Jewelove

What Jewelove does

Jewelove is a Jaipur, India-based direct-to-consumer online retailer specializing exclusively in platinum jewelry. Founded in 2009 by Sambhav Karnawat, a 4th-generation jeweller and IIT Kanpur alumnus, the company operates a Shopify-powered e-commerce storefront (jewelove.in) that sells Pt950 hallmarked platinum jewelry across bracelets, chains, rings, wedding bands, solitaire rings, earrings, necklaces, pendants, and mangalsutras, with prices ranging from roughly ₹16,650 for entry-level pieces to over ₹2,800,000 for premium diamond-accented items. Every product ships with a Platinum Guild International Certificate of Authenticity, and the company holds authorized retailer status with PGI. The company also offers customized jewelry services including bespoke designs, engravings, and fingerprint rings.

The product portfolio is organized around several sub-brands targeting distinct occasions and customer segments: the MS Dhoni Signature Collection (men's accessories backed by a celebrity endorsement), Men of Platinum (masculine chains, bracelets, rings), Platinum Evara (bridal jewelry), Platinum Days of Love (wedding bands for couples), Made in Japan (Japanese-crafted pieces), and Valentine's Special (seasonal gifting). Gold and Diamond jewellery is offered alongside the platinum core to support cross-sell. With a headcount of 1-10 employees, Jewelove runs a lean operation that relies on organic search, Instagram, customer reviews, and direct phone/email support for customer acquisition, while offering free shipping across India and worldwide insured delivery.

Revenue is generated through one-time transaction sales of platinum jewelry at unit prices determined by weight and design complexity. The customer base is fragmented across individual retail buyers (couples seeking wedding and engagement rings, men and women purchasing everyday platinum accessories, and gift buyers), with no disclosed enterprise contracts. The company has accumulated 1000+ verified 5-star reviews over its operating history and continues to expand its sub-brand portfolio, though no funding rounds, M&A activity, or public financial disclosures are on record.

Name

Jewelove

Legal name

Jewelove

Website

https://jewelove.in

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Jewelove is a Jaipur-based DTC online retailer specializing in Pt950 hallmarked platinum jewelry, selling rings, wedding bands, chains, bracelets, and bespoke pieces to couples and individual consumers across India via its Shopify storefront, with PGI authorized-retailer status and an MS Dhoni Signature Collection.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industries

Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG), Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI)

Keywords

• Platinum jewelry
• Wedding bands
• Engagement rings
• Bespoke jewelry
• Online jewelry retailer

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Platinum Jewelry Sales: One-time transaction sales of platinum jewelry products including rings, chains, bracelets, pendants, and earrings. Products are sold at fixed prices based on weight and design complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Jewelove sells Pt950 hallmarked platinum jewelry directly to consumers through its Shopify-based online store at jewelove.in, offering rings, wedding bands, bracelets, chains, pendants, necklaces, earrings, and solitaire engagement rings. Every piece carries a Platinum Guild International Certificate of Authenticity, and the company additionally provides bespoke customization services including fingerprint rings and custom engravings.

Product overview

Jewelove is a platinum jewellery e-commerce platform offering a comprehensive portfolio of Pt950 hallmarked platinum jewellery. The core offering centers on bracelets, chains, rings, wedding bands, solitaire rings, fingerprint rings, earrings, necklaces, pendants, and pendant/earring sets. Several branded sub-collections extend the portfolio including the MS Dhoni Signature Collection (men's exclusive accessories), Men of Platinum Collection (masculine jewellery), Platinum Evara Bridal Jewellery, Platinum Days of Love Collection, Platinum Couple Rings upto ₹60,000 (value tier), Made in Japan Platinum Jewellery (Japanese craftsmanship), and Valentine's Special Jewellery. The platform also offers Gold & Diamond Jewellery for mixed-metal preferences and a Customised Platinum Jewellery service providing bespoke engravings, fingerprint rings, and bespoke creations. All products feature Pt950 hallmark certification and PGI Certificate of Authenticity.

Differentiator

Problem solved

Functional benefit

Brands

• Men of Platinum: Men's platinum jewellery collection featuring chains, bracelets, kadas, and rings designed for modern men.
• MS Dhoni Signature Collection
• Platinum Days of Love Collection
• Platinum Evara Bridal Jewellery
• Made in Japan Platinum Jewellery

