What Profi-Tack does

Profi-Tack is a privately held German e-commerce retailer specializing in Western riding sport equipment. Founded in 2001 and operated as a sole proprietorship by owner Astrid Sosath from a 1,000+ sqm warehouse and distribution facility in Stuhr, Germany, the company sells more than 10,000 immediately available products across horse equipment (saddles, girths, bridles, bits, halters, boots, pads, blankets, stirrups, reins), rider apparel and accessories, stable and pasture supplies, and dog accessories. Its catalog is a multi-brand curation, stocked from manufacturers including Professional's Choice, Cashel, Classic Equine, and Weaver, rather than a private-label product line.

The platform is built on the Shopware e-commerce framework, integrated with Zendesk and Tawk for customer support, Google Maps API for checkout address validation, and Meta Pixel for advertising optimization. The site operates exclusively in German, with international shipping available to Austria, Switzerland, the Netherlands, Belgium, and France, and customer service reachable via phone, email, WhatsApp, and live chat. Marketing is distributed across social media (Facebook, Pinterest, TikTok, Threads, Instagram), a blog of riding tips, and an email newsletter offering a 10% voucher to new subscribers; a PT Stars loyalty program supports repeat purchasing.

The business generates revenue through direct online retail sales of branded Western riding equipment, with unit pricing ranging from €0.99 for small accessories to €299 for premium show blankets; free shipping is offered within Germany above €60 and to other European countries above €150. The company serves individual Western riding enthusiasts — amateur and professional riders plus stable operators — across Europe, with a stated customer base exceeding 80,000, and it actively sponsors horse riding tournaments to promote Western riding in Germany. The company is independently owned, with no venture capital, private equity, or parent holding company disclosed.

Name

Profi-Tack

Legal name

Profi-Tack (Inhaberin: Astrid Sosath)

Website

https://profi-tack.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Profi-Tack is a privately held German e-commerce retailer of Western riding sport equipment, selling 10,000+ branded products (saddles, tack, rider apparel, stable and dog accessories) directly to individual riding enthusiasts across six European countries from a Stuhr warehouse.

Ownership category

akta.pro rank

Product category

Equestrian Equipment Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Fishing & Tackle Retail (CRAMABAL)

akta.pro secondary industry

Riding Gloves & Hand Protection Retail (CRAMANAE)

Keywords

• Western riding equipment
• Equestrian accessories
• Horse tack supplies
• Rider apparel
• Stable supplies

Headquarters

HQ city

Stuhr

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Profi-Tack generates revenue through direct online sales of western riding equipment and accessories. Products are sold at fixed retail prices with shipping fees applied based on order value and destination. Free shipping is offered within Germany for orders over €60 and to European countries for orders over €150.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Profi-Tack is a German online retailer specializing in Western riding equipment and equestrian supplies. Founded in 2001 and operated as a sole proprietorship (Inhaberin) by Astrid Sosath, the company sells Western saddles, bridles, bits, stirrups, reins, rider apparel, stable and pasture supplies, and equestrian-themed gift cards primarily to individual riding enthusiasts across Europe through a dedicated e-commerce storefront.

Product overview

Profi-Tack is a German e-commerce platform specializing in Western riding sport equipment, operating as an online shop with over 10,000 immediately available products across multiple categories. The product portfolio centers on Western riding tack and accessories for horses and riders, organized into main categories including PFERD (horse equipment such as saddle girths, bits, halters, boots, pads, blankets, stirrups, and reins), REITER (rider clothing and accessories including belts, gloves, hats, riding wear, boots, and spurs), STALL, WEIDE & PFLEGE (stable supplies and horse care products), and HUNDE (dog accessories). The company also offers branded products from various manufacturers including Professional's Choice, Cashel, Classic Equine, Weaver, and others. Product sub-categories include stirrups (aluminum, wood, leather, and accessories), split reins (various widths and materials), slobber bars, and Romal rein chains. The platform functions primarily as a multi-brand marketplace rather than a single-product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Western Stirrups Riding stirrups in aluminum, wood, and leather variants for Western riding disciplines, sold through the online shop.
• Western Reins (Split & Romal) Split reins and Romal reins in multiple widths (3/8, 1/2, 5/8, 3/4 inch) and associated slobber bars, curb chains, and accessories for Western riding.
• Western Saddles, Bridles & Bits Western saddles, bridles, bits, halters, and related horse equipment from brands such as Professional's Choice, Cashel, Classic Equine, and Weaver.
• Rider Apparel & Western Wear Western-style riding apparel and rider accessories for individual Western riding enthusiasts.
• Stable, Pasture & Care Supplies Stable and pasture equipment plus horse care products for individual horse owners.
• Dog Accessories Accessories for dogs sold alongside the equestrian range, targeting individual pet/horse owners.
• Gift Cards (Gutscheine) Store gift cards redeemable on the Profi-Tack online shop.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Riding Warehouse: US online equestrian retailer offering curated multi-brand selection for English and Western disciplines. Comparable as a digital-native, multi-brand equestrian storefront serving enthusiast customers.
• Horze: Pan-European online equestrian retailer with a wide product range for horse and rider sold across multiple country-specific storefronts. Highly comparable to Profi-Tack on European DTC e-commerce model and equestrian category focus.
• Big Dee's Tack & Vet Supply: US online and catalog equestrian retailer with deep multi-brand assortment across Western and English tack. Comparable on online multi-brand equestrian model and enthusiast customer base.
• Equestrian Collections: US online equestrian retailer carrying apparel, tack, and accessories across disciplines. Comparable as a digital-first, multi-brand equestrian storefront serving enthusiast consumers.
• Kramer Pferdesport: Germany's largest multi-channel equestrian retailer with a strong online storefront and broad assortment across Western and English riding. Directly comparable to Profi-Tack on geography, business model, and customer base, with deeper English-riding mix.
• NRS World (National Roper's Supply): US-based online and retail Western riding and roping specialist with deep product range across tack, apparel, and equipment. Closest direct peer on Western riding focus and multi-brand marketplace model.

Broad incumbents

• Dover Saddlery: One of the largest US equestrian specialty retailers with both online and brick-and-mortar presence. Comparable on multi-brand equestrian assortment and DTC model, but broader English-riding focus and substantially larger scale.
• SmartPak Equine: US-based equine health, tack, and apparel retailer with strong direct-to-consumer brand and proprietary products. Comparable on equine specialty e-commerce model, but with stronger owned-brand and supplement verticals.

Others

• Pferd.de: German equestrian marketplace/portal aggregating products, services, and content for horse owners. Adjacent competitor for buyer attention and a potential channel partner for Profi-Tack's branded inventory.

Regional players

• Reitsport Sauter: German specialty equestrian retailer combining online and physical store presence. Comparable in German market and equestrian assortment, with a stronger English-riding tilt.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ProfiTack
• Facebookfacebook.com/p/Profi-Tack-100064843232096
• Instagraminstagram.com/pt_profitack
• Pinterestpinterest.com/profitack1053
• TikToktiktok.com/@profitack
• LinkedInlinkedin.com/company/profi-tack

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profi-Tack