Offroad Communications

What Offroad Communications does

Offroad Communications GmbH is a Vienna-based B2B omnichannel marketing agency operating from a single headquarters at Laudongasse 54/2, 1080 Wien, Austria. The firm is privately held as an Austrian GmbH (FN 469166a, ATU72140417), with Raphael Remhof as Managing Director (Geschäftsführer) and Thomas Candussi as Co-Founder, Co-Owner, Creative Lead, and GF. It is structured around three integrated service units — Strategy, Digital, and Creative — that together deliver full-service brand building for (inter-)national companies, from strategic positioning through digital experience to scalable visibility. Core products include Strategy Services (brand positioning and messaging), Webdesign (conversion-oriented website design), and Campaigning (story-driven performance campaigns integrated into full-funnel growth systems). A separately marketed AI-Powered Marketing offering layers AI-assisted insights and creative exploration over the core services.

The agency's client base spans Austrian public-sector institutions (Land Oberösterreich, Stadt Linz, Magistrat Linz, WKO Steiermark, FFG, KLIEN, BMIMI, Land Salzburg), enterprise clients (STABILO Austria, Anyline, JP Immobilien, GUARDI, MikroVeda), NGOs (Humane Society International, Global Compact Network Austria), and SMB clients (Brew Age, Peter Wagner Comfortschuhe, Schrankerl). Revenue is generated through monthly retainer subscriptions (with VPI-linked annual inflation adjustments and a 55% early-termination penalty indicating contract stickiness) and project-based services priced at EUR 155/hour for out-of-scope work, plus managed media-budget pass-through with up to 10% retained as a handling fee. Distribution is exclusively B2B via direct sales, with operations primarily in the DACH region alongside international campaign work spanning four continents. The technology stack is conventional for a digital agency — HubSpot for CRM and marketing automation, Sendinblue for newsletters, plus Google Analytics, Facebook Pixel, Hotjar, Vimeo, YouTube, and Google reCAPTCHA — with no proprietary AI/ML models, patents, or APIs disclosed.

Name

Offroad Communications

Legal name

offroad communications GmbH

Website

https://offroadcommunications.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Offroad Communications GmbH is a Vienna-based B2B omnichannel marketing agency offering strategy, web design, and story-driven performance campaigning to Austrian and international enterprise, public-sector, NGO, and SMB clients, enhanced by AI-assisted workflows across three integrated service units.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Omnichannel marketing services
• Digital marketing agency
• Brand strategy consulting
• Performance campaigning
• Web design services

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Services - Monthly Retainer: Monthly retainer arrangements for ongoing marketing services. Based on AGB, monthly retainer clients pay an annual inflation adjustment according to VPI (consumer price index). Early termination requires 55% of the remaining contract period's fees as compensation.
2. Project-based Services: Project contracts for specific deliverables. Pricing includes hourly rates of €155 for weekend work or additional work outside original scope. Time estimates may vary by +/-15%. Work is performed during standard business hours.
3. Campaign Media Budget Management: The agency manages media budgets for campaigns. According to AGB, up to 10% of unused media budget may be retained as a handling fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Offroad Communications is a Vienna-based B2B omnichannel marketing agency that helps (inter-)national companies build strong brands from strategic foundation through digital experience to scalable visibility. Its core services are delivered through three integrated units—Strategy (brand positioning and messaging), Digital (web design), and Campaigning (story-driven performance marketing)—augmented by AI-assisted strategic development and data-based optimization.

Product overview

Offroad Communications is a creative omnichannel marketing agency based in Vienna, Austria, operating three integrated service units: strategy, digital, and creative. The agency offers a unified service portfolio centered on omnichannel marketing, combining storytelling with strategy and performance. Core services include Strategy (brand positioning and messaging), Webdesign (website creation), and Campaigning (full-funnel performance marketing). The agency also incorporates AI-powered tools and methodologies to enhance strategic development, content creation, and data-driven optimization. As a B2B-focused service agency rather than a software platform, they do not offer modular products or separate SKUs but provide integrated marketing solutions tailored to client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Omnichannel Marketing Services Full-service omnichannel marketing agency offering integrated strategy, digital, and creative services to help (inter-)national B2B companies build strong brands from strategic foundation through digital experience to scalable visibility.
• Strategy Services Strategic consulting that establishes clear brand positioning, strong messaging, and a directional framework as the foundation for all downstream marketing activities.
• Webdesign Website design service that guides visitors through a brand story from first impression to conversion, transporting brand values, building trust, and intuitively leading users to the right decision.
• Campaigning Story-driven performance campaigning combining proven sales mechanics with creative narratives for a successful full-funnel setup, with campaigns integrated as part of a larger scalable growth system.
• AI-Powered Marketing Workshops AI-assisted marketing services combining strategic thinking with AI-driven insights, creative exploration, and data-based optimization processes to develop and scale strategy more precisely, faster, and more effectively.

Quantifiable outcome

• Social media competency built for clients that continues to generate value years later
• +1 more outcomes

Named customers33 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AYN Network (Unsere Partner)minorStrategic or Co-development PartnerListed as partner under 'Unsere Partner' on main navigation. AYN Network appears to be a related network or partner organization.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg creative agency with integrated strategy and digital capabilities, serving DACH enterprise clients. Comparable creative-led positioning and omnichannel service mix.
• Moccu: Berlin/Munich digital agency specializing in web experience, content and digital strategy. Direct overlap with Offroad's Webdesign and Digital service lines for mid-sized German-speaking clients.
• Jung von Matt: Hamburg-headquartered creative agency group known for integrated omnichannel campaigns and award-winning creative work for German-speaking brands. Closely comparable to Offroad's full-service creative + digital + strategy positioning, but at significantly larger scale.
• denkwerk: Cologne-based digital agency combining strategy, creative and technology for B2B and consumer brands. Highly comparable to Offroad on the digital-and-strategy integration axis and mid-market client profile.
• Kolle Rebbe: Hamburg-based creative agency focused on integrated brand storytelling and digital experience. Similar size and creative-led omnichannel positioning to Offroad, serving a comparable DACH enterprise mix.
• Scholz & Friends: Hamburg-headquartered creative agency with integrated digital and strategy offerings, serving DACH enterprise and consumer clients. Comparable in omnichannel creative positioning and DACH regional focus.
• virtual identity: Munich-based digital agency combining creative, content and technology for enterprise clients. Comparable integrated-delivery model and mid-sized German-speaking client base.
• Serviceplan Group: Munich-based, Europe's largest independent agency group, offering strategy, digital and creative services under one roof. Mirrors Offroad's three-pillar integration thesis but operates across multiple offices and verticals.

Broad incumbents

• Dentsu Creative: Global creative network within Dentsu, offering integrated advertising, digital and strategy at scale. Represents the holding-company competitor set that Offroad competes against on larger enterprise pitches.

Regional players

• LOOP: Vienna-based digital agency focused on customer experience, e-commerce and digital strategy. Most direct local Austrian competitor to Offroad, serving a similar DACH B2B and consumer mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Offroad Communications