Products and services

• Platinum Bracelets Pt950 hallmarked platinum bracelets for men and women, including chain-style bracelets, kadas, and bangles in designs ranging from minimal to heavy statement pieces.
• Platinum Chains Pt950 hallmarked platinum chains for men and women, available in Cuban, curb, box, rope, and Figaro link styles in various thicknesses.
• Platinum Wedding Bands Platinum wedding bands and love bands designed for couples, available in plain to diamond-accented styles.
• Platinum Solitaire Rings Platinum solitaire engagement rings featuring lab-grown and natural diamonds in various carat sizes and cuts.
• Platinum Fingerprint Rings Customised platinum rings featuring engraved fingerprints, allowing couples to create personalized keepsake jewelry.
• Platinum Earrings Platinum earrings for women including ball earrings, diamond-accented designs, and various styles in Pt950 certified platinum.
• Platinum Necklaces Platinum necklaces for women featuring Japanese craftsmanship and various link styles.
• Platinum Pendants Platinum pendants including religious motifs, alphabet pendants, heart designs, and diamond-accented pieces.
• Platinum Pendants and Earrings Sets Matching pendant and earring sets in platinum, often featuring diamonds, gemstones, or coordinated designs.
• Customised Platinum Jewellery Service Bespoke platinum jewellery creation service offering custom engravings, bespoke designs, and personalised fingerprint rings.
• MS Dhoni Signature Collection Exclusive platinum jewelry collection designed in partnership with cricket legend MS Dhoni, featuring bold men's accessories.
• Men of Platinum Collection Premium platinum jewelry collection targeting modern men, featuring chains, bracelets, and rings with masculine designs.
• Platinum Evara Bridal Jewellery Bridal platinum jewelry collection featuring ornate designs suitable for wedding occasions.
• Platinum Days of Love Collection Romantic platinum wedding band collection designed for couples celebrating their love.
• Platinum Couple Rings upto ₹60,000 Affordable platinum couple rings and love bands priced under ₹60,000 for couples seeking value.
• Made in Japan Platinum Jewellery Premium platinum jewelry crafted in Japan featuring Japanese finesse and manufacturing quality.
• Gold and Diamond Jewellery Gold and diamond jewelry pieces complementing the core platinum offerings, including mixed-metal designs.

Quantifiable outcome

• 1000+ verified 5-star reviews demonstrate high customer satisfaction

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Platinum Guild InternationalcoreStrategic or Co-development PartnerJewelove is an authorized retailer of Platinum Guild International, receiving official certification and authentication support for their platinum jewelry products. Each piece comes with PGI Certificate of Authenticity.
• MS DhoniflagshipGTM or Marketing PartnerCelebrity endorsement through MS Dhoni Signature Collection - exclusive platinum jewelry designs featuring India's cricket legend. This partnership provides celebrity association and brand credibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BlueStone: India-based online jewelry retailer selling rings, earrings, pendants and platinum/diamond jewelry direct to consumer. Closely comparable e-commerce-first model and India focus, competing for the same online cohort shopping for fine jewelry.
• CaratLane (Titan Company): Online-first jewelry DTC platform in India backed by Titan, offering rings, earrings, pendants and platinum/diamond pieces - directly comparable D2C model with online-only or omni-channel presence serving Indian consumers.
• Melorra: D2C fine jewelry brand in India selling lightweight gold and platinum jewelry online. Direct competitor in the online pure-play fine jewelry niche with similar lightweight, everyday-wear positioning.

Regional players

• ORRA Fine Jewellery: India-focused fine jewelry retailer carrying premium diamond and platinum jewelry with a strong bridal and wedding-band assortment. Comparable product mix and customer profile to Jewelove, particularly in platinum wedding bands.

Broad incumbents

• PC Jeweller: National Indian jewelry retailer offering gold, diamond, and platinum jewelry including wedding bands. Overlaps with Jewelove in bridal and wedding-ring use cases at higher AOV tiers.
• Mia by Tanishq (Titan Company): Tanishq's online and lightweight fine jewelry sub-brand targeting younger consumers, including platinum collections. Competes in the same premium everyday-wear jewelry segment but benefits from Tanishq's brand halo and physical retail network.
• Kalyan Jewellers: Major pan-India jewelry chain with growing platinum offerings and bridal wedding collections. Direct broad-market overlap on wedding jewelry and bridal purchases where Jewelove specializes.
• Malabar Gold & Diamonds: One of India's largest jewelry retailers with extensive platinum and gold ranges; competes for the same wedding-band and bridal customer. Operates a heavy physical store footprint providing tangible comparison for an e-commerce-only operator.
• Tanishq (Titan Company): India's largest jewelry retailer with a broad portfolio that includes platinum wedding bands and 'Platinum Days of Love' campaigns directly competitive with Jewelove. Anchored by an extensive physical store network that Jewelove lacks.

Others

• Platinum Guild International (PGI): Industry body that promotes platinum jewelry globally and is Jewelove's authorizing partner issuing PGI Certificates of Authenticity. Indirect peer/comparable through category stewardship rather than direct retail competition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/JeweloveIndia
• Facebookfacebook.com/Jewelove

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jewelove