Event spaces include several rooms (Salon des Écuries, Salon des Glaces, Verrière Beauvoisin, Terrasse & Piscine) totaling over 586m² for seminars and private events. Additional offerings include wine selection, Sunday brunch, and gift cards.

Differentiator

Problem solved

Functional benefit

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eight partnerships are on record, tiered minor.

• I'Pinguini Glacier (Eguilles)minorOthersLocal artisan ice cream and frozen dessert supplier located 7.6 km from the restaurant. Partnership provides quality frozen products for the brasserie.
• Boulangerie Langry (Bouc Bel Air)minorOthersLocal artisan bakery supplier located 7.6 km from the restaurant. Partnership ensures fresh bread and pastry供应 for the brasserie.
• Jus Kookabarra (Cavaillon)minorOthersArtisan juice and beverage producer located 51 km from the restaurant. Partnership provides fresh fruit juices and specialty beverages.
• Valrhona / Chocolat Décor (Tain L'Hermitage)minorOthersPremium chocolate and pastry ingredients supplier located 171 km from the restaurant. Renowned producer of high-quality chocolate used in desserts and pastry creations.
• Café Henry BlancminorOthersPremium coffee supplier located 26 km from the restaurant. Partnership provides quality coffee beans and beverages for the establishment.
• Poisson / Côté Fish (Grau-du-Roi)minorOthersFresh fish and seafood supplier located 101 km from the restaurant. Partnership ensures quality seafood products for the menu.
• Verrerie Vaisselle / Use & Uje (Eguilles)minorOthersTableware and glassware supplier located 12 km from the restaurant. Partnership provides dinnerware and glassware for service.
• Winegrower PartnersminorOthersSelected partner winegrowers providing wine for the restaurant's wine list. Wineries are chosen based on their work in the vineyards and terroir, with direct relationships allowing wine recommendations to guests.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• La Coquillade Village: Luxury 5-star vineyard village hotel in Gargas (Provence) with fine-dining restaurant, terraces and event venues. Comparable château-style Provençal property with full-service dining and corporate event capabilities.
• Domaine de Fontenille: Luxury wine estate and château hotel in Lourmarin (Provence) with a fine-dining restaurant, event spaces and seasonal cuisine. Comparable château-as-hospitality-venue positioning with B2B event potential.
• Pierre Reboul Restaurant: Eponymous gastronomic restaurant by Chef Pierre Reboul (the same chef behind Château de la Pioline). Directly comparable culinary direction and brand identity, offering tasting menus in the Aix-en-Provence market.
• Maison Brémond 1830: Historic Provençal brasserie/bistrot in Marseille offering refined regional cuisine in a heritage setting. Comparable brasserie-style offer and Provençal culinary positioning, though operating in Marseille rather than Aix-en-Provence.
• Château de Berne: Château estate in Lorgues (Provence) combining a hotel, gastronomic restaurant, vineyards and event venues. Directly comparable Provençal château-dining-and-events operating model.
• Hôtel Crillon le Brave: Luxury Relais & Châteaux property in Crillon-le-Brave (Provence) with restaurant, terrace dining, event hosting and seasonal Provençal cuisine. Closely comparable château-village hospitality and event venue concept.
• La Mirande: Historic 5-star hotel and Michelin-listed restaurant in Avignon occupying a 17th-century townhouse with courtyard dining. Closely comparable heritage setting in Provence with full-service gastronomic restaurant and event-hosting capabilities.
• Le Mas des Herbes Blanches: 5-star luxury hotel-restaurant in Joucas (Luberon, Provence) with gastronomic restaurant overlooking the valley. Comparable Provençal heritage-setting fine-dining venue with seasonal cuisine.

Regional players

• Le Pavé de l'Aix: Bistrot/brasserie in central Aix-en-Provence offering seasonal French cuisine. Comparable brasserie format and menu positioning in the same local market, though without the château venue.

Broad incumbents

• Baumanière Les Baux de Provence: Iconic 5-star Relais & Châteaux hotel near Les Baux-de-Provence with multiple restaurants (including the long-standing Oustau de Baumanière). Comparable Provençal heritage-venue restaurant operator but at significantly larger scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCCXEmNLYFdwpDJJ3cXc9mYQ
• Instagraminstagram.com/chateaudelapioline
• LinkedInlinkedin.com/company/ch%C3%A2teau-de-la-pioline

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Château de la Pioline